{"id":180067,"date":"2024-05-27T21:45:26","date_gmt":"2024-05-27T20:45:26","guid":{"rendered":"https:\/\/datascientest.com\/en\/?p=180067"},"modified":"2024-02-25T22:20:34","modified_gmt":"2024-02-25T21:20:34","slug":"ethics-and-big-data-complexities-in-data-driven-decision-making","status":"publish","type":"post","link":"https:\/\/datascientest.com\/en\/ethics-and-big-data-complexities-in-data-driven-decision-making","title":{"rendered":"Ethics and Big Data: Complexities in Data-Driven Decision Making"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"180067\" class=\"elementor elementor-180067\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-784d080 e-flex e-con-boxed e-con\" data-id=\"784d080\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce18142 elementor-widget elementor-widget-heading\" data-id=\"ce18142\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">How can ethics and Big Data be brought together?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b698fe3 elementor-widget elementor-widget-text-editor\" data-id=\"b698fe3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>According to <strong>McKinsey Global Institute,<\/strong> the global volume of data doubles every three years. This exponential increase is mainly due to the rise of digital platforms, wireless sensors, virtual reality applications and <strong>billions of smartphones in circulation.<\/strong> However, in such a flood of data, respect for morality and the human person can find themselves at risk.<\/p><p>So how can we ensure that data ethics prevail in the face of global competition? Should Europeans submit to unfair American and Asian competition on ethical grounds?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-293cec4 elementor-align-center button-principal elementor-widget elementor-widget-button\" data-id=\"293cec4\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/datascientest.com\/en\/data-courses\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover our courses<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d2e6b9d e-flex e-con-boxed e-con\" data-id=\"d2e6b9d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e842876 elementor-widget elementor-widget-heading\" data-id=\"e842876\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why Big Data?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6879fb elementor-widget elementor-widget-text-editor\" data-id=\"d6879fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>An individual creates 1.7 Megabytes of data every second (the equivalent of a two-minute song).<\/p><p>According to IDC, $200 billion will be generated by Big Data in 2020. Today, Artificial Intelligence (AI) has taken on a considerable role in the economy. This explains the growing demand for data analysis specialists (Data Analysts, Data Scientists and Data Engineers).<\/p><p><a href=\"https:\/\/datascientest.com\/en\/digital-marketing-definition-professions-training\">Thanks to their websites and digital marketing initiatives,<\/a> companies can collect a vast amount of data on their customers and prospects, which is then analyzed by these specialists. The information gathered enables them to identify the strengths and weaknesses of their marketing and sales pitches, and to get to <a href=\"https:\/\/datascientest.com\/en\/unlocking-insights-power-bi-sample-reports\">know their customers better in order to personalize the relationship.<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ac2eaf e-flex e-con-boxed e-con\" data-id=\"6ac2eaf\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-432dc17 elementor-widget elementor-widget-heading\" data-id=\"432dc17\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A shaken ethic<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a5729f6 e-flex e-con-boxed e-con\" data-id=\"a5729f6\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bd57f22 e-con-full e-flex e-con\" data-id=\"bd57f22\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac9f6e3 elementor-widget elementor-widget-image\" data-id=\"ac9f6e3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"459\" src=\"https:\/\/datascientest.com\/en\/files\/2023\/09\/jeux-video-aws-scaled-e1639397185529-1024x588.jpg\" class=\"attachment-large size-large wp-image-171210\" alt=\"\" srcset=\"https:\/\/datascientest.com\/en\/files\/2023\/09\/jeux-video-aws-scaled-e1639397185529-1024x588.jpg 1024w, https:\/\/datascientest.com\/en\/files\/2023\/09\/jeux-video-aws-scaled-e1639397185529-300x172.jpg 300w, https:\/\/datascientest.com\/en\/files\/2023\/09\/jeux-video-aws-scaled-e1639397185529-768x441.jpg 768w, https:\/\/datascientest.com\/en\/files\/2023\/09\/jeux-video-aws-scaled-e1639397185529.jpg 1520w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Mark Zuckerberg speaking to the Senate about the Cambridge Analytica scandal.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-03df073 e-con-full e-flex e-con\" data-id=\"03df073\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-135d7d7 elementor-widget elementor-widget-text-editor\" data-id=\"135d7d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/datascientest.com\/en\/ai-tools-for-marketing-how-can-you-improve-your-strategy\">Faced with this craze created by AI tools<\/a>, concerns are being felt: the one sparked by the use of data collected by Face App or the scandal of the Cambridge Analytica affair. Two cases that make us worry about maintaining our privacy. <a href=\"https:\/\/datascientest.com\/en\/ibm-launches-a-suite-of-ai-tools-and-competes-with-google-microsoft-and-amazon\">Google, Amazon and other American giants have imposed a thundering pace of data collection;<\/a> our names, phone numbers, photos and IP addresses are in the hands of these groups, threatening our privacy.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-880e285 e-flex e-con-boxed e-con\" data-id=\"880e285\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dce2a2a elementor-align-center button-principal elementor-widget elementor-widget-button\" data-id=\"dce2a2a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/datascientest.com\/en\/data-courses\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover our courses<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8bfcf2 elementor-widget elementor-widget-text-editor\" data-id=\"d8bfcf2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This sometimes pushes their <strong>European competitors<\/strong> into a corner, and European directives on privacy are struggling to make themselves heard.<\/p><p>The <strong>ethical issue<\/strong> of data use is of paramount importance, especially when it comes to medical data, which can end up in free circulation.<\/p><p>There are 4 medical principles that must imperatively be respected: autonomy (which must enable the patient to possess the information essential to true decision-making), beneficence (the use of data must be beneficial to the patient), non-maleficence (processing data with the patient&#8217;s consent, without harming him or her) and justice (the <a href=\"https:\/\/datascientest.com\/en\/data-science-and-healthcare-the-impact-on-medicine\">healthcare professional<\/a> must treat every customer with the same level of attention).<\/p><p>The case of the medical datasphere is a delicate one, and one in which healthcare companies should be beyond reproach when it comes to ethics.<\/p><p>Where the USA has no qualms about curtailing individual freedoms for the sake of security (witness the passage of the US Patriot Act on October 26, 2001, allowing prosecutors to detain foreigners indefinitely on suspicion of belonging to a terrorist organization), and the Chinese to set up a system of generalized surveillance to control their population (turning themselves into a Big Brother preventing the worst-rated citizens from taking planes or trains), Europeans owe it to themselves to maintain a certain rigor in terms of respect for their citizens.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35b7d8b e-flex e-con-boxed e-con\" data-id=\"35b7d8b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2f1c5ab e-con-full e-flex e-con\" data-id=\"2f1c5ab\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-beb121b elementor-widget elementor-widget-text-editor\" data-id=\"beb121b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The <strong>Cambridge Analytica<\/strong> scandal in July 2018 hammered home the point and reinforced Europeans in their idea of regulating companies&#8217; use of data: the entry into force of the RGPD in May 2018 and the various European fines against American giants are formal proof of this.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-615c9fe e-con-full e-flex e-con\" data-id=\"615c9fe\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0bdc6ba elementor-widget elementor-widget-image\" data-id=\"0bdc6ba\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"516\" src=\"https:\/\/datascientest.com\/en\/files\/2023\/09\/data-analyse-aws-scaled-e1639397437242-1024x660.jpg\" class=\"attachment-large size-large wp-image-171211\" alt=\"\" srcset=\"https:\/\/datascientest.com\/en\/files\/2023\/09\/data-analyse-aws-scaled-e1639397437242-1024x660.jpg 1024w, https:\/\/datascientest.com\/en\/files\/2023\/09\/data-analyse-aws-scaled-e1639397437242-300x193.jpg 300w, https:\/\/datascientest.com\/en\/files\/2023\/09\/data-analyse-aws-scaled-e1639397437242-768x495.jpg 768w, https:\/\/datascientest.com\/en\/files\/2023\/09\/data-analyse-aws-scaled-e1639397437242.jpg 1520w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-57779a7 e-flex e-con-boxed e-con\" data-id=\"57779a7\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70fb76a elementor-widget elementor-widget-heading\" data-id=\"70fb76a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Effective solutions?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f394445 elementor-widget elementor-widget-text-editor\" data-id=\"f394445\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em>But are these measures really effective?<\/em><\/p><p>In terms of sales, the 10 million euros claimed by Italy from Facebook are generated in &#8230; 10 minutes of activity! On March 4, 2019, Audrey Azoulay, Director General of UNESCO, sounded the alarm on the dangers of Artificial Intelligence and data harvesting.<\/p><p>Where Eric Schmidt, former CEO of Google (2001-2011), declared: &#8220;If there&#8217;s something you want everyone to ignore, maybe you should start by avoiding doing it&#8221;, Europeans may have no choice but to evolve their own moral standards in order to compete with the American and Asian giants, even if it means losing their competitive edge of impeccable ethics.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cb2623 elementor-widget elementor-widget-text-editor\" data-id=\"9cb2623\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Would you like to raise your teams&#8217; awareness of ethical issues and regulations concerning Data? Contact us or consult our <strong>Data Science for managers offer!<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c7ad36 elementor-align-center button-principal elementor-widget elementor-widget-button\" data-id=\"0c7ad36\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/datascientest.com\/en\/data-courses\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover our courses<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How can ethics and Big Data be brought together? According to McKinsey Global Institute, the global volume of data doubles every three years. This exponential increase is mainly due to the rise of digital platforms, wireless sensors, virtual reality applications and billions of smartphones in circulation. However, in such a flood of data, respect for [&hellip;]<\/p>\n","protected":false},"author":67,"featured_media":180068,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[2420],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ethics and Big Data: Complexities in Data-Driven Decision Making<\/title>\n<meta name=\"description\" content=\"Explore the ethical considerations surrounding the use of Ethics and Big Data, including privacy, bias, transparency, and ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datascientest.com\/en\/ethics-and-big-data-complexities-in-data-driven-decision-making\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ethics and Big Data: Complexities in Data-Driven Decision Making\" \/>\n<meta property=\"og:description\" content=\"How can ethics and Big Data be brought together? 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