{"id":192144,"date":"2025-01-15T06:32:00","date_gmt":"2025-01-15T05:32:00","guid":{"rendered":"https:\/\/datascientest.com\/en\/?p=192144"},"modified":"2025-01-14T17:33:39","modified_gmt":"2025-01-14T16:33:39","slug":"all-about-data-and-web-writing","status":"publish","type":"post","link":"https:\/\/datascientest.com\/en\/all-about-data-and-web-writing","title":{"rendered":"Data and web writing: how to link the two?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"192144\" class=\"elementor elementor-192144\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa8bd78 e-flex e-con-boxed e-con\" data-id=\"aa8bd78\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7946142 elementor-widget elementor-widget-text-editor\" data-id=\"7946142\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><b>Is your goal improving your organic SEO? But have you considered working on your data?<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6aca045 elementor-widget elementor-widget-text-editor\" data-id=\"6aca045\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Writing today is no longer just about style! Having reliable data is undoubtedly one of the keys to implementing more strategic and targeted writing. With the help of data tools, web writers are able to analyze user behavior and thus <\/span><b>optimize their content<\/b><span style=\"font-weight: 400;\"> to meet readers&#8217; expectations.<\/span><\/p><p><span style=\"font-weight: 400;\">This complementarity between data and web writing offers many advantages: improvement of online content engagement and conversion rates, easier positioning of certain content on the first page of Google&#8217;s search results, etc.<\/span><\/p><p><span style=\"font-weight: 400;\">The Pierrot agency, in partnership with DataScientest, reveals everything about <\/span><b>the close links between<\/b> <b>web writing<\/b> <b>and data.<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3dbb447 e-flex e-con-boxed e-con\" data-id=\"3dbb447\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8678df4 elementor-widget elementor-widget-heading\" data-id=\"8678df4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">Is data at the service of web writing?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6de782e elementor-widget elementor-widget-text-editor\" data-id=\"6de782e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">What do we mean when we talk about <a href=\"https:\/\/datascientest.com\/en\/big-data-definition-technologies-uses-and-training\">data<\/a> in the world of web writing? It involves <\/span><b>all pre and post-writing data that will justify or not the writing actions<\/b><span style=\"font-weight: 400;\"> taken by the writer.<\/span><\/p><p><span style=\"font-weight: 400;\">This data can take various forms: search volumes related to keywords (how many times is a keyword searched on Google per month?), length of existing content on the same topic, content typology, content performance in terms of traffic, etc.<\/span><\/p><p><span style=\"font-weight: 400;\">Data thus offers significant advantages in web writing because it transforms simple editorial content into a <\/span><b>powerful strategic tool<\/b><span style=\"font-weight: 400;\">. It promotes:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Organic SEO optimization<\/b><span style=\"font-weight: 400;\"> thanks to <a href=\"https:\/\/datascientest.com\/en\/seo-search-engine-optimisation-what-is-it-what-is-it-used-for\">SEO<\/a> ;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The identification of the most searched <\/span><b>keywords<\/b><span style=\"font-weight: 400;\">;<\/span><\/li><li><span style=\"font-weight: 400;\">The search for the latest <\/span><b>digital trends<\/b><span style=\"font-weight: 400;\"> that interest your users.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f143dd elementor-widget elementor-widget-image\" data-id=\"1f143dd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/datascientest.com\/en\/files\/2024\/11\/Data-web-writing-datascientest-2.webp\" class=\"attachment-full size-full wp-image-192149\" alt=\"\" srcset=\"https:\/\/datascientest.com\/en\/files\/2024\/11\/Data-web-writing-datascientest-2.webp 1000w, https:\/\/datascientest.com\/en\/files\/2024\/11\/Data-web-writing-datascientest-2-300x169.webp 300w, https:\/\/datascientest.com\/en\/files\/2024\/11\/Data-web-writing-datascientest-2-768x432.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33837a2 elementor-widget elementor-widget-text-editor\" data-id=\"33837a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This data allows for the creation of content that offers better visibility on search engines. Similarly, data helps to better understand who your audience is and what they are looking for in terms of content. You thus gather information such as users&#8217; <\/span><b>behavioral habits<\/b><span style=\"font-weight: 400;\"> on the Web, which will subsequently enable you to personalize your content to precisely meet their expectations.<\/span><\/p><p><span style=\"font-weight: 400;\">Finally, data highlights essential <a href=\"https:\/\/datascientest.com\/en\/kpis-key-performance-indicators\">performance indicators<\/a>, such as bounce rate, time spent on a page, and conversion rate. This allows you to analyze which content works perfectly or not on your site and adjust your editorial strategy accordingly. Thanks to this data, web writing gains in relevance, quality, and contributes to the development of your organic SEO!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c63a77 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"3c63a77\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/en\/data-courses\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover our courses<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1ab44c e-flex e-con-boxed e-con\" data-id=\"c1ab44c\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f95eda elementor-widget elementor-widget-heading\" data-id=\"0f95eda\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How can you leverage data benefits in web writing?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1427ee6 elementor-widget elementor-widget-text-editor\" data-id=\"1427ee6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">For an optimal web writing strategy, you will need to make use of all the necessary data.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c58e7c2 elementor-widget elementor-widget-heading\" data-id=\"c58e7c2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><font size=\"4\">How do you study your data to refine your target audience?<\/font><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43a3f6e elementor-widget elementor-widget-text-editor\" data-id=\"43a3f6e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">With your research to <\/span><b>identify your target audience<\/b><span style=\"font-weight: 400;\">, you can determine the following points:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What search intentions do they favor?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What keywords do they use?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What pages of your site do they visit?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What are the important elements your audience seeks on your site?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What is the minimal duration of their time spent on your site?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What click and share rate do you encounter monthly?<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a87ec7 elementor-widget elementor-widget-image\" data-id=\"9a87ec7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"668\" src=\"https:\/\/datascientest.com\/en\/files\/2024\/11\/Data-web-writing-datascientest-1.webp\" class=\"attachment-full size-full wp-image-192148\" alt=\"\" srcset=\"https:\/\/datascientest.com\/en\/files\/2024\/11\/Data-web-writing-datascientest-1.webp 1000w, https:\/\/datascientest.com\/en\/files\/2024\/11\/Data-web-writing-datascientest-1-300x200.webp 300w, https:\/\/datascientest.com\/en\/files\/2024\/11\/Data-web-writing-datascientest-1-768x513.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ac9b16 elementor-widget elementor-widget-text-editor\" data-id=\"1ac9b16\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To assist you in these research efforts, some tools are available such as SEMrush, <a href=\"https:\/\/datascientest.com\/en\/what-is-google-analytics-complete-guide-to-the-tool\">Google Analytics<\/a>, or Ahrefs! Thus, you will collect critical information that guides your <\/span><b>writing strategy<\/b><span style=\"font-weight: 400;\"> to meet your audience&#8217;s needs.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88146ed elementor-widget elementor-widget-heading\" data-id=\"88146ed\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><font size=\"4\">How do you write perfectly optimized content by selecting the right keywords?<\/font><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17f9279 elementor-widget elementor-widget-text-editor\" data-id=\"17f9279\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Web writing requires a good <\/span><b>mastery of SEO<\/b><span style=\"font-weight: 400;\">. The data collected, such as the choice of <\/span><b>the right<\/b> <b>keywords, their search volumes<\/b><span style=\"font-weight: 400;\">, and the difficulty or ease of ranking for them based on competition, is a real goldmine for making the right editorial decisions. When well-optimized, your content will meet search engines&#8217; needs and thus have positive effects on your organic SEO!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b20c07 elementor-widget elementor-widget-text-editor\" data-id=\"6b20c07\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">However, be careful not to overlook the quality of your writing! Optimization should not come at the expense of the care given to web content writing. Browsers are certainly attracted to well-optimized content, but they also pay attention to added value and <\/span><b>well-written content<\/b><span style=\"font-weight: 400;\">!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8402af elementor-widget elementor-widget-heading\" data-id=\"e8402af\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><font size=\"4\">How do you analyze the content after its publication?<\/font><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdd2986 elementor-widget elementor-widget-text-editor\" data-id=\"bdd2986\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Following the publication of your content, make sure to regularly observe how it <\/span><b>evolves on the Web<\/b><span style=\"font-weight: 400;\">! In this, data is still beneficial because you analyze multiple performances of your content:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The <\/span><b>number of visits<\/b><span style=\"font-weight: 400;\"> on your site;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The <\/span><b>bounce rate<\/b><span style=\"font-weight: 400;\">;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The <\/span><b>conversion level<\/b><span style=\"font-weight: 400;\">;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The <\/span><b>positioning<\/b><span style=\"font-weight: 400;\"> on search engines, etc.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ebf6f7 elementor-widget elementor-widget-text-editor\" data-id=\"4ebf6f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Thanks to this data, you have all the keys to adjust your content, change strategy, or continue on the right track!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90e806f elementor-widget elementor-widget-image\" data-id=\"90e806f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"557\" src=\"https:\/\/datascientest.com\/en\/files\/2024\/11\/Data-web-writing-datascientest-3.webp\" class=\"attachment-full size-full wp-image-192147\" alt=\"\" srcset=\"https:\/\/datascientest.com\/en\/files\/2024\/11\/Data-web-writing-datascientest-3.webp 1000w, https:\/\/datascientest.com\/en\/files\/2024\/11\/Data-web-writing-datascientest-3-300x167.webp 300w, https:\/\/datascientest.com\/en\/files\/2024\/11\/Data-web-writing-datascientest-3-768x428.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-04adf80 e-flex e-con-boxed e-con\" data-id=\"04adf80\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-284a52b elementor-widget elementor-widget-heading\" data-id=\"284a52b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why is data becoming indispensable to web writing?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1848de elementor-widget elementor-widget-text-editor\" data-id=\"f1848de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Note that well-optimized content is content that will gain in <\/span><b>visibility<\/b><span style=\"font-weight: 400;\">! Data research and <a href=\"https:\/\/datascientest.com\/en\/data-analysis-definition-use-of-cases-and-tools\">analysis<\/a> are essential because they will be at the heart of writing choices. Where to place which keyword? Where to position calls to action on my web page (CTA)? How to structure my writing plan to cover an entire topic? All these questions can only be resolved through data research!<\/span><\/p><p><span style=\"font-weight: 400;\">High-quality web writing will not reach its full potential if it is not designed for the right audience or if it does not meet browsers&#8217; expectations. Data thus resolves this issue. Reliable data research thus guides the <\/span><b>angle of writing<\/b><span style=\"font-weight: 400;\"> and highlights your <\/span><b>SEO needs<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Thus, data is unquestionably an ally for a web writer who wishes to <\/span><b>publish engaging<\/b><span style=\"font-weight: 400;\"> and <\/span><b>performant<\/b><span style=\"font-weight: 400;\"> content on their website. By incorporating a data collection process into a content strategy, each writer can thus respond to and anticipate the expectations of internet users. At the Pierrot agency, we have long integrated data into our content strategies to make them more effective!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be76f0e elementor-widget elementor-widget-text-editor\" data-id=\"be76f0e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Find out more about the work of the Pierrot agency: <\/span><a href=\"https:\/\/agencepierrot.fr\/\"><span style=\"font-weight: 400;\">https:\/\/agencepierrot.fr\/<\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fa9da9 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"3fa9da9\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formation-data-marketing\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Find a course for you<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d7b08b e-flex e-con-boxed e-con\" data-id=\"2d7b08b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1d56ad elementor-widget elementor-widget-html\" data-id=\"a1d56ad\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@type\": \"FAQPage\",\r\n  \"mainEntity\": [\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"How does data improve web writing?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"Data helps optimize SEO, identify relevant keywords, and understand user expectations to produce relevant content.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"What types of data are useful in web writing?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"Useful data includes keyword search volumes, content performance metrics (traffic, bounce rate, etc.), and user behavior on the site.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"What tools can be used to leverage data in web writing?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"Tools like SEMrush, Google Analytics, and Ahrefs help analyze the necessary data for an optimized content strategy.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"Why is data essential for SEO?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"Data helps select the right keywords, structure content effectively, and adjust strategies to better meet search engine requirements.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"How can you analyze the performance of published content?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"By monitoring indicators such as the number of visits, bounce rate, conversion levels, and ranking on search engines.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"How does data personalize content?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"It provides insights into the audience and their expectations to create content tailored to their needs and behaviors.\"\r\n      }\r\n    }\r\n  ]\r\n}\r\n<\/script>\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Is your goal improving your organic SEO? But have you considered working on your data? Writing today is no longer just about style! Having reliable data is undoubtedly one of the keys to implementing more strategic and targeted writing. With the help of data tools, web writers are able to analyze user behavior and thus [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":192146,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[2425,2423],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Data and web writing: how to link the two?<\/title>\n<meta name=\"description\" content=\"Looking to create engaging content for your audience? 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