{"id":172080,"date":"2023-10-16T05:19:06","date_gmt":"2023-10-16T04:19:06","guid":{"rendered":"https:\/\/datascientest.com\/en\/?p=172080"},"modified":"2023-10-16T05:22:24","modified_gmt":"2023-10-16T04:22:24","slug":"customer-segmentation-all-you-need-to-know","status":"publish","type":"post","link":"https:\/\/datascientest.com\/en\/customer-segmentation-all-you-need-to-know","title":{"rendered":"Customer Segmentation: All you need to know"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"172080\" class=\"elementor elementor-172080\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51dd3c95 e-flex e-con-boxed e-con\" data-id=\"51dd3c95\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e7a6e84 elementor-widget elementor-widget-heading\" data-id=\"6e7a6e84\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">To sell, companies need to deliver the right message, to the right person, at the right time. But how can this be done when customers are so different from one another? Simply use customer segmentation. <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69b921d1 elementor-widget elementor-widget-text-editor\" data-id=\"69b921d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">What&#8217;s it all about? What&#8217;s in it for me? How do you implement it? Find out all you need to know about this <a href=\"https:\/\/datascientest.com\/en\/a-b-testing-principles-steps-use\">essential marketing strategy.<\/a><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66eb82a2 e-flex e-con-boxed e-con\" data-id=\"66eb82a2\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7edf4b4d elementor-widget elementor-widget-heading\" data-id=\"7edf4b4d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What is customer segmentation?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ce0c7fb elementor-widget elementor-widget-text-editor\" data-id=\"5ce0c7fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>What&#8217;s customer segmentation? For example, customers can be segmented on the basis of :<\/p><ul><li>BtoC: age, gender, geographical location, professional status, qualifications, etc.<\/li><li>In BtoB: business sector, number of employees, sales, geographical location, etc.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e87824c elementor-widget elementor-widget-text-editor\" data-id=\"5e87824c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In addition to <strong>BtoB and BtoC segmentation<\/strong>, it is also possible to divide your customer base within the conversion tunnel itself. This involves segmenting the audience according to its maturity in the customer journey (first discovery, cart abandonment, first purchase, loyal customer, etc.).<\/p><p>Whatever the type of customer segmentation chosen, the aim is to respond specifically to customer needs. And in so <strong>doing, build customer loyalty.<\/strong><\/p><p>This marketing strategy is essential for companies in all sectors (retail, industry, automotive, decoration, finance, etc.) and of all sizes (start-ups, SMEs, large groups, etc.).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a8e17c e-flex e-con-boxed e-con\" data-id=\"a8e17c\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-682f34e8 elementor-widget elementor-widget-heading\" data-id=\"682f34e8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What are the benefits of customer segmentation?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1624c24b elementor-widget elementor-widget-text-editor\" data-id=\"1624c24b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Customer segmentation enables companies to tailor their efforts according to the audience segment they are targeting. Here are the concrete benefits of this strategy:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f701b2a elementor-widget elementor-widget-heading\" data-id=\"7f701b2a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Better communication<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41fd738 elementor-widget elementor-widget-text-editor\" data-id=\"41fd738\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Both in terms of content and form.<\/p><p>In terms of content, it&#8217;s all about sending the most relevant message possible for your target audience. The one that will resonate with their current issues and needs.<\/p><p>In terms of form, it&#8217;s a question of selecting the right <strong>communication channel.<\/strong> Between social networks, emails, the website, radio&#8230; it&#8217;s sometimes difficult to be present everywhere. Customer segmentation makes it possible to know where each target group is.<\/p><p>In this way, companies can communicate more easily and effectively with their customers and\/or prospects.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-327c626e elementor-widget elementor-widget-heading\" data-id=\"327c626e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Enhance your offering<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63392861 elementor-widget elementor-widget-text-editor\" data-id=\"63392861\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Customer segmentation<\/strong> enables us to improve our products and services to meet the specific needs of our customers. In particular, by adding new functionalities or new services.<\/p><p>For example: a company selling BtoB software can offer :<\/p><ul><li>complex, customizable software for large organizations with in-house technical skills ;<\/li><li>turnkey software for smaller organizations that don&#8217;t necessarily have the skills to customize the software.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11bef2dc elementor-widget elementor-widget-text-editor\" data-id=\"11bef2dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The idea is to improve the offer and meet customer needs as closely as possible.<\/p><p>In<strong> addition to products and services<\/strong>, companies can also test their prices through customer segmentation. This means proposing several pricing options according to customer profiles. For example, develop a low-cost offer for students, and a top-of-the-range offer for active employees.<\/p><p>To define the best price, companies are well advised to carry out tests with different customer groups.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32595f9c elementor-widget elementor-widget-image\" data-id=\"32595f9c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"596\" src=\"https:\/\/datascientest.com\/en\/files\/2023\/10\/customer-segmentation-1.png\" class=\"attachment-full size-full wp-image-172083\" alt=\"\" srcset=\"https:\/\/datascientest.com\/en\/files\/2023\/10\/customer-segmentation-1.png 1000w, https:\/\/datascientest.com\/en\/files\/2023\/10\/customer-segmentation-1-300x179.png 300w, https:\/\/datascientest.com\/en\/files\/2023\/10\/customer-segmentation-1-768x458.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c9b81c2 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"4c9b81c2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/en\/data-courses\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover our courses<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-350cb9fc elementor-widget elementor-widget-heading\" data-id=\"350cb9fc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Personalizing customer relations<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2057cf82 elementor-widget elementor-widget-text-editor\" data-id=\"2057cf82\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Customer segmentation<\/strong> goes hand in hand with the personalization of the customer journey, which is one of the specific expectations of today&#8217;s consumers.<\/p><p>And with good reason: 90% of them spend more if the service is personalized. So, to win market share in the face of ever-increasing competition, companies have every interest in segmenting their customer base.<\/p><p>The advantages are manifold:<\/p><ul><li>Create a bond of trust: if customers feel that the company is speaking directly to them, they naturally develop greater brand loyalty.<\/li><li>Increase sales: this is the direct result of the trust gained through personalization.<\/li><li>Improve customer support efficiency: especially if each agent communicates with a predefined customer segment. In this way, customers\/prospects speak to the same contact person every time; the one who knows the exact situation and masters the issues. Customer satisfaction is therefore optimized, as is the retention rate.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4468bdff elementor-widget elementor-widget-heading\" data-id=\"4468bdff\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Optimize your sales<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65f24195 elementor-widget elementor-widget-text-editor\" data-id=\"65f24195\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Customer segmentation can increase sales in a number of ways:<\/p><ul><li>Focus on the most profitable customers: to reduce costs while increasing sales.<\/li><li>Opting for up-sell or cross-sell strategies: i.e. offering complementary or higher-end products.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30b6a2d9 elementor-widget elementor-widget-text-editor\" data-id=\"30b6a2d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This is all the more interesting as these different strategies are based on existing customers. Selling to existing customers is much cheaper than acquiring new ones. Segmentation enables companies to maximize their return on investment.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41253058 e-flex e-con-boxed e-con\" data-id=\"41253058\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c668313 elementor-widget elementor-widget-heading\" data-id=\"1c668313\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How do you segment your customers?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52d0d3ca elementor-widget elementor-widget-text-editor\" data-id=\"52d0d3ca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Customer segmentation means knowing your target. To do this, companies must use the data at their disposal.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e99cd7d elementor-widget elementor-widget-heading\" data-id=\"3e99cd7d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Data collection<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9afe4a8 elementor-widget elementor-widget-text-editor\" data-id=\"9afe4a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Customer information can be collected from a multitude of sources, such as :<\/p><ul><li>CRM,<\/li><li>social network statistics ;<\/li><li>Google analytics ;<\/li><li>customer feedback in the field<\/li><li>satisfaction surveys ;<\/li><li>surveys ;<\/li><li>data providers ;<br \/>etc.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-104675dd elementor-widget elementor-widget-text-editor\" data-id=\"104675dd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>From these different sources, companies retrieve a wide variety of data (demographic data, customer purchasing behavior, market trends&#8230;).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1357bb9e elementor-widget elementor-widget-heading\" data-id=\"1357bb9e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Data analysis<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c8f0f13 elementor-widget elementor-widget-text-editor\" data-id=\"4c8f0f13\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Once the data has been collected, companies need to group their customer groups according to common characteristics. This enables the creation of models that serve as the basis for the different segments.<\/p><p>The next step is to define the actions to be taken for each segment:<\/p><ul><li>Which channel should be used to communicate?<\/li><li>What message should be conveyed?<\/li><li>What offer should be made?<\/li><li>At what price?<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27aca798 elementor-widget elementor-widget-text-editor\" data-id=\"27aca798\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Of course, it&#8217;s possible to run several tests to identify the best strategy.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c8dd1d9 elementor-widget elementor-widget-image\" data-id=\"3c8dd1d9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"596\" src=\"https:\/\/datascientest.com\/en\/files\/2023\/10\/customer-segmentation-2.png\" class=\"attachment-full size-full wp-image-172084\" alt=\"\" srcset=\"https:\/\/datascientest.com\/en\/files\/2023\/10\/customer-segmentation-2.png 1000w, https:\/\/datascientest.com\/en\/files\/2023\/10\/customer-segmentation-2-300x179.png 300w, https:\/\/datascientest.com\/en\/files\/2023\/10\/customer-segmentation-2-768x458.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-53848c47 e-flex e-con-boxed e-con\" data-id=\"53848c47\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e817e88 elementor-widget elementor-widget-heading\" data-id=\"7e817e88\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Things to remember<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f553502 elementor-widget elementor-widget-text-editor\" data-id=\"7f553502\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\">The aim of customer segmentation is to create several target customer groups with common characteristics.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">This enables you to communicate more effectively, improve your offering, personalize customer relations and optimize sales.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">But to achieve this kind of performance, you need to know how to use the available data.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-390ecaf6 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"390ecaf6\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/en\/data-courses\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn to use Data for your Marketing<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-512f321d e-flex e-con-boxed e-con\" data-id=\"512f321d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>To sell, companies need to deliver the right message, to the right person, at the right time. But how can this be done when customers are so different from one another? Simply use customer segmentation. What&#8217;s it all about? What&#8217;s in it for me? How do you implement it? Find out all you need to [&hellip;]<\/p>\n","protected":false},"author":67,"featured_media":172081,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[2424],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer Segmentation: All you need to know<\/title>\n<meta name=\"description\" content=\"To sell, companies need to deliver the right message, to the right person, at the right time. 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