{"id":189870,"date":"2024-10-07T06:30:00","date_gmt":"2024-10-07T05:30:00","guid":{"rendered":"https:\/\/datascientest.com\/en\/?p=189870"},"modified":"2024-10-03T01:03:08","modified_gmt":"2024-10-03T00:03:08","slug":"all-about-salesforce-ai","status":"publish","type":"post","link":"https:\/\/datascientest.com\/en\/all-about-salesforce-ai","title":{"rendered":"Salesforce AI: Artificial Intelligence at the service of customer relationship"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"189870\" class=\"elementor elementor-189870\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4590894 e-flex e-con-boxed e-con\" data-id=\"4590894\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-004638f elementor-widget elementor-widget-heading\" data-id=\"004638f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">Artificial intelligence is making its way everywhere, starting with customer relationship management. From personalization, predictive analytics, and automation, to content generation, artificial intelligence proves to be a top ally for marketing and sales teams. The leader in CRM has understood this well by developing Salesforce AI.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0700178 e-flex e-con-boxed e-con\" data-id=\"0700178\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2410c9c elementor-widget elementor-widget-heading\" data-id=\"2410c9c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What is Salesforce AI?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-132d8a2 elementor-widget elementor-widget-text-editor\" data-id=\"132d8a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">By integrating reliable and scalable artificial intelligence, Salesforce <\/span><b>redefines customer relationship management.<\/b><span style=\"font-weight: 400;\"> Also known as Einstein, this technology boosts the performance of the CRM software: personalization of the customer experience, predictive analytics, content generation, proactive management of customer interactions, optimization of business processes, and more.<\/span><\/p><p><span style=\"font-weight: 400;\">Salesforce AI provides companies with <\/span><b>aconversational user interface for every application or workflow.<\/b><span style=\"font-weight: 400;\"> Whether you want to optimize your customer support, marketing strategy, or sales, the platform helps you gain efficiency and productivity while reducing costs.<\/span><\/p><p><b>Natively integrated with Salesforce,<\/b><span style=\"font-weight: 400;\"> Einstein fully leverages the customer data from the CRM or Data Cloud to provide you with more accurate and relevant results.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f31a1b4 e-flex e-con-boxed e-con\" data-id=\"f31a1b4\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c9ad66 elementor-widget elementor-widget-heading\" data-id=\"9c9ad66\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What can you do with Salesforce AI?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94ad061 elementor-widget elementor-widget-text-editor\" data-id=\"94ad061\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Salesforce AI serves as a <\/span><b>real assistant capable of streamlining team processes and improving customer satisfaction.<\/b><span style=\"font-weight: 400;\"> Discover how Salesforce leverages this technology.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-230fb84 elementor-widget elementor-widget-image\" data-id=\"230fb84\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"514\" src=\"https:\/\/datascientest.com\/en\/files\/2024\/09\/salesforce_AI_einstein_datascientest_1.jpg\" class=\"attachment-full size-full wp-image-189873\" alt=\"\" srcset=\"https:\/\/datascientest.com\/en\/files\/2024\/09\/salesforce_AI_einstein_datascientest_1.jpg 900w, https:\/\/datascientest.com\/en\/files\/2024\/09\/salesforce_AI_einstein_datascientest_1-300x171.jpg 300w, https:\/\/datascientest.com\/en\/files\/2024\/09\/salesforce_AI_einstein_datascientest_1-768x439.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57e4f75 elementor-align-center button-principal elementor-widget elementor-widget-button\" data-id=\"57e4f75\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/datascientest.com\/en\/all-about-salesforce-service-cloud\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover our courses<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-271d636 elementor-widget elementor-widget-heading\" data-id=\"271d636\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Generate reliable content<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed9e63b elementor-widget elementor-widget-text-editor\" data-id=\"ed9e63b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Einstein relies on generative AI to streamline the work processes of teams. And this, regardless of their department:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sales Team:<\/b><span style=\"font-weight: 400;\"> The platform can draft sales emails while leveraging available customer data, generate summaries of sales calls, and provide clarifications to sales forces based on available information. All this content does not have to be written by salespeople. They can then focus on what they do best: selling.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Customer Service:<\/b><span style=\"font-weight: 400;\"> Einstein can automatically respond to the most frequent customer questions to relieve customer service of this time-consuming, low-value-added task.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Marketing Team:<\/b><span style=\"font-weight: 400;\"> Using the company&#8217;s customer data, Salesforce AI can create personalized content for prospects. At every stage of the customer journey, communications are specifically tailored to individual expectations.<\/span><\/li><li><b>e-commerce Team:<\/b><span style=\"font-weight: 400;\"> Artificial intelligence can automatically generate product descriptions that encourage purchase.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6a65e8 elementor-widget elementor-widget-text-editor\" data-id=\"e6a65e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Salesforce AI is not just a generative artificial intelligence. It includes other innovative features that benefit both teams and customers.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ac0f26 elementor-widget elementor-widget-heading\" data-id=\"2ac0f26\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Conduct predictive analytics<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb390cc elementor-widget elementor-widget-text-editor\" data-id=\"bb390cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Salesforce AI can perform predictive analytics to help companies better understand their customers, optimize their processes, and make more informed decisions. For example:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sales forecasting:<\/b><span style=\"font-weight: 400;\"> Einstein AI can <a href=\"https:\/\/datascientest.com\/en\/data-analysis-definition-use-of-cases-and-tools\">analyze historical sales data<\/a>, market trends, and customer interactions. In doing so, <a href=\"https:\/\/datascientest.com\/en\/salesforce-all-about-the-crm-leader-turned-cloud-giant\">the Salesforce platform<\/a> can accurately predict future revenues and identify the opportunities most likely to succeed.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Churn prevention:<\/b><span style=\"font-weight: 400;\"> It is possible to identify customers at risk of attrition by analyzing their engagement, product usage, and interactions with customer service.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b><a href=\"https:\/\/datascientest.com\/en\/customer-segmentation-all-you-need-to-know\">Customer segmentation<\/a>:<\/b><span style=\"font-weight: 400;\"> Einstein can automatically group customers into different relevant segments based on their behaviors, preferences, and demographic characteristics. The platform can then predict which segments are most likely to respond positively to a specific campaign.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f4084a elementor-widget elementor-widget-image\" data-id=\"4f4084a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"514\" src=\"https:\/\/datascientest.com\/en\/files\/2024\/09\/salesforce_AI_einstein_datascientest_2.jpg\" class=\"attachment-full size-full wp-image-189874\" alt=\"\" srcset=\"https:\/\/datascientest.com\/en\/files\/2024\/09\/salesforce_AI_einstein_datascientest_2.jpg 900w, https:\/\/datascientest.com\/en\/files\/2024\/09\/salesforce_AI_einstein_datascientest_2-300x171.jpg 300w, https:\/\/datascientest.com\/en\/files\/2024\/09\/salesforce_AI_einstein_datascientest_2-768x439.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-462e085 elementor-align-center button-principal elementor-widget elementor-widget-button\" data-id=\"462e085\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/datascientest.com\/en\/all-about-salesforce-service-cloud\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Find a course for you<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2322ed6 elementor-widget elementor-widget-heading\" data-id=\"2322ed6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Automate workflows<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adb6d1b elementor-widget elementor-widget-text-editor\" data-id=\"adb6d1b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The main objective of Salesforce AI is to simplify the work of teams to provide maximum added value to customers. To achieve this, automation is essential.<\/span><\/p><p><span style=\"font-weight: 400;\">In practice, Einstein AI <\/span><b>automates many manual and repetitive tasks,<\/b><span style=\"font-weight: 400;\"> such as streamlining sales processes, personalizing communications, customer recommendations, automatic lead scoring, approval processes, and more.<\/span><\/p><p><span style=\"font-weight: 400;\">To perform all these tasks, Salesforce AI relies on <a href=\"https:\/\/datascientest.com\/en\/apache-oozie-simplify-the-management-of-your-big-data-workflows\">workflow definitions<\/a>, <a href=\"https:\/\/datascientest.com\/en\/few-shot-prompting-refine-your-generative-ai-results\">generative artificial intelligence<\/a>, and <a href=\"https:\/\/datascientest.com\/en\/all-about-machine-learning-metrics\">machine learning<\/a>.<\/span><\/p><p><span style=\"font-weight: 400;\">In doing so, the AI platform frees up time for teams to focus on their core business.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6498003 elementor-widget elementor-widget-heading\" data-id=\"6498003\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Customize your conversational AI assistant<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a9067e elementor-widget elementor-widget-text-editor\" data-id=\"3a9067e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Einstein Copilot<\/b><span style=\"font-weight: 400;\"> is the conversational assistant of Salesforce AI. Similar to <a href=\"https:\/\/datascientest.com\/en\/all-about-chatgpt-jailbreak\">ChatGPT<\/a>, it helps teams accomplish their tasks faster and more efficiently. And this, through a simple online conversation.<\/span><\/p><p><span style=\"font-weight: 400;\">But since each team has different needs, Salesforce AI allows them to customize their virtual assistant. Through Einstein Studio, it is possible to configure prompts and models to shape AI tools. Additionally, teams can also integrate their own <a href=\"https:\/\/datascientest.com\/en\/large-language-models-llm-everything-you-need-to-know\">LLM<\/a> or use Salesforce&#8217;s for enhanced customization.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40a6308 elementor-widget elementor-widget-heading\" data-id=\"40a6308\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Maintain a high level of data security<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3d9786 elementor-widget elementor-widget-text-editor\" data-id=\"a3d9786\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Although Salesforce AI leverages all available customer data, the level of data security remains maximal. Notably thanks to <strong>the addition of a protection layer: the Trust Layer<\/strong>. It ensures the safe use of AI by isolating sensitive data from large language models. The presence of these safeguards allows companies to deploy reliable AI and ensure rigorous data governance.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdbf36a elementor-widget elementor-widget-image\" data-id=\"cdbf36a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2048\" height=\"1153\" src=\"https:\/\/datascientest.com\/en\/files\/2024\/09\/salesforce_AI_einstein_datascientest_3.jpg\" class=\"attachment-full size-full wp-image-189875\" alt=\"\" srcset=\"https:\/\/datascientest.com\/en\/files\/2024\/09\/salesforce_AI_einstein_datascientest_3.jpg 2048w, https:\/\/datascientest.com\/en\/files\/2024\/09\/salesforce_AI_einstein_datascientest_3-300x169.jpg 300w, https:\/\/datascientest.com\/en\/files\/2024\/09\/salesforce_AI_einstein_datascientest_3-1024x577.jpg 1024w, https:\/\/datascientest.com\/en\/files\/2024\/09\/salesforce_AI_einstein_datascientest_3-768x432.jpg 768w, https:\/\/datascientest.com\/en\/files\/2024\/09\/salesforce_AI_einstein_datascientest_3-1536x865.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source: https:\/\/www.salesforce.com\/artificial-intelligence\/<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4392dd7 elementor-widget elementor-widget-text-editor\" data-id=\"4392dd7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Want to take advantage of this technology? <strong>Train yourself in Salesforce<\/strong> with DataScientest.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32ab41a elementor-align-center button-principal elementor-widget elementor-widget-button\" data-id=\"32ab41a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/datascientest.com\/formations-sap\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Join DataScientest<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-262786a e-flex e-con-boxed e-con\" data-id=\"262786a\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36ec908 elementor-widget elementor-widget-html\" data-id=\"36ec908\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@type\": \"FAQPage\",\r\n  \"mainEntity\": [{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"What is Salesforce Einstein AI?\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"Salesforce Einstein AI is a set of artificial intelligence technologies integrated into the Salesforce platform. It enables businesses to automate processes, analyze data, predict trends, and personalize customer interactions through machine learning models and AI.\"\r\n    }\r\n  }, {\r\n    \"@type\": \"Question\",\r\n    \"name\": \"What are the key features of Salesforce Einstein AI?\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"Key features include sales forecasting (Einstein Sales Cloud), personalized marketing campaigns (Einstein Marketing Cloud), predictive customer behavior analysis, automating customer service with intelligent chatbots, and generating insights automatically from CRM data.\"\r\n    }\r\n  }, {\r\n    \"@type\": \"Question\",\r\n    \"name\": \"How does Salesforce Einstein AI help businesses make decisions?\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"Einstein AI analyzes large amounts of data in real-time to provide recommendations based on predictive models. This helps businesses make informed decisions, anticipate customer needs, and optimize their operations.\"\r\n    }\r\n  }, {\r\n    \"@type\": \"Question\",\r\n    \"name\": \"Is Salesforce Einstein AI accessible to all businesses?\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"Yes, Salesforce Einstein AI is designed to be accessible to businesses of all sizes, whether small or large. AI is seamlessly integrated into Salesforce products, allowing users to easily access AI features without the need for advanced technical knowledge.\"\r\n    }\r\n  }]\r\n}\r\n<\/script>\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Artificial intelligence is making its way everywhere, starting with customer relationship management. From personalization, predictive analytics, and automation, to content generation, artificial intelligence proves to be a top ally for marketing and sales teams. The leader in CRM has understood this well by developing Salesforce AI. What is Salesforce AI? By integrating reliable and scalable [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":189872,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[2427,2420],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Salesforce AI: Artificial Intelligence at the service of customer relationship<\/title>\n<meta name=\"description\" content=\"Salesforce AI fully leverages new technologies to enhance customer relationship management. Discover how here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datascientest.com\/en\/all-about-salesforce-ai\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce AI: Artificial Intelligence at the service of customer relationship\" \/>\n<meta property=\"og:description\" content=\"Artificial intelligence is making its way everywhere, starting with customer relationship management. From personalization, predictive analytics, and\" \/>\n<meta property=\"og:url\" content=\"https:\/\/datascientest.com\/en\/all-about-salesforce-ai\" \/>\n<meta property=\"og:site_name\" content=\"Data Science Courses | DataScientest\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DataScientestEN\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-07T05:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-03T00:03:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/datascientest.com\/en\/files\/2024\/09\/salesforce_AI_einstein_datascientest.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Daniel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DataScientest__\" \/>\n<meta name=\"twitter:site\" content=\"@DataScientest__\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daniel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/datascientest.com\/en\/all-about-salesforce-ai#article\",\"isPartOf\":{\"@id\":\"https:\/\/datascientest.com\/en\/all-about-salesforce-ai\"},\"author\":{\"name\":\"Daniel\",\"@id\":\"https:\/\/datascientest.com\/en\/#\/schema\/person\/5a86e30c5090234fb43dd8baa83c44b0\"},\"headline\":\"Salesforce AI: Artificial Intelligence at the service of customer relationship\",\"datePublished\":\"2024-10-07T05:30:00+00:00\",\"dateModified\":\"2024-10-03T00:03:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/datascientest.com\/en\/all-about-salesforce-ai\"},\"wordCount\":726,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/datascientest.com\/en\/#organization\"},\"articleSection\":[\"Artificial Intelligence\",\"Business Intelligence\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/datascientest.com\/en\/all-about-salesforce-ai#respond\"]}],\"copyrightYear\":\"2024\",\"copyrightHolder\":{\"@id\":\"https:\/\/datascientest.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/datascientest.com\/en\/all-about-salesforce-ai\",\"url\":\"https:\/\/datascientest.com\/en\/all-about-salesforce-ai\",\"name\":\"Salesforce AI: Artificial Intelligence at the service of customer relationship\",\"isPartOf\":{\"@id\":\"https:\/\/datascientest.com\/en\/#website\"},\"datePublished\":\"2024-10-07T05:30:00+00:00\",\"dateModified\":\"2024-10-03T00:03:08+00:00\",\"description\":\"Salesforce AI fully leverages new technologies to enhance customer relationship management. Discover how here.\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/datascientest.com\/en\/all-about-salesforce-ai\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/datascientest.com\/en\/#website\",\"url\":\"https:\/\/datascientest.com\/en\/\",\"name\":\"Data Science Courses | DataScientest\",\"description\":\"Leader in Data Science Courses\",\"publisher\":{\"@id\":\"https:\/\/datascientest.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/datascientest.com\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/datascientest.com\/en\/#organization\",\"name\":\"DataScientest\",\"url\":\"https:\/\/datascientest.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/datascientest.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/datascientest.com\/en\/wp-content\/blogs.dir\/9\/files\/2024\/02\/DataScientest_icon_blue-2.png\",\"contentUrl\":\"https:\/\/datascientest.com\/en\/wp-content\/blogs.dir\/9\/files\/2024\/02\/DataScientest_icon_blue-2.png\",\"width\":301,\"height\":301,\"caption\":\"DataScientest\"},\"image\":{\"@id\":\"https:\/\/datascientest.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DataScientestEN\",\"https:\/\/twitter.com\/DataScientest__\",\"https:\/\/www.linkedin.com\/school\/datascientest\/mycompany\/\",\"https:\/\/www.tiktok.com\/@datascientest\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/datascientest.com\/en\/#\/schema\/person\/5a86e30c5090234fb43dd8baa83c44b0\",\"name\":\"Daniel\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/datascientest.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/837acad4f2dc47e85d81cce837261670?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/837acad4f2dc47e85d81cce837261670?s=96&d=mm&r=g\",\"caption\":\"Daniel\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/school\/datascientest\/\",\"user\"],\"jobTitle\":\"ing\u00e9nieur logiciel\",\"worksFor\":\"DataScientest\",\"url\":\"https:\/\/datascientest.com\/en\/author\/team-redac\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Salesforce AI: Artificial Intelligence at the service of customer relationship","description":"Salesforce AI fully leverages new technologies to enhance customer relationship management. Discover how here.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/datascientest.com\/en\/all-about-salesforce-ai","og_locale":"en_GB","og_type":"article","og_title":"Salesforce AI: Artificial Intelligence at the service of customer relationship","og_description":"Artificial intelligence is making its way everywhere, starting with customer relationship management. From personalization, predictive analytics, and","og_url":"https:\/\/datascientest.com\/en\/all-about-salesforce-ai","og_site_name":"Data Science Courses | DataScientest","article_publisher":"https:\/\/www.facebook.com\/DataScientestEN","article_published_time":"2024-10-07T05:30:00+00:00","article_modified_time":"2024-10-03T00:03:08+00:00","og_image":[{"width":1200,"height":600,"url":"https:\/\/datascientest.com\/en\/files\/2024\/09\/salesforce_AI_einstein_datascientest.png","type":"image\/png"}],"author":"Daniel","twitter_card":"summary_large_image","twitter_creator":"@DataScientest__","twitter_site":"@DataScientest__","twitter_misc":{"Written by":"Daniel","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/datascientest.com\/en\/all-about-salesforce-ai#article","isPartOf":{"@id":"https:\/\/datascientest.com\/en\/all-about-salesforce-ai"},"author":{"name":"Daniel","@id":"https:\/\/datascientest.com\/en\/#\/schema\/person\/5a86e30c5090234fb43dd8baa83c44b0"},"headline":"Salesforce AI: Artificial Intelligence at the service of customer relationship","datePublished":"2024-10-07T05:30:00+00:00","dateModified":"2024-10-03T00:03:08+00:00","mainEntityOfPage":{"@id":"https:\/\/datascientest.com\/en\/all-about-salesforce-ai"},"wordCount":726,"commentCount":0,"publisher":{"@id":"https:\/\/datascientest.com\/en\/#organization"},"articleSection":["Artificial Intelligence","Business Intelligence"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/datascientest.com\/en\/all-about-salesforce-ai#respond"]}],"copyrightYear":"2024","copyrightHolder":{"@id":"https:\/\/datascientest.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/datascientest.com\/en\/all-about-salesforce-ai","url":"https:\/\/datascientest.com\/en\/all-about-salesforce-ai","name":"Salesforce AI: Artificial Intelligence at the service of customer relationship","isPartOf":{"@id":"https:\/\/datascientest.com\/en\/#website"},"datePublished":"2024-10-07T05:30:00+00:00","dateModified":"2024-10-03T00:03:08+00:00","description":"Salesforce AI fully leverages new technologies to enhance customer relationship management. Discover how here.","inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/datascientest.com\/en\/all-about-salesforce-ai"]}]},{"@type":"WebSite","@id":"https:\/\/datascientest.com\/en\/#website","url":"https:\/\/datascientest.com\/en\/","name":"Data Science Courses | DataScientest","description":"Leader in Data Science Courses","publisher":{"@id":"https:\/\/datascientest.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/datascientest.com\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/datascientest.com\/en\/#organization","name":"DataScientest","url":"https:\/\/datascientest.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/datascientest.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/datascientest.com\/en\/wp-content\/blogs.dir\/9\/files\/2024\/02\/DataScientest_icon_blue-2.png","contentUrl":"https:\/\/datascientest.com\/en\/wp-content\/blogs.dir\/9\/files\/2024\/02\/DataScientest_icon_blue-2.png","width":301,"height":301,"caption":"DataScientest"},"image":{"@id":"https:\/\/datascientest.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DataScientestEN","https:\/\/twitter.com\/DataScientest__","https:\/\/www.linkedin.com\/school\/datascientest\/mycompany\/","https:\/\/www.tiktok.com\/@datascientest"]},{"@type":"Person","@id":"https:\/\/datascientest.com\/en\/#\/schema\/person\/5a86e30c5090234fb43dd8baa83c44b0","name":"Daniel","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/datascientest.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/837acad4f2dc47e85d81cce837261670?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/837acad4f2dc47e85d81cce837261670?s=96&d=mm&r=g","caption":"Daniel"},"sameAs":["https:\/\/www.linkedin.com\/school\/datascientest\/","user"],"jobTitle":"ing\u00e9nieur logiciel","worksFor":"DataScientest","url":"https:\/\/datascientest.com\/en\/author\/team-redac"}]}},"_links":{"self":[{"href":"https:\/\/datascientest.com\/en\/wp-json\/wp\/v2\/posts\/189870"}],"collection":[{"href":"https:\/\/datascientest.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/datascientest.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/datascientest.com\/en\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/datascientest.com\/en\/wp-json\/wp\/v2\/comments?post=189870"}],"version-history":[{"count":5,"href":"https:\/\/datascientest.com\/en\/wp-json\/wp\/v2\/posts\/189870\/revisions"}],"predecessor-version":[{"id":190274,"href":"https:\/\/datascientest.com\/en\/wp-json\/wp\/v2\/posts\/189870\/revisions\/190274"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/datascientest.com\/en\/wp-json\/wp\/v2\/media\/189872"}],"wp:attachment":[{"href":"https:\/\/datascientest.com\/en\/wp-json\/wp\/v2\/media?parent=189870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/datascientest.com\/en\/wp-json\/wp\/v2\/categories?post=189870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/datascientest.com\/en\/wp-json\/wp\/v2\/tags?post=189870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}