{"id":178713,"date":"2024-03-26T08:38:00","date_gmt":"2024-03-26T07:38:00","guid":{"rendered":"https:\/\/datascientest.com\/en\/?p=178713"},"modified":"2024-02-14T21:49:22","modified_gmt":"2024-02-14T20:49:22","slug":"business-intelligence-for-digital-marketing","status":"publish","type":"post","link":"https:\/\/datascientest.com\/en\/business-intelligence-for-digital-marketing","title":{"rendered":"Business Intelligence for Digital Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"178713\" class=\"elementor elementor-178713\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a361886 e-flex e-con-boxed e-con\" data-id=\"a361886\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24f3627 elementor-widget elementor-widget-heading\" data-id=\"24f3627\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Discover how to transform your digital marketing using Business Intelligence and harness the power of data to meet the challenges of today's businesses.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0567e40 e-flex e-con-boxed e-con\" data-id=\"0567e40\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d3eb710 e-flex e-con-boxed e-con\" data-id=\"d3eb710\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9235f5d e-con-full e-flex e-con\" data-id=\"9235f5d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a2682fc e-con-full e-flex e-con\" data-id=\"a2682fc\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31ace00 elementor-widget elementor-widget-video\" data-id=\"31ace00\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/lEbGFwwjfhg&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3440794 e-con-full e-flex e-con\" data-id=\"3440794\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb43637 e-flex e-con-boxed e-con\" data-id=\"bb43637\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab38919 elementor-widget elementor-widget-heading\" data-id=\"ab38919\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How has marketing evolved?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aab9959 elementor-widget elementor-widget-text-editor\" data-id=\"aab9959\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>Marketing<\/strong> is becoming increasingly digital and data-driven. Marketing organisations are expected to do more with less &#8211; a difficult task because marketers are often not trained to use the tools at their disposal in a way that has real impact.<\/p><p>Among the problems highlighted in a recent <strong>McKinsey report:<\/strong> 81% of companies do not have an integrated marketing technology stack capable of delivering personalised experiences across all channels; 76% of companies do not operate successfully in rapid iterations or follow a formal agile process; 67% of marketing directors say they are overwhelmed by the amount of data available.<\/p><p>\u00a0<\/p><p>\ud83d\udca1Related articles:<\/p><table dir=\"ltr\" border=\"1\" cellspacing=\"0\" cellpadding=\"0\" data-sheets-root=\"1\"><colgroup><col width=\"656\" \/><\/colgroup><tbody><tr><td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Google Search Console: The essential SEO tool&quot;}\" data-sheets-hyperlink=\"https:\/\/datascientest.com\/en\/google-search-console-the-essential-seo-tool\"><a class=\"in-cell-link\" href=\"https:\/\/datascientest.com\/en\/google-search-console-the-essential-seo-tool\" target=\"_blank\" rel=\"noopener\">Google Search Console: The essential SEO tool<\/a><\/td><\/tr><tr><td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Growth Marketing: definition and differences from growth hacking&quot;}\" data-sheets-hyperlink=\"https:\/\/datascientest.com\/en\/growth-marketing-definition-and-differences-from-growth-hacking\"><a class=\"in-cell-link\" href=\"https:\/\/datascientest.com\/en\/growth-marketing-definition-and-differences-from-growth-hacking\" target=\"_blank\" rel=\"noopener\">Growth Marketing: definition and differences from growth hacking<\/a><\/td><\/tr><tr><td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;AI Tools for Marketing: How can you improve your strategy? &quot;}\" data-sheets-hyperlink=\"https:\/\/datascientest.com\/en\/ai-tools-for-marketing-how-can-you-improve-your-strategy\"><a class=\"in-cell-link\" href=\"https:\/\/datascientest.com\/en\/ai-tools-for-marketing-how-can-you-improve-your-strategy\" target=\"_blank\" rel=\"noopener\">AI Tools for Marketing: How can you improve your strategy? <\/a><\/td><\/tr><tr><td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Digital marketing: definition, professions, training&quot;}\" data-sheets-hyperlink=\"https:\/\/datascientest.com\/en\/digital-marketing-definition-professions-training\"><a class=\"in-cell-link\" href=\"https:\/\/datascientest.com\/en\/digital-marketing-definition-professions-training\" target=\"_blank\" rel=\"noopener\">Digital marketing: definition, professions, training<\/a><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac2b6fc e-flex e-con-boxed e-con\" data-id=\"ac2b6fc\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3910c80 elementor-widget elementor-widget-heading\" data-id=\"3910c80\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What BI tools are available for marketing?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7412bd7 elementor-widget elementor-widget-text-editor\" data-id=\"7412bd7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>One of the most impactful solutions to the above problems is to use the <a href=\"https:\/\/datascientest.com\/en\/power-bi-in-audit-how-is-power-bi-is-redefining-auditing-practices\">many BI tools currently available<\/a>. Marketing, in whatever form, is all about delivering results and reporting on them. The more effective your reporting, the easier it is to keep your marketing strategy on track. When stakeholders have <a href=\"https:\/\/datascientest.com\/en\/data-analysis-definition-use-of-cases-and-tools\">access to real-time data and analysis<\/a> about campaigns and metrics, it creates a transparency that eases the tension of budget and performance discussions.<\/p><p>Here are some of the most commonly used tools:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a224e3f e-flex e-con-boxed e-con\" data-id=\"a224e3f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a690da8 e-con-full e-flex e-con\" data-id=\"a690da8\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49aa3b1 elementor-widget elementor-widget-image\" data-id=\"49aa3b1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/datascientest.com\/power-bi\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/image6-2.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9be1f6e e-con-full e-flex e-con\" data-id=\"9be1f6e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c4dd222 elementor-widget elementor-widget-text-editor\" data-id=\"c4dd222\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/datascientest.com\/en\/the-use-of-power-bi-in-start-ups\">Power BI:<\/a> developed by Microsoft, is a versatile data visualisation and reporting tool. It enables you to aggregate, analyse and visualise marketing data from a variety of sources. Power BI offers an intuitive interface and advanced features for creating interactive dashboards and customised reports.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-63540c1 e-flex e-con-boxed e-con\" data-id=\"63540c1\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-98c3f9f e-con-full e-flex e-con\" data-id=\"98c3f9f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2849f1f elementor-widget elementor-widget-image\" data-id=\"2849f1f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/image2-8.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-481c53f e-con-full e-flex e-con\" data-id=\"481c53f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26ab948 elementor-widget elementor-widget-text-editor\" data-id=\"26ab948\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/datascientest.com\/en\/google-analytics-4-training-how-to-master-ga4\">Google Analytics:<\/a> a free tool offered by Google that enables you to collect and analyse data on the traffic and performance of your website. It provides detailed information on traffic sources, conversions, user behaviour and much more. Google Analytics provides predefined reports as well as customisation and goal tracking features.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66deea2 e-flex e-con-boxed e-con\" data-id=\"66deea2\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ab60da7 e-con-full e-flex e-con\" data-id=\"ab60da7\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13f4afa elementor-widget elementor-widget-image\" data-id=\"13f4afa\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/image1-9.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47526df e-con-full e-flex e-con\" data-id=\"47526df\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34db7ec elementor-widget elementor-widget-text-editor\" data-id=\"34db7ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Looker: a Google Cloud-based BI platform offering advanced features for data analysis and visualisation. Looker also offers self-service data exploration and collaboration options.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b00cd7 e-flex e-con-boxed e-con\" data-id=\"4b00cd7\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9e624f4 e-con-full e-flex e-con\" data-id=\"9e624f4\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ce8fda elementor-widget elementor-widget-image\" data-id=\"0ce8fda\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/looker-studio-22-1-1.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fcfe3cd e-con-full e-flex e-con\" data-id=\"fcfe3cd\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c5957f elementor-widget elementor-widget-text-editor\" data-id=\"0c5957f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Looker Studio (formerly Google Data Studio): a reporting and data visualisation tool also offered by Google. It allows you to import data from different sources, including Google Analytics, Google Ads, social networks, etc., to create interactive and personalised reports.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-68f0978 e-flex e-con-boxed e-con\" data-id=\"68f0978\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-88a7816 e-con-full e-flex e-con\" data-id=\"88a7816\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64e4da4 elementor-widget elementor-widget-image\" data-id=\"64e4da4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/image5-5.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f30854 e-con-full e-flex e-con\" data-id=\"4f30854\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e417c99 elementor-widget elementor-widget-text-editor\" data-id=\"e417c99\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/datascientest.com\/en\/power-bi-vs-tableau-vs-qlik-which-to-choose\">Tableau:<\/a> another popular BI tool that offers a user-friendly interface and report-sharing capabilities, but is generally considered to be a more expensive tool in terms of licensing, particularly for large-scale deployments.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e8c18e e-flex e-con-boxed e-con\" data-id=\"9e8c18e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3150e87 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"3150e87\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/youtu.be\/lEbGFwwjfhg\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Improve your BI skills<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-beb4e18 e-flex e-con-boxed e-con\" data-id=\"beb4e18\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-730ed5c elementor-widget elementor-widget-heading\" data-id=\"730ed5c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How to use Power BI for marketing<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-103e103 elementor-widget elementor-widget-text-editor\" data-id=\"103e103\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Gartner defines business intelligence platforms as those that &#8220;enable organisations to build BI applications by providing capabilities in three categories: analysis, such as online analytical processing (OLAP); information delivery, such as reports and dashboards; and platform integration, such as BI metadata management and a development environment.&#8221;<\/p><p>Power BI is one of the market leaders in powerful analytical tools and one of the most comprehensive in providing solutions to a wide range of digital business problems.<\/p><p>Here are just a few examples of how Power BI can simplify the day-to-day tasks of a marketing specialist:<\/p><ul><li><strong>Data aggregation :<\/strong> One of the main benefits of Power BI is the ability to combine marketing data from different sources in one place. Instead of manually combining, for example, ad spend and conversion rates from all your social media marketing channels, Power BI allows you to aggregate all the metrics from LinkedIn, Facebook, Instagram, etc. in one place. You can even add other channels such as Google AdWords, organic metrics or data from your CRM.<\/li><li><strong>Interactive visualisations:<\/strong> Power BI offers advanced visualisation tools that allow you to create attractive, interactive dashboards. This allows you to present your marketing data in a clear and understandable way, making it easier to communicate results and insights to teams and stakeholders.<\/li><li><strong>In-depth analysis:<\/strong> you can carry out in-depth analysis of your marketing data, as well as exploring trends and identifying factors in the success or failure of campaigns. This enables you to make informed, data-driven decisions to optimise marketing strategies.<\/li><li><strong>Report automation:<\/strong> Power BI can automate the creation of reports, saving you valuable time. You can schedule regular report updates and share them with team members or customers, ensuring consistent and timely delivery of key information.<\/li><li><strong>Report sharing:<\/strong> this tool offers various options for distributing your marketing reports. It is possible to share them with other users while maintaining the same level of security: access can be granted according to their status and need.<\/li><\/ul><p>Another option is to publish reports on the<strong> Power BI cloud service<\/strong>. This allows you to create a dedicated space where your employees or customers can access the reports at any time, from any device connected to the Internet.<\/p><p>You can also integrate your Power BI reports into other applications or platforms, such as SharePoint, Teams or your own website.<br \/>Finally, you can even schedule reports to be sent by email to your teams or customers without them having to connect to Power BI.<\/p><p>\u00a0<\/p><p>\ud83d\udca1Related articles:<\/p><table dir=\"ltr\" border=\"1\" cellspacing=\"0\" cellpadding=\"0\" data-sheets-root=\"1\"><colgroup><col width=\"656\" \/><\/colgroup><tbody><tr><td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;DAX Power BI: all about the query programming language&quot;}\" data-sheets-hyperlink=\"https:\/\/datascientest.com\/en\/dax-power-bi-all-about-the-query-programming-language\"><a class=\"in-cell-link\" href=\"https:\/\/datascientest.com\/en\/dax-power-bi-all-about-the-query-programming-language\" target=\"_blank\" rel=\"noopener\">DAX Power BI: all about the query programming language<\/a><\/td><\/tr><tr><td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Dataflow Power BI: everything you need to know about the self-service ETL tool &quot;}\" data-sheets-hyperlink=\"https:\/\/datascientest.com\/en\/dataflow-power-bi-everything-you-need-to-know-about-the-self-service-etl-tool\"><a class=\"in-cell-link\" href=\"https:\/\/datascientest.com\/en\/dataflow-power-bi-everything-you-need-to-know-about-the-self-service-etl-tool\" target=\"_blank\" rel=\"noopener\">Dataflow Power BI: everything you need to know about the self-service ETL tool <\/a><\/td><\/tr><tr><td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Power BI Direct Query: All you need to know about this data query method &quot;}\" data-sheets-hyperlink=\"https:\/\/datascientest.com\/en\/power-bi-direct-query-all-you-need-to-know-about-this-data-query-method\"><a class=\"in-cell-link\" href=\"https:\/\/datascientest.com\/en\/power-bi-direct-query-all-you-need-to-know-about-this-data-query-method\" target=\"_blank\" rel=\"noopener\">Power BI Direct Query: All you need to know about this data query method <\/a><\/td><\/tr><tr><td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Tutorial Power BI: Learn how to use the BI tool by Microsoft&quot;}\" data-sheets-hyperlink=\"https:\/\/datascientest.com\/en\/tutorial-power-bi-learn-how-to-use-the-bi-tool-by-microsoft\"><a class=\"in-cell-link\" href=\"https:\/\/datascientest.com\/en\/tutorial-power-bi-learn-how-to-use-the-bi-tool-by-microsoft\" target=\"_blank\" rel=\"noopener\">Tutorial Power BI: Learn how to use the BI tool by Microsoft<\/a><\/td><\/tr><tr><td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Power BI license: What does it cost? I DataScientest.com&quot;}\" data-sheets-hyperlink=\"https:\/\/datascientest.com\/en\/power-bi-license-how-much-does-the-microsoft-solution-cost\"><a class=\"in-cell-link\" href=\"https:\/\/datascientest.com\/en\/power-bi-license-how-much-does-the-microsoft-solution-cost\" target=\"_blank\" rel=\"noopener\">Power BI license: What does it cost? I DataScientest.com<\/a><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6008840 elementor-widget elementor-widget-text-editor\" data-id=\"6008840\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Here is an example of a marketing dashboard based on open source data:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-198c0ad elementor-widget elementor-widget-image\" data-id=\"198c0ad\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/image4-5.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Market Sales (Source :community.fabric.microsoft.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e88ac43 e-flex e-con-boxed e-con\" data-id=\"e88ac43\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-85d95b8 elementor-widget elementor-widget-heading\" data-id=\"85d95b8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51ef83a elementor-widget elementor-widget-text-editor\" data-id=\"51ef83a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Digital marketing<\/strong> in 2023 will increasingly focus on digital transformation and data analysis. Companies are faced with the challenge of doing more with less, but marketers are often not sufficiently trained to take full advantage of the tools at their disposal.<\/p><p>The<strong> use of BI<\/strong> could improve the level of analysis and efficiency in marketing.<\/p><p>However, adequate training is needed to ensure that new tools and technologies are not under-utilised because the skills needed to use them are limited to a small group of team members.<\/p><p>DataScientest offers a number of training courses to help you acquire the skills you need for<strong> digital marketing<\/strong> or to perfect your level of expertise in analysis and BI. Take our <a href=\"https:\/\/datascientest.com\/en\/data-analyst-everything-you-need-to-know-about-the-job\">Data Analyst course<\/a> to learn more about marketing analysis tools or our targeted Power BI courses!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a487b0e elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"a487b0e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/en\/power-bi-training\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Start a Business Intelligence course<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ec54a7 e-flex e-con-boxed e-con\" data-id=\"4ec54a7\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7cda641 elementor-widget elementor-widget-html\" data-id=\"7cda641\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [{\n    \"@type\": \"Question\",\n    \"name\": \"How has marketing evolved?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Marketing is becoming increasingly digital and data-driven. Marketing organisations are expected to do more with less - a task that is proving difficult as marketers are often not trained to use the tools at their disposal in a truly impactful way.\"\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"What are the BI tools for marketing?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"One of the most impactful solutions to the above problems is to use the many BI tools available today. Marketing, in whatever form, is all about delivering results and reporting on them. The more effective your reporting, the easier it is to keep your marketing strategy on track. When stakeholders have access to real-time data and analysis about campaigns and metrics, it creates transparency that eases the tension of budget and performance discussions.\"\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"How do I use Power BI for marketing?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Data Aggregation : One of the key benefits of Power BI is the ability to combine marketing data from different sources in one place. Instead of manually combining, for example, ad spend and conversion rates from all your social media marketing channels, Power BI allows you to aggregate all the metrics from LinkedIn, Facebook, Instagram, etc. You can even add other social media channels to the mix. You can even add other channels such as Google AdWords, organic metrics or data from your CRM.\"\n    }\n  }]\n}\n<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Discover how to transform your digital marketing using Business Intelligence and harness the power of data to meet the challenges of today&#8217;s businesses. How has marketing evolved? Marketing is becoming increasingly digital and data-driven. Marketing organisations are expected to do more with less &#8211; a difficult task because marketers are often not trained to use [&hellip;]<\/p>\n","protected":false},"author":67,"featured_media":178716,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[2420],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Business Intelligence for Digital Marketing<\/title>\n<meta name=\"description\" content=\"The use of Business Intelligence for Digital Marketing is more and more frequent. 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