{"id":189355,"date":"2024-09-23T06:34:00","date_gmt":"2024-09-23T05:34:00","guid":{"rendered":"https:\/\/datascientest.com\/en\/?p=189355"},"modified":"2024-09-19T10:35:26","modified_gmt":"2024-09-19T09:35:26","slug":"all-about-salesforce-marketing-cloud","status":"publish","type":"post","link":"https:\/\/datascientest.com\/en\/all-about-salesforce-marketing-cloud","title":{"rendered":"What is Salesforce Marketing Cloud?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"189355\" class=\"elementor elementor-189355\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a3df955 e-flex e-con-boxed e-con\" data-id=\"a3df955\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-301c083 elementor-widget elementor-widget-heading\" data-id=\"301c083\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">Email, social media, mobile apps, SMS, websites\u2014Salesforce Marketing Cloud centralizes all your communication channels in one place. Powered by AI and marketing automation, SFMC helps businesses optimize customer relationships while improving team productivity. Discover the cloud marketing platform and its features.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-08ce2ed e-flex e-con-boxed e-con\" data-id=\"08ce2ed\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-666a590 elementor-widget elementor-widget-heading\" data-id=\"666a590\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What is Salesforce Marketing Cloud?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16bce21 elementor-widget elementor-widget-text-editor\" data-id=\"16bce21\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Integrated into the Salesforce Customer 360 ecosystem, Marketing Cloud is a <\/span><b>multichannel digital marketing platform<\/b><span style=\"font-weight: 400;\">. Its objective: to help companies optimize their marketing strategies across all available communication channels (ranging from email to advertising through mobile and the Web). To do this, the platform relies on innovative technologies such as <a href=\"https:\/\/datascientest.com\/en\/all-about-artificial-intelligence-and-finance-sector\">artificial intelligence<\/a>, data centralization, and <a href=\"https:\/\/datascientest.com\/en\/all-about-cloud-computing\">cloud computing<\/a>.<\/span><\/p><p><span style=\"font-weight: 400;\">Companies using Salesforce Marketing Cloud can fully leverage customer data to:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personalize real-time interactions<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Effectively segment audiences<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Manage multichannel campaigns<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conduct precise customer analyses<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Continuously adjust marketing strategies<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f34fef5 elementor-widget elementor-widget-text-editor\" data-id=\"f34fef5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">By doing so, they <\/span><b>strengthen customer engagement and loyalty,<\/b><span style=\"font-weight: 400;\"> maximizing their return on investment.<\/span><\/p><p><span style=\"font-weight: 400;\">Proof: after implementing SFMC, companies observe a 28% average growth, a 27% increase in customer lifetime value, and a 31% increase in customer engagement.<\/span><\/p><p><span style=\"font-weight: 400;\">With such results, <a href=\"https:\/\/datascientest.com\/en\/salesforce-all-about-the-crm-leader-turned-cloud-giant\">Salesforce was recognized as the leader<\/a> in customer data platforms and multichannel marketing hubs in 2023 by Gartner&#8217;s Magic Quadrant.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15e85d1 elementor-widget elementor-widget-image\" data-id=\"15e85d1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"514\" src=\"https:\/\/datascientest.com\/en\/files\/2024\/09\/Salesforce_Marketing_Cloud_DataScientest_2.jpg\" class=\"attachment-full size-full wp-image-189361\" alt=\"\" srcset=\"https:\/\/datascientest.com\/en\/files\/2024\/09\/Salesforce_Marketing_Cloud_DataScientest_2.jpg 900w, https:\/\/datascientest.com\/en\/files\/2024\/09\/Salesforce_Marketing_Cloud_DataScientest_2-300x171.jpg 300w, https:\/\/datascientest.com\/en\/files\/2024\/09\/Salesforce_Marketing_Cloud_DataScientest_2-768x439.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abc2710 elementor-align-center button-principal elementor-widget elementor-widget-button\" data-id=\"abc2710\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/datascientest.com\/en\/data-courses\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover our courses<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-300c2d5 e-flex e-con-boxed e-con\" data-id=\"300c2d5\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c0a25f elementor-widget elementor-widget-heading\" data-id=\"6c0a25f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What are the features of SFMC?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d47f3a3 elementor-widget elementor-widget-text-editor\" data-id=\"d47f3a3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Salesforce Marketing Cloud comprises <\/span><b>five major areas of expertise<\/b><span style=\"font-weight: 400;\">, each offering a comprehensive suite of tools.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-525537b elementor-widget elementor-widget-heading\" data-id=\"525537b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Data Cloud for Marketing<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3980c1a elementor-widget elementor-widget-text-editor\" data-id=\"3980c1a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This customer data platform <\/span><b>centralizes all available resources.<\/b><span style=\"font-weight: 400;\"> It allows companies to synchronize data from various sources: social media, websites, interactions with sales teams or support, etc. This is the foundation of all SFMC features. From the collected information, teams can trigger personalized customer journeys, send the right message at the right time, and ensure a smooth and personalized customer experience.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6aaaabc elementor-widget elementor-widget-heading\" data-id=\"6aaaabc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Personalization<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b86a4d5 elementor-widget elementor-widget-text-editor\" data-id=\"b86a4d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The personalization capabilities of Salesforce Marketing Cloud are enhanced by <\/span><b>Einstein Copilot&#8217;s predictive intelligence<\/b><span style=\"font-weight: 400;\">. Utilizing the collected data, companies can <\/span><b>precisely define the profile of each customer or prospect<\/b><span style=\"font-weight: 400;\">: their expectations, issues, dissatisfactions, and more. From there, they can submit the profile to machine learning algorithms, which generate content tailored to each individual.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a33b89 elementor-widget elementor-widget-heading\" data-id=\"2a33b89\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Engagement<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-214b531 elementor-widget elementor-widget-text-editor\" data-id=\"214b531\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Customer engagement is enhanced by <\/span><b>the Journey Builder.<\/b><span style=\"font-weight: 400;\"> The idea is to create a complete and personalized customer journey on each communication channel: email, SMS, advertising, website, and even <a href=\"https:\/\/datascientest.com\/en\/all-about-internet-of-things\">IoT<\/a>.<\/span><\/p><p><span style=\"font-weight: 400;\">For this, you have access to several studios:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email Studio<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social Studio<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mobile Studio<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Audience Studio<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advertising Studio<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2564862 elementor-widget elementor-widget-text-editor\" data-id=\"2564862\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">And since the data is centralized, all teams have access to the same information. This enhances <\/span><b>transparency between marketing, sales teams, and customer support.<\/b><\/p><p><span style=\"font-weight: 400;\">Here, SFMC fully utilizes <\/span><b>marketing automation<\/b><span style=\"font-weight: 400;\"> to streamline processes and simplify the work of teams.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e07c41 elementor-widget elementor-widget-image\" data-id=\"5e07c41\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"514\" src=\"https:\/\/datascientest.com\/en\/files\/2024\/09\/Salesforce_Marketing_Cloud_DataScientest_1.jpg\" class=\"attachment-full size-full wp-image-189362\" alt=\"\" srcset=\"https:\/\/datascientest.com\/en\/files\/2024\/09\/Salesforce_Marketing_Cloud_DataScientest_1.jpg 900w, https:\/\/datascientest.com\/en\/files\/2024\/09\/Salesforce_Marketing_Cloud_DataScientest_1-300x171.jpg 300w, https:\/\/datascientest.com\/en\/files\/2024\/09\/Salesforce_Marketing_Cloud_DataScientest_1-768x439.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c22fcc5 elementor-widget elementor-widget-heading\" data-id=\"c22fcc5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Account Engagement<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45aa2bc elementor-widget elementor-widget-text-editor\" data-id=\"45aa2bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This solution aims to <\/span><b>promote lead generation,<\/b><span style=\"font-weight: 400;\"> notably through Pardot. Once again, this tool leverages marketing automation to help sales teams create connections with potential customers, thereby maximizing sales.<\/span><\/p><p><span style=\"font-weight: 400;\">Beyond marketing automation, enhanced customer knowledge facilitates contract signing. With Salesforce Marketing Cloud, sales teams benefit from a unique view of each customer, streamlining interactions.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbd3288 elementor-widget elementor-widget-heading\" data-id=\"cbd3288\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Intelligence<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b59253f elementor-widget elementor-widget-text-editor\" data-id=\"b59253f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Because the strategy must constantly be adjusted to optimize performance, SFMC offers various <\/span><b>analysis solutions<\/b><span style=\"font-weight: 400;\">. Notably, <\/span><b>Datarama<\/b><span style=\"font-weight: 400;\"> allows visualizing all data via an interactive, real-time dashboard. Teams can analyze the performance of email campaigns, user behavior on websites, social media, and more.<\/span><\/p><p><span style=\"font-weight: 400;\">Between the <\/span><b>productivity gains<\/b><span style=\"font-weight: 400;\">, the <\/span><b>improvement in customer knowledge<\/b><span style=\"font-weight: 400;\">, and <\/span><b>personalization<\/b><span style=\"font-weight: 400;\">, Salesforce Marketing Cloud is an essential platform for businesses in all sectors.<\/span><\/p><p><span style=\"font-weight: 400;\">But to master it, you will first need to train yourself.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28f7e76 elementor-align-center button-principal elementor-widget elementor-widget-button\" data-id=\"28f7e76\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/datascientest.com\/en\/data-courses\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Find a course for you<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bf959a1 e-flex e-con-boxed e-con\" data-id=\"bf959a1\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-130c7ee elementor-widget elementor-widget-html\" data-id=\"130c7ee\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@type\": \"FAQPage\",\r\n  \"mainEntity\": [{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"What is Salesforce Marketing Cloud?\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"Salesforce Marketing Cloud is an integrated marketing management platform that allows businesses to create, manage, and optimize multichannel marketing campaigns. 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Integrated into the Salesforce Customer 360 ecosystem, Marketing Cloud [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":189357,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[2420],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Salesforce Marketing Cloud?<\/title>\n<meta name=\"description\" content=\"Salesforce Marketing Cloud centralizes all your communication channels to optimize customer relationship management. Discover its features.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datascientest.com\/en\/all-about-salesforce-marketing-cloud\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Salesforce Marketing Cloud?\" \/>\n<meta property=\"og:description\" content=\"Email, social media, mobile apps, SMS, websites\u2014Salesforce Marketing Cloud centralizes all your communication channels in one place. 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