{"id":194354,"date":"2025-05-08T06:07:00","date_gmt":"2025-05-08T05:07:00","guid":{"rendered":"https:\/\/datascientest.com\/en\/?p=194354"},"modified":"2025-05-09T09:08:27","modified_gmt":"2025-05-09T08:08:27","slug":"all-about-salesforce-data-cloud","status":"publish","type":"post","link":"https:\/\/datascientest.com\/en\/all-about-salesforce-data-cloud","title":{"rendered":"Salesforce Data Cloud: What is it? How does it work?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"194354\" class=\"elementor elementor-194354\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bde9a87 e-flex e-con-boxed e-con\" data-id=\"bde9a87\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75cb714 elementor-widget elementor-widget-text-editor\" data-id=\"75cb714\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><b>Knowing your customer is no longer optional. As competition intensifies and consumers become increasingly informed, companies must leverage all available information to enhance their customer insights.<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13c56bd elementor-widget elementor-widget-text-editor\" data-id=\"13c56bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Customer data platforms are designed specifically for this purpose. But which one should you choose? <\/span><b>Salesforce Data Cloud<\/b><span style=\"font-weight: 400;\"> is positioned as one of the industry leaders. Is it truly the best solution? Discover our comparison of the top CDPs.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d98fd2 elementor-align-center button-principal elementor-widget elementor-widget-button\" data-id=\"2d98fd2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/datascientest.com\/en\/data-courses\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Training in Salesforce<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10d8a07 e-flex e-con-boxed e-con\" data-id=\"10d8a07\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47e0a57 elementor-widget elementor-widget-heading\" data-id=\"47e0a57\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-xl\">Salesforce Data Cloud vs Adobe Experience Platform<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-302d112 elementor-widget elementor-widget-image\" data-id=\"302d112\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1533\" height=\"557\" src=\"https:\/\/datascientest.com\/en\/files\/2025\/03\/adobe-experience-platform.webp\" class=\"attachment-full size-full wp-image-194360\" alt=\"\" srcset=\"https:\/\/datascientest.com\/en\/files\/2025\/03\/adobe-experience-platform.webp 1533w, https:\/\/datascientest.com\/en\/files\/2025\/03\/adobe-experience-platform-300x109.webp 300w, https:\/\/datascientest.com\/en\/files\/2025\/03\/adobe-experience-platform-1024x372.webp 1024w, https:\/\/datascientest.com\/en\/files\/2025\/03\/adobe-experience-platform-768x279.webp 768w\" sizes=\"(max-width: 1533px) 100vw, 1533px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59297fc elementor-widget elementor-widget-heading\" data-id=\"59297fc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Features<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e135ba6 elementor-widget elementor-widget-text-editor\" data-id=\"e135ba6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/datascientest.com\/en\/salesforce-data-cloud\">Salesforce Data Cloud<\/a> positions itself as a <\/span><b>comprehensive platform for managing customer data.<\/b><span style=\"font-weight: 400;\"> Its strength lies in its architecture, which is based on a data model that centralizes all information from CRM, ERP, and data lakes. Complementing this is the Einstein artificial intelligence engine, which analyzes past behaviors to predict future customer actions.<\/span><\/p><p><span style=\"font-weight: 400;\">Conversely, Adobe Experience Platform places <\/span><b>customer experience at the core of its strategy.<\/b><span style=\"font-weight: 400;\"> The customer data platform creates enriched profiles in real-time using Adobe Sensei, its integrated AI engine. This real-time data synchronization directs marketing activities across all digital channels. The additional benefit? User data protection (<\/span><a href=\"https:\/\/datascientest.com\/en\/gdpr-training-essential-insights-on-when-and-why-you-need-it\"><span style=\"font-weight: 400;\">GDPR<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><b>CCPA<\/b><span style=\"font-weight: 400;\">) is seamlessly integrated into its architecture.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-210f703 elementor-widget elementor-widget-heading\" data-id=\"210f703\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Integration with other tools<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-353ae4e elementor-widget elementor-widget-text-editor\" data-id=\"353ae4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Developed for the Salesforce ecosystem, Data Cloud seamlessly integrates with Sales Cloud, Marketing Cloud, and Service Cloud, creating <\/span><b>a unified work environment<\/b><span style=\"font-weight: 400;\"> where data flows smoothly between various system components. While integration with third-party tools is facilitated through various connectors, it remains more limited compared to its competitor.<\/span><\/p><p><span style=\"font-weight: 400;\">Adobe Experience Platform embraces an <\/span><b>open philosophy<\/b><span style=\"font-weight: 400;\"> by interacting not only with Adobe solutions but also with third-party applications through its dedicated connectors. This approach provides the CDP with great flexibility of use.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a3c28f elementor-widget elementor-widget-heading\" data-id=\"8a3c28f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ease of use<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-961c9ba elementor-widget elementor-widget-text-editor\" data-id=\"961c9ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The interface of Data Cloud adopts the <\/span><b>familiar Salesforce design elements.<\/b><span style=\"font-weight: 400;\"> This is beneficial for users accustomed to the ecosystem, though new users will need time <a href=\"https:\/\/datascientest.com\/en\/salesforce-training-why-and-how-to-become-an-expert-on-the-cloud-crm-platform\">to become proficient with all the features<\/a>.<\/span><\/p><p><span style=\"font-weight: 400;\">In its design, Adobe Experience Platform relies on a clean and intuitive interface where AI assists users in their daily tasks. There is no need for advanced technical skills to master the tool.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f03ced elementor-widget elementor-widget-heading\" data-id=\"3f03ced\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pricing<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8839c7 elementor-widget elementor-widget-text-editor\" data-id=\"b8839c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The pricing structure of Salesforce Data Cloud is at the <\/span><b>higher end of the market.<\/b><span style=\"font-weight: 400;\"> For each additional module or connector added to the solution, extra charges are incurred.<\/span><\/p><p><span style=\"font-weight: 400;\">Adobe Experience Platform opts for a more adaptable approach, based on the number of active monthly users. This modular model adjusts to the specific needs of each company. However, adding advanced features can also quickly escalate the final cost.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5904b63 e-flex e-con-boxed e-con\" data-id=\"5904b63\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5563cc1 elementor-widget elementor-widget-heading\" data-id=\"5563cc1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\">Salesforce Data Cloud vs Oracle Unity<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1912cd elementor-widget elementor-widget-image\" data-id=\"b1912cd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1217\" height=\"617\" src=\"https:\/\/datascientest.com\/en\/files\/2025\/03\/oracle-unity.webp\" class=\"attachment-full size-full wp-image-194367\" alt=\"\" srcset=\"https:\/\/datascientest.com\/en\/files\/2025\/03\/oracle-unity.webp 1217w, https:\/\/datascientest.com\/en\/files\/2025\/03\/oracle-unity-300x152.webp 300w, https:\/\/datascientest.com\/en\/files\/2025\/03\/oracle-unity-1024x519.webp 1024w, https:\/\/datascientest.com\/en\/files\/2025\/03\/oracle-unity-768x389.webp 768w\" sizes=\"(max-width: 1217px) 100vw, 1217px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-698fc80 elementor-align-center button-principal elementor-widget elementor-widget-button\" data-id=\"698fc80\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/datascientest.com\/en\/data-courses\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Learning to use Salesforce<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17d36f8 elementor-widget elementor-widget-heading\" data-id=\"17d36f8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Features<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1643763 elementor-widget elementor-widget-text-editor\" data-id=\"1643763\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Salesforce Data Cloud excels in predictive analytics thanks to its <\/span><a href=\"https:\/\/datascientest.com\/en\/all-about-salesforce-ai\"><span style=\"font-weight: 400;\">Einstein AI<\/span><\/a><span style=\"font-weight: 400;\">, which detects buying trends and accurately anticipates customer needs. Conversely, Oracle Unity focuses on several key features:<\/span><\/p><ul><li><span style=\"font-weight: 400;\">A <\/span><b>near-real-time API<\/b><span style=\"font-weight: 400;\"> that instantly synchronizes customer data.<\/span><\/li><li><span style=\"font-weight: 400;\">A <\/span><b>library<\/b><span style=\"font-weight: 400;\"> that integrates over 50 intelligent attributes to automatically enrich user profiles.<\/span><\/li><li><span style=\"font-weight: 400;\">An <\/span><b>RFM module<\/b><span style=\"font-weight: 400;\"> (Recency, Frequency, Monetary) that tailors marketing messages according to consumption habits.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1abea87 elementor-widget elementor-widget-heading\" data-id=\"1abea87\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Integration with other tools<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a016af elementor-widget elementor-widget-text-editor\" data-id=\"6a016af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">With its perfectly integrated ecosystem, Salesforce creates a unified and seamless experience for marketing and sales teams.<\/span><\/p><p><span style=\"font-weight: 400;\">Oracle Unity takes a different approach by <\/span><b>adapting to hybrid and multi-cloud environments.<\/b><span style=\"font-weight: 400;\"> Its collection of predefined connectors naturally interacts with major market solutions like <\/span><a href=\"https:\/\/datascientest.com\/en\/all-about-sap-company\"><span style=\"font-weight: 400;\">SAP<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><b>Shopify<\/b><span style=\"font-weight: 400;\">. It also integrates seamlessly with <\/span><a href=\"https:\/\/datascientest.com\/en\/all-about-oracle-erp\"><span style=\"font-weight: 400;\">Oracle&#8217;s analytical and marketing tools<\/span><\/a><span style=\"font-weight: 400;\">. This integration flexibility meets the needs of companies using multiple platforms.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4021591 elementor-widget elementor-widget-heading\" data-id=\"4021591\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ease of use<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc3accd elementor-widget elementor-widget-text-editor\" data-id=\"cc3accd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Instead of offering an intuitive interface like Salesforce Data Cloud, Oracle Unity relies on <\/span><b>standard templates tailored to various industries<\/b><span style=\"font-weight: 400;\">, such as retail, telecom, or finance. Business teams appreciate this template approach as it accelerates familiarization. However, the initial deployment requires technical support to fully exploit the platform&#8217;s potential.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b7164f elementor-widget elementor-widget-heading\" data-id=\"3b7164f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pricing<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa20b20 elementor-widget elementor-widget-text-editor\" data-id=\"fa20b20\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Both platforms target the <\/span><b>premium market segment.<\/b><span style=\"font-weight: 400;\"> Oracle Unity offers a modular pricing structure that adapts to specific business needs, whereas Salesforce optimizes costs for users of its complete ecosystem. For companies already using its solutions, this is the most advantageous option.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8ee54f elementor-align-center button-principal elementor-widget elementor-widget-button\" data-id=\"f8ee54f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/datascientest.com\/en\/data-courses\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Training for Data Cloud Salesforce<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2464235 e-flex e-con-boxed e-con\" data-id=\"2464235\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ebcd10d elementor-widget elementor-widget-heading\" data-id=\"ebcd10d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\">Salesforce Data Cloud vs Tealium Audience Stream<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91738b4 elementor-widget elementor-widget-image\" data-id=\"91738b4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1238\" height=\"581\" src=\"https:\/\/datascientest.com\/en\/files\/2025\/03\/tealium-audiencestream.webp\" class=\"attachment-full size-full wp-image-194374\" alt=\"\" srcset=\"https:\/\/datascientest.com\/en\/files\/2025\/03\/tealium-audiencestream.webp 1238w, https:\/\/datascientest.com\/en\/files\/2025\/03\/tealium-audiencestream-300x141.webp 300w, https:\/\/datascientest.com\/en\/files\/2025\/03\/tealium-audiencestream-1024x481.webp 1024w, https:\/\/datascientest.com\/en\/files\/2025\/03\/tealium-audiencestream-768x360.webp 768w\" sizes=\"(max-width: 1238px) 100vw, 1238px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ea1c11 elementor-widget elementor-widget-heading\" data-id=\"6ea1c11\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Features<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d6898e elementor-widget elementor-widget-text-editor\" data-id=\"6d6898e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">At Tealium, there&#8217;s no Einstein AI to predict customer behaviors. Instead, it employs <\/span><b>a real-time approach to data collection and activation.<\/b><span style=\"font-weight: 400;\"> Its distinctiveness lies in the immediate processing of customer interactions across all digital touchpoints. The system creates enriched visitor profiles that dynamically evolve based on user actions.<\/span><\/p><p><span style=\"font-weight: 400;\">Additionally, the platform stands out with its personal data management module that centralizes access and deletion requests.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2380c3 elementor-widget elementor-widget-heading\" data-id=\"b2380c3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Integration with other tools<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0a22f4 elementor-widget elementor-widget-text-editor\" data-id=\"b0a22f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The two platforms follow opposing philosophies. While Salesforce Data Cloud relies on the strength of its integrated ecosystem, Tealium focuses on openness with <\/span><b>over 1,300 ready-to-use connectors.<\/b><span style=\"font-weight: 400;\"> This extensive library of integrations is complemented by SDKs that expand connection possibilities. The platform even bridges the gap with Salesforce, enriching leads with behavioral data.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee2cbe6 elementor-widget elementor-widget-heading\" data-id=\"ee2cbe6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ease of use<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be98aa1 elementor-widget elementor-widget-text-editor\" data-id=\"be98aa1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Marketing teams appreciate Tealium&#8217;s interface, which provides them with <\/span><b>autonomy in creating and activating segments<\/b><span style=\"font-weight: 400;\">, without requiring extensive technical expertise. This user-friendliness contrasts with Salesforce Data Cloud&#8217;s approach, which demands familiarity with its environment to fully leverage its potential.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-862b5f3 elementor-widget elementor-widget-heading\" data-id=\"862b5f3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pricing<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a83d02 elementor-widget elementor-widget-text-editor\" data-id=\"4a83d02\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Tealium&#8217;s pricing is not publicly disclosed, but it offers a flexible model that adapts to business needs. This approach contrasts with Salesforce&#8217;s consumption-based billing system, where each additional feature affects the final cost.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25896ab e-flex e-con-boxed e-con\" data-id=\"25896ab\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2631e0b elementor-widget elementor-widget-heading\" data-id=\"2631e0b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\">Salesforce Data Cloud vs SAP<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf84f08 elementor-widget elementor-widget-image\" data-id=\"bf84f08\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1559\" height=\"491\" src=\"https:\/\/datascientest.com\/en\/files\/2025\/03\/sap-customer-data-platform.webp\" class=\"attachment-full size-full wp-image-194381\" alt=\"\" srcset=\"https:\/\/datascientest.com\/en\/files\/2025\/03\/sap-customer-data-platform.webp 1559w, https:\/\/datascientest.com\/en\/files\/2025\/03\/sap-customer-data-platform-300x94.webp 300w, https:\/\/datascientest.com\/en\/files\/2025\/03\/sap-customer-data-platform-1024x323.webp 1024w, https:\/\/datascientest.com\/en\/files\/2025\/03\/sap-customer-data-platform-768x242.webp 768w, https:\/\/datascientest.com\/en\/files\/2025\/03\/sap-customer-data-platform-1536x484.webp 1536w\" sizes=\"(max-width: 1559px) 100vw, 1559px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14126e3 elementor-widget elementor-widget-heading\" data-id=\"14126e3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Features<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9833304 elementor-widget elementor-widget-text-editor\" data-id=\"9833304\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">SAP Customer Data Cloud places <\/span><b>consent and customer preference management<\/b><span style=\"font-weight: 400;\"> at the heart of its architecture. This approach, centered around regulatory compliance (GDPR, CCPA), makes it a natural choice for companies operating within a strict legal framework. The platform deploys dynamic segments that adapt to multichannel interactions. However, its analytical capabilities are somewhat behind the advanced predictions of Salesforce Data Cloud&#8217;s Einstein AI.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21d2e8d elementor-widget elementor-widget-heading\" data-id=\"21d2e8d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Integration with other tools<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c37819 elementor-widget elementor-widget-text-editor\" data-id=\"7c37819\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Both platforms adopt a similar strategy. They <\/span><b>prioritize their native ecosystems,<\/b><span style=\"font-weight: 400;\"> like ERP and <\/span><a href=\"https:\/\/datascientest.com\/en\/all-about-sap-s-4hana\"><span style=\"font-weight: 400;\">S\/4HANA<\/span><\/a><span style=\"font-weight: 400;\"> for SAP. Meanwhile, customer data platforms extend their reach through connectors to third-party applications such as Shopify, Azure, Google Cloud&#8230;<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb89115 elementor-widget elementor-widget-heading\" data-id=\"bb89115\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ease of use<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bd7773 elementor-widget elementor-widget-text-editor\" data-id=\"3bd7773\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">SAP Customer Data Cloud requires a significant initial investment in team training. Its robust and customizable interface necessitates <\/span><b>an adaptation period,<\/b><span style=\"font-weight: 400;\"> but becomes a valuable asset once mastered.<\/span><\/p><p><span style=\"font-weight: 400;\">Much like Salesforce Data Cloud, users familiar with the SAP environment quickly find their bearings due to the consistency in interfaces and workflows.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05f0c11 elementor-widget elementor-widget-heading\" data-id=\"05f0c11\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pricing<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2384c63 elementor-widget elementor-widget-text-editor\" data-id=\"2384c63\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">SAP employs a modular pricing strategy that benefits companies already equipped with its solutions. The model includes customization and integration costs according to specific needs. This pricing structure aligns with SAP&#8217;s overall strategy of progressive adoption of its various modules.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b5e73e elementor-align-center button-principal elementor-widget elementor-widget-button\" data-id=\"4b5e73e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/datascientest.com\/formations-sap\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Browse our training courses<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b86ddb e-flex e-con-boxed e-con\" data-id=\"2b86ddb\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5a4950 elementor-widget elementor-widget-heading\" data-id=\"b5a4950\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\">Comparison of customer data management platforms<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85f21b9 elementor-widget elementor-widget-text-editor\" data-id=\"85f21b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To provide you with a clearer overview of Salesforce Data Cloud and other customer data platforms, here is a comparative table.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5dbded6 e-flex e-con-boxed e-con\" data-id=\"5dbded6\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d0540ad e-con-full e-flex e-con\" data-id=\"d0540ad\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fac6eae elementor-widget elementor-widget-heading\" data-id=\"fac6eae\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Solution<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e52d8b9 e-con-full e-flex e-con\" data-id=\"e52d8b9\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e569c5f elementor-widget elementor-widget-heading\" data-id=\"e569c5f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Advantages<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d3c3f1 e-con-full e-flex e-con\" data-id=\"8d3c3f1\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30faaab elementor-widget elementor-widget-heading\" data-id=\"30faaab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Disadvantages<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fe269ef e-flex e-con-boxed e-con\" data-id=\"fe269ef\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c1bab31 e-con-full e-flex e-con\" data-id=\"c1bab31\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f36bdd9 elementor-widget elementor-widget-heading\" data-id=\"f36bdd9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Salesforce Data Cloud<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fcae879 e-con-full e-flex e-con\" data-id=\"fcae879\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6931e4c elementor-widget elementor-widget-text-editor\" data-id=\"6931e4c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Predictive analytics powered by Einstein AI.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unified customer view with native integration into the Salesforce ecosystem.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ideal for companies already invested in Salesforce.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b0e7d7 e-con-full e-flex e-con\" data-id=\"2b0e7d7\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8bcd339 elementor-widget elementor-widget-text-editor\" data-id=\"8bcd339\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Limited integration with external tools outside the Salesforce ecosystem.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">High cost, especially with additional modules.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f9fa09d e-flex e-con-boxed e-con\" data-id=\"f9fa09d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a71f778 e-con-full e-flex e-con\" data-id=\"a71f778\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-777a425 elementor-widget elementor-widget-heading\" data-id=\"777a425\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Adobe Real-Time CDP<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e054f86 e-con-full e-flex e-con\" data-id=\"e054f86\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e90ff5 elementor-widget elementor-widget-text-editor\" data-id=\"3e90ff5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Real-time activation and advanced personalization powered by Adobe Sensei (AI).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advanced consent management and compliance with GDPR\/CCPA.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dynamic segmentation and instant synchronization of behavioral data.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7db38b4 e-con-full e-flex e-con\" data-id=\"7db38b4\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbcfeff elementor-widget elementor-widget-text-editor\" data-id=\"bbcfeff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Modular pricing that can become expensive with added features.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dependence on the Adobe Experience Cloud ecosystem for optimal use.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e53f65 e-flex e-con-boxed e-con\" data-id=\"3e53f65\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8ab6523 e-con-full e-flex e-con\" data-id=\"8ab6523\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48f5c7f elementor-widget elementor-widget-heading\" data-id=\"48f5c7f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">SAP Customer Data Cloud<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a8232cd e-con-full e-flex e-con\" data-id=\"a8232cd\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dace847 elementor-widget elementor-widget-text-editor\" data-id=\"dace847\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Excellent consent management and regulatory compliance (GDPR, CCPA).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Seamless integration with SAP solutions (ERP, S\/4HANA).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Real-time data for better segmentation and personalization.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-482b7e7 e-con-full e-flex e-con\" data-id=\"482b7e7\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae92347 elementor-widget elementor-widget-text-editor\" data-id=\"ae92347\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Complex interface for new users or those unfamiliar with SAP.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">High cost, especially for companies not already using SAP.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Initial implementation complexity requiring significant technical support.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cbe43ae e-flex e-con-boxed e-con\" data-id=\"cbe43ae\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f145605 e-con-full e-flex e-con\" data-id=\"f145605\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ecf439a elementor-widget elementor-widget-heading\" data-id=\"ecf439a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Oracle Unity<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-337a965 e-con-full e-flex e-con\" data-id=\"337a965\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a64e36 elementor-widget elementor-widget-text-editor\" data-id=\"6a64e36\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Real-time unified customer view via Near Real-Time API.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Flexible integration with third-party tools like Salesforce or Shopify.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dynamic segmentation and advanced analytics (RFM, customer profile enrichment).<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cac74f2 e-con-full e-flex e-con\" data-id=\"cac74f2\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4af02bd elementor-widget elementor-widget-text-editor\" data-id=\"4af02bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Complex implementation requiring deep technical expertise.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">High pricing depending on integration and customization needs.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ebce19 e-flex e-con-boxed e-con\" data-id=\"3ebce19\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a369064 e-con-full e-flex e-con\" data-id=\"a369064\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9604956 elementor-widget elementor-widget-heading\" data-id=\"9604956\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Tealium AudienceStream<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8b5b708 e-con-full e-flex e-con\" data-id=\"8b5b708\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f64fbbd elementor-widget elementor-widget-text-editor\" data-id=\"f64fbbd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Real-time segmentation and instant activation across multiple channels.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Over 1,300 ready-to-use integrations, offering great flexibility (vendor independence).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strong consent management and data governance.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-591ece4 e-con-full e-flex e-con\" data-id=\"591ece4\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce5418c elementor-widget elementor-widget-text-editor\" data-id=\"ce5418c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Initial complexity in setting up advanced technical integrations.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Often requires a cloud data warehouse to fully leverage its capabilities.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-982ad7c e-flex e-con-boxed e-con\" data-id=\"982ad7c\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d22340 elementor-align-center button-principal elementor-widget elementor-widget-button\" data-id=\"9d22340\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/datascientest.com\/en\/data-courses\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover our training courses<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fe17fbf e-flex e-con-boxed e-con\" data-id=\"fe17fbf\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a8424c elementor-widget elementor-widget-html\" data-id=\"5a8424c\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@type\": \"FAQPage\",\r\n  \"mainEntity\": [\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"What is a CDP (Customer Data Platform)?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"A Customer Data Platform (CDP) is a platform that centralizes customer data from multiple sources to create a unified and actionable view. 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The best CDP choice depends on each company's specific needs regarding integration, scalability, and data analysis.\"\r\n      }\r\n    }\r\n  ]\r\n}\r\n<\/script>\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Knowing your customer is no longer optional. As competition intensifies and consumers become increasingly informed, companies must leverage all available information to enhance their customer insights. Customer data platforms are designed specifically for this purpose. But which one should you choose? Salesforce Data Cloud is positioned as one of the industry leaders. Is it truly [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":194356,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[2412,2429],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Salesforce Data Cloud: What is it? How does it work?<\/title>\n<meta name=\"description\" content=\"Leader in customer data management, Salesforce Data Cloud is the essential solution. But it is far from being the only one. 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