{"id":193074,"date":"2025-02-17T06:34:00","date_gmt":"2025-02-17T05:34:00","guid":{"rendered":"https:\/\/datascientest.com\/en\/?p=193074"},"modified":"2025-02-15T13:34:38","modified_gmt":"2025-02-15T12:34:38","slug":"answer-engine-optimization-what-is-it","status":"publish","type":"post","link":"https:\/\/datascientest.com\/en\/answer-engine-optimization-what-is-it","title":{"rendered":"What is Answer Engine Optimization (AEO)? How does it work?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"193074\" class=\"elementor elementor-193074\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bee1d8b e-flex e-con-boxed e-con\" data-id=\"bee1d8b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a5f33d elementor-widget elementor-widget-text-editor\" data-id=\"7a5f33d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><b>Optimizing a site for search engines (SEO) has long been a crucial factor in web page development. With the evolution of online behavior, a new approach has emerged: Answer Engine Optimization (AEO).<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-541b10e elementor-widget elementor-widget-text-editor\" data-id=\"541b10e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You probably know this: the goal of an <a href=\"https:\/\/datascientest.com\/en\/seo-search-engine-optimisation-what-is-it-what-is-it-used-for\">SEO strategy (organic search)<\/a> is to rank a web page as high as possible in search results. This market continues to grow annually and is expected to reach USD 122.11 billion by 2028. Traditionally, this industry has focused on aspects such as <\/span><b>keyword<\/b><span style=\"font-weight: 400;\"> research, obtaining <\/span><b>links<\/b><span style=\"font-weight: 400;\">, optimizing <\/span><b>response times<\/b><span style=\"font-weight: 400;\">&#8230;<\/span><\/p><p><span style=\"font-weight: 400;\">Yet, with the evolution of tools like Google, SEO has become more complex. Techniques that were in use a decade ago no longer have the same weight as before. Moreover, although Google remains the undisputed number one search engine, other players are gaining importance. For instance, between 2019 and 2021, Microsoft\u2019s Bing experienced a 26.8% growth. Additionally, the emergence of <\/span><b>new AI-powered search tools<\/b><span style=\"font-weight: 400;\"> such as <\/span><b>SearchGPT<\/b><span style=\"font-weight: 400;\"> or <\/span><b>Perplexity<\/b><span style=\"font-weight: 400;\"> must be considered.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bca2a27 e-flex e-con-boxed e-con\" data-id=\"bca2a27\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f4dace elementor-widget elementor-widget-heading\" data-id=\"2f4dace\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">Featured snippets<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9eb923c elementor-widget elementor-widget-text-editor\" data-id=\"9eb923c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Originally, search engines operated on a single principle: a user types a <\/span><b>query<\/b><span style=\"font-weight: 400;\">, and in return, the engine offers a list of <\/span><b>links to websites<\/b><span style=\"font-weight: 400;\"> that might answer their request. However, with the advent of voice assistants like <\/span><b>Siri and Alexa<\/b><span style=\"font-weight: 400;\">, users have become accustomed to asking often very lengthy questions.<\/span><\/p><p><span style=\"font-weight: 400;\">According to Google figures, 45% of Americans use voice search as a starting point for a <\/span><b>shopping journey<\/b><span style=\"font-weight: 400;\">. In France, this percentage is reportedly 31%, with steady growth. It has also become apparent that Google users crave quick answers.<\/span><\/p><p><span style=\"font-weight: 400;\">To address this challenge, Google developed <\/span><b>Rank Brain<\/b><span style=\"font-weight: 400;\">, a <a href=\"https:\/\/datascientest.com\/en\/machine-learning-what-is-it-and-why-does-it-change-the-world\">machine learning<\/a> tool aiming to prioritize the most appropriate answers. Rank Brain detected that it was wise to convert some page titles into simple questions. For example, a title like &#8220;How to weed naturally&#8221; is more likely to catch a user&#8217;s attention than &#8220;Weed naturally.&#8221;<\/span><\/p><p><span style=\"font-weight: 400;\">In practice, one of the innovations introduced by Google is the featured snippets or answer boxes. These featured snippets display the most frequently asked questions and provide brief answers. It is a <\/span><b>high-visibility space<\/b><span style=\"font-weight: 400;\">: featured snippets typically appear before the list of websites. A study by Ahrefs estimates that they receive an average of <\/span><b>8.6% of clicks<\/b><span style=\"font-weight: 400;\"> when in the first position.<\/span><\/p><p><span style=\"font-weight: 400;\">Google is also working on a new approach, <\/span><b>SGE (Search Engine Experience)<\/b><span style=\"font-weight: 400;\">, aimed at making online search more intuitive.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6e0a38 elementor-widget elementor-widget-image\" data-id=\"f6e0a38\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"571\" src=\"https:\/\/datascientest.com\/en\/files\/2025\/01\/answer-engine-optimization-datascientest-1.webp\" class=\"attachment-full size-full wp-image-193078\" alt=\"\" srcset=\"https:\/\/datascientest.com\/en\/files\/2025\/01\/answer-engine-optimization-datascientest-1.webp 1000w, https:\/\/datascientest.com\/en\/files\/2025\/01\/answer-engine-optimization-datascientest-1-300x171.webp 300w, https:\/\/datascientest.com\/en\/files\/2025\/01\/answer-engine-optimization-datascientest-1-768x439.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-248f7b3 elementor-align-center button-principal elementor-widget elementor-widget-button\" data-id=\"248f7b3\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/datascientest.com\/en\/data-courses\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn all about the AEO<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e452e99 e-flex e-con-boxed e-con\" data-id=\"e452e99\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a342d5 elementor-widget elementor-widget-heading\" data-id=\"5a342d5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The challenges of AEO<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-847640a elementor-widget elementor-widget-text-editor\" data-id=\"847640a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">AEO involves <\/span><b>optimizing site content<\/b><span style=\"font-weight: 400;\"> to best respond to queries phrased as questions, one of the objectives being to appear in featured snippets.<\/span><\/p><p><span style=\"font-weight: 400;\">If a website manages to be featured in the snippets, it can result in a <\/span><b>visibility gain<\/b><span style=\"font-weight: 400;\">. However, this new challenge is not so simple. First, there is no guaranteed method to appear in a featured snippet. Moreover, since Google&#8217;s algorithm constantly evolves, what works today might not work tomorrow. That&#8217;s not all. Appearing in a featured snippet can reduce clicks to a site: if the user finds the information they were looking for, there&#8217;s no need to go further. Indeed, that is Google&#8217;s goal: to become an <\/span><b>answer engine<\/b><span style=\"font-weight: 400;\">, capable of directly providing the sought information without the need to click on a link.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b90b041 e-flex e-con-boxed e-con\" data-id=\"b90b041\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f391d7e elementor-widget elementor-widget-heading\" data-id=\"f391d7e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">AEO changes for organic search<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d88e1a elementor-widget elementor-widget-text-editor\" data-id=\"0d88e1a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Traditional keyword-based SEO is not going away. However, an organic search strategy must now incorporate AEO, which leads to a <\/span><b>new way of designing web pages<\/b><span style=\"font-weight: 400;\">. It has become necessary to focus on creating content that specifically answers user questions. One must get used to <\/span><b>thinking beyond keywords and anticipating visitor intent<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">AEO emphasizes creating expert content that clearly and precisely answers users&#8217; questions. To this extent, it demands a good understanding of the <\/span><b>types of queries naturally phrased<\/b><span style=\"font-weight: 400;\"> and the capability to structure information so that it is easily digested by recent search tool algorithms.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-796098d e-flex e-con-boxed e-con\" data-id=\"796098d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c7a6c8 elementor-widget elementor-widget-heading\" data-id=\"7c7a6c8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How to integrate AEO into an SEO strategy?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eae4a80 elementor-widget elementor-widget-heading\" data-id=\"eae4a80\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><font size=\"4\">Understanding the audience's questions<\/font><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2545f7 elementor-widget elementor-widget-text-editor\" data-id=\"d2545f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It&#8217;s important to foresee your audience&#8217;s needs. What are they looking to obtain? Information, a tutorial, a comparison? Bear in mind that orally, users use longer sentences and natural expressions. Adjust your titles accordingly.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91c2e1c elementor-align-center button-principal elementor-widget elementor-widget-button\" data-id=\"91c2e1c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/datascientest.com\/en\/data-courses\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Discovrer our courses<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c1e98c elementor-widget elementor-widget-heading\" data-id=\"1c1e98c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><font size=\"4\">Structuring content according to Schema.org<\/font><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e854df elementor-widget elementor-widget-text-editor\" data-id=\"6e854df\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It&#8217;s important to adhere to <a href=\"https:\/\/datascientest.com\/en\/html5-what-is-it-complete-guide\">HTML 5 semantics<\/a> with appropriate tags: <\/span><b>header<\/b><span style=\"font-weight: 400;\">, <\/span><b>nav<\/b><span style=\"font-weight: 400;\">, <\/span><b>main<\/b><span style=\"font-weight: 400;\">, <\/span><b>article<\/b><span style=\"font-weight: 400;\">, <\/span><b>footer<\/b><span style=\"font-weight: 400;\">\u2026<\/span><\/p><p><span style=\"font-weight: 400;\">Then integrate appropriate structured data. <\/span><b>Schema.org<\/b><span style=\"font-weight: 400;\"> offers tags specific to FAQs, tutorials, and Q&amp;A. If you take care to follow this format, you can increase your chances of appearing in highlighted excerpts.<\/span><\/p><p><span style=\"font-weight: 400;\">You can also leverage <\/span><b>\u201cPeople Also Ask\u201d (PAA)<\/b><span style=\"font-weight: 400;\">, which are related questions to a query that appear shortly after Google&#8217;s first results.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5638f5a elementor-widget elementor-widget-heading\" data-id=\"5638f5a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><font size=\"4\">Topic research<\/font><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbf14e9 elementor-widget elementor-widget-text-editor\" data-id=\"fbf14e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Tools like <\/span><b>SEMrush<\/b><span style=\"font-weight: 400;\">, <\/span><b>Google Keyword Planner<\/b><span style=\"font-weight: 400;\">, or <\/span><b>Ahrefs<\/b><span style=\"font-weight: 400;\"> help identify common questions asked by users. From keywords, they can list these questions by order of importance.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-195cb82 elementor-widget elementor-widget-heading\" data-id=\"195cb82\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><font size=\"4\">Two levels of response<\/font><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1721a3f elementor-widget elementor-widget-text-editor\" data-id=\"1721a3f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">An effective way to proceed could be as follows:<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">First, provide a direct answer.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Invite a deeper exploration for those who want to know more.<\/span><\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f3b7b2 elementor-widget elementor-widget-heading\" data-id=\"6f3b7b2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><font size=\"4\">Building authority<\/font><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aeba661 elementor-widget elementor-widget-text-editor\" data-id=\"aeba661\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It&#8217;s important to appear as an authority on the subject and first ensure the <\/span><b>accuracy of your information<\/b><span style=\"font-weight: 400;\">. This status can be reinforced by numbers, sourced statistics, links to <\/span><b>high-reputation sites<\/b><span style=\"font-weight: 400;\">. Moreover, content must be <\/span><b>flawless in spelling<\/b><span style=\"font-weight: 400;\">. And it will always be beneficial to have <\/span><b>quality backlinks<\/b><span style=\"font-weight: 400;\"> to strengthen Google&#8217;s trust. 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With the evolution of online behavior, a new approach has emerged: Answer Engine Optimization (AEO). You probably know this: the goal of an SEO strategy (organic search) is to rank a web page as high as possible in [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":193076,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[2423],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Answer Engine Optimization (AEO)? 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