{"id":179167,"date":"2024-04-26T21:46:54","date_gmt":"2024-04-26T20:46:54","guid":{"rendered":"https:\/\/datascientest.com\/en\/?p=179167"},"modified":"2024-02-17T22:34:32","modified_gmt":"2024-02-17T21:34:32","slug":"ctr-click-through-rate-what-is-it-what-is-it-used-for","status":"publish","type":"post","link":"https:\/\/datascientest.com\/en\/ctr-click-through-rate-what-is-it-what-is-it-used-for","title":{"rendered":"CTR (click-through rate): What is it? What is it used for?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"179167\" class=\"elementor elementor-179167\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc35599 e-flex e-con-boxed e-con\" data-id=\"fc35599\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-07caa40 elementor-widget elementor-widget-heading\" data-id=\"07caa40\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">One of the key indicators for web marketing professionals is the CTR (or click through rate). So what is it? How do you calculate it? And above all, how can it be optimised? We'll answer all your questions.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eccd2fe e-flex e-con-boxed e-con\" data-id=\"eccd2fe\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc70069 elementor-widget elementor-widget-heading\" data-id=\"cc70069\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What is CTR?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d14d4e8 elementor-widget elementor-widget-text-editor\" data-id=\"d14d4e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>CTR<\/strong> is an anagram of the term &#8220;Click through rate&#8221;. CTR is a performance indicator used to evaluate the effectiveness of a digital marketing campaign. This applies to its content, design and placement (to whom it is addressed).<\/p><p>Before going into the details of <strong>CTR<\/strong>, it&#8217;s worth remembering that this indicator applies to different branches of digital marketing. Namely:<\/p><ul><li>Email campaigns ;<\/li><li>Advertising campaigns on search engines (with GoogleAds, formerly Google Adwords) or on social networks (Facebook Ads, LinkedIn Ads, etc.);<\/li><li><a href=\"https:\/\/datascientest.com\/en\/google-search-console-the-essential-seo-tool\">SEO (through titles and meta descriptions).<\/a><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d2adf52 e-flex e-con-boxed e-con\" data-id=\"d2adf52\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7f3ff3 elementor-widget elementor-widget-heading\" data-id=\"d7f3ff3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How do you calculate CTR?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9042329 elementor-widget elementor-widget-text-editor\" data-id=\"9042329\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>To better understand the<strong> click-through rate, we need to understand how it is calculated.<\/strong> The formula is as follows:<\/p><p>CTR = number of clicks \/ number of impressions<\/p><p>As a reminder: the number of impressions corresponds to the number of times the content is displayed. For<strong> SEA and SEO, this is the number of times it appears on the Google results page.<\/strong> For email campaigns, it refers to the number of times it lands in the target&#8217;s inbox.<\/p><p>The higher the CTR, the more relevant the campaign. In other words, Internet users are interested in your advert. But beware: depending on the sector of activity and the level of competition, the results can vary considerably.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3576284 e-flex e-con-boxed e-con\" data-id=\"3576284\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-761ee29 elementor-widget elementor-widget-heading\" data-id=\"761ee29\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What is the click through rate used for?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4a7f06 elementor-widget elementor-widget-heading\" data-id=\"e4a7f06\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Serve as a reference for billing<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cba67d elementor-widget elementor-widget-text-editor\" data-id=\"7cba67d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The click-through rate is often used by publishers to invoice advertisers. This is then multiplied by the <strong>CPC (cost per click) or CPM (cost per thousand impressions).<\/strong><\/p><p>Before launching an advertising campaign, companies are well advised to estimate their CTR in order to calculate their forecast budget.<\/p><p>To do this, they can use internal data (if they have already run this type of campaign before) or data supplied by publishers (Google Ads, Facebook Ads&#8230;).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c91b2ca elementor-widget elementor-widget-heading\" data-id=\"c91b2ca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Position yourself in relation to your competitors<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ac5587 elementor-widget elementor-widget-text-editor\" data-id=\"8ac5587\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Like all performance indicators, the click-through rate gives you a quality score. If it&#8217;s too low, you&#8217;ll already know that you need to take a number of steps to improve your campaigns.<\/p><p><strong>But be careful:<\/strong> there is no such thing as a good CTR. In reality, it depends on a multitude of parameters, such as the sector of activity, the level of competition, the timeframe, the key query, and so on. The idea is to position yourself in relation to the competition for each query.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1066c4a elementor-widget elementor-widget-heading\" data-id=\"1066c4a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Improve your marketing campaigns<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5f9325 elementor-widget elementor-widget-text-editor\" data-id=\"b5f9325\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Based on the positioning of your click-through rate, it&#8217;s easier to identify the ads that need improving. But if you want to achieve excellent performance, we recommend that you continuously optimise all your campaigns (even those that are already well placed). Let&#8217;s take a look at how to do just that.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2bd76e elementor-widget elementor-widget-image\" data-id=\"d2bd76e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/05\/ctr-datascientest-1.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5efe14 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"c5efe14\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/en\/data-courses\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn how to optimise marketing campaigns<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f528e7 e-flex e-con-boxed e-con\" data-id=\"9f528e7\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b17de8 elementor-widget elementor-widget-heading\" data-id=\"9b17de8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How can I improve my CTR?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78403de elementor-widget elementor-widget-heading\" data-id=\"78403de\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">How can I improve my CTR?<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a336788 elementor-widget elementor-widget-text-editor\" data-id=\"a336788\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>First and foremost, you need to take good care with your ads and emails. To do this, take care of :<\/p><ul><li><strong>Keywords<\/strong>: this concerns links based on referencing (natural or paid). In this context, the main query must be present in the title of the advert, the description and the URL.<\/li><li><strong>Copywriting:<\/strong> the idea is to encourage the Internet user to click on the link or the e-mail. You therefore need to take care with the titles, descriptions and email subject lines to make them want to find out more.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5247771 elementor-widget elementor-widget-heading\" data-id=\"5247771\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">A\/B testing<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-137b63c elementor-widget elementor-widget-text-editor\" data-id=\"137b63c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The idea is to test different scenarios to find out what works. For example:<\/p><ul><li><strong>For a Google Ads campaign:<\/strong> you can modify the description of the ad, the choice of keywords, the definition of the target, etc.<\/li><li><strong>For an email campaign:<\/strong> you can also work on the design, the subject of the email, the call-to-action button, the sales pitch, etc.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-476d000 elementor-widget elementor-widget-text-editor\" data-id=\"476d000\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The idea is to test a hypothesis by changing just one element each time. The next step is to compare and select the elements with the best performance.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9823df elementor-widget elementor-widget-heading\" data-id=\"a9823df\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Targeting your audience<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1929a7e elementor-widget elementor-widget-text-editor\" data-id=\"1929a7e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Search engine advertising campaigns<\/strong> can be sent to an exponential number of Internet users.<\/p><p>And with good reason: if you don&#8217;t target your advert, Google offers it to all its users: teenagers looking for entertainment, executives changing careers, overworked mothers, etc. But do all these Internet users correspond to your core target? It&#8217;s unlikely!<\/p><p>If you aim for too broad a target, you will drastically reduce your chances of conversion, because you won&#8217;t know how to address your ideal customer.<\/p><p>So you need to get to know your customers better. How old are they? Their gender? Their geographical location? Their personal, professional and financial situation? Their day-to-day problems? Their doubts? etc.<\/p><p>The idea is to understand your target audience&#8217;s needs precisely so that you can offer them relevant advertising.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba4afe1 elementor-widget elementor-widget-heading\" data-id=\"ba4afe1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Monitor your indicators regularly<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50311fe elementor-widget elementor-widget-text-editor\" data-id=\"50311fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>To optimise your <strong>CTR<\/strong>, it&#8217;s vital to answer the questions below:<\/p><ul><li>What are the most relevant keywords?<\/li><li>What are the least effective keywords?<\/li><li>What is the profile of those who click on your ads?<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5d6ea5 elementor-widget elementor-widget-text-editor\" data-id=\"c5d6ea5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>And all the time, because the market is constantly evolving. This will enable you to enrich your campaigns and optimise your click-through and conversion rates.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-642115e elementor-widget elementor-widget-image\" data-id=\"642115e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/05\/ctr-datascientest-2.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-934138e e-flex e-con-boxed e-con\" data-id=\"934138e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb1dfb4 elementor-widget elementor-widget-text-editor\" data-id=\"bb1dfb4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\">The CTR (or click-through rate) refers to the number of clicks on a link in relation to the number of impressions.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">This indicator can be used to <a href=\"https:\/\/datascientest.com\/en\/digital-marketing-definition-professions-training\">assess the performance of an email campaign or advertisement.<\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\">With the aim of achieving a <strong>higher CTR than their competitors,<\/strong> companies need to take care with their advertising, carry out tests, monitor their indicators and, above all, improve their customer knowledge.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c74df1 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"5c74df1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/en\/data-courses\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Start a course in Digital Marketing & Data<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7dfc2a0 e-flex e-con-boxed e-con\" data-id=\"7dfc2a0\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7648981 elementor-widget elementor-widget-html\" data-id=\"7648981\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [{\n    \"@type\": \"Question\",\n    \"name\": \"What is CTR?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"CTR corresponds to the English anagram of the term \"Click through rate\". In French, the translation is \"taux de clics\" (or TCR). CTR is a performance indicator used to evaluate the effectiveness of a digital marketing campaign. This applies to its content, design and placement (who it is aimed at)\".\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"How do I calculate CTR?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"To better understand the click-through rate, we need to understand how it is calculated. The formula is as follows: CTR = number of clicks \/ number of impressions. Remember: the number of impressions corresponds to the number of times the content is displayed. For SEA and SEO, this is the number of times it appears on the Google results page. For email campaigns, it refers to the number of times it lands in the target's inbox.\"\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"What is the click through rate used for?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"The click-through rate is often used by publishers to invoice advertisers. This is then multiplied by the CPC (cost per click) or CPM (cost per thousand impressions). Before launching an advertising campaign, companies are well advised to estimate their CTR in order to calculate their forecast budget. To do this, they can use internal data (if they have already run this type of campaign before) or data supplied by publishers (Google Ads, Facebook Ads, etc.).\n    }\n  }]\n}\n<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>One of the key indicators for web marketing professionals is the CTR (or click through rate). So what is it? How do you calculate it? And above all, how can it be optimised? We&#8217;ll answer all your questions. What is CTR? CTR is an anagram of the term &#8220;Click through rate&#8221;. CTR is a performance [&hellip;]<\/p>\n","protected":false},"author":67,"featured_media":179172,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[2423],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CTR (click-through rate): What is it? 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