{"id":179986,"date":"2024-05-30T20:46:23","date_gmt":"2024-05-30T19:46:23","guid":{"rendered":"https:\/\/datascientest.com\/en\/?p=179986"},"modified":"2024-02-25T21:05:09","modified_gmt":"2024-02-25T20:05:09","slug":"data-tracking-what-is-it-why-is-it-important","status":"publish","type":"post","link":"https:\/\/datascientest.com\/en\/data-tracking-what-is-it-why-is-it-important","title":{"rendered":"Data tracking: What is it? Why is it important?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"179986\" class=\"elementor elementor-179986\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e198c66 e-flex e-con-boxed e-con\" data-id=\"e198c66\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d76e716 elementor-widget elementor-widget-heading\" data-id=\"d76e716\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">\"Knowledge is power! \"And in the age of Big Data, organizations have unprecedented knowledge potential. But to develop their power (or rather, their performance), they need to learn how to effectively track the data at their disposal. This is what we call data tracking.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4bcf7ee e-flex e-con-boxed e-con\" data-id=\"4bcf7ee\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e674ce elementor-widget elementor-widget-heading\" data-id=\"4e674ce\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What is data tracking?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-750247b elementor-widget elementor-widget-text-editor\" data-id=\"750247b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>Data tracking<\/strong> is the process by which a company identifies the data that will help it make the best decisions. This may be numerical data or events to be tracked.<\/p><p>Once the most relevant data has been identified, the company collects and analyzes these various metrics. In so doing, it is able to identify trends, better understand customer behavior, improve the customer experience, optimize email campaigns&#8230; In short,<a href=\"https:\/\/datascientest.com\/en\/data-driven-definition-benefits-and-methods\"> make better data-driven strategic decisions.<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8c8435a e-flex e-con-boxed e-con\" data-id=\"8c8435a\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-316dee0 elementor-widget elementor-widget-heading\" data-id=\"316dee0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why is this important?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9632235 elementor-widget elementor-widget-text-editor\" data-id=\"9632235\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In the 21st century, data is as precious as oil. But to add value with the information available, you have to use it wisely. And that&#8217;s exactly what data tracking is all about. Here are the main benefits.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03be474 elementor-widget elementor-widget-heading\" data-id=\"03be474\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Understanding your target<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da79069 elementor-widget elementor-widget-text-editor\" data-id=\"da79069\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Data tracking<\/strong> makes it possible to gather a wealth of information about your target. For example:<\/p><ul><li><strong>Identify the profile of your ideal customer:<\/strong> male or female? Students, working people or retirees? Single people, married couples, parents? Executives or people on modest incomes? etc.<\/li><li><strong>Understand buying behavior:<\/strong> how long does it take them to buy? Do they buy products and\/or services regularly? What is the average income per customer? etc.<\/li><li><strong>Analyze navigation (on the organization&#8217;s website or social networks):<\/strong><a href=\"https:\/\/datascientest.com\/en\/crm-customer-relationship-management-how-does-it-work\"> Is there a lot of interaction? What days do customers log on? What time of day? etc.<\/a><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8dabcc elementor-widget elementor-widget-text-editor\" data-id=\"b8dabcc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>All this <strong>customer data<\/strong> enables the organization to adapt its communications to meet the needs of its target audience as closely as possible.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b80a2db elementor-widget elementor-widget-image\" data-id=\"b80a2db\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/data-tracking1.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc6eaf9 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"cc6eaf9\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/en\/data-courses\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">All about Data Marketing<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29c13eb elementor-widget elementor-widget-heading\" data-id=\"29c13eb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Improve the effectiveness of your advertising campaigns<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44e0e33 elementor-widget elementor-widget-text-editor\" data-id=\"44e0e33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A better understanding of the target audience helps optimize the effectiveness of advertising marketing campaigns (on <a href=\"https:\/\/datascientest.com\/en\/google-analytics-4-training-how-to-master-ga4\">Google<\/a>, LinkedIn or Facebook Ads, for example).<\/p><p>This is because it is possible to limit the distribution of messages to prospects with the same characteristics as the ideal customer (through lookalike audiences). By doing so, the company multiplies its chances of converting, since targeted prospects will, a priori, be more interested in your offer.<\/p><p>What&#8217;s more,<strong> data tracking<\/strong> also makes it possible to create personalized ads for each consumer.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78771fe elementor-widget elementor-widget-heading\" data-id=\"78771fe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Segment your audience<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25dca63 elementor-widget elementor-widget-text-editor\" data-id=\"25dca63\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>While it&#8217;s possible to draw up an &#8220;ideal customer&#8221; profile using data tracking, it&#8217;s clear that a company&#8217;s customer\/prospect portfolio is made up of a multitude of unique individuals with their own characteristics. It is therefore not possible to address everyone in the same way.<\/p><p>It is therefore in the <strong>company&#8217;s best interest to segment its target according to the specific characteristics<\/strong> of each individual (age, gender, profession, geographical location, etc.), but also according to the level of maturity within the purchasing journey. A prospect who has just discovered the brand should not be addressed in the same way as someone who has abandoned their shopping cart, or a customer who has already been convinced.<\/p><p>These are just a few examples of the benefits of data tracking. In fact, data tracking can also be used to improve conversion rates, personalize customer relations, identify trends, and so on.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-01e2bc5 e-flex e-con-boxed e-con\" data-id=\"01e2bc5\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56b672a elementor-widget elementor-widget-heading\" data-id=\"56b672a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How do you track your data?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ace9a4 elementor-widget elementor-widget-text-editor\" data-id=\"7ace9a4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>While data tracking offers companies many advantages, it&#8217;s important to learn how to keep track of your data. Here are the essential steps:<\/p><ul><li><strong>Identify the main elements of the data tracking plan:<\/strong> i.e. the data to be tracked and the data tracking tool to be used.<\/li><li><strong>Set objectives:<\/strong> this may involve increasing conversion rates, testing a new feature, identifying the most effective marketing channels, etc.<\/li><li><strong>Implement actions:<\/strong> to meet the objectives previously set. For example, change the website design, increase the frequency of publication on social networks, etc.<\/li><li><strong>Analyze data:<\/strong> this involves analyzing user behavior in relation to the actions implemented. Is there a change? Is it positive or negative? This analysis can then be used to make the necessary changes to improve performance.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-88a21cb e-flex e-con-boxed e-con\" data-id=\"88a21cb\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a13f27 elementor-widget elementor-widget-heading\" data-id=\"0a13f27\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Things to remember : <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a48e02f elementor-widget elementor-widget-text-editor\" data-id=\"a48e02f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\">To take full advantage of the value of data, companies need to implement a data tracking strategy. In other words, identify the key metrics needed to make the right decisions.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">By doing so, the company improves its customer knowledge, optimizes the effectiveness of its campaigns, personalizes its communications, etc.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">To implement effective <strong>data tracking<\/strong>, you need to identify the most relevant data, set objectives, deploy appropriate actions and analyze the results.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81fb8c5 elementor-widget__width-initial elementor-widget elementor-widget-video\" data-id=\"81fb8c5\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/kNPe_pgbuHg&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52ea2ce elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"52ea2ce\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/en\/data-courses\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Getting started in Data Marketing<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3dafc9b e-flex e-con-boxed e-con\" data-id=\"3dafc9b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3aa924c elementor-widget elementor-widget-html\" data-id=\"3aa924c\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [{\n    \"@type\": \"Question\",\n    \"name\": \"What is data tracking?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Data tracking is the process by which a company identifies the data that will help it make the best decisions. 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Data tracking is the process by which [&hellip;]<\/p>\n","protected":false},"author":67,"featured_media":179987,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[2425],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Data tracking: What is it? Why is it important?<\/title>\n<meta name=\"description\" content=\"Delve into the concept of data tracking, its significance in today&#039;s digital landscape, and how it enables organizations to monitor,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datascientest.com\/en\/data-tracking-what-is-it-why-is-it-important\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data tracking: What is it? Why is it important?\" \/>\n<meta property=\"og:description\" content=\"&quot;Knowledge is power! &quot;And in the age of Big Data, organizations have unprecedented knowledge potential. 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