{"id":179293,"date":"2024-05-03T11:04:24","date_gmt":"2024-05-03T10:04:24","guid":{"rendered":"https:\/\/datascientest.com\/en\/?p=179293"},"modified":"2024-02-21T18:44:16","modified_gmt":"2024-02-21T17:44:16","slug":"marketing-segmentation-definition-methodology-and-application","status":"publish","type":"post","link":"https:\/\/datascientest.com\/en\/marketing-segmentation-definition-methodology-and-application","title":{"rendered":"Marketing segmentation: definition, methodology and application"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"179293\" class=\"elementor elementor-179293\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-845ac9a e-flex e-con-boxed e-con\" data-id=\"845ac9a\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e325f5d elementor-widget elementor-widget-heading\" data-id=\"e325f5d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\"><p>Imagine buying a baby baby carriage and a pacifier on an online shopping platform.<\/p>\n<p>You then receive in your mailbox a 50% promotion on a walker, a Costa Rican flag and a fishing rod. Sounds strange, doesn't it? It could happen without marketing segmentation. Thanks to marketing segmentation, the website will instead offer you a promotion on a baby bottle warmer and a baby monitor, or a discount in a store near you.<\/p><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5d35a2 elementor-widget elementor-widget-text-editor\" data-id=\"b5d35a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>But what exactly is <strong>marketing segmentation<\/strong>? How do you apply this concept to your organization? What segmentation criteria should be used? Answers in this article.<\/p><p>\u00a0<\/p><p>\ud83d\udca1Related articles:<\/p><table dir=\"ltr\" border=\"1\" cellspacing=\"0\" cellpadding=\"0\" data-sheets-root=\"1\"><colgroup><col width=\"656\" \/><\/colgroup><tbody><tr><td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Google Search Console: The essential SEO tool&quot;}\" data-sheets-hyperlink=\"https:\/\/datascientest.com\/en\/google-search-console-the-essential-seo-tool\"><a class=\"in-cell-link\" href=\"https:\/\/datascientest.com\/en\/google-search-console-the-essential-seo-tool\" target=\"_blank\" rel=\"noopener\">Google Search Console: The essential SEO tool<\/a><\/td><\/tr><tr><td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Growth Marketing: definition and differences from growth hacking&quot;}\" data-sheets-hyperlink=\"https:\/\/datascientest.com\/en\/growth-marketing-definition-and-differences-from-growth-hacking\"><a class=\"in-cell-link\" href=\"https:\/\/datascientest.com\/en\/growth-marketing-definition-and-differences-from-growth-hacking\" target=\"_blank\" rel=\"noopener\">Growth Marketing: definition and differences from growth hacking<\/a><\/td><\/tr><tr><td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;AI Tools for Marketing: How can you improve your strategy? &quot;}\" data-sheets-hyperlink=\"https:\/\/datascientest.com\/en\/ai-tools-for-marketing-how-can-you-improve-your-strategy\"><a class=\"in-cell-link\" href=\"https:\/\/datascientest.com\/en\/ai-tools-for-marketing-how-can-you-improve-your-strategy\" target=\"_blank\" rel=\"noopener\">AI Tools for Marketing: How can you improve your strategy? <\/a><\/td><\/tr><tr><td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Digital marketing: definition, professions, training&quot;}\" data-sheets-hyperlink=\"https:\/\/datascientest.com\/en\/digital-marketing-definition-professions-training\"><a class=\"in-cell-link\" href=\"https:\/\/datascientest.com\/en\/digital-marketing-definition-professions-training\" target=\"_blank\" rel=\"noopener\">Digital marketing: definition, professions, training<\/a><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e7953e e-flex e-con-boxed e-con\" data-id=\"2e7953e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-851d812 elementor-widget elementor-widget-heading\" data-id=\"851d812\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What is marketing segmentation?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b64b32 elementor-widget elementor-widget-text-editor\" data-id=\"5b64b32\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Marketing segmentation<\/strong> is simply the process of dividing a market into homogeneous groups of consumers with similar needs and buying behaviors.<\/p><p>This enables companies to create targeted offers and marketing strategies for each market segment more easily.<\/p><p>What&#8217;s more, <strong>marketing segmentation<\/strong> is now a means of personalizing the user&#8217;s experience with his or her company. Thanks to precise criteria, the organization is able to communicate the right words, the right offers, at the right time. All this increases customer satisfaction and value over time <strong>(Lifetime Value).<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e1d7f80 e-flex e-con-boxed e-con\" data-id=\"e1d7f80\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ffb946 elementor-widget elementor-widget-heading\" data-id=\"8ffb946\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The different segmentation criteria used in marketing<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b16923 elementor-widget elementor-widget-text-editor\" data-id=\"0b16923\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Segmentation criteria<\/strong> are the characteristics that companies use to divide their market into segments. These criteria can be demographic, geographic, psychographic or behavioral. Let&#8217;s take a closer look at some concrete examples.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c74f468 elementor-widget elementor-widget-heading\" data-id=\"c74f468\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Demographic segmentation<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d4b894 elementor-widget elementor-widget-text-editor\" data-id=\"6d4b894\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span style=\"font-weight: 400;\">These criteria are generally the easiest to obtain and the most widely used in marketing: age, gender, education, occupation and income. <\/span>\n\n<b><i>Example<\/i><\/b><i><span style=\"font-weight: 400;\">: you buy from a ready-to-wear website. You then receive newsletters according to your gender.<\/span><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cc765a elementor-widget elementor-widget-heading\" data-id=\"7cc765a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Geographical segmentation<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3da01a elementor-widget elementor-widget-text-editor\" data-id=\"c3da01a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span style=\"font-weight: 400;\">Geographical segmentation is based on data such as the region, city or country in which the user lives. This is particularly useful for companies with local stores in each city.<\/span>\n\n<b><i>Example<\/i><\/b><i><span style=\"font-weight: 400;\">: a large retailer can segment its customers according to their city and thus offer them offers exclusive to their region on local seasonal fruit or inform them of a change in the shelves.<\/span><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7004cb elementor-widget elementor-widget-image\" data-id=\"e7004cb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/05\/segmentation-marketing-datascientest1.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a6c545 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"0a6c545\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/en\/data-courses\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn how to segment your audience<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6284eb elementor-widget elementor-widget-heading\" data-id=\"b6284eb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Psychographic segmentation<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55bf1fd elementor-widget elementor-widget-text-editor\" data-id=\"55bf1fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span style=\"font-weight: 400;\">Psychographic segmentation is probably the least well-known of the four. It is based on the customer&#8217;s <\/span><b>personality<\/b><span style=\"font-weight: 400;\">, <\/span><b>values<\/b><span style=\"font-weight: 400;\"> and <\/span><b>lifestyles<\/b><span style=\"font-weight: 400;\">. Organizations can establish this segmentation based on repeated behaviors or through a survey. <\/span>\n\n<b><i>Example<\/i><\/b><i><span style=\"font-weight: 400;\">: to take up the example in the introduction, you&#8217;re looking for naturally sourced baby items on an online shopping platform. The latter can segment according to your ecological values and product quality. It will therefore offer you organic cotton panty liners or natural wooden toys. <\/span><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02ec882 elementor-widget elementor-widget-heading\" data-id=\"02ec882\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Behavioral segmentation<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2d7941 elementor-widget elementor-widget-text-editor\" data-id=\"e2d7941\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span style=\"font-weight: 400;\">This last segmentation criterion uses buying behavior, product usage and involvement in <\/span><b>purchasing decisions<\/b><span style=\"font-weight: 400;\">to divide consumers. This is particularly used in the e-commerce environment, to push people to add to the shopping cart or finalize their purchase. <\/span>\n\n<b><i>Example<\/i><\/b><i><span style=\"font-weight: 400;\">: you add a baby baby carriage to the shopping cart on your favorite shopping platform. The latter sends you an e-mail (obtained thanks to your customer account) to encourage you to finalize your order and receive your baby carriage before Friday.<\/span><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ee42d3 e-flex e-con-boxed e-con\" data-id=\"4ee42d3\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a27e330 elementor-widget elementor-widget-heading\" data-id=\"a27e330\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Key steps to successful marketing segmentation<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b77ec20 elementor-widget elementor-widget-text-editor\" data-id=\"b77ec20\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>You now know the segmentation criteria. To integrate them into your current strategy, the steps are based on analyzing your data, creating segments, applying your strategy and following up to capitalize on your segments.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b72d934 elementor-widget elementor-widget-heading\" data-id=\"b72d934\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Customer data analysis<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a40591 elementor-widget elementor-widget-text-editor\" data-id=\"8a40591\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To analyze your customer data, you <a href=\"https:\/\/datascientest.com\/en\/data-sources-understanding-the-definition-and-inner-workings\">can use several data sources:<\/a><\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">demographic data (place of delivery or store of purchase);<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">purchase data via a <\/span><b>loyalty card<\/b><span style=\"font-weight: 400;\"> or a <\/span><b>customer account<\/b><span style=\"font-weight: 400;\"> ;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">behaviors on your <\/span><b>website<\/b><span style=\"font-weight: 400;\"> (using Tag Manager, for example) ;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">the <\/span><b>satisfaction surveys<\/b><span style=\"font-weight: 400;\">.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11e34e5 elementor-widget elementor-widget-text-editor\" data-id=\"11e34e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This is where you can integrate data science into your marketing strategy. All <a href=\"https:\/\/datascientest.com\/en\/python-vs-julia-which-is-the-best-language-for-data-science\">sources of data are good for optimizing the next step.<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-498987a elementor-widget elementor-widget-heading\" data-id=\"498987a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Definition of relevant segments<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54d3a41 elementor-widget elementor-widget-text-editor\" data-id=\"54d3a41\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The second step is to define the<strong> relevant segments.<\/strong> Here you need to identify market segments with similar needs. Make sure that each group is large enough to <a href=\"https:\/\/datascientest.com\/en\/digital-strategy-definition-development-implementation\">justify a specific marketing strategy.<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-012d043 elementor-widget elementor-widget-heading\" data-id=\"012d043\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Development of appropriate marketing strategies<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d406350 elementor-widget elementor-widget-text-editor\" data-id=\"d406350\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span style=\"font-weight: 400;\">Once the relevant segments have been identified, you can<\/span><b>develop marketing strategies tailored<\/b><span style=\"font-weight: 400;\"> to each segment. This might include creating specific advertising messages, <\/span><b>promoting products tailored<\/b><span style=\"font-weight: 400;\"> to each segment, or <\/span><b>relevant information<\/b><span style=\"font-weight: 400;\"> for each segment. Remember to monitor the results of your campaigns to ensure their effectiveness and adjust if necessary.<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-664dcbc e-flex e-con-boxed e-con\" data-id=\"664dcbc\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3095619 elementor-widget elementor-widget-heading\" data-id=\"3095619\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e891f66 elementor-widget elementor-widget-text-editor\" data-id=\"e891f66\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span style=\"font-weight: 400;\">Marketing segmentation is a powerful tool for companies, enabling them to better understand their customers and offer them tailored products and services. This strategy <strong>improves the consumer experience<\/strong> with personalized offers and relevant advertising. By following the key steps to successful marketing segmentation, organizations can maximize the benefits of this method and improve their profitability.<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e57f36 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"6e57f36\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/en\/data-courses\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Getting started in Data Marketing<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d3fb998 e-flex e-con-boxed e-con\" data-id=\"d3fb998\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f97dbb elementor-widget elementor-widget-html\" data-id=\"0f97dbb\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [{\n    \"@type\": \"Question\",\n    \"name\": \"What is marketing segmentation?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Marketing segmentation is simply the process of dividing a market into homogeneous groups of consumers with similar needs and buying behaviors. This allows companies to create targeted offers and marketing strategies for each market segment more easily.\"\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"Developing tailored marketing strategies\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Once the relevant segments have been identified, you can develop marketing strategies tailored to each segment. This could include creating specific advertising messages, promoting products tailored to each segment, or providing information relevant to each segment. Remember to monitor the results of your campaigns to ensure their effectiveness and adjust if necessary.\"\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"Psychographic segmentation\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Psychographic segmentation is probably the least well-known of the four. It is based on the customer's personality, values and lifestyles. Organizations can establish this segmentation from repeated behaviors or through a survey.\"\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"Demographic segmentation\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"These criteria are generally the easiest to obtain and the most widely used in marketing: age, gender, education, occupation and income.\"\n    }\n  }]\n}\n<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Imagine buying a baby baby carriage and a pacifier on an online shopping platform. You then receive in your mailbox a 50% promotion on a walker, a Costa Rican flag and a fishing rod. Sounds strange, doesn&#8217;t it? It could happen without marketing segmentation. Thanks to marketing segmentation, the website will instead offer you a [&hellip;]<\/p>\n","protected":false},"author":67,"featured_media":179304,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[2423],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing segmentation: definition, methodology and application<\/title>\n<meta name=\"description\" content=\"Marketing segmentation is the process of dividing a broader market into smaller, more manageable segments based on shared characteristics, needs, or\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datascientest.com\/en\/marketing-segmentation-definition-methodology-and-application\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing segmentation: definition, methodology and application\" \/>\n<meta property=\"og:description\" content=\"Imagine buying a baby baby carriage and a pacifier on an online shopping platform. 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