{"id":192861,"date":"2025-02-11T06:17:00","date_gmt":"2025-02-11T05:17:00","guid":{"rendered":"https:\/\/datascientest.com\/en\/?p=192861"},"modified":"2025-02-07T19:18:05","modified_gmt":"2025-02-07T18:18:05","slug":"all-about-data-mashup","status":"publish","type":"post","link":"https:\/\/datascientest.com\/en\/all-about-data-mashup","title":{"rendered":"Data Mashup: What is it? How does it work?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"192861\" class=\"elementor elementor-192861\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c45ffe e-flex e-con-boxed e-con\" data-id=\"9c45ffe\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e6744f elementor-widget elementor-widget-text-editor\" data-id=\"1e6744f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><b>The &#8220;Data Mashup&#8221; refers to the process of integrating data from various sources into a single coherent and analyzable set.<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0790a46 elementor-widget elementor-widget-text-editor\" data-id=\"0790a46\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">These sources may include <\/span><b>internal databases, Excel files, social media streams<\/b><span style=\"font-weight: 400;\"> (for reviews or sentiment analysis, for example)<\/span><b>, platforms like Google Analytics, or even third-party systems accessed via APIs<\/b><span style=\"font-weight: 400;\">. Unlike traditional data integration methods, which often require rigid structuring, Data Mashup is more flexible and adaptive.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64f165d e-flex e-con-boxed e-con\" data-id=\"64f165d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2cffb9b e-con-full e-flex e-con\" data-id=\"2cffb9b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb316f0 elementor-widget elementor-widget-image\" data-id=\"cb316f0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/datascientest.com\/en\/files\/2025\/01\/image1.webp\" class=\"attachment-large size-large wp-image-192865\" alt=\"\" srcset=\"https:\/\/datascientest.com\/en\/files\/2025\/01\/image1.webp 512w, https:\/\/datascientest.com\/en\/files\/2025\/01\/image1-300x300.webp 300w, https:\/\/datascientest.com\/en\/files\/2025\/01\/image1-150x150.webp 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f2dad5 e-con-full e-flex e-con\" data-id=\"4f2dad5\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ddbf83 elementor-widget elementor-widget-text-editor\" data-id=\"9ddbf83\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The term \u201c<\/span><b><i>mashup<\/i><\/b><span style=\"font-weight: 400;\">\u201d emerged in the media sphere over the past decade when new technologies made it easier to combine excerpts of songs, videos, or graphics from different sources to create new and diverse content. More recently, this concept has been expanded to web content applications, particularly to user-defined portals that can combine RSS feeds with other content to create a customized product.<\/span><\/p><p><span style=\"font-weight: 400;\">In the technology sector, companies have started developing applications designed for businesses to blend web-based content similarly. While this approach is useful, it remains limited. It often produces a simple mosaic of images or objects, as this information is not treated as data and does not undergo further processing.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be4a364 e-flex e-con-boxed e-con\" data-id=\"be4a364\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e1a3122 elementor-align-center button-principal elementor-widget elementor-widget-button\" data-id=\"e1a3122\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/datascientest.com\/en\/data-scientist-course\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Training in Data Science<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a994fcf e-flex e-con-boxed e-con\" data-id=\"a994fcf\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d1eb1a4 elementor-widget elementor-widget-heading\" data-id=\"d1eb1a4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">What are the advantages of Data Mashup?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-558dae2 elementor-widget elementor-widget-text-editor\" data-id=\"558dae2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This approach offers significant advantages:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Quick access to information<\/b><\/li><\/ul><p><span style=\"font-weight: 400;\">The data collection and analysis process is simplified by quickly combining data from different sources. This speed allows for real-time decision-making.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Flexibility and customization<\/b><\/li><\/ul><p><span style=\"font-weight: 400;\">Unlike traditional methods that require heavy and rigid pipelines, Data Mashup easily adapts to specific needs. Analysts can also <a href=\"https:\/\/datascientest.com\/en\/getting-started-with-power-bi-online-your-introduction-to-data-visualization\">create visualizations and dashboards<\/a> from different <\/span><b>data sets<\/b><span style=\"font-weight: 400;\"> and adjust them according to their needs.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Improved collaboration<\/b><\/li><\/ul><p><span style=\"font-weight: 400;\">When teams share access to the same enriched data, they can collaborate more effectively. For example, a marketing team can work with a sales team to analyze campaign performances across social media and conversions recorded on the website.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>A better ROI from analytical tools (return on investment)<\/b><\/li><\/ul><p><span style=\"font-weight: 400;\">Data Mashup maximizes the value of investments in analytical tools by centralizing data from multiple tools such as <a href=\"https:\/\/datascientest.com\/en\/what-is-google-analytics-complete-guide-to-the-tool\">Google Analytics<\/a> and <a href=\"https:\/\/datascientest.com\/en\/crm-customer-relationship-management-how-does-it-work\">CRM platforms<\/a>.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd7683e elementor-widget elementor-widget-image\" data-id=\"dd7683e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"571\" src=\"https:\/\/datascientest.com\/en\/files\/2025\/01\/data-mashup-datascientest-1.webp\" class=\"attachment-full size-full wp-image-192864\" alt=\"\" srcset=\"https:\/\/datascientest.com\/en\/files\/2025\/01\/data-mashup-datascientest-1.webp 1000w, https:\/\/datascientest.com\/en\/files\/2025\/01\/data-mashup-datascientest-1-300x171.webp 300w, https:\/\/datascientest.com\/en\/files\/2025\/01\/data-mashup-datascientest-1-768x439.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-95b26fa e-flex e-con-boxed e-con\" data-id=\"95b26fa\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f88f76 elementor-widget elementor-widget-heading\" data-id=\"9f88f76\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Practical Application<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d42ee2b elementor-widget elementor-widget-text-editor\" data-id=\"d42ee2b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Consider the example of an e-commerce company. It collects data on:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer behaviors via Google Analytics;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comments and trends on social networks;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Transaction histories in its ERP system.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40e1a95 elementor-widget elementor-widget-text-editor\" data-id=\"40e1a95\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">By creating a Data Mashup, this company can not only identify the best-performing products but also <\/span><b>understand how social trends influence sales<\/b><span style=\"font-weight: 400;\"> and <\/span><b>optimize its advertising campaigns<\/b><span style=\"font-weight: 400;\"> for better impact.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3aebc48 e-flex e-con-boxed e-con\" data-id=\"3aebc48\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb97597 elementor-widget elementor-widget-heading\" data-id=\"cb97597\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why is Data Mashup needed?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7bb821 elementor-widget elementor-widget-text-editor\" data-id=\"e7bb821\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A question often asked before embarking on a Business Intelligence (BI) project is: &#8220;<\/span><i><span style=\"font-weight: 400;\">Why can&#8217;t end users simply rely on the data relationships preconfigured by the IT team?<\/span><\/i><span style=\"font-weight: 400;\">&#8221; In reality, this approach is far from realistic. Users&#8217; data needs are constantly evolving. The role of BI is precisely to enable companies to answer any emerging question: <\/span><b>an effective BI solution must be both specific and adaptive<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">By integrating Data Mashup as a central element, companies offer end users increased autonomy. This allows them to create analyses in a sandbox-like environment, where they can explore and experiment without relying on technical teams&#8217; processing times.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb8ae93 elementor-align-center button-principal elementor-widget elementor-widget-button\" data-id=\"cb8ae93\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/datascientest.com\/en\/power-bi-training\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Follow a course in Power BI<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-78aa81e e-flex e-con-boxed e-con\" data-id=\"78aa81e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-087fe2c elementor-widget elementor-widget-heading\" data-id=\"087fe2c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tools for Data Mashup<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49628ec elementor-widget elementor-widget-text-editor\" data-id=\"49628ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Several technologies allow for the creation of Data Mashups, ranging from reporting platforms to <a href=\"https:\/\/datascientest.com\/en\/power-bi-vs-tableau\">BI (Business Intelligence) tools<\/a>. Here are some popular examples:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c944220 e-flex e-con-boxed e-con\" data-id=\"c944220\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0d133b5 e-con-full e-flex e-con\" data-id=\"0d133b5\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63dff54 elementor-widget elementor-widget-image\" data-id=\"63dff54\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/datascientest.com\/en\/files\/2025\/01\/image5-768x1024.webp\" class=\"attachment-large size-large wp-image-192872\" alt=\"\" srcset=\"https:\/\/datascientest.com\/en\/files\/2025\/01\/image5-768x1023.webp 768w, https:\/\/datascientest.com\/en\/files\/2025\/01\/image5-225x300.webp 225w, https:\/\/datascientest.com\/en\/files\/2025\/01\/image5-1153x1536.webp 1153w, https:\/\/datascientest.com\/en\/files\/2025\/01\/image5.webp 1500w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><strong>Power BI<\/strong><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bc65d7a e-con-full e-flex e-con\" data-id=\"bc65d7a\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a78d10 elementor-widget elementor-widget-text-editor\" data-id=\"5a78d10\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ideal for integrating multiple data sources and creating interactive dashboards. One of the languages used by Power BI is indeed the <\/span><b>M<\/b><span style=\"font-weight: 400;\"> language, or Mashup.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e685f84 e-flex e-con-boxed e-con\" data-id=\"e685f84\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4d50b26 e-con-full e-flex e-con\" data-id=\"4d50b26\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1620017 elementor-widget elementor-widget-image\" data-id=\"1620017\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/datascientest.com\/en\/files\/2025\/01\/image4.webp\" class=\"attachment-large size-large wp-image-192873\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><strong>Tableau<\/strong><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae592de e-con-full e-flex e-con\" data-id=\"ae592de\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0300597 elementor-widget elementor-widget-text-editor\" data-id=\"0300597\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Recognized for its power in visualizing data from multiple sources.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-db47e77 e-flex e-con-boxed e-con\" data-id=\"db47e77\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2d79cd2 e-con-full e-flex e-con\" data-id=\"2d79cd2\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bdf2029 elementor-widget elementor-widget-image\" data-id=\"bdf2029\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"279\" src=\"https:\/\/datascientest.com\/en\/files\/2025\/01\/image2-1.webp\" class=\"attachment-large size-large wp-image-192874\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><strong>Google Data Studio<\/strong><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bc13285 e-con-full e-flex e-con\" data-id=\"bc13285\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-778f949 elementor-widget elementor-widget-text-editor\" data-id=\"778f949\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Particularly suited for working with data from Google Analytics and other sources.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e347bb6 e-flex e-con-boxed e-con\" data-id=\"e347bb6\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8829aa9 e-con-full e-flex e-con\" data-id=\"8829aa9\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92333ff elementor-widget elementor-widget-image\" data-id=\"92333ff\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/datascientest.com\/en\/files\/2025\/01\/image3-1.webp\" class=\"attachment-large size-large wp-image-192875\" alt=\"\" srcset=\"https:\/\/datascientest.com\/en\/files\/2025\/01\/image3-1.webp 512w, https:\/\/datascientest.com\/en\/files\/2025\/01\/image3-1-300x300.webp 300w, https:\/\/datascientest.com\/en\/files\/2025\/01\/image3-1-150x150.webp 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><strong>APIs REST<\/strong><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5bcf248 e-con-full e-flex e-con\" data-id=\"5bcf248\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da99da2 elementor-widget elementor-widget-text-editor\" data-id=\"da99da2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">They allow for connecting various systems and integrating them into Data Mashups.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7659236 e-flex e-con-boxed e-con\" data-id=\"7659236\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d516c39 elementor-widget elementor-widget-heading\" data-id=\"d516c39\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What are the challenges?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a0bb3e elementor-widget elementor-widget-text-editor\" data-id=\"2a0bb3e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span style=\"font-weight: 400;\">Despite its numerous advantages, Data Mashup presents certain challenges:<\/span>\n<ol>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Data quality<\/b><span style=\"font-weight: 400;\">: Data from multiple sources can be inconsistent or incomplete. Therefore, it is important to implement cleaning and validation processes (such as efficient ETL processes).<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Complexity of integrations<\/b><span style=\"font-weight: 400;\">: Although technologies have simplified Data Mashup, some integrations, especially via intelligence platforms, may still require advanced technical skills.<\/span><\/li>\n \t<li><b>Security and compliance<\/b><span style=\"font-weight: 400;\">: When sensitive data is involved, it is crucial to adhere to regulations such as the <a href=\"https:\/\/datascientest.com\/en\/gdpr-training-essential-insights-on-when-and-why-you-need-it\">GDPR<\/a>.<\/span><\/li>\n<\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-28076e5 e-flex e-con-boxed e-con\" data-id=\"28076e5\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7aaad2 elementor-widget elementor-widget-heading\" data-id=\"d7aaad2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">In Conclusion<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5397970 elementor-widget elementor-widget-text-editor\" data-id=\"5397970\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Data Mashup is a powerful strategy for gathering and exploiting data from <\/span><b>diverse sources<\/b><span style=\"font-weight: 400;\">. With the rise of Business Intelligence platforms and tools, this approach is becoming increasingly accessible, transforming how companies leverage their data sources. However, to fully benefit from it, it is essential to <\/span><b>address challenges related to data quality and security<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7afe0b9 elementor-align-center button-principal elementor-widget elementor-widget-button\" data-id=\"7afe0b9\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/datascientest.com\/en\/data-courses\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Register for training with DataScientest<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9aa5697 e-flex e-con-boxed e-con\" data-id=\"9aa5697\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4372ca elementor-widget elementor-widget-html\" data-id=\"a4372ca\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@type\": \"FAQPage\",\r\n  \"mainEntity\": [\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"What is a Data Mashup?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"A Data Mashup is a technique that combines data from multiple sources to create a unified view or new information. 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These sources may include internal databases, Excel files, social media streams (for reviews or sentiment analysis, for example), platforms like Google Analytics, or even third-party systems accessed via APIs. Unlike traditional data integration methods, which [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":192863,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[2425],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Data Mashup: What is it? How does it work?<\/title>\n<meta name=\"description\" content=\"Discover Data Mashup, a flexible method to integrate and analyze data from various sources. 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