{"id":178558,"date":"2024-03-15T20:41:31","date_gmt":"2024-03-15T19:41:31","guid":{"rendered":"https:\/\/datascientest.com\/en\/?p=178558"},"modified":"2024-12-03T10:03:35","modified_gmt":"2024-12-03T09:03:35","slug":"web-analytics-what-is-it-why-is-it-important","status":"publish","type":"post","link":"https:\/\/datascientest.com\/en\/web-analytics-what-is-it-why-is-it-important","title":{"rendered":"Web Analytics: What is it? Why is it important?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"178558\" class=\"elementor elementor-178558\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41b9689 e-flex e-con-boxed e-con\" data-id=\"41b9689\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e10002 elementor-widget elementor-widget-heading\" data-id=\"8e10002\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\"><p>\nThe website is the main artery of any business: its quality must be beyond reproach to ensure your company's growth. To certify this, there's nothing better than web analysis. This system enables us to understand user behaviour on a website. Web analytics helps to identify areas for improvement to enhance the user experience, optimise search engine optimisation and <a href=\"https:\/\/www.convertcart.com\/blog\/increase-ecommerce-conversion-rate\" target=\"_blank\">increase conversions on your site<\/a>. But what exactly is web analytics? Why is it so important and what are its benefits? Find out in this article.\n<\/p>\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b6c773 e-flex e-con-boxed e-con\" data-id=\"3b6c773\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9425f5 elementor-widget elementor-widget-heading\" data-id=\"e9425f5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Definition of Web Analytics<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a295323 elementor-widget elementor-widget-text-editor\" data-id=\"a295323\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>Web analytics<\/strong> is a method of measuring, collecting and analysing data about user behaviour on a website. This <strong>type of analysis<\/strong> can provide information about:<\/p><ul><li>how users navigate a site;<\/li><li>the most frequently visited pages<\/li><li>the bounce rate;<\/li><li>the number of visitors and new visitors;<\/li><li>average session length;<\/li><li>the conversion rate;<\/li><li>etc.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e585355 elementor-widget elementor-widget-text-editor\" data-id=\"e585355\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Web analytics<\/strong> involves understanding how users use a website and identifying areas for improvement to enhance the user experience. This data collection can then be presented in different <a href=\"https:\/\/datascientest.com\/en\/dashboard-what-is-it\">dashboards<\/a>, each representing the sources of traffic to the website or <a href=\"https:\/\/datascientest.com\/en\/power-bi-mobile-everything-you-need-to-know-about-the-mobile-version-of-power-bi\">mobile application.<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41105c0 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"41105c0\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/en\/data-courses\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Training in Web Analytics<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a48431d e-flex e-con-boxed e-con\" data-id=\"a48431d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ed0400 elementor-widget elementor-widget-heading\" data-id=\"7ed0400\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why is web analytics crucial for businesses?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4554df1 elementor-widget elementor-widget-text-editor\" data-id=\"4554df1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If your website isn&#8217;t working properly,<a href=\"https:\/\/datascientest.com\/en\/growth-marketing-definition-and-differences-from-growth-hacking\"> visitors will quickly turn to your competitors.<\/a> Web analytics helps companies understand how their website is being used, when visitors are leaving and where they are having problems. Companies can then use this information to improve their web pages and user experience, adapt their <a href=\"https:\/\/datascientest.com\/en\/google-search-console-the-essential-seo-tool\">digital marketing strategy<\/a> and increase their bottom line.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5175aad elementor-widget elementor-widget-text-editor\" data-id=\"5175aad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>User experience is a crucial aspect of success on the Internet. A website that is easy to use, pleasant to navigate and able to respond to users&#8217; needs is essential for building visitor loyalty. Here are some of the benefits of using web analytics to improve user experience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e126d1e elementor-widget elementor-widget-heading\" data-id=\"e126d1e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Monitoring visitor behaviour<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e15c34a elementor-widget elementor-widget-text-editor\" data-id=\"e15c34a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Web analytics<\/strong> is used to track the behaviour of visitors to a website. It provides data on the navigation path, the pages visited most often, the average length of sessions and the bounce rate, among other things. This information enables companies to gain a better understanding of visitor behaviour and which pages are the most popular.<\/p><p>It also enables companies to better target their content and provide a more personalised user experience that is better adapted to visitors&#8217; needs. This tracking can be carried out using tools such as <a href=\"https:\/\/datascientest.com\/en\/google-analytics-4-training-how-to-master-ga4\">Google Analytics<\/a>, Google Tag Manager or Hotjar.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fe2c93 elementor-widget elementor-widget-heading\" data-id=\"9fe2c93\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Personalising content for users<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d677195 elementor-widget elementor-widget-text-editor\" data-id=\"d677195\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Thanks to relevant analyses on Google Analytics and <a href=\"https:\/\/datascientest.com\/en\/google-search-console-the-essential-seo-tool\">Google Search Console,<\/a> you can understand the best-performing pages on your website and the keywords on which your pages are positioned. You can then adapt your strategy according to the performance on each keyword and direct your creation of articles <a href=\"https:\/\/datascientest.com\/en\/kpis-key-performance-indicators\">according to the conversion rate.<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ff2840 elementor-widget elementor-widget-heading\" data-id=\"4ff2840\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Conversion rate analysis and optimisation<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02dcc93 elementor-widget elementor-widget-text-editor\" data-id=\"02dcc93\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Finally, web analysis helps you to see the conversion rate of your web pages. It can provide information about which pages have the highest conversion rate, or which pages are not converting enough visitors into customers. By using this information to optimise your content, your offer or your buying process, you can increase the number of conversions on your website.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f76bbe e-flex e-con-boxed e-con\" data-id=\"5f76bbe\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d5159a2 elementor-widget elementor-widget-heading\" data-id=\"d5159a2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Web Analytics - Conclusion<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc81df7 elementor-widget elementor-widget-text-editor\" data-id=\"cc81df7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In short,<strong> web analytics<\/strong> enables us to understand how users interact with a website, identify areas for improvement to enhance the user experience, optimise search engine optimisation and increase conversions. If you&#8217;d like to learn about web analytics, <a href=\"https:\/\/datascientest.com\/en\/digital-marketing-definition-professions-training\">choose a course in data marketing.<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61ee06f elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"61ee06f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/en\/data-courses\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Start a Data Marketing course<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f2f9a38 e-flex e-con-boxed e-con\" data-id=\"f2f9a38\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33d3d46 elementor-widget elementor-widget-html\" data-id=\"33d3d46\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [{\n    \"@type\": \"Question\",\n    \"name\": \"Definition of Web Analytics\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Web Analytics is about understanding how users use a website and identifying areas for improvement to enhance the user experience. 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Web analytics helps to identify areas for improvement to enhance the user experience, optimise search [&hellip;]<\/p>\n","protected":false},"author":67,"featured_media":178568,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[2412],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Web Analytics: What is it? Why is it important?<\/title>\n<meta name=\"description\" content=\"The website is the main artery of any business: its quality must be beyond reproach to ensure your company&#039;s growth. 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