{"id":186595,"date":"2024-07-01T06:30:00","date_gmt":"2024-07-01T05:30:00","guid":{"rendered":"https:\/\/datascientest.com\/en\/?p=186595"},"modified":"2024-06-29T12:58:39","modified_gmt":"2024-06-29T11:58:39","slug":"all-about-seo","status":"publish","type":"post","link":"https:\/\/datascientest.com\/en\/all-about-seo","title":{"rendered":"SEO: What is it? How does it work?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"186595\" class=\"elementor elementor-186595\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d1f5230 e-flex e-con-boxed e-con\" data-id=\"d1f5230\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1fad173 elementor-widget elementor-widget-heading\" data-id=\"1fad173\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">A thriving business is often a visible business. In the age of the internet, this visibility occurs on search engines, like Google, Bing, or Yahoo. But the competition is fierce. To carve out a spot, it is crucial to approach the right strategy, namely SEO. In this article, we explain what it involves, and also the upheavals brought about by Artificial Intelligence. <\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c65b4f e-flex e-con-boxed e-con\" data-id=\"4c65b4f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e86a22 elementor-widget elementor-widget-heading\" data-id=\"4e86a22\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What is SEO?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ceaf1e8 elementor-widget elementor-widget-text-editor\" data-id=\"ceaf1e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">SEO stands for Search Engine Optimization. In practice, it involves implementing <\/span><b>various strategies<\/b><span style=\"font-weight: 400;\"> to display a website&#8217;s pages <\/span><b>as high as possible in the organic search results<\/b><span style=\"font-weight: 400;\"> (non-sponsored) of search engines or SERPs (Search Engine Result Pages), particularly <\/span><b>the first position<\/b><span style=\"font-weight: 400;\">. The development of an SEO strategy is based on <\/span><b>3 fundamental pillars<\/b><span style=\"font-weight: 400;\">:<\/span><\/p><ul><li><b>Technical aspects<\/b><span style=\"font-weight: 400;\">: this encompasses the site&#8217;s architecture. Factors such as load time, Hn tags, meta tags, redirects, and others are vital.<\/span><\/li><li><b>Content<\/b><span style=\"font-weight: 400;\">: to enhance their rankings, companies must furnish high-quality content (text, image, video, audio, etc.) while facilitating search engines&#8217; comprehension of the content&#8217;s purpose. Key to this is selecting a primary query (aligning with the user&#8217;s search intent) and tailoring the content to meet that search intent optimally.<\/span><\/li><li><b>Links<\/b><span style=\"font-weight: 400;\">: this includes all internal and external links. Internal linking structures the site&#8217;s overall architecture, <a href=\"https:\/\/datascientest.com\/en\/ai-tools-for-marketing-how-can-you-improve-your-strategy\">enhancing navigation<\/a>. Conversely, external links originate from third-party sites, lending authority to the site.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e51a43 elementor-widget elementor-widget-text-editor\" data-id=\"1e51a43\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">An additional fourth pillar worth mentioning is <\/span><b>user experience<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5399b59 e-flex e-con-boxed e-con\" data-id=\"5399b59\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0feefc5 elementor-widget elementor-widget-heading\" data-id=\"0feefc5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What's the difference between SEO and SEA?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c02bc34 elementor-widget elementor-widget-text-editor\" data-id=\"c02bc34\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Similar to SEO, <a href=\"https:\/\/datascientest.com\/en\/sea-search-engine-advertising-exploring-its-functionality-and-operation\">SEA (Search Engine Advertising)<\/a> enables websites to position links to their pages as prominently on the SERP as possible. However, unlike the organic or natural results, SEA encompasses <\/span><b>sponsored or paid results<\/b><span style=\"font-weight: 400;\">, in essence, <\/span><b>ads<\/b><span style=\"font-weight: 400;\">. The placement of these paid results within the SERP relies on an intricate auction system, typically <\/span><b>pay-per-click<\/b><span style=\"font-weight: 400;\"> or <\/span><b>CPC (Cost per Click).<\/b><\/p><p><span style=\"font-weight: 400;\">Employing this method allows for a significantly quicker ascendance to the top position. SEA can secure results much more expediently than SEO, which often demands months, if not years, of effort before yielding visibility.<\/span><\/p><p><span style=\"font-weight: 400;\">However, SEO and SEA are not mutually exclusive, with an effective search engine marketing or SEM (Search Engine Marketing) strategy typically incorporating both. SEA facilitates short-term outcomes, whereas SEO ensures lasting visibility.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-403df48 elementor-widget elementor-widget-image\" data-id=\"403df48\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/datascientest.com\/en\/files\/2024\/06\/seo-vs-sea.png\" class=\"attachment-full size-full wp-image-186601\" alt=\"\" srcset=\"https:\/\/datascientest.com\/en\/files\/2024\/06\/seo-vs-sea.png 900w, https:\/\/datascientest.com\/en\/files\/2024\/06\/seo-vs-sea-300x169.png 300w, https:\/\/datascientest.com\/en\/files\/2024\/06\/seo-vs-sea-768x432.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bff128b elementor-align-center button-principal elementor-widget elementor-widget-button\" data-id=\"bff128b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/datascientest.com\/en\/data-courses\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover our courses<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a96e2a e-flex e-con-boxed e-con\" data-id=\"1a96e2a\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0cbce1 elementor-widget elementor-widget-heading\" data-id=\"c0cbce1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What is the difference between on-page and off-page SEO?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e85d3e8 elementor-widget elementor-widget-text-editor\" data-id=\"e85d3e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The optimisation techniques used in on-page and off-page SEO are different. In on-page SEO, you work mainly on your website, optimising <\/span><b>tags<\/b><span style=\"font-weight: 400;\">, <\/span><b>content<\/b><span style=\"font-weight: 400;\">, <\/span><b>URLs<\/b><span style=\"font-weight: 400;\">, etc. Off-page SEO, on the other hand, concentrates on external actions. Off-page SEO, on the other hand, focuses on actions outside your site, such as creating <\/span><b>backlinks <\/b><span style=\"font-weight: 400;\">and having a presence on <\/span><b>social networks<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-713d392 elementor-widget elementor-widget-heading\" data-id=\"713d392\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">On-page SEO: optimising the content and technical aspects of your pages<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8c7a12 elementor-widget elementor-widget-text-editor\" data-id=\"d8c7a12\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">On-page SEO consists of optimising the <\/span><b>content <\/b><span style=\"font-weight: 400;\">of your web pages as well as the technical aspects of your site. This includes the choice of <\/span><b>keywords<\/b><span style=\"font-weight: 400;\">, their variations and their placement in the<\/span><b> relevant tags<\/b><span style=\"font-weight: 400;\">. It also includes <\/span><b>page layout<\/b><span style=\"font-weight: 400;\">, <\/span><b>fluidity of navigation<\/b><span style=\"font-weight: 400;\">, <\/span><b>loading time <\/b><span style=\"font-weight: 400;\">and <\/span><b>UI\/UX<\/b><span style=\"font-weight: 400;\"> (user interface and user experience). Although on-page SEO is the most obvious part of SEO, it requires specific technical knowledge, and for more <\/span><b>advanced SEO<\/b><span style=\"font-weight: 400;\">, the use of <\/span><b>online tools<\/b><span style=\"font-weight: 400;\"> makes it possible to build up a reservoir of relevant keywords to be used throughout the life of your site. Although this part of SEO is essential, it is not sufficient on its own to guarantee good referencing.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a010fd elementor-widget elementor-widget-heading\" data-id=\"8a010fd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Off-page SEO: everything that happens outside your website<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bb7392 elementor-widget elementor-widget-text-editor\" data-id=\"4bb7392\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Off-page SEO covers all the actions taken outside your website to improve its SEO. This includes the search for <\/span><b>backlinks <\/b><span style=\"font-weight: 400;\">pointing to your site, as well as its promotion on <\/span><b>social networks<\/b><span style=\"font-weight: 400;\"> and other <\/span><b>media<\/b><span style=\"font-weight: 400;\">. These external actions are crucial for boosting your site&#8217;s<\/span><b> authority and visibility.<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13fdad6 e-flex e-con-boxed e-con\" data-id=\"13fdad6\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34e180d elementor-widget elementor-widget-heading\" data-id=\"34e180d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What is the impact of the development of Artificial Intelligence on SEO?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7936831 elementor-widget elementor-widget-text-editor\" data-id=\"7936831\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Following the late 2022 surge of ChatGPT, SEO experts have been closely scrutinizing the evolution of Artificial Intelligence. Does this spell the end for search engines as we know them? Will <a href=\"https:\/\/datascientest.com\/en\/learn-ai-everything-you-need-to-know\">AI<\/a> supplant the tasks of <a href=\"https:\/\/datascientest.com\/en\/empowering-natural-language-processing-with-hugging-face-transformers-api\">natural referencing<\/a> professionals?<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5c56bf elementor-widget elementor-widget-heading\" data-id=\"b5c56bf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">The end of Google's monopoly?<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5245e38 elementor-widget elementor-widget-text-editor\" data-id=\"5245e38\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The rise of <a href=\"https:\/\/datascientest.com\/en\/chatgpt-how-does-this-nlp-algorithm-work\">ChatGPT<\/a> has sent shockwaves through Google. Notably, even without accessing the internet, this conversational tool has been able to address users&#8217; questions with remarkable accuracy. However, Google&#8217;s prime objective is identical\u2014answering users&#8217; inquiries. While to this point the company has enjoyed a clear monopoly, it now faces formidable competition.<\/span><\/p><p><span style=\"font-weight: 400;\">Moreover, <strong>OpenAI<\/strong> (backed by Microsoft) isn&#8217;t the sole player in the AI arena. From tech behemoths to burgeoning startups, numerous entities are also forging ahead with their Artificial Intelligence innovations. Such developments could radically transform consumer behaviors regarding online searches. Search engines are experiencing disruption, with <a href=\"https:\/\/datascientest.com\/en\/google-improves-its-workspace-suite-with-artificial-intelligence\">Google<\/a> at risk of ceding its dominion.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb8f4d6 elementor-widget elementor-widget-heading\" data-id=\"bb8f4d6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Generative AI on Google Search<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d382a7 elementor-widget elementor-widget-text-editor\" data-id=\"1d382a7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">At the Google I\/O conference in May 2023, the online powerhouse revealed <strong>plans to integrate generative AI into search outcomes<\/strong>. Google Search will now feature Artificial Intelligence-generated results in the foremost position. This initiative aims to furnish web users with an expansive array of responses to their queries. With this innovation, SEO-driven content subsequently moves to a secondary role. Nonetheless, Google executives strive to persist in directing traffic towards websites. Amidst these shifts, <a href=\"https:\/\/datascientest.com\/en\/data-marketing-course-content-and-opportunities\">SEO professionals<\/a> are compelled to adapt.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0521cd elementor-widget elementor-widget-heading\" data-id=\"e0521cd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Artificial Intelligence, an assistant rather than a substitute for humans<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6de0bfb elementor-widget elementor-widget-text-editor\" data-id=\"6de0bfb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">According to a Goldman Sachs report, AI currently poses a threat to approximately <strong>300 million jobs worldwide<\/strong>. Should SEO specialists be concerned about their future?<\/span><\/p><p><span style=\"font-weight: 400;\">The response is no; <strong>Artificial Intelligence has not yet reached a juncture where it can supplant human beings<\/strong>. Whether for devising a meticulously crafted natural referencing strategy or generating premium content, human intellect remains indispensable. Despite advancements in natural language processing, there persists a discernible disparity between machine-generated texts and those authored by humans. Generative AI isn\u2019t intended to replace SEO experts or agencies. Rather, this technology can serve as a boon for natural referencing professionals, assisting with tasks such as proposing title ideas, crafting article frameworks, or uncovering keywords. Therefore, it\u2019s imperative to embrace and <strong>acclimate to this novel instrument<\/strong>.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-478ad39 elementor-widget elementor-widget-heading\" data-id=\"478ad39\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">AI, a constant presence in SEO<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-041444c elementor-widget elementor-widget-text-editor\" data-id=\"041444c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">While Artificial Intelligence is advancing rapidly, it has always held a role within SEO. At Google, this is manifested through <strong>LaMDA<\/strong> (Language Model for Dialog Applications), an algorithm enabling search engines to grasp the essence of a web page&#8217;s content. As AI progresses, <a href=\"https:\/\/datascientest.com\/en\/google-bard-available-everywhere-except-in-europe\">Google&#8217;s capability<\/a> to address the search intents of users, even the most intricate inquiries, is enhanced. Through its varied algorithm computes, the internet titan is optimizing its efficacy\u2014and all thanks to AI.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-557f88e elementor-widget elementor-widget-image\" data-id=\"557f88e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1792\" height=\"1024\" src=\"https:\/\/datascientest.com\/en\/files\/2024\/06\/DALL\u00b7E-2024-01-23-12.27.31-An-illustration-depicting-the-search-results-of-Google.-The-image-should-showcase-a-computer-screen-displaying-Googles-search-engine-interface-with-.png\" class=\"attachment-full size-full wp-image-186617\" alt=\"\" srcset=\"https:\/\/datascientest.com\/en\/files\/2024\/06\/DALL\u00b7E-2024-01-23-12.27.31-An-illustration-depicting-the-search-results-of-Google.-The-image-should-showcase-a-computer-screen-displaying-Googles-search-engine-interface-with-.png 1792w, https:\/\/datascientest.com\/en\/files\/2024\/06\/DALL\u00b7E-2024-01-23-12.27.31-An-illustration-depicting-the-search-results-of-Google.-The-image-should-showcase-a-computer-screen-displaying-Googles-search-engine-interface-with--300x171.png 300w, https:\/\/datascientest.com\/en\/files\/2024\/06\/DALL\u00b7E-2024-01-23-12.27.31-An-illustration-depicting-the-search-results-of-Google.-The-image-should-showcase-a-computer-screen-displaying-Googles-search-engine-interface-with--1024x585.png 1024w, https:\/\/datascientest.com\/en\/files\/2024\/06\/DALL\u00b7E-2024-01-23-12.27.31-An-illustration-depicting-the-search-results-of-Google.-The-image-should-showcase-a-computer-screen-displaying-Googles-search-engine-interface-with--768x439.png 768w, https:\/\/datascientest.com\/en\/files\/2024\/06\/DALL\u00b7E-2024-01-23-12.27.31-An-illustration-depicting-the-search-results-of-Google.-The-image-should-showcase-a-computer-screen-displaying-Googles-search-engine-interface-with--1536x878.png 1536w\" sizes=\"(max-width: 1792px) 100vw, 1792px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df41503 elementor-align-center button-principal elementor-widget elementor-widget-button\" data-id=\"df41503\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/datascientest.com\/en\/data-courses\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Find a course for you<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cf7debd e-flex e-con-boxed e-con\" data-id=\"cf7debd\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc557df elementor-widget elementor-widget-heading\" data-id=\"bc557df\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Key takeaways<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efe12b2 elementor-widget elementor-widget-text-editor\" data-id=\"efe12b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO empowers businesses to elevate their search engine rankings naturally.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In contrast, SEA involves investment in sponsored links for prime SERP positioning.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">While SEO is a cornerstone of inbound marketing strategy, it may experience significant transformations due to the advancements in Artificial Intelligence.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21d5a8b e-flex e-con-boxed e-con\" data-id=\"21d5a8b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a2d13a elementor-widget elementor-widget-html\" data-id=\"2a2d13a\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [{\n    \"@type\": \"Question\",\n    \"name\": \"What is SEO?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"SEO stands for Search Engine Optimization. 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The placement of these paid results within the SERP relies on an intricate auction system, typically pay-per-click or CPC (Cost per Click).\"\n    }\n  }]\n}\n<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A thriving business is often a visible business. In the age of the internet, this visibility occurs on search engines, like Google, Bing, or Yahoo. But the competition is fierce. To carve out a spot, it is crucial to approach the right strategy, namely SEO. In this article, we explain what it involves, and also [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":186597,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[2423],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO: What is it? How does it work?<\/title>\n<meta name=\"description\" content=\"SEO (Search Engine Optimization) allows a company to improve the positioning of its website. 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