{"id":167108,"date":"2023-04-13T10:15:00","date_gmt":"2023-04-13T09:15:00","guid":{"rendered":"https:\/\/datascientest.com\/en\/?p=167108"},"modified":"2023-10-30T18:49:27","modified_gmt":"2023-10-30T17:49:27","slug":"data-driven-definition-benefits-and-methods","status":"publish","type":"post","link":"https:\/\/datascientest.com\/en\/data-driven-definition-benefits-and-methods","title":{"rendered":"Data driven: Definition, benefits and methods"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"167108\" class=\"elementor elementor-167108\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c65c02c e-flex e-con-boxed e-con\" data-id=\"c65c02c\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f9155f elementor-widget elementor-widget-text-editor\" data-id=\"6f9155f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>In the era of Big Data, companies are collecting ever larger amounts of data. But not all companies are making the most of it. And yet, organizations that place data at the heart of their strategy generally see their performance improve. So what are the benefits of a data-driven approach? And how to implement it? That&#8217;s what we&#8217;ll look at in this article.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11e3577 elementor-widget elementor-widget-spacer\" data-id=\"11e3577\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-05d3873 e-flex e-con-boxed e-con\" data-id=\"05d3873\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-adf777a elementor-widget elementor-widget-heading\" data-id=\"adf777a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">What is a data-driven organization?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91affa7 elementor-widget elementor-widget-text-editor\" data-id=\"91affa7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">When we talk about Data driven organization, this means that strategic decisions are based on the <\/span><b>analysis and interpretation of data<\/b><span style=\"font-weight: 400;\">. In other words, companies take full advantage of business intelligence to improve their <\/span>customer and market knowledge<span style=\"font-weight: 400;\">. In the end, this brings more value and <\/span><b>improves the competitive advantage<\/b><span style=\"font-weight: 400;\"> of organizations. For example, through more targeted communication, more personalized products or offers that better meet the needs of the target.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">But beware, it is not enough to <\/span><b>collect data<\/b><span style=\"font-weight: 400;\">. It is also necessary to interpret the available information and make decisions according to the situation.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52ac1ae elementor-widget elementor-widget-spacer\" data-id=\"52ac1ae\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac28bd7 e-flex e-con-boxed e-con\" data-id=\"ac28bd7\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39a1667 elementor-widget elementor-widget-heading\" data-id=\"39a1667\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why develop a data-driven strategy?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-350d914 elementor-widget elementor-widget-text-editor\" data-id=\"350d914\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The concept of data-driven management consists in basing its <\/span><b>decision-making<\/b><span style=\"font-weight: 400;\"> on concrete and analyzed information. And there are many advantages for all organizations, whatever their sector of activity (e-commerce, supply chain, industry&#8230;)<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91b8ee3 elementor-widget elementor-widget-heading\" data-id=\"91b8ee3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Help to take decisions <\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52a70ac elementor-widget elementor-widget-text-editor\" data-id=\"52a70ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The use of data and adequate analysis in the decision-making process contributes to better results. And this is for several reasons:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Data understanding<\/b><span style=\"font-weight: 400;\">: data-driven companies improve their knowledge of the market and their targets.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Predictive analysis<\/b><span style=\"font-weight: 400;\">: beyond a detailed understanding of the data, data-driven management allows us to anticipate different hypotheses. Depending on the possible scenarios, the company can make the best decision to achieve the desired result.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Risk reduction<\/b><span style=\"font-weight: 400;\">: thanks to predictive analysis based on reliable data.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3cd371 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"c3cd371\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"466\" src=\"https:\/\/datascientest.com\/en\/files\/2023\/02\/Data-driven-1.jpg\" class=\"attachment-large size-large wp-image-167112\" alt=\"Data-driven-1\" srcset=\"https:\/\/datascientest.com\/en\/files\/2023\/02\/Data-driven-1.jpg 1024w, https:\/\/datascientest.com\/en\/files\/2023\/02\/Data-driven-1-300x175.jpg 300w, https:\/\/datascientest.com\/en\/files\/2023\/02\/Data-driven-1-768x447.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96ccff2 elementor-widget elementor-widget-heading\" data-id=\"96ccff2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Improve the customer relationship<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7b9935 elementor-widget elementor-widget-text-editor\" data-id=\"f7b9935\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Through a<\/span><b> sales and marketing strategy<\/b><span style=\"font-weight: 400;\"> based on analytics, companies gain a better knowledge of their target. In doing so, they can address their customers and prospects in a more personalized way.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, through <\/span><b>segmentation for emailing campaigns<\/b><span style=\"font-weight: 400;\">, marketing teams can send a different message to prospects who are new to the brand, who have abandoned their shopping cart, who have already purchased products, etc. This allows them to improve the <\/span><b>effectiveness <\/b><span style=\"font-weight: 400;\">of their campaigns. This improves the customer experience and multiplies the conversion potential.<\/span><\/p><p><span style=\"font-weight: 400;\">If the data-driven strategy applies perfectly to prospecting, it is also the case for customer loyalty. Indeed, the collected data allow to better understand the customers and to <\/span><b>anticipate their needs<\/b><span style=\"font-weight: 400;\">. For example, it is possible to segment existing customers according to their purchase frequency. As soon as a drop in <\/span><b>purchase frequency<\/b><span style=\"font-weight: 400;\"> is observed, the sales teams can discuss with the customers to understand the cause.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca8830a elementor-align-center button-principal elementor-widget elementor-widget-button\" data-id=\"ca8830a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/datascientest.com\/en\/data-scientist-course\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Start a training to handle Data driven processes<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59bed82 elementor-widget elementor-widget-heading\" data-id=\"59bed82\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">A better use of customer Data<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b7a678 elementor-widget elementor-widget-text-editor\" data-id=\"4b7a678\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It is possible to use the data to<\/span><b> improve the offer<\/b><span style=\"font-weight: 400;\"> proposed to customers. The idea is to develop a product that perfectly fits their needs. Beyond customer data, companies can also retrieve information from competitors. This will allow them to <\/span><b>suggest <\/b><span style=\"font-weight: 400;\">an improvement to a product or create a new one.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58722f2 elementor-widget elementor-widget-heading\" data-id=\"58722f2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Reduce the costs <\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edbb4e0 elementor-widget elementor-widget-text-editor\" data-id=\"edbb4e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Although data-driven management is generally applied to marketing and sales, it concerns <\/span><b>all areas of the organization<\/b><span style=\"font-weight: 400;\">. And notably the company&#8217;s finances. Indeed, thanks to the data collected, it is possible to :<\/span><\/p><ul><li aria-level=\"1\"><span style=\"font-weight: 400;\">Improve employee and\/or machine <\/span><b>productivity<\/b><span style=\"font-weight: 400;\">;\u00a0<\/span><\/li><li aria-level=\"1\"><span style=\"font-weight: 400;\">Identify <\/span><b>non-essential costs<\/b><span style=\"font-weight: 400;\"> and make the most of available resources;\u00a0<\/span><\/li><li aria-level=\"1\"><span style=\"font-weight: 400;\">Find partners offering a <\/span><b>better quality\/price ratio<\/b><span style=\"font-weight: 400;\">, etc.\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">In fact, according to a study conducted by the <\/span><a href=\"https:\/\/hbr.org\/2017\/04\/how-companies-say-theyre-using-big-data\"><b>Harvard Business Study<\/b><\/a><span style=\"font-weight: 400;\">, 48.4% of companies that have started a data-driven approach have seen a significant reduction in costs.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-383102e elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"383102e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"427\" src=\"https:\/\/datascientest.com\/en\/files\/2023\/02\/Data-driven-2.jpg\" class=\"attachment-large size-large wp-image-167111\" alt=\"Data-driven-2\" srcset=\"https:\/\/datascientest.com\/en\/files\/2023\/02\/Data-driven-2.jpg 768w, https:\/\/datascientest.com\/en\/files\/2023\/02\/Data-driven-2-300x167.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83b7d51 elementor-widget elementor-widget-spacer\" data-id=\"83b7d51\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-93fac85 e-flex e-con-boxed e-con\" data-id=\"93fac85\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cabb2db elementor-widget elementor-widget-heading\" data-id=\"cabb2db\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How to focus your strategy on data?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97411f6 elementor-widget elementor-widget-text-editor\" data-id=\"97411f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The implementation of a data-driven strategy relies above all on good data governance. Here are the steps to follow.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef474ce elementor-widget elementor-widget-heading\" data-id=\"ef474ce\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Set up a data collection<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e7ab83 elementor-widget elementor-widget-text-editor\" data-id=\"1e7ab83\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This is <\/span><b>the basis<\/b><span style=\"font-weight: 400;\"> of a good data-driven strategy. For this, it is possible to collect data from the organization&#8217;s website, social networks, internal information, or from other players in your sector of activity.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">But be careful, if the data sources are multiple, it is useless to collect all the existing data. You need to <\/span><b>focus on the relevant data<\/b><span style=\"font-weight: 400;\"> to your objectives, but also, and above all, the data that is reliable and unbiased<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29358cb elementor-widget elementor-widget-heading\" data-id=\"29358cb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Data processing\n<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef5721f elementor-widget elementor-widget-text-editor\" data-id=\"ef5721f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The aim is to guarantee the<\/span><b> data quality<\/b><span style=\"font-weight: 400;\"> to simplify its understanding and access by all. That is, <\/span><strong><a href=\"https:\/\/datascientest.com\/en\/data-scientist-vs-data-analyst-what-are-the-main-differences\">data analysts or data scientists<\/a><\/strong><span style=\"font-weight: 400;\">, but also business experts. Indeed, the data-driven culture must be applied by a maximum number of employees to be effective. And this is true both when<\/span><b> enriching the database<\/b><span style=\"font-weight: 400;\"> and when using it.<\/span><\/p><p><span style=\"font-weight: 400;\">To make data more accessible, it is necessary to clean it up (remove unnecessary information or duplicates) and standardize it (in particular through a standard format for all the company&#8217;s data). As this work is <\/span><b>particularly time-consuming<\/b><span style=\"font-weight: 400;\">, it is preferable to use automation tools (Hadoop, CRM, Power BI, &#8230;) and to define processes.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-857575f elementor-widget elementor-widget-heading\" data-id=\"857575f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Data analysis<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1ddd3e elementor-widget elementor-widget-text-editor\" data-id=\"e1ddd3e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This is the center of the <\/span><b>data-driven strategy<\/b><span style=\"font-weight: 400;\">. It is about giving meaning to the collected information. It is about transforming data into real decision-making tools. It is precisely the work of the <\/span><b><a href=\"https:\/\/datascientest.com\/en\/data-analyst-job-description\">data analysts<\/a><\/b><span style=\"font-weight: 400;\"> and\u00a0<\/span><a href=\"https:\/\/datascientest.com\/en\/average-data-scientist-salary-in-canada-in-2023\" target=\"_blank\" rel=\"noopener\"><b>data scientists<\/b><\/a><span style=\"font-weight: 400;\">\u00a0that makes it possible to give value to data.<\/span><\/p><p><span style=\"font-weight: 400;\">After analyzing the data, it is mandatory to present reports to <\/span><b>decision-makers<\/b><span style=\"font-weight: 400;\">. These dashboards must then provide context to the data so that it can be applied to the business. Thus informed, the <\/span><b>business experts<\/b><span style=\"font-weight: 400;\"> will be able to select the best strategic choices.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7697a67 elementor-widget elementor-widget-heading\" data-id=\"7697a67\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">A data-driven strategy for better decisions<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfec99b elementor-widget elementor-widget-text-editor\" data-id=\"cfec99b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In the context of a <\/span><b>massive increase<\/b><span style=\"font-weight: 400;\"> in the use of technology and data volumes, companies must develop a data-driven culture. This means optimizing data collection, processing, and analysis. In doing so, companies will have all in their possession to <\/span><b>make better decisions<\/b><span style=\"font-weight: 400;\">, whether it be in terms of customer relations, products offered, cost reduction, etc.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bbd790 elementor-align-center button-principal elementor-widget elementor-widget-button\" data-id=\"7bbd790\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/datascientest.com\/en\/data-courses\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Start a training in Data Science<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f21e400 e-flex e-con-boxed e-con\" data-id=\"f21e400\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-99363ca elementor-widget elementor-widget-html\" data-id=\"99363ca\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@type\": \"FAQPage\",\r\n  \"mainEntity\": [{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"What is a data-driven organization?\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"When we talk about Data driven organization, this means that strategic decisions are based on the analysis and interpretation of data. 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But be careful, if the data sources are multiple, it is useless to collect all the existing data. You need to focus on the relevant data to your objectives, but also, and above all, the data that is reliable and unbiased\"\r\n    }\r\n  }]\r\n}\r\n<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In the era of Big Data, companies are collecting ever larger amounts of data. But not all companies are making the most of it. And yet, organizations that place data at the heart of their strategy generally see their performance improve. So what are the benefits of a data-driven approach? And how to implement it? 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