{"id":171215,"date":"2025-08-20T06:30:00","date_gmt":"2025-08-20T05:30:00","guid":{"rendered":"https:\/\/datascientest.com\/en\/?p=171215"},"modified":"2025-08-20T07:21:58","modified_gmt":"2025-08-20T06:21:58","slug":"marketing-data-personalization","status":"publish","type":"post","link":"https:\/\/datascientest.com\/en\/marketing-data-personalization","title":{"rendered":"How Marketing Data Shapes Buying Decisions"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"171215\" class=\"elementor elementor-171215\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40fe6cd5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40fe6cd5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c22c9e9\" data-id=\"2c22c9e9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d3a2423 elementor-widget elementor-widget-text-editor\" data-id=\"2d3a2423\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><b>You\u2019ve just been chatting with friends about Nike\u2019s new collection, and suddenly Instagram shows you the matching ad. Coincidence? Not really. While many consumers remain skeptical about how marketing data is collected and used, studies show that personalization significantly increases purchase intent. Marketing data sits at the crossroads between powerful growth opportunities and the responsibility to handle it with care.<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4272b6f4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4272b6f4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-212cc2b8\" data-id=\"212cc2b8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26a51cf3 elementor-widget elementor-widget-heading\" data-id=\"26a51cf3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">Changing Consumer Behavior with Marketing Data<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c792931 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c792931\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-171d1dac\" data-id=\"171d1dac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2acff1ae elementor-widget elementor-widget-text-editor\" data-id=\"2acff1ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In recent years, consumer expectations in digital marketing have shifted dramatically. <\/span><b>Personalization <\/b><span style=\"font-weight: 400;\">is no longer a \u201cnice-to-have\u201d but a <\/span><b>decisive factor in whether messages get noticed at all<\/b><span style=\"font-weight: 400;\">. According to Attentive\u2019s 2025 <i>Consumer Trends Report<\/i>, 81% of consumers ignore messages they consider irrelevant. One in four even said they are less likely to make a purchase when receiving such messages. At the same time, the study shows that consumers reward relevant content: <strong>96%<\/strong> reported they are <strong>more likely to buy<\/strong> in at least one personalization scenario.<\/span><\/p><p><span style=\"font-weight: 400;\">The study was based on the responses of 3,300 consumers in the U.S., U.K., and Australia \u2014 all over 18, smartphone users, frequent online shoppers, and recipients of both brand emails and texts. In other words, it reflects a broad cross-section of today\u2019s e-commerce landscape.<\/span><\/p><p><span style=\"font-weight: 400;\">What makes the findings particularly interesting is <strong>the tension they reveal<\/strong>: consumers <strong>react positively to personalization<\/strong>, even though they are <strong>increasingly sensitive about privacy<\/strong>. Nearly two-thirds reported taking active steps to protect their personal data. Yet 71% still want brands to learn from their shopping habits and deliver a more tailored experience. The key, however, is <strong>transparency<\/strong>: consumers are <strong>willing to share data only if they see clear value<\/strong> and understand exactly how their data is being used.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10af42d3 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"10af42d3\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/en\/all-about-big-data-marketing\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more about Big Data Marketing<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-36fdde50 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"36fdde50\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5de6b7d4\" data-id=\"5de6b7d4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ded276d elementor-widget elementor-widget-heading\" data-id=\"2ded276d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Trust and Data Privacy<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3441a8a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3441a8a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3095df44\" data-id=\"3095df44\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-157eff71 elementor-widget elementor-widget-text-editor\" data-id=\"157eff71\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The Global Research Report <\/span><i><span style=\"font-weight: 400;\">Consumer Preferences for Privacy and Personalization 2025<\/span><\/i><span style=\"font-weight: 400;\"> by Qualtrics XM Institute highlights the same paradox: people want personalization, but they don\u2019t fully trust companies with their data. Globally, <\/span><b>64% of consumers prefer to buy from brands that tailor their offerings to individual needs.<\/b><span style=\"font-weight: 400;\"> At the same time, 53% express serious <\/span><b>concerns about the privacy<\/b><span style=\"font-weight: 400;\"> of their personal information, and only about one-third trust companies to handle that information responsibly.<\/span><\/p><p><span style=\"font-weight: 400;\">A closer look reveals which types of marketing data consumers are most comfortable sharing. <\/span><b>Purchase history<\/b><span style=\"font-weight: 400;\"> (45%) and <\/span><b>website visits<\/b><span style=\"font-weight: 400;\"> (42%) top the list, while <\/span><b>financial information<\/b><span style=\"font-weight: 400;\"> (12%) and <\/span><b>social media posts<\/b><span style=\"font-weight: 400;\"> (17%) are far less acceptable. For companies, this creates a dual challenge: providing relevant personalization while ensuring transparency and accountability in how customer data is managed.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4247e83c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4247e83c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b94c3b7\" data-id=\"5b94c3b7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c77d43 elementor-widget elementor-widget-heading\" data-id=\"4c77d43\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Business Relevance of Marketing Data<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1602c38d elementor-widget elementor-widget-text-editor\" data-id=\"1602c38d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">For businesses, the takeaway is clear: personalization is not optional \u2014 it\u2019s a critical driver of revenue growth and customer loyalty. <\/span><b>Brands that deliver relevant experiences boost purchase intent and strengthen trust, both of which directly impact ROI.<\/b><span style=\"font-weight: 400;\"> Research consistently shows that companies using marketing data responsibly and applying smart automation don\u2019t just operate more efficiently \u2014 they also achieve higher levels of customer loyalty in the long run.<\/span><\/p><p><span style=\"font-weight: 400;\">This is why it\u2019s no longer enough to rely solely on tools. <\/span><b>Businesses need professionals who know how to collect, interpret, and translate marketing data into meaningful customer experiences<\/b><span style=\"font-weight: 400;\"><strong>.<\/strong> Turning data into action requires expertise \u2014 and it\u2019s this expertise that creates sustainable growth.<\/span><\/p><p><span style=\"font-weight: 400;\">Our <span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/datascientest.com\/en\/data-marketing-course\" target=\"_blank\" rel=\"noopener\">Data Marketing &amp; AI training course <\/a><\/strong><\/span><\/span><span style=\"font-weight: 400;\">quips professionals with exactly these skills. Participants learn how to optimize marketing strategies with data, improve customer experiences, and drive growth and customer acquisition with AI and automation. In short, companies gain a lasting competitive edge by building the expertise that tomorrow\u2019s data-driven marketing demands.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-73dea44 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"73dea44\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69594ae1\" data-id=\"69594ae1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc0fdf2 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"cc0fdf2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/en\/data-courses\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover Datascientest's Courses<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>You\u2019ve just been chatting with friends about Nike\u2019s new collection, and suddenly Instagram shows you the matching ad. Coincidence? Not really. While many consumers remain skeptical about how marketing data is collected and used, studies show that personalization significantly increases purchase intent. Marketing data sits at the crossroads between powerful growth opportunities and the responsibility [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":198998,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[2424,2423],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Marketing Data Shapes Buying Decisions<\/title>\n<meta name=\"description\" content=\"Consumers expect personalization but worry about privacy. 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