{"id":180121,"date":"2024-06-03T22:29:49","date_gmt":"2024-06-03T21:29:49","guid":{"rendered":"https:\/\/datascientest.com\/en\/?p=180121"},"modified":"2024-02-25T23:12:41","modified_gmt":"2024-02-25T22:12:41","slug":"marketing-analytics-80-of-consumers-willing-to-share-their-data","status":"publish","type":"post","link":"https:\/\/datascientest.com\/en\/marketing-analytics-80-of-consumers-willing-to-share-their-data","title":{"rendered":"Marketing Analytics: 80% of Consumers Willing to Share Their Data"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"180121\" class=\"elementor elementor-180121\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62ad032 e-flex e-con-boxed e-con\" data-id=\"62ad032\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3eafc85 elementor-widget elementor-widget-heading\" data-id=\"3eafc85\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Marketing analytics has a bright future ahead of it. According to a study conducted by Formation.ai, more than four out of five consumers are willing to share their personal data with a brand to take advantage of ad targeting and other tailor-made personalization options...<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df052fc e-flex e-con-boxed e-con\" data-id=\"df052fc\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d76010d elementor-widget elementor-widget-text-editor\" data-id=\"d76010d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>In the space of just a few years, privacy and data protection have come to occupy an important place in public debate in Europe and the USA. Consumers now seem more concerned about their privacy, and <strong>many activists are campaigning to defend their rights.<\/strong><\/p><p>However, contrary to what the uproar of &#8220;<strong>Data Privacy<\/strong>&#8221; advocates might suggest, most consumers are not really reluctant to share their data. At least across the Atlantic&#8230;<\/p><p>This is the finding of an extensive survey conducted by Formation.ai, a San Francisco-based startup developing an <a href=\"https:\/\/datascientest.com\/en\/codesquire-all-about-ai-as-a-programming-assistant\">AI-based<\/a> personalization platform. The &#8220;Brand Loyalty: the Need for Hyper-Individualisation&#8221; study surveyed 2,000 US consumers during the first quarter of 2020.<\/p><p>Survey participants were asked primarily about their feelings regarding brand loyalty. However, their answers revealed that most had only subscribed to between one and three loyalty programs. A program needs to offer real benefits to win over customers. Moreover, 77% consider that companies are not doing enough to acquire this loyalty.<\/p><p>In addition, the survey confirms that personalization is now essential to capitalize on customer loyalty. In fact, 79% of those questioned believe that their loyalty to a brand is proportional to the degree of personalization it offers.<\/p><p>To benefit from the advantages of personalization, 81% of consumers say they are prepared to share personal information. And up to 83% of them are more inclined to share data if the brand is transparent about how this data is used.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9eff052 e-flex e-con-boxed e-con\" data-id=\"9eff052\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d2af514 elementor-widget elementor-widget-heading\" data-id=\"d2af514\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Marketing Analytics: consumers are keen on personalization, but reluctant to share their health data<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4eb1622 elementor-widget elementor-widget-text-editor\" data-id=\"4eb1622\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>At present, however, this <strong>personalization strategy<\/strong> does not yet seem to be massively adopted by companies. Only 20% of those surveyed feel they receive emails &#8220;extremely frequently&#8221; with content specifically related to their lifestyle, interests or previous purchases.<\/p><p>Similarly, 18% feel they &#8220;extremely frequently&#8221; receive marketing emails featuring content so unique and relevant to their needs that they feel recognized as individuals. In short, personalization efforts are not yet fully perceived by consumers.<\/p><p>Beyond personalization options,<strong> it&#8217;s loyalty programs that attract consumers.<\/strong> In fact, 73% say they are more likely to engage with a brand that offers such a program. In fact, the implementation of a loyalty program by a company could be the key to obtaining even more data from its customers&#8230;<\/p><p>However<strong>, depending on a company&#8217;s sector of activity,<\/strong> consumers may be more reluctant to share their data. So even the benefits of advertising targeting are not enough to encourage the sharing of<a href=\"https:\/\/datascientest.com\/en\/data-science-and-healthcare-the-impact-on-medicine\"><strong> highly sensitive information such as health data.<\/strong><\/a><\/p><p>In conclusion, product and service personalization options and loyalty programs can encourage consumers to share their personal data with a brand.<\/p><p>However, a certain amount of mistrust surrounds certain types of data, and companies need to reassure consumers by <strong>being transparent about how this information is processed and stored.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ce7eba elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"4ce7eba\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formations-data\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Master marketing analytics with DataScientest<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50f6eaa elementor-widget elementor-widget-text-editor\" data-id=\"50f6eaa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Data is a precious resource, increasingly coveted by companies. To find out more on this subject, take a look at our<a href=\"https:\/\/datascientest.com\/en\/growth-marketing-definition-and-differences-from-growth-hacking\"> dossiers on Data Marketing<\/a> and Sentiment Analysis.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Marketing analytics has a bright future ahead of it. According to a study conducted by Formation.ai, more than four out of five consumers are willing to share their personal data with a brand to take advantage of ad targeting and other tailor-made personalization options&#8230; In the space of just a few years, privacy and data [&hellip;]<\/p>\n","protected":false},"author":67,"featured_media":180123,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[2423],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Analytics: 80% of Consumers Willing to Share Their Data<\/title>\n<meta name=\"description\" content=\"Explore the landscape of marketing analytics and consumer data sharing behavior. 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