{"id":180072,"date":"2024-05-31T21:48:10","date_gmt":"2024-05-31T20:48:10","guid":{"rendered":"https:\/\/datascientest.com\/en\/?p=180072"},"modified":"2024-02-25T22:28:57","modified_gmt":"2024-02-25T21:28:57","slug":"supermetrics-an-overview-of-this-tool-and-its-applications","status":"publish","type":"post","link":"https:\/\/datascientest.com\/en\/supermetrics-an-overview-of-this-tool-and-its-applications","title":{"rendered":"Supermetrics: An Overview of this Tool and Its Applications"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"180072\" class=\"elementor elementor-180072\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-94df935 e-flex e-con-boxed e-con\" data-id=\"94df935\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ddfba3 elementor-widget elementor-widget-heading\" data-id=\"3ddfba3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">In marketing, knowing your audience, where they come from and what their habits are, is a key step in generating quality leads. But with so many sources of data available on the Internet, this task quickly becomes back-breaking if done manually. As the number of data sources grows, aggregation tools such as Supermetrics enable you to analyze all channels in record time. In this article, find out all you need to know about Supermectrics and its features.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-07b1b52 e-flex e-con-boxed e-con\" data-id=\"07b1b52\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d3ddd9 elementor-widget elementor-widget-heading\" data-id=\"8d3ddd9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What is Supermetrics?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9db9465 elementor-widget elementor-widget-text-editor\" data-id=\"9db9465\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Founded in 2013, <strong>Supermetrics<\/strong> is a<strong> marketing data aggregation platform.<\/strong> Used by over half a million people and partners of 17,000 companies, this solution enables the creation of comprehensive, automatic reporting.<\/p><p>Simple to use, its interface nevertheless requires some technical knowledge, but offers data marketing professionals a comprehensive tool for data aggregation and automatic analysis.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a010a3 elementor-widget elementor-widget-image\" data-id=\"0a010a3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/07\/image1.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-521da0f e-flex e-con-boxed e-con\" data-id=\"521da0f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e928ea9 elementor-widget elementor-widget-heading\" data-id=\"e928ea9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How does Supermetrics work?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67883f2 elementor-widget elementor-widget-text-editor\" data-id=\"67883f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Supermetrics is the gateway between data sources and analysis or <a href=\"https:\/\/datascientest.com\/en\/snowflake-training-master-the-1st-cloud-data-warehouse\">data warehouse tools.<\/a> Capable of handling over 100 analysis sources, <strong>Supermetrics<\/strong> is one of the most comprehensive solutions on the market.<\/p><p>The platform collects data from a multitude of channels:<\/p><ul><li><strong>Web Analytics:<\/strong> Google Analytics, Google My Business, Google Search Console, SEMrush<\/li><li><strong>E-commerce:<\/strong> Shopify, Stripe, Klaviyo<\/li><li><strong>Sales:<\/strong> Salesforce, CallRail Salesforce, CallRail<\/li><li><strong>Email:<\/strong> Mailchimp, HubSpot<\/li><li><strong>Social Media:<\/strong> Facebook, Instagram, Twitter, Reddit, LinkedIn, YouTube, VKontatke, Quora<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8e0384 elementor-widget elementor-widget-text-editor\" data-id=\"a8e0384\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Supermetrics then aggregates these sources into data analysis tools, <a href=\"https:\/\/datascientest.com\/en\/data-warehouse-2\">data warehouses<\/a> or cloud storage systems:<\/p><ul><li><strong>Analysis:<\/strong> Looker Studio, Google Analytics, Google Sheets, Excel<\/li><li><strong>Warehouse:<\/strong> BigQuery<\/li><li><strong>Cloud:<\/strong> Azure, Snowflake<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f7d4da elementor-widget elementor-widget-text-editor\" data-id=\"1f7d4da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In<strong> addition to collecting all the data required,<\/strong> the platform offers pre-generated reporting templates that can filter data according to the needs of its user or chosen destination.<\/p><p><strong>Supermetrics<\/strong> can also schedule the harvesting and reporting of data.<\/p><p>The user can decide whether the program should harvest each source daily, weekly or even monthly. The same option for report generation is also available.<\/p><p>To ensure data security for its partners, <strong>Supermetrics<\/strong> does not save any harvested data, and even encrypts data and generated reports.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-367d890 elementor-widget elementor-widget-image\" data-id=\"367d890\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/07\/image5.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c305867 e-flex e-con-boxed e-con\" data-id=\"c305867\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b439f82 elementor-widget elementor-widget-heading\" data-id=\"b439f82\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How do I use Supermetrics on Google Sheets?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d17f286 elementor-widget elementor-widget-text-editor\" data-id=\"d17f286\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Supermetrics<\/strong> adds to the spreadsheets and metrics already available in Google Sheets. The program works as an extension to be installed from the <strong>Google Chrome Web Store.<\/strong><\/p><p>Once installed, the user simply selects the data sources, chooses the marketing platform of interest, defines the metrics to be used and schedules a harvesting and formatting period.<\/p><p>This operation is the same for all <strong>Supermetrics-compatible <a href=\"https:\/\/datascientest.com\/en\/data-sources-understanding-the-definition-and-inner-workings\">data sources.<\/a><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2812889 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"2812889\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/en\/data-courses\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn to use Supermetrics<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce8897b e-flex e-con-boxed e-con\" data-id=\"ce8897b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98e4a45 elementor-widget elementor-widget-heading\" data-id=\"98e4a45\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How much does Supermetrics cost?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1081a20 elementor-widget elementor-widget-text-editor\" data-id=\"1081a20\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Supermetrics<\/strong> works on a subscription basis, with prices varying according to users&#8217; needs and the destination tools they want to use. Prices start at \u20ac19 per month and can go up to \u20ac500. <a href=\"https:\/\/datascientest.com\/en\/data-architecture-definition-and-importance-in-data-science\">Data sources are unlocked as the subscription price increases.<\/a><\/p><p>Nevertheless, some channels require direct contact with the platform to obtain a quote or margin.<\/p><p>Like many other tools, Supermetrics offers free access to the platform for 14 days.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01a2c51 elementor-widget elementor-widget-image\" data-id=\"01a2c51\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/07\/image4-4.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ae53bf e-flex e-con-boxed e-con\" data-id=\"1ae53bf\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a036b2 elementor-widget elementor-widget-heading\" data-id=\"0a036b2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What are the alternatives to Supermetrics?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-407f00b elementor-widget elementor-widget-text-editor\" data-id=\"407f00b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Due to its potentially high price tag for small companies or startups, or the skills required for optimal use, other alternatives are available on the market, including Windsor.ai, the most reliable alternative to Supermetrics. Compared to SuperMetrics, this tool enables a better understanding of the consumer journey, prioritizing marketing touchpoints and maximizing ROI.<\/p><p>As a second option, Funnel.io, an<a href=\"https:\/\/datascientest.com\/en\/etl-or-extract-transform-load-definition-and-use\"> ETL (extract, transform and load) platform<\/a>, is also a good alternative. It offers over 500 sources and integrated dashboards that are much easier to use than Supermetrics.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea42654 elementor-widget elementor-widget-image\" data-id=\"ea42654\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/07\/image2-5.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09e2094 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"09e2094\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/en\/data-courses\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Become an expert on Supermetrics<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-194e53d e-flex e-con-boxed e-con\" data-id=\"194e53d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c94d553 elementor-widget elementor-widget-html\" data-id=\"c94d553\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [{\n    \"@type\": \"Question\",\n    \"name\": \"Supermetrics what is it?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Founded in 2013, Supermetrics is a marketing data aggregation platform. 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But with so many sources of data available on the Internet, this task quickly becomes back-breaking if done manually. As the number of data sources grows, aggregation tools such as Supermetrics enable you [&hellip;]<\/p>\n","protected":false},"author":67,"featured_media":180074,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[2425],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Supermetrics: An Overview of this Tool and Its Applications<\/title>\n<meta name=\"description\" content=\"Discover what Supermetrics is and how it serves as a powerful data integration tool for marketing analytics. Learn about its\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datascientest.com\/en\/supermetrics-an-overview-of-this-tool-and-its-applications\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Supermetrics: An Overview of this Tool and Its Applications\" \/>\n<meta property=\"og:description\" content=\"In marketing, knowing your audience, where they come from and what their habits are, is a key step in generating quality leads. 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