{"id":180226,"date":"2024-03-05T13:17:22","date_gmt":"2024-03-05T12:17:22","guid":{"rendered":"https:\/\/datascientest.com\/en\/?p=180226"},"modified":"2024-02-26T13:52:46","modified_gmt":"2024-02-26T12:52:46","slug":"digital-analyst-unveiling-the-insights-behind-the-profession","status":"publish","type":"post","link":"https:\/\/datascientest.com\/en\/digital-analyst-unveiling-the-insights-behind-the-profession","title":{"rendered":"Digital Analyst: Unveiling the Insights Behind the Profession"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"180226\" class=\"elementor elementor-180226\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-590d580 e-flex e-con-boxed e-con\" data-id=\"590d580\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61dbf97 elementor-widget elementor-widget-heading\" data-id=\"61dbf97\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">In an ever-changing digital landscape, companies are looking to understand and maximize the impact of their online strategies. This is where the essential role of the Digital Analyst comes in. In this article, we explore his or her role, key missions and the skills required to succeed in this rapidly expanding field.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c3e2773 e-flex e-con-boxed e-con\" data-id=\"c3e2773\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2bf1eac elementor-widget elementor-widget-heading\" data-id=\"2bf1eac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What is a Digital Analyst?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e7a356 elementor-widget elementor-widget-text-editor\" data-id=\"5e7a356\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>A<strong> Digital Analyst<\/strong> is an expert who collects, analyzes and interprets digital data to help companies understand and optimize their online performance. He or she draws on a variety of data sources, such as websites, social media, online advertising campaigns and mobile applications to <a href=\"https:\/\/datascientest.com\/en\/customer-segmentation-all-you-need-to-know\">gain valuable insights into user behavior and market trends.<\/a><\/p><p>Thanks to their analytical expertise, <strong>Digital Analysts<\/strong> provide strategic recommendations aimed at improving results and achieving corporate objectives.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ca662d elementor-widget elementor-widget-image\" data-id=\"1ca662d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/07\/digital_analyst-1-1.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-400f700 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"400f700\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/en\/data-courses\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover our Digital Marketing training<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94598ae e-flex e-con-boxed e-con\" data-id=\"94598ae\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e1628c elementor-widget elementor-widget-heading\" data-id=\"1e1628c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What does a Digital Analyst do?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a710b9 elementor-widget elementor-widget-text-editor\" data-id=\"6a710b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The <strong>Digital Analyst&#8217;s<\/strong> missions vary according to the company&#8217;s structure. Here are the main tasks of <strong>a Digital Analyst:<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c471a9 elementor-widget elementor-widget-heading\" data-id=\"3c471a9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><u>Data collection and analysis<\/u>.<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f663c9 elementor-widget elementor-widget-text-editor\" data-id=\"1f663c9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The <strong>Digital Analyst<\/strong> is responsible for gathering data from a variety of <a href=\"https:\/\/datascientest.com\/en\/data-sources-understanding-the-definition-and-inner-workings\">digital sources.<\/a> He\/she uses specialized tools and technologies to extract relevant information, then analyzes this data to identify trends, patterns and opportunities for improvement.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27e2d00 elementor-widget elementor-widget-heading\" data-id=\"27e2d00\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><u>Performance evaluation<\/u><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb5dbfe elementor-widget elementor-widget-text-editor\" data-id=\"cb5dbfe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The Digital Analyst evaluates the performance of digital channels such as websites, social media, advertising campaigns and so on. <a href=\"https:\/\/datascientest.com\/en\/kpis-key-performance-indicators\">They measure key performance indicators (KPIs)<\/a> to assess the effectiveness of digital initiatives and identify areas for optimization.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb34a60 elementor-widget elementor-widget-heading\" data-id=\"eb34a60\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><u>Reports and presentations<\/u><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-880decd elementor-widget elementor-widget-text-editor\" data-id=\"880decd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The Digital Analyst prepares detailed reports on the results of data analysis and presents them to the company&#8217;s stakeholders. These reports<a href=\"https:\/\/datascientest.com\/en\/data-driven-definition-benefits-and-methods\"> help inform strategic decisions<\/a> and guide future digital initiatives.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4710110 elementor-widget elementor-widget-heading\" data-id=\"4710110\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><u>Campaign optimization<\/u>.<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9cf40e elementor-widget elementor-widget-text-editor\" data-id=\"b9cf40e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Using the information gained from analysis, the Digital Analyst identifies opportunities for improvement and makes recommendations for optimizing digital campaigns. They also test different approaches and strategies to maximize results.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc4c684 elementor-widget elementor-widget-heading\" data-id=\"dc4c684\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><u>Technological watch<\/u><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2946dc9 elementor-widget elementor-widget-text-editor\" data-id=\"2946dc9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In a constantly evolving field, the Digital Analyst is constantly on the <a href=\"https:\/\/datascientest.com\/en\/google-analytics-4-training-how-to-master-ga4\">lookout for new technologies,<\/a> market trends and best practices. He\/she ensures that the company adopts the most advanced tools and methodologies to remain competitive.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75d3010 elementor-widget elementor-widget-image\" data-id=\"75d3010\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/07\/digital_analyst-2-1.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-972da99 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"972da99\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/en\/data-courses\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Become a Digital Analyst with DataScientest<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a53cb28 e-flex e-con-boxed e-con\" data-id=\"a53cb28\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2084ea3 elementor-widget elementor-widget-heading\" data-id=\"2084ea3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What skills does a Digital Analyst have?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59b4c70 elementor-widget elementor-widget-text-editor\" data-id=\"59b4c70\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A Digital Analyst needs different qualities to be able to carry out his missions. Here are the main skills of a Digital Analyst :<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ed4fcc elementor-widget elementor-widget-heading\" data-id=\"1ed4fcc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><u>Analytical skills<\/u>.<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac6009d elementor-widget elementor-widget-text-editor\" data-id=\"ac6009d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The Digital Analyst must possess strong analytical skills to interpret digital data, detect trends and patterns, and formulate strategic recommendations based on tangible evidence.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60dc4ba elementor-widget elementor-widget-heading\" data-id=\"60dc4ba\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><u>Mastery of analysis tools<\/u>.<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c67fd61 elementor-widget elementor-widget-text-editor\" data-id=\"c67fd61\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>It is essential for a Digital Analyst to master data analysis tools such as Google Analytics, Adobe Analytics, Tableau and others. These tools enable them to extract, manipulate and visualize data efficiently.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c2895b elementor-widget elementor-widget-heading\" data-id=\"7c2895b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><u>Knowledge of digital marketing<\/u><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b2e406 elementor-widget elementor-widget-text-editor\" data-id=\"8b2e406\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A thorough understanding of digital marketing principles is essential for a <strong>Digital Analyst<\/strong>.<\/p><p>He or she needs to be familiar with the various <a href=\"https:\/\/datascientest.com\/en\/digital-marketing-definition-professions-training\">online marketing strategies<\/a>, conversion concepts, attribution models, and so on.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc6ebe7 elementor-widget elementor-widget-heading\" data-id=\"cc6ebe7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><u>Communication skills<\/u>.<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f25f256 elementor-widget elementor-widget-text-editor\" data-id=\"f25f256\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The Digital Analyst must be able to communicate the results of his analyses clearly and concisely to the various stakeholders.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-156f865 elementor-widget elementor-widget-image\" data-id=\"156f865\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/07\/digital_analyst-3-1.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-942e18d e-flex e-con-boxed e-con\" data-id=\"942e18d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e8910f elementor-widget elementor-widget-heading\" data-id=\"4e8910f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How much does a Digital Analyst earn?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1e0a60 elementor-widget elementor-widget-text-editor\" data-id=\"b1e0a60\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As for the salary of a digital analyst, it generally ranges from \u20ac38 to \u20ac50,000 per year for a junior, from \u20ac50 to \u20ac65,000 per year for a senior and from \u20ac70 to \u20ac80,000 per year for an expert. However, this also depends on the company and the tasks requested for the position on the job offer.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f3cc86c e-flex e-con-boxed e-con\" data-id=\"f3cc86c\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44c31bc elementor-widget elementor-widget-heading\" data-id=\"44c31bc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What training courses are available to become a Digital Analyst?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-940f741 elementor-widget elementor-widget-text-editor\" data-id=\"940f741\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>To <strong>become a Digital Analyst,<\/strong> you need to have a degree, Bachelor or Master. Curricula are geared towards expertise in statistical mathematics, digital marketing, communications and multimedia. The training courses leading to this position are diverse, and can be taken as part of a university curriculum, or at a business or engineering school.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0b7900 elementor-widget elementor-widget-text-editor\" data-id=\"d0b7900\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If you&#8217;d like to learn more about data interpretation, campaign optimization and data tools in general, take a look at our Data Marketing training course on DataScientest!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4238c60 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"4238c60\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/en\/data-courses\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover our Data Marketing training<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-004ab22 e-flex e-con-boxed e-con\" data-id=\"004ab22\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-abcab49 elementor-widget elementor-widget-html\" data-id=\"abcab49\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [{\n    \"@type\": \"Question\",\n    \"name\": \"What is a Digital Analyst?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"A Digital Analyst is an expert who collects, analyzes and interprets digital data to help companies understand and optimize their online performance. He or she draws on a variety of data sources, such as websites, social media, online advertising campaigns and mobile applications to gain valuable insights into user behavior and market trends. Thanks to his analytical expertise, the Digital Analyst provides strategic recommendations aimed at improving results and achieving corporate objectives.\"\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"Data collection and analysis\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"The Digital Analyst is responsible for collecting data from various digital sources. He or she uses specialized tools and technologies to extract relevant information, then analyzes this data to identify trends, patterns and opportunities for improvement.\"\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"Performance evaluation\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"The Digital Analyst evaluates the performance of digital channels such as websites, social media, advertising campaigns and so on. He measures key performance indicators (KPIs) to assess the effectiveness of digital initiatives and identify areas requiring optimization.\"\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"How much does a Digital Analyst earn?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"As far as the salary of a digital analyst is concerned, it generally ranges from 38 to 50 K\u20ac per year for a junior, 50 to 65 K\u20ac per year for a senior and 70 to 80 K\u20ac per year for an expert. However, it also depends on the companies and the missions requested for the position on the job offer.\"\n    }\n  }]\n}\n<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In an ever-changing digital landscape, companies are looking to understand and maximize the impact of their online strategies. This is where the essential role of the Digital Analyst comes in. In this article, we explore his or her role, key missions and the skills required to succeed in this rapidly expanding field. What is a [&hellip;]<\/p>\n","protected":false},"author":67,"featured_media":180228,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[1417],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Analyst: Unveiling the Insights Behind the Profession<\/title>\n<meta name=\"description\" content=\"Delve into the world of digital analysis as we uncover the role, skills, tools, and impact of digital analysts. Discover everything you need to know about this dynamic profession shaping the digital landscape.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datascientest.com\/en\/digital-analyst-unveiling-the-insights-behind-the-profession\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Analyst: Unveiling the Insights Behind the Profession\" \/>\n<meta property=\"og:description\" content=\"In an ever-changing digital landscape, companies are looking to understand and maximize the impact of their online strategies. This is where the essential\" \/>\n<meta property=\"og:url\" content=\"https:\/\/datascientest.com\/en\/digital-analyst-unveiling-the-insights-behind-the-profession\" \/>\n<meta property=\"og:site_name\" content=\"Data Science Courses | DataScientest\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DataScientestEN\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-05T12:17:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-26T12:52:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/datascientest.com\/en\/files\/2024\/02\/digital-analyst.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"562\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Melanie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DataScientest__\" \/>\n<meta name=\"twitter:site\" content=\"@DataScientest__\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Melanie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/datascientest.com\/en\/digital-analyst-unveiling-the-insights-behind-the-profession#article\",\"isPartOf\":{\"@id\":\"https:\/\/datascientest.com\/en\/digital-analyst-unveiling-the-insights-behind-the-profession\"},\"author\":{\"name\":\"Melanie\",\"@id\":\"https:\/\/datascientest.com\/en\/#\/schema\/person\/19d5f7ade9407eb69af3bf6d1ae1731d\"},\"headline\":\"Digital Analyst: Unveiling the Insights Behind the Profession\",\"datePublished\":\"2024-03-05T12:17:22+00:00\",\"dateModified\":\"2024-02-26T12:52:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/datascientest.com\/en\/digital-analyst-unveiling-the-insights-behind-the-profession\"},\"wordCount\":660,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/datascientest.com\/en\/#organization\"},\"articleSection\":[\"Career\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/datascientest.com\/en\/digital-analyst-unveiling-the-insights-behind-the-profession#respond\"]}],\"copyrightYear\":\"2024\",\"copyrightHolder\":{\"@id\":\"https:\/\/datascientest.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/datascientest.com\/en\/digital-analyst-unveiling-the-insights-behind-the-profession\",\"url\":\"https:\/\/datascientest.com\/en\/digital-analyst-unveiling-the-insights-behind-the-profession\",\"name\":\"Digital Analyst: Unveiling the Insights Behind the Profession\",\"isPartOf\":{\"@id\":\"https:\/\/datascientest.com\/en\/#website\"},\"datePublished\":\"2024-03-05T12:17:22+00:00\",\"dateModified\":\"2024-02-26T12:52:46+00:00\",\"description\":\"Delve into the world of digital analysis as we uncover the role, skills, tools, and impact of digital analysts. Discover everything you need to know about this dynamic profession shaping the digital landscape.\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/datascientest.com\/en\/digital-analyst-unveiling-the-insights-behind-the-profession\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/datascientest.com\/en\/#website\",\"url\":\"https:\/\/datascientest.com\/en\/\",\"name\":\"Data Science Courses | DataScientest\",\"description\":\"Leader in Data Science Courses\",\"publisher\":{\"@id\":\"https:\/\/datascientest.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/datascientest.com\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/datascientest.com\/en\/#organization\",\"name\":\"DataScientest\",\"url\":\"https:\/\/datascientest.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/datascientest.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/datascientest.com\/en\/wp-content\/blogs.dir\/9\/files\/2024\/02\/DataScientest_icon_blue-2.png\",\"contentUrl\":\"https:\/\/datascientest.com\/en\/wp-content\/blogs.dir\/9\/files\/2024\/02\/DataScientest_icon_blue-2.png\",\"width\":301,\"height\":301,\"caption\":\"DataScientest\"},\"image\":{\"@id\":\"https:\/\/datascientest.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DataScientestEN\",\"https:\/\/twitter.com\/DataScientest__\",\"https:\/\/www.linkedin.com\/school\/datascientest\/mycompany\/\",\"https:\/\/www.tiktok.com\/@datascientest\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/datascientest.com\/en\/#\/schema\/person\/19d5f7ade9407eb69af3bf6d1ae1731d\",\"name\":\"Melanie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/datascientest.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8d3d660a0698de06f13ecf4823519da1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8d3d660a0698de06f13ecf4823519da1?s=96&d=mm&r=g\",\"caption\":\"Melanie\"},\"url\":\"https:\/\/datascientest.com\/en\/author\/melaniekrause\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Digital Analyst: Unveiling the Insights Behind the Profession","description":"Delve into the world of digital analysis as we uncover the role, skills, tools, and impact of digital analysts. Discover everything you need to know about this dynamic profession shaping the digital landscape.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/datascientest.com\/en\/digital-analyst-unveiling-the-insights-behind-the-profession","og_locale":"en_GB","og_type":"article","og_title":"Digital Analyst: Unveiling the Insights Behind the Profession","og_description":"In an ever-changing digital landscape, companies are looking to understand and maximize the impact of their online strategies. This is where the essential","og_url":"https:\/\/datascientest.com\/en\/digital-analyst-unveiling-the-insights-behind-the-profession","og_site_name":"Data Science Courses | DataScientest","article_publisher":"https:\/\/www.facebook.com\/DataScientestEN","article_published_time":"2024-03-05T12:17:22+00:00","article_modified_time":"2024-02-26T12:52:46+00:00","og_image":[{"width":1024,"height":562,"url":"https:\/\/datascientest.com\/en\/files\/2024\/02\/digital-analyst.png","type":"image\/png"}],"author":"Melanie","twitter_card":"summary_large_image","twitter_creator":"@DataScientest__","twitter_site":"@DataScientest__","twitter_misc":{"Written by":"Melanie","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/datascientest.com\/en\/digital-analyst-unveiling-the-insights-behind-the-profession#article","isPartOf":{"@id":"https:\/\/datascientest.com\/en\/digital-analyst-unveiling-the-insights-behind-the-profession"},"author":{"name":"Melanie","@id":"https:\/\/datascientest.com\/en\/#\/schema\/person\/19d5f7ade9407eb69af3bf6d1ae1731d"},"headline":"Digital Analyst: Unveiling the Insights Behind the Profession","datePublished":"2024-03-05T12:17:22+00:00","dateModified":"2024-02-26T12:52:46+00:00","mainEntityOfPage":{"@id":"https:\/\/datascientest.com\/en\/digital-analyst-unveiling-the-insights-behind-the-profession"},"wordCount":660,"commentCount":0,"publisher":{"@id":"https:\/\/datascientest.com\/en\/#organization"},"articleSection":["Career"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/datascientest.com\/en\/digital-analyst-unveiling-the-insights-behind-the-profession#respond"]}],"copyrightYear":"2024","copyrightHolder":{"@id":"https:\/\/datascientest.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/datascientest.com\/en\/digital-analyst-unveiling-the-insights-behind-the-profession","url":"https:\/\/datascientest.com\/en\/digital-analyst-unveiling-the-insights-behind-the-profession","name":"Digital Analyst: Unveiling the Insights Behind the Profession","isPartOf":{"@id":"https:\/\/datascientest.com\/en\/#website"},"datePublished":"2024-03-05T12:17:22+00:00","dateModified":"2024-02-26T12:52:46+00:00","description":"Delve into the world of digital analysis as we uncover the role, skills, tools, and impact of digital analysts. Discover everything you need to know about this dynamic profession shaping the digital landscape.","inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/datascientest.com\/en\/digital-analyst-unveiling-the-insights-behind-the-profession"]}]},{"@type":"WebSite","@id":"https:\/\/datascientest.com\/en\/#website","url":"https:\/\/datascientest.com\/en\/","name":"Data Science Courses | DataScientest","description":"Leader in Data Science Courses","publisher":{"@id":"https:\/\/datascientest.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/datascientest.com\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/datascientest.com\/en\/#organization","name":"DataScientest","url":"https:\/\/datascientest.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/datascientest.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/datascientest.com\/en\/wp-content\/blogs.dir\/9\/files\/2024\/02\/DataScientest_icon_blue-2.png","contentUrl":"https:\/\/datascientest.com\/en\/wp-content\/blogs.dir\/9\/files\/2024\/02\/DataScientest_icon_blue-2.png","width":301,"height":301,"caption":"DataScientest"},"image":{"@id":"https:\/\/datascientest.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DataScientestEN","https:\/\/twitter.com\/DataScientest__","https:\/\/www.linkedin.com\/school\/datascientest\/mycompany\/","https:\/\/www.tiktok.com\/@datascientest"]},{"@type":"Person","@id":"https:\/\/datascientest.com\/en\/#\/schema\/person\/19d5f7ade9407eb69af3bf6d1ae1731d","name":"Melanie","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/datascientest.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8d3d660a0698de06f13ecf4823519da1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8d3d660a0698de06f13ecf4823519da1?s=96&d=mm&r=g","caption":"Melanie"},"url":"https:\/\/datascientest.com\/en\/author\/melaniekrause"}]}},"_links":{"self":[{"href":"https:\/\/datascientest.com\/en\/wp-json\/wp\/v2\/posts\/180226"}],"collection":[{"href":"https:\/\/datascientest.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/datascientest.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/datascientest.com\/en\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/datascientest.com\/en\/wp-json\/wp\/v2\/comments?post=180226"}],"version-history":[{"count":0,"href":"https:\/\/datascientest.com\/en\/wp-json\/wp\/v2\/posts\/180226\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/datascientest.com\/en\/wp-json\/wp\/v2\/media\/180228"}],"wp:attachment":[{"href":"https:\/\/datascientest.com\/en\/wp-json\/wp\/v2\/media?parent=180226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/datascientest.com\/en\/wp-json\/wp\/v2\/categories?post=180226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/datascientest.com\/en\/wp-json\/wp\/v2\/tags?post=180226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}