{"id":193331,"date":"2025-03-04T06:27:00","date_gmt":"2025-03-04T05:27:00","guid":{"rendered":"https:\/\/datascientest.com\/en\/?p=193331"},"modified":"2025-03-03T18:27:44","modified_gmt":"2025-03-03T17:27:44","slug":"salesforce-data-cloud","status":"publish","type":"post","link":"https:\/\/datascientest.com\/en\/salesforce-data-cloud","title":{"rendered":"What is the Salesforce Data Cloud?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"193331\" class=\"elementor elementor-193331\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef1a8b7 e-flex e-con-boxed e-con\" data-id=\"ef1a8b7\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c444fb9 elementor-widget elementor-widget-text-editor\" data-id=\"c444fb9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><b>Salesforce Data Cloud is a customer data platform (CDP) that centralizes and analyzes information from various sources. Its primary aim is to compile a single, unified view of each customer by gathering interaction, purchase, and behavioral data.<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75f880a e-flex e-con-boxed e-con\" data-id=\"75f880a\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74c559f elementor-widget elementor-widget-heading\" data-id=\"74c559f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">What is the Salesforce Data Cloud Platform?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d961b9 elementor-widget elementor-widget-text-editor\" data-id=\"5d961b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This is a consolidated platform engineered to <\/span><b>collect, organize, and analyze data<\/b><span style=\"font-weight: 400;\"> from diverse sources. Whether dealing with <a href=\"https:\/\/datascientest.com\/en\/crm-customer-relationship-management-how-does-it-work\">CRM<\/a> databases, social networks, or <a href=\"https:\/\/datascientest.com\/en\/all-about-sage-x3\">ERP systems<\/a>, it centralizes data to provide a comprehensive overview.<\/span><\/p><p><span style=\"font-weight: 400;\">One of its strengths is its capacity to manage both structured data, like relational databases, and unstructured data, such as videos or text messages. By integrating <\/span><a href=\"https:\/\/datascientest.com\/en\/data-lake-definition-and-use\"><span style=\"font-weight: 400;\">data lakes<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/datascientest.com\/en\/data-warehouse-definition\"><span style=\"font-weight: 400;\">data warehouses<\/span><\/a><span style=\"font-weight: 400;\">, it offers exceptional versatility in fulfilling business requirements.<\/span><\/p><p><span style=\"font-weight: 400;\">Data Cloud also leverages <\/span><b>modern technologies<\/b><span style=\"font-weight: 400;\"> such as web services and real-time integration, enabling continuous synchronization across systems. This connectivity ensures that data remains accessible and actionable at any moment, aiding businesses in staying competitive in a landscape where every decision counts.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3a8198 elementor-align-center button-principal elementor-widget elementor-widget-button\" data-id=\"b3a8198\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/datascientest.com\/en\/data-courses\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover our courses<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0285e93 e-flex e-con-boxed e-con\" data-id=\"0285e93\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f03f807 elementor-widget elementor-widget-heading\" data-id=\"f03f807\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Main Features of Data Cloud<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d37501 elementor-widget elementor-widget-text-editor\" data-id=\"3d37501\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The primary aim of this platform is to enable companies to maximize the value of their data. Here are its main features:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5126faf e-flex e-con-boxed e-con\" data-id=\"5126faf\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-72de5a4 e-con-full e-flex e-con\" data-id=\"72de5a4\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0fcde25 elementor-widget elementor-widget-image\" data-id=\"0fcde25\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/datascientest.com\/en\/files\/2025\/02\/image1.webp\" class=\"attachment-large size-large wp-image-193334\" alt=\"\" srcset=\"https:\/\/datascientest.com\/en\/files\/2025\/02\/image1.webp 512w, https:\/\/datascientest.com\/en\/files\/2025\/02\/image1-300x300.webp 300w, https:\/\/datascientest.com\/en\/files\/2025\/02\/image1-150x150.webp 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2576aab e-con-full e-flex e-con\" data-id=\"2576aab\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41d5d8d elementor-widget elementor-widget-text-editor\" data-id=\"41d5d8d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Data Management, or centralized data management<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a0e25b8 e-con-full e-flex e-con\" data-id=\"a0e25b8\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e5c1d3 elementor-widget elementor-widget-text-editor\" data-id=\"7e5c1d3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The Data Cloud platform <\/span><b>simplifies the collection, storage, and organization of data<\/b><span style=\"font-weight: 400;\"> from numerous sources. It facilitates <\/span><b>effective management<\/b><span style=\"font-weight: 400;\"> of both structured and unstructured data.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8fd4d4c e-flex e-con-boxed e-con\" data-id=\"8fd4d4c\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-00004e3 e-con-full e-flex e-con\" data-id=\"00004e3\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de0b3aa elementor-widget elementor-widget-image\" data-id=\"de0b3aa\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/datascientest.com\/en\/files\/2025\/02\/image3.webp\" class=\"attachment-large size-large wp-image-193335\" alt=\"\" srcset=\"https:\/\/datascientest.com\/en\/files\/2025\/02\/image3.webp 512w, https:\/\/datascientest.com\/en\/files\/2025\/02\/image3-300x300.webp 300w, https:\/\/datascientest.com\/en\/files\/2025\/02\/image3-150x150.webp 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e99076 e-con-full e-flex e-con\" data-id=\"6e99076\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0bc5a0 elementor-widget elementor-widget-text-editor\" data-id=\"b0bc5a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Advanced analytical capabilities and machine learning<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-05410db e-con-full e-flex e-con\" data-id=\"05410db\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dec6bed elementor-widget elementor-widget-text-editor\" data-id=\"dec6bed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">With integrated <\/span><b>data analytics<\/b><span style=\"font-weight: 400;\"> tools, <a href=\"https:\/\/www.salesforce.com\/uk\/\">Salesforce<\/a> extracts actionable insights from large data sets. This allows for trend detection, behavior prediction, and strategic decision-making in real time. <\/span><b>The integration of machine learning<\/b><span style=\"font-weight: 400;\"> automates these processes and improves prediction accuracy (optimizing marketing campaigns or refining business strategies).<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba11037 e-flex e-con-boxed e-con\" data-id=\"ba11037\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3b4ef2b e-con-full e-flex e-con\" data-id=\"3b4ef2b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54748ba elementor-widget elementor-widget-image\" data-id=\"54748ba\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/datascientest.com\/en\/files\/2025\/02\/image7.webp\" class=\"attachment-large size-large wp-image-193336\" alt=\"\" srcset=\"https:\/\/datascientest.com\/en\/files\/2025\/02\/image7.webp 512w, https:\/\/datascientest.com\/en\/files\/2025\/02\/image7-300x300.webp 300w, https:\/\/datascientest.com\/en\/files\/2025\/02\/image7-150x150.webp 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-92a2a1f e-con-full e-flex e-con\" data-id=\"92a2a1f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d00cf3 elementor-widget elementor-widget-text-editor\" data-id=\"5d00cf3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Real-time integration<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-405c3b1 e-con-full e-flex e-con\" data-id=\"405c3b1\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3eea6c4 elementor-widget elementor-widget-text-editor\" data-id=\"3eea6c4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Data Cloud integrates and synchronizes data in real time via <\/span><b>web services<\/b><span style=\"font-weight: 400;\">. This feature permits <\/span><b>immediate reaction to market changes or customer needs<\/b><span style=\"font-weight: 400;\">, ensuring timely and relevant decisions are made.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d0cc24 e-flex e-con-boxed e-con\" data-id=\"5d0cc24\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89b3f94 e-flex e-con-boxed e-con\" data-id=\"89b3f94\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-132952e elementor-widget elementor-widget-heading\" data-id=\"132952e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">For Businesses: What Advantages Can You Gain?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c91dbca elementor-widget elementor-widget-text-editor\" data-id=\"c91dbca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Salesforce caters to businesses of all sizes requiring solutions for data-driven decision-making.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ac67fb e-flex e-con-boxed e-con\" data-id=\"3ac67fb\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fec643d e-con-full e-flex e-con\" data-id=\"fec643d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19a295b elementor-widget elementor-widget-image\" data-id=\"19a295b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/datascientest.com\/en\/files\/2025\/02\/image6.webp\" class=\"attachment-large size-large wp-image-193340\" alt=\"\" srcset=\"https:\/\/datascientest.com\/en\/files\/2025\/02\/image6.webp 512w, https:\/\/datascientest.com\/en\/files\/2025\/02\/image6-300x300.webp 300w, https:\/\/datascientest.com\/en\/files\/2025\/02\/image6-150x150.webp 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e8ba5c1 e-con-full e-flex e-con\" data-id=\"e8ba5c1\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f91a0c1 elementor-widget elementor-widget-text-editor\" data-id=\"f91a0c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Data-driven decision making<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f8d6a5d e-con-full e-flex e-con\" data-id=\"f8d6a5d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98487b3 elementor-widget elementor-widget-text-editor\" data-id=\"98487b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">With the unification of data from various sources, companies can <\/span><b>make precise decisions<\/b><span style=\"font-weight: 400;\">. By integrating analytics and machine learning tools, the Data Cloud platform converts raw information into actionable insights.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0e28593 e-flex e-con-boxed e-con\" data-id=\"0e28593\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e9f915d e-con-full e-flex e-con\" data-id=\"e9f915d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe83743 elementor-widget elementor-widget-image\" data-id=\"fe83743\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/datascientest.com\/en\/files\/2025\/02\/image4.webp\" class=\"attachment-large size-large wp-image-193341\" alt=\"\" srcset=\"https:\/\/datascientest.com\/en\/files\/2025\/02\/image4.webp 512w, https:\/\/datascientest.com\/en\/files\/2025\/02\/image4-300x300.webp 300w, https:\/\/datascientest.com\/en\/files\/2025\/02\/image4-150x150.webp 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-828a372 e-con-full e-flex e-con\" data-id=\"828a372\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a2722c elementor-widget elementor-widget-text-editor\" data-id=\"1a2722c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Complete customer view<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c4ac92b e-con-full e-flex e-con\" data-id=\"c4ac92b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1978998 elementor-widget elementor-widget-text-editor\" data-id=\"1978998\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">By centralizing data from different departments and channels, this platform provides a <\/span><b>complete and coherent<\/b><span style=\"font-weight: 400;\"> view of customers. Businesses can thus customize their interactions and enhance the customer experience.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-557c00a e-flex e-con-boxed e-con\" data-id=\"557c00a\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cdf5810 e-con-full e-flex e-con\" data-id=\"cdf5810\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9bbf4c elementor-widget elementor-widget-image\" data-id=\"f9bbf4c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/datascientest.com\/en\/files\/2025\/02\/image2.webp\" class=\"attachment-large size-large wp-image-193342\" alt=\"\" srcset=\"https:\/\/datascientest.com\/en\/files\/2025\/02\/image2.webp 512w, https:\/\/datascientest.com\/en\/files\/2025\/02\/image2-300x300.webp 300w, https:\/\/datascientest.com\/en\/files\/2025\/02\/image2-150x150.webp 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a37345 e-con-full e-flex e-con\" data-id=\"1a37345\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8dad22d elementor-widget elementor-widget-text-editor\" data-id=\"8dad22d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Simplified integration<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d060aa8 e-con-full e-flex e-con\" data-id=\"d060aa8\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-abb8f7e elementor-widget elementor-widget-text-editor\" data-id=\"abb8f7e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The connectivity of Data Cloud ensures a <\/span><b>smooth synchronization<\/b><span style=\"font-weight: 400;\"> between systems, allowing companies to quickly respond to market changes or opportunities. It also integrates easily with other Salesforce products and external platforms.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cec9b59 e-flex e-con-boxed e-con\" data-id=\"cec9b59\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cbd00b5 e-con-full e-flex e-con\" data-id=\"cbd00b5\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ac3ecb elementor-widget elementor-widget-image\" data-id=\"5ac3ecb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/datascientest.com\/en\/files\/2025\/02\/image5.webp\" class=\"attachment-large size-large wp-image-193343\" alt=\"\" srcset=\"https:\/\/datascientest.com\/en\/files\/2025\/02\/image5.webp 512w, https:\/\/datascientest.com\/en\/files\/2025\/02\/image5-300x300.webp 300w, https:\/\/datascientest.com\/en\/files\/2025\/02\/image5-150x150.webp 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c328a0a e-con-full e-flex e-con\" data-id=\"c328a0a\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a382bc7 elementor-widget elementor-widget-text-editor\" data-id=\"a382bc7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Adaptable solution<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e0c2e30 e-con-full e-flex e-con\" data-id=\"e0c2e30\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-07022a8 elementor-widget elementor-widget-text-editor\" data-id=\"07022a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The platform is designed to adapt to business requirements, utilizing cloud services and infrastructures like <a href=\"https:\/\/datascientest.com\/en\/choosing-the-right-cloud-provider-aws-vs-azure-vs-gcp-unveiled\">Microsoft Azure, Amazon Web Services, or Google Cloud Platform<\/a>.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f04b07f e-flex e-con-boxed e-con\" data-id=\"f04b07f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba2778c elementor-align-center button-principal elementor-widget elementor-widget-button\" data-id=\"ba2778c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/datascientest.com\/en\/data-courses\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Find a course for you<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94db199 e-flex e-con-boxed e-con\" data-id=\"94db199\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd87ffb elementor-widget elementor-widget-heading\" data-id=\"dd87ffb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Concrete Use Cases<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9125275 elementor-widget elementor-widget-text-editor\" data-id=\"9125275\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Here are two concrete examples illustrating its impact in real-world contexts:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7521b1b elementor-widget elementor-widget-heading\" data-id=\"7521b1b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><font size=\"4\">1. Marketing Campaign Optimization<\/font><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d31da16 elementor-widget elementor-widget-text-editor\" data-id=\"d31da16\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A large retail company aimed to personalize its <\/span><b>marketing campaigns<\/b><span style=\"font-weight: 400;\"> to increase its conversion rate. Through the Salesforce Data Cloud platform, it was able to centralize data from multiple sources, such as <\/span><b>social media interactions<\/b><span style=\"font-weight: 400;\">, <\/span><b>purchase histories<\/b><span style=\"font-weight: 400;\">, and <\/span><b>customer satisfaction surveys<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">With real-time integration, the company was also able to create precise audience segments by combining structured and unstructured data. For example, a customer who recently visited an online store without making a purchase immediately received a promotional offer tailored to their preferences. The results were significant: a 25% increase in conversions and improved customer satisfaction.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11b7b4a elementor-widget elementor-widget-heading\" data-id=\"11b7b4a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><font size=\"4\">2. Improving Logistics Management<\/font><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3179ac5 elementor-widget elementor-widget-text-editor\" data-id=\"3179ac5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">An industrial operator used the Data Cloud platform to optimize its <\/span><a href=\"https:\/\/datascientest.com\/en\/all-about-the-supply-chain\"><span style=\"font-weight: 400;\">supply chain<\/span><\/a><span style=\"font-weight: 400;\">. By combining data from <\/span><a href=\"https:\/\/datascientest.com\/en\/all-about-internet-of-things\"><span style=\"font-weight: 400;\">IoT sensors<\/span><\/a><span style=\"font-weight: 400;\"> on equipment, ERP systems, and <\/span><b>weather forecasts<\/b><span style=\"font-weight: 400;\">, the company could identify inefficiencies and anticipate disruptions.<\/span><\/p><p><a href=\"https:\/\/datascientest.com\/en\/all-about-machine-learning-metrics\"><span style=\"font-weight: 400;\">Analytics and machine learning<\/span><\/a><span style=\"font-weight: 400;\"> enabled the prediction of equipment failures and the planning of preventive maintenance. The result: a 15% reduction in maintenance costs and a significant improvement in delivery times.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9b84fb0 e-flex e-con-boxed e-con\" data-id=\"9b84fb0\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5b27d1 elementor-widget elementor-widget-heading\" data-id=\"b5b27d1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">In Conclusion<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb0c24a elementor-widget elementor-widget-text-editor\" data-id=\"eb0c24a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As you&#8217;ve likely gathered, Salesforce&#8217;s platform gives businesses the ability to <\/span><b>harness the full potential of data regardless of its source<\/b><span style=\"font-weight: 400;\">. It delivers fast and tangible results while maintaining agility should the need to adapt arise.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ca5cbc elementor-align-center button-principal elementor-widget elementor-widget-button\" data-id=\"3ca5cbc\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/datascientest.com\/en\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Join DataScientest<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c6634aa e-flex e-con-boxed e-con\" data-id=\"c6634aa\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a032f55 elementor-widget elementor-widget-html\" data-id=\"a032f55\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@type\": \"FAQPage\",\r\n  \"mainEntity\": [\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"What is Salesforce Data Cloud?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"Salesforce Data Cloud (formerly known as Salesforce Customer Data Platform) is a unified real-time data management platform. 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What is the Salesforce Data Cloud Platform? This is a consolidated platform engineered to collect, organize, and analyze [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":193333,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[2412,2429],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is the Salesforce Data Cloud?<\/title>\n<meta name=\"description\" content=\"Discover Salesforce Data Cloud, the innovative CRM solution that centralizes and unifies your customer data in real-time. 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