{"id":179241,"date":"2024-04-30T23:23:45","date_gmt":"2024-04-30T22:23:45","guid":{"rendered":"https:\/\/datascientest.com\/en\/?p=179241"},"modified":"2024-02-18T10:01:59","modified_gmt":"2024-02-18T09:01:59","slug":"smo-social-media-optimisation-what-is-it-what-is-it-used-for","status":"publish","type":"post","link":"https:\/\/datascientest.com\/en\/smo-social-media-optimisation-what-is-it-what-is-it-used-for","title":{"rendered":"SMO (Social Media Optimisation): What is it? What is it used for?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"179241\" class=\"elementor elementor-179241\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c5c23c9 e-flex e-con-boxed e-con\" data-id=\"c5c23c9\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38acfa5 elementor-widget elementor-widget-heading\" data-id=\"38acfa5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">In today's digital world, an online presence is essential if you want to make a name for yourself and win market share. Over the past fifteen years, social media have played a key role in developing online awareness. But to be visible, you need to adopt the right strategy. This is known as SMO.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1b42cd elementor-widget elementor-widget-text-editor\" data-id=\"b1b42cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>What is it all about? How does it work? Find out more about this<a href=\"https:\/\/datascientest.com\/en\/digital-marketing-definition-professions-training\"> essential digital marketing strategy.<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e91cee4 e-flex e-con-boxed e-con\" data-id=\"e91cee4\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10a3d64 elementor-widget elementor-widget-heading\" data-id=\"10a3d64\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What is SMO?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8b491f elementor-widget elementor-widget-text-editor\" data-id=\"a8b491f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>SMO (Social Media Optimization)<\/strong> consists of making your brand known through the various social networks (Facebook, Twitter, LinkedIn, Instagram, TikTok, etc.). To do this, companies use both natural and paid search campaign methods.<\/p><p>There are many advantages to this strategy:<\/p><ul><li><strong>Improving visibility<\/strong>: social networks are now essential if you want to be visible to the general public.<\/li><li><strong>Increasing website traffic:<\/strong> traffic from social networks can be redirected to the brand&#8217;s website. This is where the brand offers its products and services.<\/li><li><strong>Increase sales:<\/strong> as traffic is generated to the website, the company can multiply its sales by applying the right SMO strategy.<\/li><li><strong>Improve its e-reputation:<\/strong> social networks facilitate direct interaction with users. This makes it possible to generate a real community and improve the commitment of your target audience to your brand.<\/li><li><strong>Develop your brand image:<\/strong> by communicating your values, specific characteristics, etc., you can help your brand to stand out from the crowd. This is all the more interesting as more and more consumers are buying a product for the brand.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67ac01b elementor-widget elementor-widget-text-editor\" data-id=\"67ac01b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Good to know:<\/strong> SMO, SEO (Search Engine Optimization) and SEA (Search Engine Advertising) together make up SEM (search engine marketing).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bfa9629 e-flex e-con-boxed e-con\" data-id=\"bfa9629\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f6bd2d elementor-widget elementor-widget-heading\" data-id=\"4f6bd2d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How can you successfully implement your SMO strategy?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b765dc elementor-widget elementor-widget-text-editor\" data-id=\"0b765dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>To develop your visibility via social networks, you need to follow a few best practices.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44460e0 elementor-widget elementor-widget-image\" data-id=\"44460e0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/smo-datascientest1.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f9b82a elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"1f9b82a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/en\/data-courses\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Find out more about SMO<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-339d96d elementor-widget elementor-widget-heading\" data-id=\"339d96d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Regularity<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07a22e5 elementor-widget elementor-widget-text-editor\" data-id=\"07a22e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Like search engines, social networks are based on an algorithm. This algorithm values the quality of the content in relation to the target audience, but also, and above all, regularity. So you need to publish content very frequently. Even on a daily basis to optimise results.<\/p><p>There&#8217;s no point in publishing 20 posts on the same day, then nothing else for 1 month. Instead, publish 1 post every 2 days (or every day).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b1a5a9 elementor-widget elementor-widget-heading\" data-id=\"7b1a5a9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Sharing content<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbc2770 elementor-widget elementor-widget-text-editor\" data-id=\"fbc2770\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>SMO strategies often go hand in hand with <a href=\"https:\/\/datascientest.com\/en\/google-search-console-the-essential-seo-tool\">SEO and SEA strategies.<\/a> The aim of these strategies is to improve the visibility of a website on search engines.<\/p><p>To gain visibility, you need to be present everywhere (on <a href=\"https:\/\/datascientest.com\/en\/google-analytics-4-training-how-to-master-ga4\">Google,<\/a> on LinkedIn, on Instagram, etc.), wherever relevant. Share buttons are used to distribute content across different channels.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f62163 elementor-widget elementor-widget-heading\" data-id=\"9f62163\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Content strategy<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05a59fe elementor-widget elementor-widget-text-editor\" data-id=\"05a59fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>It is vital to <a href=\"https:\/\/datascientest.com\/en\/ai-tools-for-marketing-how-can-you-improve-your-strategy\">develop a content strategy in line with your objectives.<\/a> To do this, you need to define :<\/p><ul><li>The frequency of publication ;<\/li><li>The communication channels to be used;<\/li><li>The editorial calendar;<\/li><li>The editorial line;<\/li><li>The budget for advertising campaigns;<\/li><li>Targeted keywords;<\/li><li>etc.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3541a92 elementor-widget elementor-widget-text-editor\" data-id=\"3541a92\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>And don&#8217;t forget to monitor the indicators to optimise your campaign.<\/p><p>But to implement an effective SMO strategy, you need to master your customer knowledge.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-487268f elementor-widget elementor-widget-heading\" data-id=\"487268f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Customer knowledge at the heart of SMO strategies<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1b16b7 elementor-widget elementor-widget-text-editor\" data-id=\"c1b16b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>To increase visibility and optimise your social networking campaigns, it&#8217;s vital to get to know your ideal customer better. This makes it possible to :<\/p><ul><li>Choose the right communication channel: companies can choose between LinkedIn, Facebook, Instagram, TikTok, Twitter, Snapchat and &#8230;.. But it&#8217;s often difficult to be present everywhere (at the risk of increasing your workload considerably). So it&#8217;s vital to select the most relevant communication channels.<\/li><li>To do this, you need to know where your target audience is.<br \/>Adapting your content: this means offering content that interests your target audience.<\/li><li>But how do you find out? There are several ways: Analytics data can be used to identify the content that receives the most likes, comments and other interactions.<\/li><li>But it is also possible to ask questions directly to your audience or to carry out surveys.<\/li><li>Publish at the right time: in addition to the right content, there are certain times of day when you can reach a wider audience.<\/li><li>Companies therefore need to identify the times when their target audience is online.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9910ae2 elementor-widget elementor-widget-text-editor\" data-id=\"9910ae2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>For all these reasons, the success of an SMO strategy is based above all on knowing your audience. To this end, companies have a wealth of data at their disposal. These include the statistics tabs on social networks, other marketing tools (such as CRM), and feedback from sales staff in the field or from customer services.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47b90a3 elementor-widget elementor-widget-image\" data-id=\"47b90a3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/smo-datascientest2.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b78a76d elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"b78a76d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/en\/data-courses\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Start training in SMO<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4eebc54 e-flex e-con-boxed e-con\" data-id=\"4eebc54\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e229710 elementor-widget elementor-widget-heading\" data-id=\"e229710\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Things to remember<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cd4967 elementor-widget elementor-widget-text-editor\" data-id=\"0cd4967\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>SMO<\/strong> enables organisations to improve their visibility on social networks.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">To implement an effective strategy, you need to publish regularly, share content, define the right channel, etc.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Above all, companies need to optimise their customer knowledge in order to raise their profile on social media.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d8ae64 e-flex e-con-boxed e-con\" data-id=\"1d8ae64\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4381614 elementor-widget elementor-widget-html\" data-id=\"4381614\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [{\n    \"@type\": \"Question\",\n    \"name\": \"What is SMO?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"SMO (Social Media Optimization) consists of making your brand known through the various social networks (Facebook, Twitter, LinkedIn, Instagram, TikTok, etc.). 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Over the past fifteen years, social media have played a key role in developing online awareness. But to be visible, you need to adopt the right strategy. This is known as SMO. What [&hellip;]<\/p>\n","protected":false},"author":67,"featured_media":179242,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[2423],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SMO (Social Media Optimisation): What is it? What is it used for?<\/title>\n<meta name=\"description\" content=\"SMO plays a crucial role in a comprehensive digital marketing strategy by leveraging the power of social media platforms to enhance brand visibility, engage with audiences, and drive traffic and conversions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datascientest.com\/en\/smo-social-media-optimisation-what-is-it-what-is-it-used-for\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SMO (Social Media Optimisation): What is it? What is it used for?\" \/>\n<meta property=\"og:description\" content=\"In today&#039;s digital world, an online presence is essential if you want to make a name for yourself and win market share. 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