{"id":174995,"date":"2023-12-10T17:43:13","date_gmt":"2023-12-10T16:43:13","guid":{"rendered":"https:\/\/datascientest.com\/en\/?p=174995"},"modified":"2023-12-10T17:51:17","modified_gmt":"2023-12-10T16:51:17","slug":"google-analytics-4-training-how-to-master-ga4","status":"publish","type":"post","link":"https:\/\/datascientest.com\/en\/google-analytics-4-training-how-to-master-ga4","title":{"rendered":"Google Analytics 4 training: How to master GA4?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"174995\" class=\"elementor elementor-174995\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-498bd27 e-flex e-con-boxed e-con\" data-id=\"498bd27\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f4f1945 elementor-widget elementor-widget-text-editor\" data-id=\"f4f1945\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2>Google Analytics 4 analyzes data from websites and applications to better understand how users use them. This new version also focuses on privacy, and uses artificial intelligence. Find out everything you need to know about GA4, and how to take a Google Analytics 4 training course to master this tool!<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83cc510 elementor-widget elementor-widget-text-editor\" data-id=\"83cc510\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/datascientest.com\/en\/digital-marketing-definition-professions-training\">Whether for marketing, SEO or decision-making<\/a>, websites and applications are goldmines of data. By analyzing them, it&#8217;s possible to better understand web users&#8217; expectations and behavior.<\/p><p>However, in the past, tools such as <strong>Google Analytics<\/strong> were limited. They were mainly used to analyze traffic, but not the usage metrics needed to better understand the customer. Google realized that its existing analytical solutions did not offer a complete view of the cross-platform customer journey.<\/p><p>With Google Analytics 4, the new version of the tool, marketers can now analyze all important customer usage metrics. Analysis is no longer limited to traffic.<\/p><p>Formerly called &#8220;App + Web&#8221;, Google Analytics 4 was in beta until October 2020. According to Google, this major update aims to adapt to changes in internet usage and new web <a href=\"https:\/\/datascientest.com\/en\/understanding-gdpr-definition-and-its-crucial-impact-on-businesses\">privacy laws such as the GDPR<\/a><\/p><p>The new tool tracks the entire customer journey across multiple platforms, and leverages AI and <a href=\"https:\/\/datascientest.com\/en\/cracking-the-code-on-underfitting-in-machine-learning\">Machine Learning to provide detailed insights<\/a> into how users interact with websites and apps.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b982bc6 e-flex e-con-boxed e-con\" data-id=\"b982bc6\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8567a28 elementor-widget elementor-widget-heading\" data-id=\"8567a28\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">What is Google Analytics 4?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff8d949 elementor-widget elementor-widget-text-editor\" data-id=\"ff8d949\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Google Analytics 4, or GA4,<\/strong> is Google&#8217;s platform for analyzing website traffic data. This tool can be used for both websites and applications to analyze data in a centralized manner.<\/p><p>It allows you to measure customer segmentation, conversion rates, analyze expenses, user events, and device categories, among other metrics.<\/p><p>The main innovation in GA4 is the<a href=\"https:\/\/datascientest.com\/en\/unraveling-machine-learning-vs-deep-learning-key-differences-explained\"> incorporation of Machine Learning and Artificial Intelligence<\/a>. These technologies provide more insights into customer behavior, enabling better strategic decisions and improving conversion rates or enhancing marketing content.<\/p><p>Another key feature is that <strong>GA4<\/strong> operates on an &#8220;event-driven&#8221; model. This means it perceives customer behavior as a series of events and<strong> provides analysis based on these events.<\/strong><\/p><p>The goal of this platform is to provide more data throughout the customer&#8217;s journey. More data is available after a customer has been acquired, including insights into their engagement level, monetization, and retention.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d1442e elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"3d1442e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/en\/data-courses\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Google Analytics 4 training<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d0c2425 e-flex e-con-boxed e-con\" data-id=\"d0c2425\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-490ee59 elementor-widget elementor-widget-heading\" data-id=\"490ee59\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Comment fonctionne Google Analytics 4 ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b02a0fc elementor-widget elementor-widget-text-editor\" data-id=\"b02a0fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>To meet the <strong>needs of businesses<\/strong>, Google Analytics 4 adopts a <a href=\"https:\/\/datascientest.com\/en\/mlops-devops-applied-to-machine-learning-projects\">Machine Learning-based approach.<\/a> This allows for cross-platform insights while preserving user privacy.<\/p><p>Through data analysis, users can understand their customers and track them across different devices. This tool enables continued data analysis for websites, despite restrictions on the use of cookies and identifiers.<\/p><p>Some AI features have been available since 2016, but several significant new features are worth highlighting. Automatic alerts are generated for data trends, such as increased demand for a specific product.<\/p><p>The platform is also capable of predicting customer actions by calculating the probability of churn. It offers predictive metrics, such as revenue estimation for audience groups.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d37618 e-flex e-con-boxed e-con\" data-id=\"2d37618\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c43af02 elementor-widget elementor-widget-heading\" data-id=\"c43af02\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Google Analytics vs Universal Analytics: what's the difference?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a6e1b3 elementor-widget elementor-widget-text-editor\" data-id=\"3a6e1b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Universal Analytics is the standard version of Google Analytics. It has several major differences from GA4.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cad3c86 elementor-widget elementor-widget-heading\" data-id=\"cad3c86\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Deep integration with Google Ads<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f74bcc0 elementor-widget elementor-widget-text-editor\" data-id=\"f74bcc0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>First and foremost, <strong>Google Analytics 4<\/strong> provides deep integration with Google Ads. It allows for measuring conversions both on the website and the app for Google Ads, YouTube Ads, third-party channels like Facebook, and organic channels like web search or email.<\/p><p>This integration between web and app data simplifies measuring the overall impact of marketing investments, regardless of the acquisition channel.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e162bdb elementor-widget elementor-widget-heading\" data-id=\"e162bdb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Customer-centric measures<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7648b8 elementor-widget elementor-widget-text-editor\" data-id=\"d7648b8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Secondly, this update takes a customer-centric approach. It allows tracking the customer journey, even if it&#8217;s a fragmented experience involving multiple devices and platforms.<\/p><p>The <strong>GA4 tool<\/strong> uses multiple identity spaces, including user IDs provided by the marketer and unique Google signals from users who have opted for ad personalization.<\/p><p>This enables an overview of how customers interact with your business. The goal here is to understand precisely where customers come from and what their interactions are throughout the journey.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a789a92 elementor-widget elementor-widget-heading\" data-id=\"a789a92\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Un reporting plus complet<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbba255 elementor-widget elementor-widget-text-editor\" data-id=\"dbba255\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Another new feature concerns reporting. To simplify tracking the customer, Google has added a new &#8220;<strong>Lifecycle&#8221; section that includes<\/strong> reports on acquisition, engagement, monetization, and retention.<\/p><p>In the past, only the acquisition report was available on Google Analytics. These new options provide more visibility into the subsequent stages of the customer lifecycle.<\/p><p>A new reporting feature has also been added to the &#8220;Analysis&#8221; section. It offers several templates for analyzing conversion funnels, user journeys, and cohort analysis.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97bd9bd elementor-widget elementor-widget-heading\" data-id=\"97bd9bd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Enhanced privacy protection<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4272541 elementor-widget elementor-widget-text-editor\" data-id=\"4272541\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Finally, <strong>Google Analytics 4<\/strong> is designed to adapt to the new requirements for privacy protection. This new version offers granular controls for data collection, retention, and analysis of user data.<\/p><p>The new data collection approach does not use cookies or identifiers. It relies on data modeling to fill gaps in the customer journey when data is incomplete or inaccessible.<\/p><p>In June 2022,<strong> Google announced that Universal Analytics<\/strong> would stop processing new data from July 1, 2023. Subsequently, all data processing will end on October 1, 2023. Therefore, Google Analytics 4 will be the only available tool for measuring website activity.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0615c5a elementor-widget elementor-widget-image\" data-id=\"0615c5a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2022\/10\/google-analytics-43.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eadb455 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"eadb455\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/en\/data-courses\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Become a GA4 expert<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24c7b04 e-flex e-con-boxed e-con\" data-id=\"24c7b04\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0bfaa97 elementor-widget elementor-widget-heading\" data-id=\"0bfaa97\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Google Analytics 4 features<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c6d4af elementor-widget elementor-widget-text-editor\" data-id=\"0c6d4af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In addition to <strong>enhancing Universal Analytics features,<\/strong> Google Analytics 4 also introduces new functionalities. Here&#8217;s an overview of the innovations in this version.<\/p><p>The Advertising Workspace is a dashboard that provides a snapshot of advertising on the website or app. It also allows you to view resources like model comparison and conversion paths in the &#8220;Attribution&#8221; tab.<\/p><p>Model comparison enables you to add filters based on five conditions, such as the gender and age distribution of visitors. After adding the conditions, you can customize the reports to define the preferred view between visitor interaction time and conversion time.<\/p><p>The conversion paths feature helps you understand the customer journey that led to conversion. It presents the total revenue generated from website or app purchases and indicates the number of days and interactions with ads before conversion.<\/p><p>The cohort exploration feature allows you to group website users into cohorts by selecting users that meet specific criteria. You can then monitor their behavioral changes over time.<\/p><p>Finally, the predictive metrics feature allows you to predict potential buyers, customer attrition probability, or revenue opportunities. Simply create an audience and add comparison metrics, similar to the conditions for model comparison. The audience can be analyzed by platform, device category, or app version.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f13bde3 e-flex e-con-boxed e-con\" data-id=\"f13bde3\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-01c9ef8 elementor-widget elementor-widget-heading\" data-id=\"01c9ef8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Google Analytics 4: what impact does it have on data?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a075ab8 elementor-widget elementor-widget-text-editor\" data-id=\"a075ab8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Migrating to Google Analytics 4<\/strong> can have a significant impact on your data. Firstly, Machine Learning enables you to receive insights into the likely behavior of customers.<\/p><p>These insights can be leveraged to enhance the customer experience across various device categories on your platforms. Additionally, <a href=\"https:\/\/datascientest.com\/en\/data-analyst-salary-average-salary-revealed\">data analysts can receive alerts about significant trends<\/a> and make better decisions regarding product offerings or website content.<\/p><p>Predictive metrics and customer behavior analysis also allow for predicting probable revenues for the organization over a specific period. This enables advertising teams to focus their ads more effectively on the cohort of customers most likely to generate these revenues.<\/p><p>Managers can decide how to attract this cohort, while sales and marketing teams can concentrate on conversion. Overall, GA4 can enhance the productivity of the entire organization.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d081d2e elementor-widget elementor-widget-image\" data-id=\"d081d2e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2022\/10\/google-analytics-42.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f74f09 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"3f74f09\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/en\/data-courses\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn to use GA4<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2df28fa e-flex e-con-boxed e-con\" data-id=\"2df28fa\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c85b95 elementor-widget elementor-widget-heading\" data-id=\"2c85b95\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How do I migrate to Google Analytics 4?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d221307 elementor-widget elementor-widget-text-editor\" data-id=\"d221307\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If you&#8217;re setting up a new property,<strong> Google Analytics 4<\/strong> will be the default option. However, if you&#8217;re still using the old version, you&#8217;ll need to transition by configuring both implementations simultaneously.<\/p><p>It&#8217;s recommended to create a new GA4 property as soon as possible because you can&#8217;t import data from the old version. It&#8217;s better to start collecting data and getting familiar with the tool before completely replacing the old version. This is the method Google recommends for transitioning.<\/p><p>Even though you can&#8217;t import all the old data from Universal <strong>Analytics to Google Analytics<\/strong> 4, both accounts will be linked. So, you can use the GA4 setup assistant to migrate configurations from the Universal Analytics property to the new one.<\/p><p>Also, note that Google Analytics 4 properties no longer use the &#8220;Views&#8221; reporting structure but instead use &#8220;Data Streams.&#8221; During setup, you&#8217;ll need to connect a Data Stream and configure it for your website or app.<\/p><p>The &#8220;Enhanced Measurement&#8221; option is an intuitive tracking system that can be enabled with a simple toggle switch for a web Data Stream. For <a href=\"https:\/\/datascientest.com\/en\/dlp-data-loss-prevention-principles-and-implementation\">app Data Streams, you&#8217;ll be guided through the configuration<\/a> and will need to install the Firebase SDK.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ec980a e-flex e-con-boxed e-con\" data-id=\"3ec980a\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a826bbe elementor-widget elementor-widget-heading\" data-id=\"a826bbe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How do I configure Google Analytics 4?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4281b4 elementor-widget elementor-widget-text-editor\" data-id=\"c4281b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If you don&#8217;t have a Google Analytics account yet, the first step is to create one on the official website. Then, go to the &#8220;Admin&#8221; section of your <strong>Google Analytics account and click on &#8220;Create an account.&#8221;<\/strong><\/p><p>You can analyze data from one or multiple properties, such as websites, mobile apps, or point-of-sale devices. After choosing a name, click &#8220;Next&#8221; to add a property to the account.<\/p><p>If you already have a<strong> Google Analytics<\/strong> account, simply log in. Go to the &#8220;Admin&#8221; section and select the appropriate client account. Then, go to the &#8220;Property&#8221; section and click &#8220;Create property.&#8221;<\/p><p>Enter a name, timezone, and currency. You&#8217;ll need to specify an industry category and business size, then accept Google&#8217;s terms of service.<\/p><p>After creating the property, you&#8217;ll need to add data streams for Web, iOS, or Android. Go to <strong>Admin &gt; Data streams &gt; Property,<\/strong> choose the stream type, and follow the setup instructions. Click the create stream button and repeat this process for each stream you want to add.<\/p><p>The final step is to add tags to your website. Go to the Google Analytics 4 property you created and click on the Web data stream.<\/p><p>For popular <strong>CMS platforms like Wix, WordPress, or WooCommerce<\/strong>, you&#8217;ll need to find the &#8220;G&#8221;-ID code to place in the Google Analytics field in the backend. Go to Admin &gt; Property &gt; Data streams &gt; Web and look for the &#8220;Measurement ID&#8221; code. Copy it and follow the instructions for your specific CMS platform.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d8dc599 e-flex e-con-boxed e-con\" data-id=\"d8dc599\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da0f955 elementor-widget elementor-widget-heading\" data-id=\"da0f955\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How to take a Google Analytics 4 training course<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d99ae66 elementor-widget elementor-widget-text-editor\" data-id=\"d99ae66\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Google Analytics 4 is a very useful tool for businesses to analyze data from websites and applications. It also provides access to Machine Learning and Data Science features that were previously only available in Google Analytics 360.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-553c88a elementor-widget elementor-widget-image\" data-id=\"553c88a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2022\/10\/google-analytics-44.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c85c208 elementor-widget elementor-widget-text-editor\" data-id=\"c85c208\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>However,<strong> Google Analytics 4<\/strong> is just one of the many existing data analytics solutions. To learn how to use the best data analysis tools and techniques, you can choose DataScientest.<\/p><p>Our Data Analyst training program allows you to become an expert in Python, Data Visualization, <a href=\"https:\/\/datascientest.com\/en\/the-evolution-of-data-insights-data-science-vs-business-intelligence-in-the-big-data-era\">Big Data,<\/a> Machine Learning, and Business Intelligence. At the end of the course, you will have all the skills required to work as a data analyst.<\/p><p>This program allows you to obtain a certificate from Mines ParisTech PSL Executive Education, validate Block 3 of the RNCP 36129 certification &#8220;Artificial Intelligence Project Manager&#8221; recognized by the French government, and prepare for the <strong>Microsoft PL-900 certification<\/strong> to become a Microsoft Certified Power Platform Fundamentals.<\/p><p>All our training programs focus on practical learning with a continuous project and adopt a Blended Learning approach that combines learning on a coached platform and Masterclasses.<\/p><p>Our programs are fully teached online via the internet and are eligible for funding options. Discover DataScientest now!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-296a396 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"296a396\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/en\/data-courses\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Start your GA4 training<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38d0e5b elementor-widget elementor-widget-text-editor\" data-id=\"38d0e5b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Now you know all about Google Analytics 4 training. For more information on the subject, take a look at our<a href=\"https:\/\/datascientest.com\/en\/data-analyst-vs-data-scientis-unveiling-the-key-similarities-and-differences\"> complete dossier on the Data Analyst profession and our dossier on data analysis.<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d7fb84f e-flex e-con-boxed e-con\" data-id=\"d7fb84f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-117b94d elementor-widget elementor-widget-html\" data-id=\"117b94d\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [{\n    \"@type\": \"Question\",\n    \"name\": \"What is Google Analytics 4?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Google Analytics 4 or GA4 is Google's platform for analyzing website traffic data. This tool can be used on both websites and applications, to analyze data centrally.\nIn particular, it can be used to measure customer segmentation, conversion rates, analyze spending, user events and device categories.\"\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"How do I migrate to Google Analytics 4?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"If you set up a new property, you'll use Google Analytics 4 by default. On the other hand, if you're still using the old version, you'll need to make a transition by configuring both implementations simultaneously.\nIt's advisable to create a new GA4 property as soon as possible, as it's impossible to import data from the old version. It's best to start collecting data and familiarizing yourself with the tool before completely replacing the old version. Google recommends this transition method.\"\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"Google Analytics 4: what impact for data?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"A migration to Google Analytics 4 can have a big impact on data. First of all, Machine Learning will enable you to receive information on likely customer behavior.\nThese insights can be leveraged to improve the customer experience on your platforms across different device categories. In addition, Data Analysts can receive alerts on important trends and make better decisions about products or website content.\"\n    }\n  }]\n}\n<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Google Analytics 4 analyzes data from websites and applications to better understand how users use them. This new version also focuses on privacy, and uses artificial intelligence. Find out everything you need to know about GA4, and how to take a Google Analytics 4 training course to master this tool! Whether for marketing, SEO or [&hellip;]<\/p>\n","protected":false},"author":67,"featured_media":174996,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[1417],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Analytics 4 training: How to master GA4?<\/title>\n<meta name=\"description\" content=\"A Google Analytics 4 training takes time and practice. It&#039;s a valuable skill for businesses and web professionals, as it provides valuable insights for making data-driven decisions and improving online performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datascientest.com\/en\/google-analytics-4-training-how-to-master-ga4\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics 4 training: How to master GA4?\" \/>\n<meta property=\"og:description\" content=\"Google Analytics 4 analyzes data from websites and applications to better understand how users use them. This new version also focuses on privacy, and\" \/>\n<meta property=\"og:url\" content=\"https:\/\/datascientest.com\/en\/google-analytics-4-training-how-to-master-ga4\" \/>\n<meta property=\"og:site_name\" content=\"Data Science Courses | DataScientest\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DataScientestEN\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-10T16:43:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-10T16:51:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/datascientest.com\/en\/files\/2023\/12\/google-analytics-4.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Melanie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DataScientest__\" \/>\n<meta name=\"twitter:site\" content=\"@DataScientest__\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Melanie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/datascientest.com\/en\/google-analytics-4-training-how-to-master-ga4#article\",\"isPartOf\":{\"@id\":\"https:\/\/datascientest.com\/en\/google-analytics-4-training-how-to-master-ga4\"},\"author\":{\"name\":\"Melanie\",\"@id\":\"https:\/\/datascientest.com\/en\/#\/schema\/person\/19d5f7ade9407eb69af3bf6d1ae1731d\"},\"headline\":\"Google Analytics 4 training: How to master GA4?\",\"datePublished\":\"2023-12-10T16:43:13+00:00\",\"dateModified\":\"2023-12-10T16:51:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/datascientest.com\/en\/google-analytics-4-training-how-to-master-ga4\"},\"wordCount\":1877,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/datascientest.com\/en\/#organization\"},\"articleSection\":[\"Career\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/datascientest.com\/en\/google-analytics-4-training-how-to-master-ga4#respond\"]}],\"copyrightYear\":\"2023\",\"copyrightHolder\":{\"@id\":\"https:\/\/datascientest.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/datascientest.com\/en\/google-analytics-4-training-how-to-master-ga4\",\"url\":\"https:\/\/datascientest.com\/en\/google-analytics-4-training-how-to-master-ga4\",\"name\":\"Google Analytics 4 training: How to master GA4?\",\"isPartOf\":{\"@id\":\"https:\/\/datascientest.com\/en\/#website\"},\"datePublished\":\"2023-12-10T16:43:13+00:00\",\"dateModified\":\"2023-12-10T16:51:17+00:00\",\"description\":\"A Google Analytics 4 training takes time and practice. 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