{"id":180705,"date":"2024-03-19T20:31:46","date_gmt":"2024-03-19T19:31:46","guid":{"rendered":"https:\/\/datascientest.com\/en\/?p=180705"},"modified":"2024-02-28T20:56:58","modified_gmt":"2024-02-28T19:56:58","slug":"lookalikes-what-is-it-why-is-it-important-in-marketing","status":"publish","type":"post","link":"https:\/\/datascientest.com\/en\/lookalikes-what-is-it-why-is-it-important-in-marketing","title":{"rendered":"Lookalikes: What is it? Why is it important in marketing?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"180705\" class=\"elementor elementor-180705\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57dde9e e-flex e-con-boxed e-con\" data-id=\"57dde9e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e57ea7 elementor-widget elementor-widget-heading\" data-id=\"6e57ea7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">People with similar characteristics are more likely to adopt the same behaviour. Based on this principle, organisations define similar audiences to better target their prospects. This is known as lookalike audiences. In focus.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae0ad2d e-flex e-con-boxed e-con\" data-id=\"ae0ad2d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3bc0cf2 elementor-widget elementor-widget-heading\" data-id=\"3bc0cf2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What does Lookalike mean?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21f6550 elementor-widget elementor-widget-text-editor\" data-id=\"21f6550\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>&#8220;Lookalike&#8221;<\/strong> refers to an exact resemblance between two people, whether in terms of physical appearance, history or personality.<\/p><p>It can be a person, but it can also be an object, a feature, a computer file, a web page, etc.<\/p><p>This expression is particularly used in the field of marketing. The idea is to target prospects whose behaviour is similar to that of a company&#8217;s current customers. These are <strong>lookalike audiences.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2eaa5f elementor-widget elementor-widget-text-editor\" data-id=\"e2eaa5f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Good to know:<\/strong> be careful not to confuse lookalike with retargeting. Retargeting consists of detecting a visitor who has consulted a website or a product sheet, and then offering them <a href=\"https:\/\/datascientest.com\/en\/campaign-management-how-to-maximize-performance\">targeted advertising when they visit another site.<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ab191b e-flex e-con-boxed e-con\" data-id=\"2ab191b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a82317c elementor-widget elementor-widget-heading\" data-id=\"a82317c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How do you create lookalike audiences?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a30def elementor-widget elementor-widget-text-editor\" data-id=\"9a30def\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The first step in creating <strong>similar audiences i<\/strong>s to identify loyal and committed customers. In other words, those who interact regularly with the brand (through purchases, comments on social networks, recommendations to third parties, etc.).<\/p><p>There is no point in analysing the behaviour of all customers, only those who remain over the long term. The lookalike audience should therefore enable you to find your ideal customer (not just the one who is just passing through).<\/p><p>Next, we need to collect data on their characteristics:<\/p><ul><li>socio-demographic data (age, gender, place of residence, family situation, etc.);<\/li><li>cultural data (interests, level of education, profession, etc.);<\/li><li>consumer behaviour and habits.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03c8166 elementor-widget elementor-widget-text-editor\" data-id=\"03c8166\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Several sources<\/strong> can be used to collect this data, including information from the website, social networks, CRM, customer feedback, etc.<\/p><p>Once all the data has been collected, the next step is to <a href=\"https:\/\/datascientest.com\/en\/digital-marketing-definition-professions-training\">find out what customers have in common.<\/a> Are they young women, ambitious executives, committed students, &#8230;.? By combining all these commonalities, it is possible to create a typical profile: that of the ideal customer.<\/p><p>By doing this, the company ensures that the new prospects match its brand image and objectives.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0ce147 elementor-widget elementor-widget-image\" data-id=\"a0ce147\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/lookalike1.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-511729e elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"511729e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/en\/data-courses\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn how to create lookalike audiences<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c511d9 e-flex e-con-boxed e-con\" data-id=\"1c511d9\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82a7f75 elementor-widget elementor-widget-heading\" data-id=\"82a7f75\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What are similar audiences used for?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d77c2e5 elementor-widget elementor-widget-text-editor\" data-id=\"d77c2e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The<strong> lookalike audience<\/strong> technique is particularly useful for optimising your marketing strategy, such as advertising (on Google Ads, Facebook ADs, Twitter, etc.), SMS campaigns, email campaigns, etc.<\/p><p>Although most of the time, <strong>lookalike audiences<\/strong> are used for online advertising. The idea is to send sponsored links to Internet users with the same profile as the audience defined beforehand. There are many advantages to this strategy.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba5fc3d elementor-widget elementor-widget-heading\" data-id=\"ba5fc3d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Acquiring new customers<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64260a1 elementor-widget elementor-widget-text-editor\" data-id=\"64260a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Thanks to <strong>lookalike audiences,<\/strong> you can broaden your customer base by broadcasting your message to a new, qualified target audience.<\/p><p>Despite sharing common characteristics, consumers do not necessarily access the same type of content. Thanks to the lookalike strategy, the company can make itself visible to prospects who didn&#8217;t know it before.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8131fcb elementor-widget elementor-widget-heading\" data-id=\"8131fcb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Generate qualified traffic<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-730fb12 elementor-widget elementor-widget-text-editor\" data-id=\"730fb12\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>By <strong>advertising to a target<\/strong> that is potentially interested in what they have to offer, brands can generate more qualified traffic to their website.<\/p><p>And with good reason: the lookalike audience has the same characteristics as existing customers.<\/p><p>They are therefore more likely to click on sponsored links, or even to buy the brand&#8217;s products and\/or services.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39d8899 elementor-widget elementor-widget-heading\" data-id=\"39d8899\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Expanding into a new market<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eada334 elementor-widget elementor-widget-text-editor\" data-id=\"eada334\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The idea of the <strong>lookalike technique<\/strong> is to make yourself visible to an audience that does not yet know the brand, but which may be interested in what it has to offer. For companies that are already well established in a given market, visibility is not necessarily a problem.<\/p><p>On the other hand, if they wish to expand into a new market (particularly abroad), it is entirely possible to use this strategy.<\/p><p>\u00a0<\/p><p>\ud83d\udca1Related articles:<\/p><table dir=\"ltr\" border=\"1\" cellspacing=\"0\" cellpadding=\"0\" data-sheets-root=\"1\"><colgroup><col width=\"656\" \/><\/colgroup><tbody><tr><td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Google Search Console: The essential SEO tool&quot;}\" data-sheets-hyperlink=\"https:\/\/datascientest.com\/en\/google-search-console-the-essential-seo-tool\"><a class=\"in-cell-link\" href=\"https:\/\/datascientest.com\/en\/google-search-console-the-essential-seo-tool\" target=\"_blank\" rel=\"noopener\">Google Search Console: The essential SEO tool<\/a><\/td><\/tr><tr><td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Growth Marketing: definition and differences from growth hacking&quot;}\" data-sheets-hyperlink=\"https:\/\/datascientest.com\/en\/growth-marketing-definition-and-differences-from-growth-hacking\"><a class=\"in-cell-link\" href=\"https:\/\/datascientest.com\/en\/growth-marketing-definition-and-differences-from-growth-hacking\" target=\"_blank\" rel=\"noopener\">Growth Marketing: definition and differences from growth hacking<\/a><\/td><\/tr><tr><td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;AI Tools for Marketing: How can you improve your strategy? &quot;}\" data-sheets-hyperlink=\"https:\/\/datascientest.com\/en\/ai-tools-for-marketing-how-can-you-improve-your-strategy\"><a class=\"in-cell-link\" href=\"https:\/\/datascientest.com\/en\/ai-tools-for-marketing-how-can-you-improve-your-strategy\" target=\"_blank\" rel=\"noopener\">AI Tools for Marketing: How can you improve your strategy? <\/a><\/td><\/tr><tr><td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Digital marketing: definition, professions, training&quot;}\" data-sheets-hyperlink=\"https:\/\/datascientest.com\/en\/digital-marketing-definition-professions-training\"><a class=\"in-cell-link\" href=\"https:\/\/datascientest.com\/en\/digital-marketing-definition-professions-training\" target=\"_blank\" rel=\"noopener\">Digital marketing: definition, professions, training<\/a><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3878977 e-flex e-con-boxed e-con\" data-id=\"3878977\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cc6ecb elementor-widget elementor-widget-heading\" data-id=\"1cc6ecb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Things to remember<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f3a581 elementor-widget elementor-widget-text-editor\" data-id=\"8f3a581\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\">The lookalike strategy involves identifying an audience with similar characteristics to existing customers.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">By doing so, the company improves its visibility and conversion rate.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">But to take advantage of this, they need to know their existing customers inside out.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bf9013 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"0bf9013\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/en\/data-courses\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover our Data Marketing training course<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c75d50f e-flex e-con-boxed e-con\" data-id=\"c75d50f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e0f30d7 elementor-widget elementor-widget-html\" data-id=\"e0f30d7\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [{\n    \"@type\": \"Question\",\n    \"name\": \"What does Lookalike mean?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Lookalike\" can be translated into French by the expression sosie. But above all it refers to an exact resemblance between two people: whether in terms of physical appearance, history or personality. It can be a person, but it can also be an object, a feature, a computer file, a web page, etc. This expression is particularly used in the field of marketing. The idea is to target prospects whose behaviour is similar to that of a company's current customers. These are known as lookalike audiences.\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"How do I create lookalike audiences?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"The first step in creating lookalike audiences is to identify loyal and committed customers. In other words, those who interact regularly with the brand (through purchases, but also comments on social networks, recommendations to third parties, etc.). There is no point in analysing the behaviour of all customers, only those who remain over the long term. 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Based on this principle, organisations define similar audiences to better target their prospects. This is known as lookalike audiences. In focus. What does Lookalike mean? &#8220;Lookalike&#8221; refers to an exact resemblance between two people, whether in terms of physical appearance, history or personality. [&hellip;]<\/p>\n","protected":false},"author":67,"featured_media":180706,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[2423],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lookalikes: What is it? Why is it important in marketing?<\/title>\n<meta name=\"description\" content=\"Explore the concept of lookalike audiences in marketing and why they are crucial for targeting and reaching potential customers. Learn how lookalike modeling enhances audience segmentation, improves campaign effectiveness, and boosts ROI in your marketing strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datascientest.com\/en\/lookalikes-what-is-it-why-is-it-important-in-marketing\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lookalikes: What is it? Why is it important in marketing?\" \/>\n<meta property=\"og:description\" content=\"People with similar characteristics are more likely to adopt the same behaviour. 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