{"id":192813,"date":"2025-02-06T06:30:00","date_gmt":"2025-02-06T05:30:00","guid":{"rendered":"https:\/\/datascientest.com\/en\/?p=192813"},"modified":"2025-02-04T15:04:33","modified_gmt":"2025-02-04T14:04:33","slug":"all-abou-geo","status":"publish","type":"post","link":"https:\/\/datascientest.com\/en\/all-abou-geo","title":{"rendered":"What is Generative Engine Optimization (GEO)?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"192813\" class=\"elementor elementor-192813\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71727f4 e-flex e-con-boxed e-con\" data-id=\"71727f4\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b1addd elementor-widget elementor-widget-text-editor\" data-id=\"8b1addd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><b>The advent of artificial intelligence is impacting more and more fields. Web search is not excluded from this trend. New AI search engines have given rise to a new discipline capable of succeeding SEO: GEO\u2026<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e201c8 elementor-widget elementor-widget-text-editor\" data-id=\"6e201c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>GEO<\/b><span style=\"font-weight: 400;\"> (Generative Engine Optimization) is an innovative approach to <a href=\"https:\/\/datascientest.com\/en\/seo-search-engine-optimisation-what-is-it-what-is-it-used-for\">SEO<\/a> that considers how users access content through AI-based search engines like <\/span><b>Perplexity<\/b><span style=\"font-weight: 400;\"> or <\/span><b>SearchGPT<\/b><span style=\"font-weight: 400;\">. These engines excel at synthesizing information from various sources to offer a direct and personalized response to the user.<\/span><\/p><p><span style=\"font-weight: 400;\">When users input a query into traditional search engines like <a href=\"https:\/\/datascientest.com\/en\/what-is-google-analytics-complete-guide-to-the-tool\">Google<\/a> or <\/span><b>Bing<\/b><span style=\"font-weight: 400;\">, they receive a list of websites in return. SEO encompasses the strategies employed to position a website as high as possible in this list of results.<\/span><\/p><p><span style=\"font-weight: 400;\">Tools such as Perplexity, SearchGPT, or Copilot generate their answers using web content and present it in the form of a summary or a detailed analysis. Users no longer need to click on multiple links to find the information they seek; instead, they receive a customized answer to each query.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2f82f4 elementor-align-center button-principal elementor-widget elementor-widget-button\" data-id=\"b2f82f4\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/datascientest.com\/en\/data-courses\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover our courses<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72af3bb e-flex e-con-boxed e-con\" data-id=\"72af3bb\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56e7b9b elementor-widget elementor-widget-heading\" data-id=\"56e7b9b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">What consequence for websites?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cde867 elementor-widget elementor-widget-text-editor\" data-id=\"1cde867\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">What\u2019s the outcome? Content creators must now devise strategies to ensure that their material is deemed authoritative enough to be included in generative AI responses.<\/span><\/p><p><span style=\"font-weight: 400;\">GEO defines the approach focused on maximizing the visibility of digital content in <\/span><b>generative search engines<\/b><span style=\"font-weight: 400;\"> like <a href=\"https:\/\/datascientest.com\/en\/chatgpt-how-does-this-nlp-algorithm-work\">ChatGPT<\/a>, <a href=\"https:\/\/claude.ai\/\"><strong>Claude<\/strong><\/a>, <a href=\"https:\/\/datascientest.com\/en\/what-is-google-gemini\">Gemini<\/a>, or <strong>Perplexity<\/strong>. It involves leveraging the power of AI by creating content that generative AIs would consider essential. Consequently, a site&#8217;s content often needs to be adapted for easy analysis and retention by <a href=\"https:\/\/datascientest.com\/en\/large-language-models-llm-everything-you-need-to-know\">large language models (LLM)<\/a>.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f7a14a e-flex e-con-boxed e-con\" data-id=\"4f7a14a\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2162490 elementor-widget elementor-widget-heading\" data-id=\"2162490\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">SEO and GEO: different approaches<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a303331 elementor-widget elementor-widget-text-editor\" data-id=\"a303331\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">SEO originated in the late 1990s, coinciding with the arrival of the first search engines like <\/span><b>AltaVista<\/b><span style=\"font-weight: 400;\"> and, later, Google. Initially, these search engines&#8217; algorithms were mostly influenced by <\/span><b>keyword frequency<\/b><span style=\"font-weight: 400;\">. SEO has since expanded to include numerous other factors: <\/span><b>backlinks<\/b><span style=\"font-weight: 400;\"> (inbound links), content <\/span><b>quality<\/b><span style=\"font-weight: 400;\">, page load speed\u2026 As AI has gained prominence, search engines like Google have integrated AI-related criteria. Nevertheless, their results still appear as a list of websites.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a67499b elementor-widget elementor-widget-image\" data-id=\"a67499b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"571\" src=\"https:\/\/datascientest.com\/en\/files\/2025\/01\/generative-engine-optimization-datascientest-1.webp\" class=\"attachment-full size-full wp-image-192817\" alt=\"\" srcset=\"https:\/\/datascientest.com\/en\/files\/2025\/01\/generative-engine-optimization-datascientest-1.webp 1000w, https:\/\/datascientest.com\/en\/files\/2025\/01\/generative-engine-optimization-datascientest-1-300x171.webp 300w, https:\/\/datascientest.com\/en\/files\/2025\/01\/generative-engine-optimization-datascientest-1-768x439.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3360c3e elementor-widget elementor-widget-text-editor\" data-id=\"3360c3e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">GEO represents a paradigm shift. It emerged from recognizing that <\/span><b>new AI search tools<\/b><span style=\"font-weight: 400;\"> generate responses by compiling information from various sources. The term GEO refers to a suite of content optimization techniques tailored for such generative AI. The aim is to prompt <\/span><b>AI-driven engines<\/b><span style=\"font-weight: 400;\"> to reference specific sites. The concept is that to excel in GEO, <\/span><b>content creators<\/b><span style=\"font-weight: 400;\"> must prioritize different factors than those of SEO.<\/span><\/p><p><span style=\"font-weight: 400;\">Therefore, GEO emphasizes the intrinsic quality of the content over aspects like the presence of <\/span><b>keywords<\/b><span style=\"font-weight: 400;\"> or <\/span><b>mobile loading speed<\/b><span style=\"font-weight: 400;\">. AI search engines prioritize content&#8217;s capacity to efficiently answer user inquiries.<\/span><\/p><p><span style=\"font-weight: 400;\">GEO thus entails optimizing content for generative search engines. The new mission is to render content significant in the context of <a href=\"https:\/\/datascientest.com\/en\/all-about-recommendation-algorithm\">artificial intelligence algorithms<\/a>.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb8f042 elementor-align-center button-principal elementor-widget elementor-widget-button\" data-id=\"cb8f042\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/datascientest.com\/en\/deep-learning-course\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn how to develop AI<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c30ddb e-flex e-con-boxed e-con\" data-id=\"9c30ddb\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ad6301 elementor-widget elementor-widget-heading\" data-id=\"6ad6301\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What strategies to adopt for GEO?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43de991 elementor-widget elementor-widget-text-editor\" data-id=\"43de991\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Initial studies in the domain of GEO highlight several facts and estimates.<\/span><\/p><h4><b>Content precision<\/b><\/h4><p><span style=\"font-weight: 400;\">Clearly articulated and comprehensive content enhances the probability of being chosen as a reference by AIs.<\/span><\/p><h4><b>Citing sources<\/b><\/h4><p><span style=\"font-weight: 400;\">Referring to reliable and pertinent sources can enhance content presence by 132.4% in AI-generated responses.<\/span><\/p><h4><b>Establishing authority<\/b><\/h4><p><span style=\"font-weight: 400;\">Building authority can boost visibility in generative engine responses by 89.1%. Mere tone isn&#8217;t sufficient; credibility in one&#8217;s assertions is vital.<\/span><\/p><h4><b>Statistics<\/b><\/h4><p><span style=\"font-weight: 400;\">Incorporating statistics can elevate content visibility in generative responses by 65.5%.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d201dd5 elementor-widget elementor-widget-image\" data-id=\"d201dd5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"571\" src=\"https:\/\/datascientest.com\/en\/files\/2025\/01\/generative-engine-optimization-datascientest-2.webp\" class=\"attachment-full size-full wp-image-192816\" alt=\"\" srcset=\"https:\/\/datascientest.com\/en\/files\/2025\/01\/generative-engine-optimization-datascientest-2.webp 1000w, https:\/\/datascientest.com\/en\/files\/2025\/01\/generative-engine-optimization-datascientest-2-300x171.webp 300w, https:\/\/datascientest.com\/en\/files\/2025\/01\/generative-engine-optimization-datascientest-2-768x439.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ce7f5a e-flex e-con-boxed e-con\" data-id=\"2ce7f5a\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-577eda4 elementor-widget elementor-widget-heading\" data-id=\"577eda4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The impact of AI engines<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4a8d6d elementor-widget elementor-widget-text-editor\" data-id=\"e4a8d6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The <\/span><b>GEO trend<\/b><span style=\"font-weight: 400;\"> appears to be an unavoidable shift. Gartner predicts a 25% reduction in the volume of traditional search by 2026. Conversely, a study published in November 2023 by researchers from Princeton, Georgia Tech, and the Allen Institute anticipates that specific site adjustments could heighten visibility by up to 40% in <\/span><b>AI-generated responses<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Nonetheless, GEO heralds an era that could present challenges for numerous sites. Indeed, if users obtain the desired answer directly through <\/span><b>an AI search engine<\/b><span style=\"font-weight: 400;\">, they may not feel inclined to visit the source site. This new dynamic is thus catalyzing a revolution in web strategy considerations.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64f3a12 elementor-align-center button-principal elementor-widget elementor-widget-button\" data-id=\"64f3a12\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/datascientest.com\/en\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover DataScientest<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eb6a1fa e-flex e-con-boxed e-con\" data-id=\"eb6a1fa\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed83e7b elementor-widget elementor-widget-html\" data-id=\"ed83e7b\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@type\": \"FAQPage\",\r\n  \"mainEntity\": [\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"What is GEO (Generative Engine Optimization)?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"GEO, or Generative Engine Optimization, is an approach to optimizing content for AI-based generative search engines, such as ChatGPT or Perplexity. Its goal is to maximize the presence of content in the responses generated by these tools.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"How does GEO differ from traditional SEO?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"Unlike SEO, which focuses on ranking pages in traditional search engine results, GEO optimizes content to be included in the synthetic responses provided by generative AI.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"What types of content are favored by AI engines?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"AI engines favor content that is precise, comprehensive, credible, and cites reliable sources. Including statistics and clear information also improves visibility in generative responses.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"How to adapt a web strategy to GEO?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"To succeed with GEO, it is essential to produce high-quality, clear, and authoritative content, and optimize its presentation to be easily analyzed by language models such as those used by ChatGPT and Perplexity.\"\r\n      }\r\n    }\r\n  ]\r\n}\r\n<\/script>\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The advent of artificial intelligence is impacting more and more fields. Web search is not excluded from this trend. New AI search engines have given rise to a new discipline capable of succeeding SEO: GEO\u2026 GEO (Generative Engine Optimization) is an innovative approach to SEO that considers how users access content through AI-based search engines [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":192815,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[2427,2423],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Generative Engine Optimization (GEO)?<\/title>\n<meta name=\"description\" content=\"Discover GEO (Generative Engine Optimization), the new SEO revolution tailored for AI search engines like ChatGPT and Perplexity. Strategies, impacts, and keys to optimize your content.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datascientest.com\/en\/all-abou-geo\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Generative Engine Optimization (GEO)?\" \/>\n<meta property=\"og:description\" content=\"The advent of artificial intelligence is impacting more and more fields. Web search is not excluded from this trend. 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