{"id":192493,"date":"2025-01-27T06:32:00","date_gmt":"2025-01-27T05:32:00","guid":{"rendered":"https:\/\/datascientest.com\/en\/?p=192493"},"modified":"2025-01-25T20:33:40","modified_gmt":"2025-01-25T19:33:40","slug":"all-about-ropo","status":"publish","type":"post","link":"https:\/\/datascientest.com\/en\/all-about-ropo","title":{"rendered":"All about RoPo (Research Online, Purchase OffLine)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"192493\" class=\"elementor elementor-192493\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22bd044 e-flex e-con-boxed e-con\" data-id=\"22bd044\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ad0692 elementor-widget elementor-widget-text-editor\" data-id=\"3ad0692\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><b>The RoPo phenomenon (which stands for Research Online Purchase Offline) refers to the behaviour of consumers who seek information about products via online channels before finalising their purchase in a physical outlet. Let&#8217;s take a closer look in this article.<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f000481 e-flex e-con-boxed e-con\" data-id=\"f000481\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3eb5d5d elementor-widget elementor-widget-heading\" data-id=\"3eb5d5d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">What is the reality of RoPo behaviour?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d1a466 elementor-widget elementor-widget-text-editor\" data-id=\"3d1a466\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">According to a recent study conducted by <\/span><b>PwC<\/b><span style=\"font-weight: 400;\">, <\/span><b>the majority of consumers prepare for their in-store purchases by researching online first<\/b><span style=\"font-weight: 400;\">. This behavior is not only due to increased transparency but also the perceived security of purchasing in a physical store, where customers can see and physically inspect the product.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-316a98e e-flex e-con-boxed e-con\" data-id=\"316a98e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e71b8c4 e-con-full e-flex e-con\" data-id=\"e71b8c4\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92d9528 elementor-widget elementor-widget-image\" data-id=\"92d9528\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/datascientest.com\/en\/files\/2024\/12\/image1-2.webp\" class=\"attachment-large size-large wp-image-192496\" alt=\"\" srcset=\"https:\/\/datascientest.com\/en\/files\/2024\/12\/image1-2.webp 512w, https:\/\/datascientest.com\/en\/files\/2024\/12\/image1-2-300x300.webp 300w, https:\/\/datascientest.com\/en\/files\/2024\/12\/image1-2-150x150.webp 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e77b132 e-con-full e-flex e-con\" data-id=\"e77b132\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d44121 elementor-widget elementor-widget-text-editor\" data-id=\"7d44121\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The classic example of this is the purchase of large appliances or furniture. <\/span><b>Consumers frequently search for product information online<\/b><span style=\"font-weight: 400;\">, peruse other customers&#8217; reviews, compare features, yet they prefer to make the actual purchase in-store to personally verify the product&#8217;s quality. This practice is also referred to as <\/span><b>click and collect<\/b><span style=\"font-weight: 400;\">, where the research and reservation are done online, but in-store pickup allows for direct verification of the item.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b80768 e-flex e-con-boxed e-con\" data-id=\"3b80768\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-01dea9f elementor-widget elementor-widget-heading\" data-id=\"01dea9f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What is the impact of the RoPo effect?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2b6397 elementor-widget elementor-widget-text-editor\" data-id=\"e2b6397\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This behavior significantly influences companies&#8217; marketing and sales strategies. Consumers who follow this pattern <\/span><b>are often considered more informed buyers<\/b><span style=\"font-weight: 400;\"> and thereby, <\/span><b>of higher value<\/b><span style=\"font-weight: 400;\">. As these consumers have already conducted their research online, they often enter the store already convinced of the product&#8217;s benefits, which reduces the effort needed by salespeople to convert interest into a purchase.<\/span><\/p><p><span style=\"font-weight: 400;\">The RoPo effect concept demonstrates that a robust online presence can significantly influence offline sales. By examining case studies, such as the implementation of an online-to-offline strategy, it&#8217;s evident that some companies, particularly those in the luxury or electronics sectors, <\/span><b>succeed in boosting their offline conversions through a captivating digital experience<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b665e29 e-flex e-con-boxed e-con\" data-id=\"b665e29\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64453a1 elementor-widget elementor-widget-heading\" data-id=\"64453a1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How do companies measure the RoPo effect?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3950bbb elementor-align-center button-principal elementor-widget elementor-widget-button\" data-id=\"3950bbb\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/datascientest.com\/en\/data-courses\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover our courses<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f3abf9 elementor-widget elementor-widget-text-editor\" data-id=\"9f3abf9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To accurately gauge the impact of RoPo behavior, companies track key performance indicators (KPIs) to understand the correlation between online research and offline purchases, and <\/span><b>optimize their omnichannel strategies<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ad5913 e-flex e-con-boxed e-con\" data-id=\"3ad5913\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8c05004 e-con-full e-flex e-con\" data-id=\"8c05004\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a482782 elementor-widget elementor-widget-image\" data-id=\"a482782\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/datascientest.com\/en\/files\/2024\/12\/image6.webp\" class=\"attachment-large size-large wp-image-192497\" alt=\"\" srcset=\"https:\/\/datascientest.com\/en\/files\/2024\/12\/image6.webp 512w, https:\/\/datascientest.com\/en\/files\/2024\/12\/image6-300x300.webp 300w, https:\/\/datascientest.com\/en\/files\/2024\/12\/image6-150x150.webp 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e65f059 e-con-full e-flex e-con\" data-id=\"e65f059\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-687c9c5 elementor-widget elementor-widget-heading\" data-id=\"687c9c5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><font size=\"4\">In-store conversion rate after online visit<\/font><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-de6494a e-con-full e-flex e-con\" data-id=\"de6494a\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8e5b81 elementor-widget elementor-widget-text-editor\" data-id=\"b8e5b81\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This measures the percentage of customers who, after visiting a brand&#8217;s website, proceed to a physical store to finalize their purchases.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fc83edd e-flex e-con-boxed e-con\" data-id=\"fc83edd\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f1c5134 e-con-full e-flex e-con\" data-id=\"f1c5134\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28b6904 elementor-widget elementor-widget-image\" data-id=\"28b6904\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/datascientest.com\/en\/files\/2024\/12\/image5-1.webp\" class=\"attachment-large size-large wp-image-192501\" alt=\"\" srcset=\"https:\/\/datascientest.com\/en\/files\/2024\/12\/image5-1.webp 512w, https:\/\/datascientest.com\/en\/files\/2024\/12\/image5-1-300x300.webp 300w, https:\/\/datascientest.com\/en\/files\/2024\/12\/image5-1-150x150.webp 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c9e0502 e-con-full e-flex e-con\" data-id=\"c9e0502\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a1311d elementor-widget elementor-widget-heading\" data-id=\"0a1311d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><font size=\"4\">Average basket value post-online research<\/font><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12645fa e-con-full e-flex e-con\" data-id=\"12645fa\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d1c7c59 elementor-widget elementor-widget-text-editor\" data-id=\"d1c7c59\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">By analyzing the average basket value of customers who first performed online research, companies can assess if preliminary research increases the final purchase value in-store.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c441c5c e-flex e-con-boxed e-con\" data-id=\"c441c5c\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-697f8ab e-con-full e-flex e-con\" data-id=\"697f8ab\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8842104 elementor-widget elementor-widget-image\" data-id=\"8842104\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/datascientest.com\/en\/files\/2024\/12\/image4-1.webp\" class=\"attachment-large size-large wp-image-192502\" alt=\"\" srcset=\"https:\/\/datascientest.com\/en\/files\/2024\/12\/image4-1.webp 512w, https:\/\/datascientest.com\/en\/files\/2024\/12\/image4-1-300x300.webp 300w, https:\/\/datascientest.com\/en\/files\/2024\/12\/image4-1-150x150.webp 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-130869e e-con-full e-flex e-con\" data-id=\"130869e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e39cf0f elementor-widget elementor-widget-heading\" data-id=\"e39cf0f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><font size=\"4\">In-store visit rate following an online consultation<\/font><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0e4ce1f e-con-full e-flex e-con\" data-id=\"0e4ce1f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49a327e elementor-widget elementor-widget-text-editor\" data-id=\"49a327e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This is useful for tracking the number of customers who visit a store after checking a product online, even if they don&#8217;t purchase immediately. It indicates the physical store&#8217;s appeal in completing the shopping experience.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e77f973 e-flex e-con-boxed e-con\" data-id=\"e77f973\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-55e33d0 e-con-full e-flex e-con\" data-id=\"55e33d0\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ce7819 elementor-widget elementor-widget-image\" data-id=\"7ce7819\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/datascientest.com\/en\/files\/2024\/12\/image2-1.webp\" class=\"attachment-large size-large wp-image-192503\" alt=\"\" srcset=\"https:\/\/datascientest.com\/en\/files\/2024\/12\/image2-1.webp 512w, https:\/\/datascientest.com\/en\/files\/2024\/12\/image2-1-300x300.webp 300w, https:\/\/datascientest.com\/en\/files\/2024\/12\/image2-1-150x150.webp 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f56a8bb e-con-full e-flex e-con\" data-id=\"f56a8bb\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02e5f91 elementor-widget elementor-widget-heading\" data-id=\"02e5f91\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><font size=\"4\">Average duration of online research prior to purchase<\/font><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cabdb87 e-con-full e-flex e-con\" data-id=\"cabdb87\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dae8082 elementor-widget elementor-widget-text-editor\" data-id=\"dae8082\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Understanding how long customers spend researching online before deciding to buy in-store can help companies enhance their online content, particularly by providing clearer information and relevant reviews.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6665b48 e-flex e-con-boxed e-con\" data-id=\"6665b48\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-90f5481 e-con-full e-flex e-con\" data-id=\"90f5481\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aaa94eb elementor-widget elementor-widget-image\" data-id=\"aaa94eb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/datascientest.com\/en\/files\/2024\/12\/image3-1.webp\" class=\"attachment-large size-large wp-image-192504\" alt=\"\" srcset=\"https:\/\/datascientest.com\/en\/files\/2024\/12\/image3-1.webp 512w, https:\/\/datascientest.com\/en\/files\/2024\/12\/image3-1-300x300.webp 300w, https:\/\/datascientest.com\/en\/files\/2024\/12\/image3-1-150x150.webp 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a86e952 e-con-full e-flex e-con\" data-id=\"a86e952\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61657ac elementor-widget elementor-widget-heading\" data-id=\"61657ac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><font size=\"4\">Click and Collect<\/font><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43e3d51 e-con-full e-flex e-con\" data-id=\"43e3d51\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29ef1a1 elementor-widget elementor-widget-text-editor\" data-id=\"29ef1a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Tracking the proportion of customers opting for click and collect can provide insights into the interaction between online and offline channels.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f758d7 e-flex e-con-boxed e-con\" data-id=\"6f758d7\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44274e1 elementor-widget elementor-widget-heading\" data-id=\"44274e1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What are the future trends for RoPo?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-defd67c elementor-widget elementor-widget-text-editor\" data-id=\"defd67c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Evolving technologies and the adoption of data-driven marketing solutions (understood as &#8220;<\/span><b>data-driven marketing<\/b><span style=\"font-weight: 400;\">&#8220;) are driving the evolution of <\/span><b>RoPo<\/b><span style=\"font-weight: 400;\"> behavior. Increasingly, consumers expect seamless synchronization between their online and offline experiences. <a href=\"https:\/\/datascientest.com\/en\/all-about-salesforce-ai\">Advancements in AI<\/a>, big data, and analytics empower brands to <\/span><b>more accurately predict RoPo behaviors<\/b><span style=\"font-weight: 400;\"> and personalize the user experience, both online and in-store.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa74941 e-flex e-con-boxed e-con\" data-id=\"aa74941\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f6a489d elementor-widget elementor-widget-heading\" data-id=\"f6a489d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adc1ced elementor-widget elementor-widget-text-editor\" data-id=\"adc1ced\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The RoPo model is central to modern omnichannel <a href=\"https:\/\/datascientest.com\/en\/outbound-marketing-principles-benefits-and-acquisition-strategies-explained\">marketing strategies<\/a>, enabling brands to engage customers at every touchpoint, maximize the effectiveness of their digital channels, and enhance customer experience management.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77b6565 elementor-align-center button-principal elementor-widget elementor-widget-button\" data-id=\"77b6565\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/datascientest.com\/en\/data-courses\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Training with DataScientest<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e28442 e-flex e-con-boxed e-con\" data-id=\"5e28442\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3823210 elementor-widget elementor-widget-html\" data-id=\"3823210\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@type\": \"FAQPage\",\r\n  \"mainEntity\": [\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"What is RoPo?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"RoPo, or 'Research Online, Purchase Offline,' refers to the behavior of consumers who search for information online before making purchases in physical stores.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"What are the benefits of RoPo for businesses?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"RoPo allows businesses to attract customers to their physical stores through an optimized digital strategy, increase online visibility, and understand consumer expectations through search data analysis.\"\r\n     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stands for Research Online Purchase Offline) refers to the behaviour of consumers who seek information about products via online channels before finalising their purchase in a physical outlet. Let&#8217;s take a closer look in this article. What is the reality of RoPo behaviour? According to a recent study conducted by PwC, [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":192495,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[2423],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>All about RoPo (Research Online, Purchase OffLine)<\/title>\n<meta name=\"description\" content=\"Discover the ROPO (Research Online Purchase Offline) strategy: analysis of behaviors, benefits for businesses, and tips for integrating digital into physical commerce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datascientest.com\/en\/all-about-ropo\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" 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