{"id":179893,"date":"2024-05-10T18:18:09","date_gmt":"2024-05-10T17:18:09","guid":{"rendered":"https:\/\/datascientest.com\/en\/?p=179893"},"modified":"2024-02-25T19:44:35","modified_gmt":"2024-02-25T18:44:35","slug":"deciphering-paid-acquisition-definition-and-strategy-insights","status":"publish","type":"post","link":"https:\/\/datascientest.com\/en\/deciphering-paid-acquisition-definition-and-strategy-insights","title":{"rendered":"Deciphering Paid Acquisition: Definition and Strategy Insights"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"179893\" class=\"elementor elementor-179893\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d8393d e-flex e-con-boxed e-con\" data-id=\"4d8393d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8757696 elementor-widget elementor-widget-heading\" data-id=\"8757696\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Acquiring new customers is the main challenge for most companies. But with so much competition out there, it can be hard to find a foothold in the market. Fortunately, there are a number of techniques you can use to guarantee growth. One of them is the paid acquisition strategy. So what is it? And above all, how do you go about it? Find out all the answers in this article. <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df57fc3 e-flex e-con-boxed e-con\" data-id=\"df57fc3\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4965b0b elementor-widget elementor-widget-heading\" data-id=\"4965b0b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What is paid acquisition?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1ec0e2 elementor-widget elementor-widget-text-editor\" data-id=\"e1ec0e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>Paid acquisition<\/strong> isn&#8217;t always about<a href=\"https:\/\/datascientest.com\/en\/growth-marketing-definition-and-differences-from-growth-hacking\"> acquiring new customers directly<\/a> (although that&#8217;s part of it too). Beyond pure conversion, it can also mean acquiring website traffic, social network subscribers, newsletter sign-ups and so on.<\/p><p>In this respect, <strong>paid acquisition<\/strong> strategies refer to advertisements published on various media. It&#8217;s part of a funnel logic that ultimately leads to the conversion of prospects into customers. And thus, enabling the <strong>company to grow.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2344871 elementor-widget elementor-widget-text-editor\" data-id=\"2344871\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Good to know: paid acquisition is distinct from organic acquisition, such as publication on social networks or websites.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-efa0979 e-flex e-con-boxed e-con\" data-id=\"efa0979\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c1b2b1 elementor-widget elementor-widget-heading\" data-id=\"9c1b2b1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What are the different forms of paid acquisition?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf6e228 elementor-widget elementor-widget-text-editor\" data-id=\"cf6e228\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Companies can use a wide <a href=\"https:\/\/datascientest.com\/en\/ai-tools-for-marketing-how-can-you-improve-your-strategy\">variety of communication channels<\/a> for their <strong>paid acquisition<\/strong> strategy. Here are the main ones:<\/p><ul><li><strong>Social media:<\/strong> whether on Facebook, Instagram, LinkedIn or TikTok, it&#8217;s possible to run advertisements to your audience to increase your visibility.<\/li><li><strong>Amazon:<\/strong> this mainly concerns e-commerce companies. They can showcase their products through sponsored links.<\/li><li><strong>Google:<\/strong> here, brands can optimize their brand awareness in a variety of ways. For example, on the SERP or Shopping space, to appear in the first search results (when relevant). But also on the Display space. Here, advertisements appear on a partner site.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7aa9545 elementor-widget elementor-widget-image\" data-id=\"7aa9545\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/paid-acquisition.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fba7bd elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"5fba7bd\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/en\/data-courses\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn how to manage a paid acquisition strategy<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ca00a66 e-flex e-con-boxed e-con\" data-id=\"ca00a66\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aaabef1 elementor-widget elementor-widget-heading\" data-id=\"aaabef1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How do you set up a paid acquisition strategy?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6933b71 elementor-widget elementor-widget-text-editor\" data-id=\"6933b71\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Paid acquisition<\/strong> often works on a <strong>CPC (Cost Per Click) basis<\/strong>. In other words, the company pays for every click its ad receives. If no one clicks on the ad, nothing is due. And of course, the more clicks, the more expensive the paid acquisition strategy becomes. To be profitable, it&#8217;s advisable to keep customer acquisition costs below 30% of customer lifetime value.<\/p><p>To achieve this, you need to publish ads that maximize conversion, while<strong> reducing costs<\/strong>. Here are a few tips to optimize the effectiveness of your paid acquisition strategy.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc42ae3 elementor-widget elementor-widget-heading\" data-id=\"dc42ae3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Choosing the right keywords<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c52811 elementor-widget elementor-widget-text-editor\" data-id=\"3c52811\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>To maximize the visibility of a pay-per-click ad, it&#8217;s essential to carefully select the target keywords. These must be relevant to the search intent, while also promoting conversion.<\/p><p>But how do you know which keywords are the most relevant? By using keyword analysis tools (such as Google Ads, Ubersuggest&#8230;).<\/p><p>Keywords must then appear in various places in the ad, such as the description<strong>, title and URL (in the case of a Google campaign).<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97b690e elementor-widget elementor-widget-heading\" data-id=\"97b690e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Targeted ads<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50a591f elementor-widget elementor-widget-text-editor\" data-id=\"50a591f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>To optimize the chances of conversion, a company needs to get the right message to the right person, at the right time, in the right place. This means getting to know your target audience well, so you can respond specifically to their expectations and offer them an advert that meets their exact needs.<\/p><p>Once again, this customer knowledge requires in-depth data analysis beforehand.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c732bb elementor-widget elementor-widget-heading\" data-id=\"1c732bb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">A\/B testing<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14e6aeb elementor-widget elementor-widget-text-editor\" data-id=\"14e6aeb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>To know whether a <strong>paid acquisition strategy<\/strong> is effective, it&#8217;s essential to measure it regularly. But above all, it&#8217;s important to make changes as soon as necessary, whether in terms of keywords, bidding, ad copy, landing pages or &#8230;..<\/p><p>In this respect, data analysis and<strong> A\/B testing<\/strong> are absolutely essential. This involves measuring the performance of an ad using the various data available, making adjustments, measuring again and so on. And all this until the most effective paid acquisition strategy is found.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb73fd6 elementor-widget elementor-widget-image\" data-id=\"bb73fd6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/ab-testing.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-472df9d elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"472df9d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/en\/data-courses\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Start a Data Marketing training course<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b5abf3 e-flex e-con-boxed e-con\" data-id=\"0b5abf3\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b44b41e elementor-widget elementor-widget-heading\" data-id=\"b44b41e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Things to remember<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2121953 elementor-widget elementor-widget-text-editor\" data-id=\"2121953\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\">Paid acquisition consists of publishing advertisements online to increase visibility or acquire new customers.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">This type of advert can be published on search engines, social networks or marketplaces such as Amazon.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">And to guarantee the effectiveness of paid acquisition campaigns, it&#8217;s vital to carefully analyze all available data.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d1b367c e-flex e-con-boxed e-con\" data-id=\"d1b367c\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25197c9 elementor-widget elementor-widget-html\" data-id=\"25197c9\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [{\n    \"@type\": \"Question\",\n    \"name\": \"What is paid acquisition?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"When we talk about paid acquisition, we're not always talking about acquiring new customers directly (although that's part of it too). Beyond pure conversion, it can also be about acquiring website traffic, social network subscribers, newsletter sign-ups, etc.\"\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"What are the different forms of paid acquisition?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Companies can use a wide variety of communication channels for their paid acquisition strategy. Here are the main ones: Social media: whether on Facebook, Instagram, LinkedIn or TikTok, it's possible to broadcast advertisements to your audience to increase your visibility. Amazon: this mainly concerns e-commerce companies. They can showcase their products through sponsored links. Google: here, brands can optimize their brand awareness in a variety of ways. For example, on the SERP or Shopping space, to appear in the first search results (when relevant). But also on the Display space. Here, advertisements appear on a partner site.\"\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"How do I set up a paid acquisition strategy?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Paid acquisition often works on a CPC (Cost Per Click) basis. In other words, the company pays for each click its ad receives. If no one clicks on the ad, nothing is due. And of course, the more clicks, the more expensive the paid acquisition strategy becomes. To be profitable, it's advisable to keep customer acquisition costs below 30% of customer lifetime value.\"\n    }\n  }]\n}\n<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Acquiring new customers is the main challenge for most companies. But with so much competition out there, it can be hard to find a foothold in the market. Fortunately, there are a number of techniques you can use to guarantee growth. One of them is the paid acquisition strategy. So what is it? And above [&hellip;]<\/p>\n","protected":false},"author":67,"featured_media":179895,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[2423],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Deciphering Paid Acquisition: Definition and Strategy Insights<\/title>\n<meta name=\"description\" content=\"Gain insights into paid acquisition, a digital marketing strategy aimed at acquiring customers through ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datascientest.com\/en\/deciphering-paid-acquisition-definition-and-strategy-insights\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Deciphering Paid Acquisition: Definition and Strategy Insights\" \/>\n<meta property=\"og:description\" content=\"Acquiring new customers is the main challenge for most companies. But with so much competition out there, it can be hard to find a foothold in the market.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/datascientest.com\/en\/deciphering-paid-acquisition-definition-and-strategy-insights\" \/>\n<meta property=\"og:site_name\" content=\"Data Science Courses | DataScientest\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DataScientestEN\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-10T17:18:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-25T18:44:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/datascientest.com\/en\/files\/2024\/05\/paid_acquisition-768x422-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"422\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Melanie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DataScientest__\" \/>\n<meta name=\"twitter:site\" content=\"@DataScientest__\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Melanie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/datascientest.com\/en\/deciphering-paid-acquisition-definition-and-strategy-insights#article\",\"isPartOf\":{\"@id\":\"https:\/\/datascientest.com\/en\/deciphering-paid-acquisition-definition-and-strategy-insights\"},\"author\":{\"name\":\"Melanie\",\"@id\":\"https:\/\/datascientest.com\/en\/#\/schema\/person\/19d5f7ade9407eb69af3bf6d1ae1731d\"},\"headline\":\"Deciphering Paid Acquisition: Definition and Strategy Insights\",\"datePublished\":\"2024-05-10T17:18:09+00:00\",\"dateModified\":\"2024-02-25T18:44:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/datascientest.com\/en\/deciphering-paid-acquisition-definition-and-strategy-insights\"},\"wordCount\":664,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/datascientest.com\/en\/#organization\"},\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/datascientest.com\/en\/deciphering-paid-acquisition-definition-and-strategy-insights#respond\"]}],\"copyrightYear\":\"2024\",\"copyrightHolder\":{\"@id\":\"https:\/\/datascientest.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/datascientest.com\/en\/deciphering-paid-acquisition-definition-and-strategy-insights\",\"url\":\"https:\/\/datascientest.com\/en\/deciphering-paid-acquisition-definition-and-strategy-insights\",\"name\":\"Deciphering Paid Acquisition: Definition and Strategy Insights\",\"isPartOf\":{\"@id\":\"https:\/\/datascientest.com\/en\/#website\"},\"datePublished\":\"2024-05-10T17:18:09+00:00\",\"dateModified\":\"2024-02-25T18:44:35+00:00\",\"description\":\"Gain insights into paid acquisition, a digital marketing strategy aimed at acquiring customers through ...\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/datascientest.com\/en\/deciphering-paid-acquisition-definition-and-strategy-insights\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/datascientest.com\/en\/#website\",\"url\":\"https:\/\/datascientest.com\/en\/\",\"name\":\"Data Science Courses | DataScientest\",\"description\":\"Leader in Data Science Courses\",\"publisher\":{\"@id\":\"https:\/\/datascientest.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/datascientest.com\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/datascientest.com\/en\/#organization\",\"name\":\"DataScientest\",\"url\":\"https:\/\/datascientest.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/datascientest.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/datascientest.com\/en\/wp-content\/blogs.dir\/9\/files\/2024\/02\/DataScientest_icon_blue-2.png\",\"contentUrl\":\"https:\/\/datascientest.com\/en\/wp-content\/blogs.dir\/9\/files\/2024\/02\/DataScientest_icon_blue-2.png\",\"width\":301,\"height\":301,\"caption\":\"DataScientest\"},\"image\":{\"@id\":\"https:\/\/datascientest.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DataScientestEN\",\"https:\/\/twitter.com\/DataScientest__\",\"https:\/\/www.linkedin.com\/school\/datascientest\/mycompany\/\",\"https:\/\/www.tiktok.com\/@datascientest\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/datascientest.com\/en\/#\/schema\/person\/19d5f7ade9407eb69af3bf6d1ae1731d\",\"name\":\"Melanie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/datascientest.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8d3d660a0698de06f13ecf4823519da1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8d3d660a0698de06f13ecf4823519da1?s=96&d=mm&r=g\",\"caption\":\"Melanie\"},\"url\":\"https:\/\/datascientest.com\/en\/author\/melaniekrause\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Deciphering Paid Acquisition: Definition and Strategy Insights","description":"Gain insights into paid acquisition, a digital marketing strategy aimed at acquiring customers through ...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/datascientest.com\/en\/deciphering-paid-acquisition-definition-and-strategy-insights","og_locale":"en_GB","og_type":"article","og_title":"Deciphering Paid Acquisition: Definition and Strategy Insights","og_description":"Acquiring new customers is the main challenge for most companies. But with so much competition out there, it can be hard to find a foothold in the market.","og_url":"https:\/\/datascientest.com\/en\/deciphering-paid-acquisition-definition-and-strategy-insights","og_site_name":"Data Science Courses | DataScientest","article_publisher":"https:\/\/www.facebook.com\/DataScientestEN","article_published_time":"2024-05-10T17:18:09+00:00","article_modified_time":"2024-02-25T18:44:35+00:00","og_image":[{"width":768,"height":422,"url":"https:\/\/datascientest.com\/en\/files\/2024\/05\/paid_acquisition-768x422-1.png","type":"image\/png"}],"author":"Melanie","twitter_card":"summary_large_image","twitter_creator":"@DataScientest__","twitter_site":"@DataScientest__","twitter_misc":{"Written by":"Melanie","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/datascientest.com\/en\/deciphering-paid-acquisition-definition-and-strategy-insights#article","isPartOf":{"@id":"https:\/\/datascientest.com\/en\/deciphering-paid-acquisition-definition-and-strategy-insights"},"author":{"name":"Melanie","@id":"https:\/\/datascientest.com\/en\/#\/schema\/person\/19d5f7ade9407eb69af3bf6d1ae1731d"},"headline":"Deciphering Paid Acquisition: Definition and Strategy Insights","datePublished":"2024-05-10T17:18:09+00:00","dateModified":"2024-02-25T18:44:35+00:00","mainEntityOfPage":{"@id":"https:\/\/datascientest.com\/en\/deciphering-paid-acquisition-definition-and-strategy-insights"},"wordCount":664,"commentCount":0,"publisher":{"@id":"https:\/\/datascientest.com\/en\/#organization"},"articleSection":["Marketing"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/datascientest.com\/en\/deciphering-paid-acquisition-definition-and-strategy-insights#respond"]}],"copyrightYear":"2024","copyrightHolder":{"@id":"https:\/\/datascientest.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/datascientest.com\/en\/deciphering-paid-acquisition-definition-and-strategy-insights","url":"https:\/\/datascientest.com\/en\/deciphering-paid-acquisition-definition-and-strategy-insights","name":"Deciphering Paid Acquisition: Definition and Strategy Insights","isPartOf":{"@id":"https:\/\/datascientest.com\/en\/#website"},"datePublished":"2024-05-10T17:18:09+00:00","dateModified":"2024-02-25T18:44:35+00:00","description":"Gain insights into paid acquisition, a digital marketing strategy aimed at acquiring customers through ...","inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/datascientest.com\/en\/deciphering-paid-acquisition-definition-and-strategy-insights"]}]},{"@type":"WebSite","@id":"https:\/\/datascientest.com\/en\/#website","url":"https:\/\/datascientest.com\/en\/","name":"Data Science Courses | DataScientest","description":"Leader in Data Science Courses","publisher":{"@id":"https:\/\/datascientest.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/datascientest.com\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/datascientest.com\/en\/#organization","name":"DataScientest","url":"https:\/\/datascientest.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/datascientest.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/datascientest.com\/en\/wp-content\/blogs.dir\/9\/files\/2024\/02\/DataScientest_icon_blue-2.png","contentUrl":"https:\/\/datascientest.com\/en\/wp-content\/blogs.dir\/9\/files\/2024\/02\/DataScientest_icon_blue-2.png","width":301,"height":301,"caption":"DataScientest"},"image":{"@id":"https:\/\/datascientest.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DataScientestEN","https:\/\/twitter.com\/DataScientest__","https:\/\/www.linkedin.com\/school\/datascientest\/mycompany\/","https:\/\/www.tiktok.com\/@datascientest"]},{"@type":"Person","@id":"https:\/\/datascientest.com\/en\/#\/schema\/person\/19d5f7ade9407eb69af3bf6d1ae1731d","name":"Melanie","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/datascientest.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8d3d660a0698de06f13ecf4823519da1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8d3d660a0698de06f13ecf4823519da1?s=96&d=mm&r=g","caption":"Melanie"},"url":"https:\/\/datascientest.com\/en\/author\/melaniekrause"}]}},"_links":{"self":[{"href":"https:\/\/datascientest.com\/en\/wp-json\/wp\/v2\/posts\/179893"}],"collection":[{"href":"https:\/\/datascientest.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/datascientest.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/datascientest.com\/en\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/datascientest.com\/en\/wp-json\/wp\/v2\/comments?post=179893"}],"version-history":[{"count":0,"href":"https:\/\/datascientest.com\/en\/wp-json\/wp\/v2\/posts\/179893\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/datascientest.com\/en\/wp-json\/wp\/v2\/media\/179895"}],"wp:attachment":[{"href":"https:\/\/datascientest.com\/en\/wp-json\/wp\/v2\/media?parent=179893"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/datascientest.com\/en\/wp-json\/wp\/v2\/categories?post=179893"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/datascientest.com\/en\/wp-json\/wp\/v2\/tags?post=179893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}