{"id":181466,"date":"2024-04-15T07:16:00","date_gmt":"2024-04-15T06:16:00","guid":{"rendered":"https:\/\/datascientest.com\/en\/?p=181466"},"modified":"2024-03-03T20:57:10","modified_gmt":"2024-03-03T19:57:10","slug":"klaviyo-what-is-it-how-do-i-use-it","status":"publish","type":"post","link":"https:\/\/datascientest.com\/en\/klaviyo-what-is-it-how-do-i-use-it","title":{"rendered":"Klaviyo: What is it? How do I use it?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"181466\" class=\"elementor elementor-181466\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-342b653 e-flex e-con-boxed e-con\" data-id=\"342b653\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-009db52 elementor-widget elementor-widget-heading\" data-id=\"009db52\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">In the marketing world, e-mailing has become one of the most effective channels for boosting sales and building customer loyalty. To automate this process, many platforms like Klaviyo offer comprehensive solutions. In this article, discover Klaviyo's features and how to use it to improve your marketing performance.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-01c3069 e-flex e-con-boxed e-con\" data-id=\"01c3069\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac834f9 elementor-widget elementor-widget-heading\" data-id=\"ac834f9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What is Klaviyo?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-773c87c elementor-widget elementor-widget-text-editor\" data-id=\"773c87c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>Klaviyo<\/strong> is a cloud-based platform that enables companies to create, automate and optimize their e-mail and SMS marketing campaigns.<\/p><p>Designed specifically for e-commerce businesses, <strong>Klaviyo<\/strong> offers a complete range of tools for tracking visitor behavior and turning them into potential customers. Thanks to <strong>personalized messages,<\/strong> you can retarget your customers according to their actions on your site.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57942b1 elementor-widget elementor-widget-image\" data-id=\"57942b1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/09\/Klaviyo-Interface-.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1846ce7 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"1846ce7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/en\/data-courses\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn to use Klaviyo<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-911167f e-flex e-con-boxed e-con\" data-id=\"911167f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-05dc2ee elementor-widget elementor-widget-heading\" data-id=\"05dc2ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What are Klaviyo's strengths?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86b38d9 elementor-widget elementor-widget-text-editor\" data-id=\"86b38d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Easy to use, Klaviyo can automate<a href=\"https:\/\/datascientest.com\/en\/campaign-management-how-to-maximize-performance\"> marketing campaigns<\/a>, from<a href=\"https:\/\/datascientest.com\/en\/digital-strategy-definition-development-implementation-2\"> lead generation<\/a> to results analysis:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca842a9 elementor-widget elementor-widget-heading\" data-id=\"ca842a9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Simple, efficient integration<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a4255a elementor-widget elementor-widget-text-editor\" data-id=\"9a4255a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Klaviyo<\/strong> can easily connect to numerous e-commerce platforms such as Shopify, WooCommerce and Magento.<\/p><p>This integration enables users to automatically retrieve customer data and purchase behavior on their products, helping them to choose future targets for their marketing campaigns.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98189f9 elementor-widget elementor-widget-heading\" data-id=\"98189f9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Advanced segmentation<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-902cc92 elementor-widget elementor-widget-text-editor\" data-id=\"902cc92\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>One of <strong>Klaviyo&#8217;s<\/strong> most powerful assets is its segmentation capability. The tool offers you the possibility of sorting your data according to several impact criteria: location, coupon use, products viewed, history, e-mail or SMS engagement, etc.<\/p><p>You can also segment your targets using one or more tags.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd4ea38 elementor-widget elementor-widget-heading\" data-id=\"cd4ea38\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Intelligent automation<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-775de85 elementor-widget elementor-widget-text-editor\" data-id=\"775de85\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Klaviyo<\/strong> offers a workflow editor, enabling users of all levels to create automated campaigns in just a few clicks.<\/p><p>Whether <strong>sending welcome emails<\/strong>, abandoned carts, product recommendations or post-purchase follow-up campaigns, Klaviyo automates it all.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc23840 elementor-widget elementor-widget-image\" data-id=\"bc23840\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/09\/klaviyo.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32ae75f elementor-widget elementor-widget-heading\" data-id=\"32ae75f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Advanced customization<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43cefb9 elementor-widget elementor-widget-text-editor\" data-id=\"43cefb9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Designing an e-mail with <strong>Klaviyo<\/strong> couldn&#8217;t be simpler. Its drag-and-drop interface is easy to get to grips with, and includes block-based elements to build your mails in minutes.<\/p><p>Personalization goes far beyond simply including the recipient&#8217;s name in the <a href=\"https:\/\/datascientest.com\/en\/6-simple-steps-to-creating-a-power-automate-feed\">e-mail<\/a>. The platform allows you to create dynamic, personalized e-mails based on each customer&#8217;s actions and preferences.<\/p><p>Using real-time behavioral data, <strong>Klaviyo<\/strong> can send special offers, product recommendations or messages tailored to each stage of the customer journey.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-179a2ac elementor-widget elementor-widget-heading\" data-id=\"179a2ac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">In-depth analysis<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc4b713 elementor-widget elementor-widget-text-editor\" data-id=\"cc4b713\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Klaviyo provides in-depth analytics to assess the effectiveness of e-mail marketing campaigns.<\/p><p>The platform provides dashboards to help understand open rates, click-through rates, conversions and more.<\/p><p>Klaviyo also lets you perform <a href=\"https:\/\/datascientest.com\/en\/data-product-manager-everything-about-this-big-data-job\">A\/B tests on your marketing campaigns.<\/a><\/p><p>You can then obtain information on bounce rates, unsubscribe rates, etc. If that&#8217;s not enough, the platform offers predictive analysis of your customer base to identify those likely to make a purchase. You can also connect Klaviyo to <a href=\"https:\/\/datascientest.com\/en\/google-analytics-4-training-how-to-master-ga4\">Google Analytics<\/a> to compare results or get a second opinion.<\/p><p>This data then enables digital marketing experts to make informed decisions to improve future campaigns.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0a7ae3 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"c0a7ae3\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formation-data-marketing\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Training in digital marketing<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d955f2f e-flex e-con-boxed e-con\" data-id=\"d955f2f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-896fc51 elementor-widget elementor-widget-heading\" data-id=\"896fc51\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How much does Klaviyo cost?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16ab70c elementor-widget elementor-widget-text-editor\" data-id=\"16ab70c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The cost of Klaviyo depends mainly on the number of profiles in your contact lists and whether you wish to prospect by e-mail or SMS.<\/p><p>For the purposes of this presentation, we&#8217;ll just mention the prices for the e-mail rate:<\/p><ul><li>Between 0 and 250 contacts: free, access to customer support and 500 emails per month, 150 SMS per month, email support for the first 60 days.<\/li><li>From 250 to 500 contacts: $20 per month, 5,000 emails per month, 150 SMS per month, email and customer support.<\/li><li>Between 500 and 1000 contacts: $30 per month, 10,000 emails per month, 150 SMS per month, email and customer support.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b03dd25 elementor-widget elementor-widget-image\" data-id=\"b03dd25\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/09\/klaviyo-pricing-plans.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bfb87c4 e-flex e-con-boxed e-con\" data-id=\"bfb87c4\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f62479e elementor-widget elementor-widget-heading\" data-id=\"f62479e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What are the alternatives?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a18ab18 elementor-widget elementor-widget-text-editor\" data-id=\"a18ab18\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Several alternatives to<strong> Klaviyo<\/strong> exist on the market, each with its own features and benefits. Here are some of the main alternatives to Klaviyo for e-mail marketing:<\/p><ul><li><strong>Mailchimp<\/strong> is one of the most popular e-mail marketing platforms and is suitable for both small and large companies. It offers a simple interface, automation features, advanced personalization options and integration with various e-commerce platforms.<\/li><li><strong>ActiveCampaign,<\/strong> an all-in-one solution that combines e-mail marketing with automation and customer relationship management (<a href=\"https:\/\/datascientest.com\/en\/crm-customer-relationship-management-how-does-it-work\">CRM<\/a>). It offers powerful automation features, advanced segmentation and customer interaction tracking tools.<\/li><li><strong>GetResponse<\/strong> is an e-mail marketing and automation platform with a variety of tools for creating effective campaigns. It offers personalized e-mail templates, advanced list segmentation, sales funnels and webinars.<br \/>ConvertKit, a tool designed specifically for content creators and bloggers. It focuses on building relationships with subscribers by offering simple automation and easy segmentation.<\/li><li><strong>Drip<\/strong> is an e-mail marketing and automation platform focused on<strong> e-commerce<\/strong>. It offers advanced features for personalizing, segmenting and automating campaigns based on purchasing behavior.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78c0ca5 elementor-widget elementor-widget-image\" data-id=\"78c0ca5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/09\/the-6-best-klaviyo-alternatives-for-ecommerce.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2aa30d elementor-widget elementor-widget-text-editor\" data-id=\"b2aa30d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Now you know all the secrets of <strong>Klaviyo and its capabilities.<\/strong> As you&#8217;ve seen, Klaviyo is a powerful tool for automating email and SMS marketing campaigns, which will help both small and large companies.<\/p><p>If you&#8217;re looking for new data marketing solutions or training in this field, don&#8217;t hesitate to consult our articles or our <a href=\"https:\/\/datascientest.com\/en\/growth-marketing-definition-and-differences-from-growth-hacking\">data marketing<\/a> training on DataScientest.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d6633c elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"2d6633c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/en\/data-courses\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Find out more about our Data Marketing course<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d75371b e-flex e-con-boxed e-con\" data-id=\"d75371b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f4a06d5 elementor-widget elementor-widget-html\" data-id=\"f4a06d5\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script type=\"application\/ld+json\">\n{\n  \"@context\" : \"https:\/\/schema.org\",\n  \"@type\" : \"FAQPage\",\n  \"mainEntity\" : [{\n    \"@type\" : \"Question\",\n    \"name\" : \"What is Klaviyo?\",\n    \"acceptedAnswer\" : {\n      \"@type\" : \"Answer\",\n      \"text\": \"Klaviyo is a cloud-based platform that enables businesses to create, automate and optimize their e-mail and SMS marketing campaigns. 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This integration allows users to automatically retrieve customer data and purchase behavior on their products, helping them to choose future targets for their marketing campaigns.\"\n    }\n  },{\n    \"@type\" : \"Question\",\n    \"name\" : \"How much does Klaviyo cost?\",\n    \"acceptedAnswer\" : {\n      \"@type\" : \"Answer\",\n      \"text\" : \"The cost of Klaviyo varies mainly according to the number of profiles in your contact lists and whether you want to prospect by e-mail and SMS.\"\n    }\n  }]\n}\n<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In the marketing world, e-mailing has become one of the most effective channels for boosting sales and building customer loyalty. To automate this process, many platforms like Klaviyo offer comprehensive solutions. In this article, discover Klaviyo&#8217;s features and how to use it to improve your marketing performance. What is Klaviyo? Klaviyo is a cloud-based platform [&hellip;]<\/p>\n","protected":false},"author":67,"featured_media":181467,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[2423],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Klaviyo: What is it? How do I use it?<\/title>\n<meta name=\"description\" content=\"Unlock the power of Klaviyo, a leading marketing automation platform. Learn what Klaviyo is, its key features, and step-by-step guidance on how to leverage its capabilities to drive effective email marketing campaigns and enhance customer engagement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datascientest.com\/en\/klaviyo-what-is-it-how-do-i-use-it\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Klaviyo: What is it? How do I use it?\" \/>\n<meta property=\"og:description\" content=\"In the marketing world, e-mailing has become one of the most effective channels for boosting sales and building customer loyalty. 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