{"id":180603,"date":"2024-03-20T17:24:05","date_gmt":"2024-03-20T16:24:05","guid":{"rendered":"https:\/\/datascientest.com\/en\/?p=180603"},"modified":"2024-02-28T17:54:12","modified_gmt":"2024-02-28T16:54:12","slug":"brevo-sendinblue-everything-you-need-to-know-about-this-multifunctional-marketing-tool","status":"publish","type":"post","link":"https:\/\/datascientest.com\/en\/brevo-sendinblue-everything-you-need-to-know-about-this-multifunctional-marketing-tool","title":{"rendered":"Brevo (Sendinblue): Everything you need to know about this multifunctional marketing tool"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"180603\" class=\"elementor elementor-180603\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1e4c93 e-flex e-con-boxed e-con\" data-id=\"f1e4c93\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab0184c elementor-widget elementor-widget-heading\" data-id=\"ab0184c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">As the marketing landscape continues to evolve, businesses are constantly having to adapt and adopt new approaches to stand out from the crowd. In this context, email marketing, text messaging and campaign automation have emerged as key levers for effectively reaching consumers. Find out how Sendinblue (Brevo) can help optimise marketing strategies, boost customer engagement and achieve growth objectives.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-acf6557 e-flex e-con-boxed e-con\" data-id=\"acf6557\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df60f38 elementor-widget elementor-widget-heading\" data-id=\"df60f38\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What is Sendinblue (BREVO)?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4cb699 elementor-widget elementor-widget-text-editor\" data-id=\"e4cb699\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>Sendinblue<\/strong> is an all-in-one solution that offers a full range of features for optimising digital marketing. It can be used to send targeted emails, automate campaigns or effectively manage contacts.<\/p><p><strong>Sendinblue<\/strong> makes it easy to create and personalise attractive emails using an intuitive editor and predefined templates.<\/p><p>The platform also enables contact lists to be segmented according to specific criteria. This makes it possible to precisely target an audience with a view to obtaining more relevant results.<\/p><p>In addition,<strong> Sendinblue<\/strong> offers advanced features such as detailed reports for analysing performance and integrations with other marketing tools for seamless management of your activities.<\/p><p><strong>Sendinblue&#8217;s<\/strong> ease of use and accessibility make it a suitable solution for both small businesses and marketing professionals.<\/p><p>\u00a0<\/p><p>\ud83d\udca1Related articles:<\/p><table dir=\"ltr\" border=\"1\" cellspacing=\"0\" cellpadding=\"0\" data-sheets-root=\"1\"><colgroup><col width=\"656\" \/><\/colgroup><tbody><tr><td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Google Search Console: The essential SEO tool&quot;}\" data-sheets-hyperlink=\"https:\/\/datascientest.com\/en\/google-search-console-the-essential-seo-tool\"><a class=\"in-cell-link\" href=\"https:\/\/datascientest.com\/en\/google-search-console-the-essential-seo-tool\" target=\"_blank\" rel=\"noopener\">Google Search Console: The essential SEO tool<\/a><\/td><\/tr><tr><td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Growth Marketing: definition and differences from growth hacking&quot;}\" data-sheets-hyperlink=\"https:\/\/datascientest.com\/en\/growth-marketing-definition-and-differences-from-growth-hacking\"><a class=\"in-cell-link\" href=\"https:\/\/datascientest.com\/en\/growth-marketing-definition-and-differences-from-growth-hacking\" target=\"_blank\" rel=\"noopener\">Growth Marketing: definition and differences from growth hacking<\/a><\/td><\/tr><tr><td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;AI Tools for Marketing: How can you improve your strategy? &quot;}\" data-sheets-hyperlink=\"https:\/\/datascientest.com\/en\/ai-tools-for-marketing-how-can-you-improve-your-strategy\"><a class=\"in-cell-link\" href=\"https:\/\/datascientest.com\/en\/ai-tools-for-marketing-how-can-you-improve-your-strategy\" target=\"_blank\" rel=\"noopener\">AI Tools for Marketing: How can you improve your strategy? <\/a><\/td><\/tr><tr><td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Digital marketing: definition, professions, training&quot;}\" data-sheets-hyperlink=\"https:\/\/datascientest.com\/en\/digital-marketing-definition-professions-training\"><a class=\"in-cell-link\" href=\"https:\/\/datascientest.com\/en\/digital-marketing-definition-professions-training\" target=\"_blank\" rel=\"noopener\">Digital marketing: definition, professions, training<\/a><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f721139 elementor-widget elementor-widget-image\" data-id=\"f721139\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/07\/sendinblue-brevo-datascientest1-1.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b338c87 e-flex e-con-boxed e-con\" data-id=\"b338c87\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ac1339 elementor-widget elementor-widget-heading\" data-id=\"8ac1339\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why has Sendinblue become BREVO?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bcd332 elementor-widget elementor-widget-text-editor\" data-id=\"6bcd332\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The name &#8220;<strong>Sendinblue<\/strong>&#8221; had become too restrictive in relation to the company&#8217;s project. Brevo offers a new perspective to the company and enables businesses to offer new services.<\/p><p>The new name is simply inspired by the word &#8220;bravo&#8221; and<strong> highlights the company&#8217;s DNA<\/strong>. The new logo does the same and demonstrates the company&#8217;s desire to expand.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4dec60 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"e4dec60\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formation-data-marketing\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Get to grips with all Sendiblue services<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb882a4 e-flex e-con-boxed e-con\" data-id=\"bb882a4\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a8f8bb elementor-widget elementor-widget-heading\" data-id=\"8a8f8bb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What services does Sendinblue offer?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b1290e elementor-widget elementor-widget-heading\" data-id=\"1b1290e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><u>Emailing<\/u><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf7f12b elementor-widget elementor-widget-text-editor\" data-id=\"cf7f12b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Sendinblue&#8217;s emailing function enables you to create, personalise and send effective emails to reach your target audience.<\/p><p>Sendinblue has an intuitive editor with predefined templates and a drag-and-drop interface that will optimise the creation of attractive emails. However, there is also advanced personalisation with the use of tags to offer a personalised experience to each recipient.<\/p><p>Sendinblue also allows you to divide contact lists into smaller groups according to specific criteria. This option makes it possible to target customers via emails in a way that is relevant and tailored to each segment.<\/p><p>Finally, Sendinblue offers the option of automating campaigns by creating scenarios based on specific triggers and actions. This option enables users to maintain regular, personalised contact with contacts without any additional effort.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0973f7b elementor-widget elementor-widget-heading\" data-id=\"0973f7b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><u>SMS marketing et Chat<\/u><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2d6a6c elementor-widget elementor-widget-text-editor\" data-id=\"a2d6a6c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Sendinblue&#8217;s<\/strong> SMS marketing and chat function offers direct and instant communication with a target audience.<\/p><p>Sendinblue will allow you to send targeted text messages to inform and promote special offers and also send important reminders.<\/p><p>There is also a system for creating a live chat on the website. Its purpose is to create personalised support in real time with visitors.<\/p><p>Sendinblue can also <strong>automate SMS campaigns<\/strong> by creating scenarios based on specific triggers.<\/p><p>In addition, the platform provides access to detailed reports for evaluating the effectiveness of SMS marketing and chat campaigns.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27f4cd1 elementor-widget elementor-widget-heading\" data-id=\"27f4cd1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><u>CRM (Customer Relationship Management)<\/u><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62380bc elementor-widget elementor-widget-text-editor\" data-id=\"62380bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Sendinblue&#8217;s CRM function<\/strong> enables<a href=\"https:\/\/datascientest.com\/en\/crm-customer-relationship-management-how-does-it-work\"> effective management of customer relationships.<\/a><\/p><p>This function provides users with a centralised view of customer data, giving them a complete overview. It also tracks customer interactions by recording them in order to better understand their needs.<\/p><p>The <strong>CRM function also offers a sales tracking system,<\/strong> whether for monitoring the sales process, managing opportunities or analysing performance.<\/p><p>Sendinblue allows users to automate tasks and assignments to increase efficiency.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b09445 elementor-widget elementor-widget-heading\" data-id=\"6b09445\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><u>Marketing automation<\/u><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-860b651 elementor-widget elementor-widget-text-editor\" data-id=\"860b651\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Sendinblue&#8217;s Marketing Automation function enables you to automate and optimise your marketing strategy.<\/p><p>This function gives users the ability to create personalised scenarios based on specific triggers to deliver a personalised experience at every stage of the customer journey.<\/p><p>It will also enable advanced audience segmentation based on precise criteria to create ultra-targeted and relevant campaigns.<\/p><p>It is also possible to perform lead nurturing to guide prospects towards conversion.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1aae8de elementor-widget elementor-widget-image\" data-id=\"1aae8de\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/07\/sendinblue-brevo-datascientest2-1.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd3dcd7 e-flex e-con-boxed e-con\" data-id=\"bd3dcd7\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-809c9a0 elementor-widget elementor-widget-heading\" data-id=\"809c9a0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Who is Sendinblue (BREVO) for?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aaeaafd elementor-widget elementor-widget-text-editor\" data-id=\"aaeaafd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Sendinblue is aimed at all businesses, from entrepreneurs to large organisations, with a focus on simplicity and accessibility in digital marketing. Whether you are a start-up, SME, association or large company, Sendinblue offers features tailored to your needs. What&#8217;s more, small organisations and associations can benefit from Sendinblue&#8217;s features free of charge, making it an attractive solution for all types of business.<\/p><p><strong>Sendinblue (BREVO)<\/strong> is an all-in-one solution that simplifies and optimises digital marketing for all businesses. With its targeted email, SMS marketing, CRM and marketing automation functionalities, Sendinblue offers an accessible and effective approach to strengthening customer engagement. Whatever the size of the business, Sendinblue helps users achieve their growth objectives thanks to its ease of use and advanced features.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81cfef5 elementor-widget elementor-widget-text-editor\" data-id=\"81cfef5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If you&#8217;d like to learn more about email marketing, SMS text messaging, campaign automation and data tools in general, check out our Data Marketing training course on DataScientest!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8749055 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"8749055\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/en\/data-courses\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover our Data Marketing training course<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f8074bf e-flex e-con-boxed e-con\" data-id=\"f8074bf\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a06301b elementor-widget elementor-widget-html\" data-id=\"a06301b\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [{\n    \"@type\": \"Question\",\n    \"name\": \"What is Sendinblue (BREVO)?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Sendinblue is an all-in-one solution that offers a full range of features to optimise digital marketing. 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