{"id":166399,"date":"2022-12-22T17:15:41","date_gmt":"2022-12-22T16:15:41","guid":{"rendered":"https:\/\/datascientest.com\/de\/?p=166399"},"modified":"2023-10-29T20:08:28","modified_gmt":"2023-10-29T19:08:28","slug":"die-verwendung-von-data-science-im-e-commerce","status":"publish","type":"post","link":"https:\/\/datascientest.com\/de\/die-verwendung-von-data-science-im-e-commerce","title":{"rendered":"Die Verwendung von Data Science im E-Commerce"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"166399\" class=\"elementor elementor-166399\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9500822 e-flex e-con-boxed e-con\" data-id=\"9500822\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f91c780 elementor-widget elementor-widget-heading\" data-id=\"f91c780\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">\u201cIf your business is not on the Internet, then your business will be out of business.\u201d<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-029748e e-flex e-con-boxed e-con\" data-id=\"029748e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0f53cb elementor-widget elementor-widget-text-editor\" data-id=\"c0f53cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400\">Dieses ber\u00fchmte Zitat von <\/span><b>Bill Gates<\/b><span style=\"font-weight: 400\"> bewahrheitet sich immer mehr. Heute haben \u00fcber <\/span><b>64%<\/b><span style=\"font-weight: 400\"> aller <\/span><b>kleinen bis mittelgro\u00dfen Unternehmen<\/b><span style=\"font-weight: 400\"> eine <\/span><b>Internetseite<\/b><span style=\"font-weight: 400\">, mit einem weiterhin wachsenden Trend.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a68f8d elementor-widget elementor-widget-text-editor\" data-id=\"8a68f8d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Als Shopbetreiber hat man die M\u00f6glichkeit, viele <\/span><b>Daten \u00fcber seine Nutzer zu sammeln,<\/b><span style=\"font-weight: 400\"> also <a href=\"https:\/\/datascientest.com\/de\/big-data-definition-technologien-anwendungen-weiterbildung\">Big Data<\/a> <\/span><span style=\"font-weight: 400\">zu generieren. Die gro\u00dfe Ansammlung an Daten liefert abe<\/span><span style=\"font-weight: 400\">r zun\u00e4chst noch keine n\u00fctzlichen Informationen. Zur konkreten <\/span><b>Analyse und Auswertung<\/b><span style=\"font-weight: 400\"> dieser Daten ben\u00f6tigt man <a href=\"https:\/\/datascientest.com\/de\/weiterbildung-data-scientist\">Data Scientists<\/a><\/span><span style=\"font-weight: 400\">, die wissen, wie man diese Daten zum <\/span><b>Nutzen des Unternehmens verwenden kann.<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f71fad3 elementor-widget elementor-widget-image\" data-id=\"f71fad3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/datascientest.com\/de\/files\/elementor\/thumbs\/white-big-data-hologram-against-blurred-blue-background-concept-hi-tech-innovation-business-production-toned-image-102276491-pzjnuhiqy0n7khjtsknr2ekq0tspcnkqb8ig9zwjhk.jpg\" title=\"white-big-data-hologram-against-blurred-blue-background-concept-hi-tech-innovation-business-production-toned-image-102276491\" alt=\"big data training\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9d32ea elementor-widget elementor-widget-text-editor\" data-id=\"d9d32ea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">All die Millionen von Tweets, Facebook-Likes, Instagram- und Pinterest-Fotos k\u00f6nnen so <\/span><b>gefiltert werden<\/b><span style=\"font-weight: 400\">, dass E-Commerce-Unternehmen herausfinden k\u00f6nnen, was Kunden wollen und wann sie es wollen. Das Sammeln, Speichern, Sortieren und Analysieren von Daten, ist ein integraler Bestandteil der <a href=\"https:\/\/datascientest.com\/de\/data-science-definition-problematik-und-anwendungsfalle\">Data Science<\/a><\/span><span style=\"font-weight: 400\">. Unternehmern k\u00f6nnen herausfinden, was zum tats\u00e4chlichen Kauf der Produkte gef\u00fchrt hat und sich somit besser <\/span><b>an den Kunden anpassen<\/b><span style=\"font-weight: 400\"> oder steuern, mit welchen Kan\u00e4len welche Kundengruppe zuk\u00fcnftig angesprochen werden soll. Beispielsweise entdeckt <a href=\"https:\/\/datascientest.com\/de\/algorithmus-was-ist-das-wozu-dient-er\">Amazons Algorithmus<\/a><\/span><span style=\"font-weight: 400\">\u00a0<\/span><b>Zusammenh\u00e4nge von vergangenen Bestellungen<\/b><span style=\"font-weight: 400\"> und kann so <\/span><b>Vorhersagen \u00fcber zuk\u00fcnftige Kundenw\u00fcnsche<\/b><span style=\"font-weight: 400\"> treffen.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-227f6ea elementor-widget elementor-widget-text-editor\" data-id=\"227f6ea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Eine weitere gro\u00dfe Chance f\u00fcr den E-Commerce ist <\/span><span style=\"font-weight: 400\">der <\/span><b>Einsatz von <a href=\"https:\/\/datascientest.com\/de\/kuenstliche-intelligenz\">k\u00fcnstlicher Intelligenz<\/a><\/b><span style=\"font-weight: 400\"> (KI)<\/span><span style=\"font-weight: 400\">\u00a0und <\/span><a href=\"https:\/\/datascientest.com\/de\/machine-learning-definition-funktionsweise-anwendungen\"><b>Machine Learning<\/b><\/a><span style=\"font-weight: 400\">\u00a0zur <\/span><b>Personalisierung<\/b><span style=\"font-weight: 400\"> der Kundenerlebnisse. Kunden bevorzugen im Handel ein <\/span><b>individuelles Einkaufserlebnis<\/b><span style=\"font-weight: 400\">, das auf ihre Bed\u00fcrfnisse angepasst ist. Dazu sammelt die KI Daten \u00fcber den K\u00e4ufer und dessen Such- und Einkaufsverhalten, trackt alle Aktionen und Interaktionen mit dem Shop und analysiert die gewonnenen Ergebnisse.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c53e3ee e-flex e-con-boxed e-con\" data-id=\"c53e3ee\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-efba954 elementor-widget elementor-widget-heading\" data-id=\"efba954\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nicht nur reine Onlineshops verwenden Data Science<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59a8792 elementor-widget elementor-widget-text-editor\" data-id=\"59a8792\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">So verwendet beispielsweise <\/span><b>Rolls Royce<\/b><span style=\"font-weight: 400\"> Data Science, um die <\/span><b>Daten von Flugzeugtriebwerken<\/b><span style=\"font-weight: 400\"> f\u00fcr die <\/span><b>Planung der Wartung <\/b><span style=\"font-weight: 400\">zu analysieren.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38a097a elementor-widget elementor-widget-image\" data-id=\"38a097a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"740\" height=\"450\" src=\"https:\/\/datascientest.com\/de\/files\/2022\/12\/Rolls-Royce-IntelligentEngine-concept-740px.jpg\" class=\"attachment-large size-large wp-image-166402\" alt=\"rolls royce intelligent engine AI\" srcset=\"https:\/\/datascientest.com\/de\/files\/2022\/12\/Rolls-Royce-IntelligentEngine-concept-740px.jpg 740w, https:\/\/datascientest.com\/de\/files\/2022\/12\/Rolls-Royce-IntelligentEngine-concept-740px-300x182.jpg 300w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd86d59 elementor-widget elementor-widget-text-editor\" data-id=\"bd86d59\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Fruition Sciences<\/b><span style=\"font-weight: 400\">, ein Online-Tool f\u00fcr Weinbauern, verwendet Data Science Algorithmen, um genau zu bestimmen, wie stark und wann die <\/span><b>Trauben bew\u00e4ssert werden m\u00fcssen<\/b><span style=\"font-weight: 400\">, um eine bessere Weinqualit\u00e4t zu erzielen.<\/span><\/p><p><span style=\"font-weight: 400\">Das bekannte Kosmetikunternehmen <\/span><b>L&#8217;Oreal<\/b><span style=\"font-weight: 400\"> setzt Data Science ein, um die <\/span><b>Wirkung verschiedener kosmetischer Wirkstoffe<\/b><span style=\"font-weight: 400\"> auf unterschiedliche Hautstrukturen und -zusammensetzungen zu ermitteln.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ed822e e-flex e-con-boxed e-con\" data-id=\"4ed822e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e09ae4a elementor-widget elementor-widget-heading\" data-id=\"e09ae4a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Der Einsatz von Data Science und KI bei Zalando<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f6ac5b elementor-widget elementor-widget-text-editor\" data-id=\"4f6ac5b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Auch das Gesch\u00e4ftsmodell des deutschen Online-Mode-Versandh\u00e4ndlers <\/span><b>Zalando SE<\/b><span style=\"font-weight: 400\"> basiert sehr stark auf der <\/span><b>Sammlung und Analyse von Kundendaten<\/b><span style=\"font-weight: 400\"> mit Hilfe von <a href=\"https:\/\/datascientest.com\/de\/data-scientist-gehalt-wie-viel-verdienen-datenwissenschaftlerinnen\">Data Science<\/a>\u00a0<\/span><span style=\"font-weight: 400\">und K\u00fcnstlicher Intelligenz (KI).<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7fc0d8 elementor-widget elementor-widget-text-editor\" data-id=\"a7fc0d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Das Unternehmen verwendet einen auf <\/span><b>KI basierten Algorithmus<\/b><span style=\"font-weight: 400\">, um jedem Kunden die f\u00fcr ihn <\/span><b>perfekte Kleidung vorzuschlagen<\/b><span style=\"font-weight: 400\">. Dieser arbeitet auf der Grundlage von Artikeln, die Nutzer in der Vergangenheit gekauft haben.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c5851f elementor-widget elementor-widget-text-editor\" data-id=\"8c5851f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Funktioniert dieser Algorithmus? Nun, Zalandos <\/span><b>Mitgr\u00fcnder Robert Gentz<\/b><span style=\"font-weight: 400\"> sagt, dass die <\/span><b>Klick- und Kaufraten <\/b><span style=\"font-weight: 400\">f\u00fcr die mit diesem Algorithmus produzierten Artikel <\/span><b>h\u00f6her sind<\/b><span style=\"font-weight: 400\">. Kurz gesagt: Zalando verwendet Algorithmen, die sich durch interne Feedbackschleifen aus Kundendaten und menschlichem Feedback kontinuierlich verbessern.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-076906a elementor-widget elementor-widget-image\" data-id=\"076906a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"411\" height=\"512\" src=\"https:\/\/datascientest.com\/de\/files\/2022\/12\/unnamed.png\" class=\"attachment-medium_large size-medium_large wp-image-166401\" alt=\"Zalando use Data Science\" srcset=\"https:\/\/datascientest.com\/de\/files\/2022\/12\/unnamed.png 411w, https:\/\/datascientest.com\/de\/files\/2022\/12\/unnamed-241x300.png 241w\" sizes=\"(max-width: 411px) 100vw, 411px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16085e5 elementor-widget elementor-widget-text-editor\" data-id=\"16085e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Die KI beschr\u00e4nkt sich nicht nur auf die Outfits, die einem angezeigt werden. Laut Gentz <\/span><b>beginnt die KI in dem Moment<\/b><span style=\"font-weight: 400\"> zu arbeiten, in dem jemand <\/span><b>die App herunterl\u00e4dt oder die Website besucht<\/b><span style=\"font-weight: 400\">. Dies geschieht in der Regel damit, dass man seine Lieblingsmarken, seine Gr\u00f6\u00dfe und andere pers\u00f6nliche Auswahlm\u00f6glichkeiten angeben kann. All diese Benutzereingaben bilden die <\/span><b>Grundlage f\u00fcr die KI-Anwendung von Zalando<\/b><span style=\"font-weight: 400\">, um ein wirklich personalisiertes Benutzer- und Einkaufserlebnis zu kreieren.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d60ca32 elementor-widget elementor-widget-text-editor\" data-id=\"d60ca32\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Wie sieht die Zukunft in diesem Bereich aus? Laut Gentz wird es bis <\/span><b>2030 keine physischen Umkleidekabinen mehr<\/b><span style=\"font-weight: 400\"> geben. Zudem werden die von den Kunden <\/span><b>zur\u00fcckgesandten Artikel analysiert<\/b><span style=\"font-weight: 400\"> und das Feedback der Kunden eingeholt. Mit Hilfe dieser R\u00fccksendungen ist Zalando in der Lage seine Empfehlungen weiter zu verfeinern. &#8222;Wir konnten die <\/span><b>gr\u00f6\u00dfenbedingten Retouren<\/b><span style=\"font-weight: 400\"> bereits um <\/span><b>10 Prozent reduzieren<\/b><span style=\"font-weight: 400\">&#8222;, sagt er. Langfristig wird dies zu <\/span><b>immer genaueren Gr\u00f6\u00dfenangaben<\/b><span style=\"font-weight: 400\"> f\u00fchren.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e62966a elementor-widget elementor-widget-text-editor\" data-id=\"e62966a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Zuk\u00fcnftig will sich der Modeh\u00e4ndler in Richtung <\/span><b>Ganzk\u00f6rpermessung<\/b><span style=\"font-weight: 400\"> bewegen. Gentz sieht den Einsatz von <\/span><b>3D-Technologie<\/b><span style=\"font-weight: 400\"> und <\/span><b>K\u00f6rper-Messtechnik<\/b><span style=\"font-weight: 400\"> als entscheidendes Tool, um ein genaues Profil jedes einzelnen Kunden zu erstellen und somit <\/span><b>automatisch die richtige Gr\u00f6\u00dfe<\/b><span style=\"font-weight: 400\"> zusenden zu k\u00f6nnen.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u201cIf your business is not on the Internet, then your business will be out of business.\u201d Dieses ber\u00fchmte Zitat von Bill Gates bewahrheitet sich immer mehr. Heute haben \u00fcber 64% aller kleinen bis mittelgro\u00dfen Unternehmen eine Internetseite, mit einem weiterhin wachsenden Trend. Als Shopbetreiber hat man die M\u00f6glichkeit, viele Daten \u00fcber seine Nutzer zu sammeln, [&hellip;]<\/p>\n","protected":false},"author":60,"featured_media":166400,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[2454],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Die Verwendung von Data Science im E-Commerce<\/title>\n<meta name=\"description\" content=\"\u201cIf your business is not on the Internet, then your business will be out of business.\u201d Dieses ber\u00fchmte Zitat von Bill Gates bewahrheitet sich immer mehr.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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