{"id":194459,"date":"2025-04-22T06:57:00","date_gmt":"2025-04-22T05:57:00","guid":{"rendered":"https:\/\/datascientest.com\/en\/?p=194459"},"modified":"2025-05-09T11:58:03","modified_gmt":"2025-05-09T10:58:03","slug":"all-about-salesforce-data-cloud-for-marketing","status":"publish","type":"post","link":"https:\/\/datascientest.com\/en\/all-about-salesforce-data-cloud-for-marketing","title":{"rendered":"Salesforce Data Cloud for Marketing: Why should you use it?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"194459\" class=\"elementor elementor-194459\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b200f2 e-flex e-con-boxed e-con\" data-id=\"1b200f2\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba3768f elementor-widget elementor-widget-text-editor\" data-id=\"ba3768f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><b>Between social media, websites, mobile applications, and CRM tools, the proliferation of digital touchpoints poses significant challenges for marketing teams. Customer data becomes scattered. Fortunately, there is Data Cloud for Marketing. Learn how this solution unifies your customer vision.<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e281750 e-flex e-con-boxed e-con\" data-id=\"e281750\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b314f86 elementor-widget elementor-widget-heading\" data-id=\"b314f86\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-xl\">The benefits of Data Cloud for your marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1de38c elementor-widget elementor-widget-heading\" data-id=\"b1de38c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A 360\u00b0 view of your customers<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82b7d76 elementor-widget elementor-widget-text-editor\" data-id=\"82b7d76\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Data Cloud for marketing redefines customer data management by creating a unique and centralized interface. This innovative approach transforms how companies analyze their business interactions. Through a unified customer profile, it <\/span><b>captures every touchpoint<\/b><span style=\"font-weight: 400;\">, from social media to webinars, events, and after-sales service. Like a sophisticated radar, this 360-degree vision detects and integrates every signal emitted by the customer into an intuitive interface.<\/span><\/p><p><span style=\"font-weight: 400;\">This <\/span><a href=\"https:\/\/datascientest.com\/en\/all-about-salesforce-marketing-cloud\"><span style=\"font-weight: 400;\">intelligent platform<\/span><\/a><span style=\"font-weight: 400;\"> centered around the customer <\/span><b>enriches the user experience at every level<\/b><span style=\"font-weight: 400;\">. On the marketing side, teams refine their campaigns with an in-depth understanding of the customer journey. On the sales side, salespeople adapt their strategy based on previous interactions.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78dced5 elementor-align-center button-principal elementor-widget elementor-widget-button\" data-id=\"78dced5\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/datascientest.com\/en\/data-courses\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Training in Salesforce<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4079810 elementor-widget elementor-widget-heading\" data-id=\"4079810\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Collaboration between teams<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c75979e elementor-widget elementor-widget-text-editor\" data-id=\"c75979e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">No more compartmentalization between teams. Salesforce establishes <\/span><b>real-time data synchronization between the different departments<\/b><span style=\"font-weight: 400;\"> of the company. A salesperson instantly accesses their prospect\u2019s interactions with technical support, while the marketing team identifies recent exchanges with the sales force. A symbiosis is created between departments, optimizing every customer interaction.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffd726d elementor-widget elementor-widget-heading\" data-id=\"ffd726d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Even more effective communication<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b217d7a elementor-widget elementor-widget-text-editor\" data-id=\"b217d7a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">With Data Cloud, your customer data <\/span><b>transforms into concrete marketing actions.<\/b><span style=\"font-weight: 400;\"> For example:<\/span><\/p><ul><li><span style=\"font-weight: 400;\">The platform automates campaign orchestration by relying on captured <\/span><b>customer signals<\/b><span style=\"font-weight: 400;\">. It activates, suspends, or modifies <\/span><b>marketing sequences<\/b><span style=\"font-weight: 400;\"> according to ongoing interactions.<\/span><\/li><li><span style=\"font-weight: 400;\">The customer journeys in <\/span><b>Journey Builder<\/b><span style=\"font-weight: 400;\"> dynamically adapt according to observed <\/span><b>behaviors<\/b><span style=\"font-weight: 400;\">.<\/span><\/li><li><b>Engagement Studio<\/b><span style=\"font-weight: 400;\"> programs adjust their sequences in real time.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2f7703 elementor-widget elementor-widget-image\" data-id=\"e2f7703\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"571\" src=\"https:\/\/datascientest.com\/en\/files\/2025\/03\/data-cloud-marketing-datascientest-1.webp\" class=\"attachment-full size-full wp-image-194465\" alt=\"\" srcset=\"https:\/\/datascientest.com\/en\/files\/2025\/03\/data-cloud-marketing-datascientest-1.webp 1000w, https:\/\/datascientest.com\/en\/files\/2025\/03\/data-cloud-marketing-datascientest-1-300x171.webp 300w, https:\/\/datascientest.com\/en\/files\/2025\/03\/data-cloud-marketing-datascientest-1-768x439.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c31ae44 elementor-widget elementor-widget-text-editor\" data-id=\"c31ae44\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">By translating each data point into a targeted action, Data Cloud for Marketing promotes <\/span><b>tailored communication<\/b><span style=\"font-weight: 400;\"> that resonates with the expectations of each segment.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbadefc elementor-widget elementor-widget-heading\" data-id=\"fbadefc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ultra-advanced personalization<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddbccb2 elementor-widget elementor-widget-text-editor\" data-id=\"ddbccb2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Thanks to real-time data, Data Cloud powers a contextual intelligence system that <\/span><b>adapts each message to the recipient&#8217;s specific profile<\/b><span style=\"font-weight: 400;\">. This precise personalization allows companies to align with the individual expectations of their customers.<\/span><\/p><p><span style=\"font-weight: 400;\">The results speak for themselves:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Acquisition costs fall by half.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing return on investment jumps by 30%, proving the power of targeted communication.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Companies generate 40% more revenue compared to their competitors.<\/span><\/li><\/ul><p style=\"text-align: right;\"><i><span style=\"font-weight: 400;\">Source: <\/span><\/i><a href=\"https:\/\/www.mckinsey.com\/featured-insights\/mckinsey-explainers\/what-is-personalization\"><i><span style=\"font-weight: 400;\">McKinsey study<\/span><\/i><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c29f41 elementor-align-center button-principal elementor-widget elementor-widget-button\" data-id=\"1c29f41\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/datascientest.com\/en\/data-courses\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn all about the Data Cloud for marketing<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43081cc elementor-widget elementor-widget-text-editor\" data-id=\"43081cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This performance differential illustrates the competitive advantage of <\/span><b>personalization based on accurate and up-to-date data<\/b><span style=\"font-weight: 400;\">. With Data Cloud for Marketing, every touchpoint becomes an opportunity for personalized engagement.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f112804 elementor-widget elementor-widget-heading\" data-id=\"f112804\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Accelerated reaction time<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d2f1c4 elementor-widget elementor-widget-text-editor\" data-id=\"0d2f1c4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Data Cloud <\/span><b>analyzes each digital interaction in real time<\/b><span style=\"font-weight: 400;\">. Whether it\u2019s a page view or an email opening, it instantly detects engagement signals and triggers appropriate actions.<\/span><\/p><p><span style=\"font-weight: 400;\">This <\/span><b>instant reactivity<\/b><span style=\"font-weight: 400;\"> intelligently adapts to the context of each interaction. An automated journey launches the moment a prospect shows interest, while marketing sequences automatically pause if a customer contacts the complaints service. This real-time adaptation avoids inappropriate communications and preserves <\/span><b>customer relationship quality<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b9b121 e-flex e-con-boxed e-con\" data-id=\"4b9b121\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f159c79 elementor-widget elementor-widget-heading\" data-id=\"f159c79\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\">3 use cases of Data Cloud for Marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57b3ef4 elementor-widget elementor-widget-text-editor\" data-id=\"57b3ef4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">From advertising campaigns to customer service, through <\/span><b>cross-selling<\/b><span style=\"font-weight: 400;\">, Data Cloud supports all marketing activities. Evidence with 3 concrete application cases.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d770aa elementor-widget elementor-widget-image\" data-id=\"6d770aa\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"571\" src=\"https:\/\/datascientest.com\/en\/files\/2025\/03\/data-cloud-marketing-datascientest-2.webp\" class=\"attachment-full size-full wp-image-194469\" alt=\"\" srcset=\"https:\/\/datascientest.com\/en\/files\/2025\/03\/data-cloud-marketing-datascientest-2.webp 1000w, https:\/\/datascientest.com\/en\/files\/2025\/03\/data-cloud-marketing-datascientest-2-300x171.webp 300w, https:\/\/datascientest.com\/en\/files\/2025\/03\/data-cloud-marketing-datascientest-2-768x439.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d3f1d3 elementor-widget elementor-widget-heading\" data-id=\"0d3f1d3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1 - A top-notch customer experience<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71b11a7 elementor-widget elementor-widget-text-editor\" data-id=\"71b11a7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Imagine a customer contacting a furniture store\u2019s after-sales service following a defective delivery. At the moment the call arrives, the advisor accesses a complete view of the <\/span><b>customer profile<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Real-time data consultation reveals the complete order history. The advisor instantly visualizes the ordered furniture, the transport company, the delivery day, the amount paid, the payment method used, and the history of previous orders. This comprehensive view gives them the means to act quickly and appropriately.<\/span><\/p><p><span style=\"font-weight: 400;\">In parallel, <\/span><a href=\"https:\/\/datascientest.com\/en\/all-about-salesforce-ai\"><span style=\"font-weight: 400;\">Einstein AI<\/span><\/a><span style=\"font-weight: 400;\"> Copilot analyzes the unified data to <\/span><b>suggest personalized actions<\/b><span style=\"font-weight: 400;\">. For example, sending a new piece of furniture with a discount voucher for the next order.<\/span><\/p><p><span style=\"font-weight: 400;\">On their side, marketing teams automatically adjust to the situation. The <\/span><b>satisfaction survey<\/b><span style=\"font-weight: 400;\"> planned after the order is canceled, replaced by a new communication scenario that will be activated once the situation is resolved.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6053711 elementor-align-center button-principal elementor-widget elementor-widget-button\" data-id=\"6053711\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/datascientest.com\/en\/data-courses\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Mastering the Data Cloud for marketing<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3263284 elementor-widget elementor-widget-heading\" data-id=\"3263284\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2 - Customer recommendations that hit the mark<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b7d57c elementor-widget elementor-widget-text-editor\" data-id=\"8b7d57c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Take the example of a customer who regularly navigates an e-commerce fashion brand\u2019s site. Data Cloud for Marketing builds a detailed behavioral profile:<\/span><\/p><p><span style=\"font-weight: 400;\">On one side, <\/span><b>real-time analysis of the digital journey<\/b><span style=\"font-weight: 400;\"> reveals stylistic affinities. The system detects the most viewed categories, the time spent on each type of clothing, and the items added to the cart. These signals feed a recommendation engine that continuously refines.<\/span><\/p><p><span style=\"font-weight: 400;\">On the other side, <\/span><b>transactional data<\/b><span style=\"font-weight: 400;\"> enriches customer understanding. Purchase history reveals usual sizes, preferred price ranges, and favorite purchase periods. Data Cloud integrates this information to suggest items matching purchase habits. For example, a customer who regularly buys swimsuits in May will receive suggestions for the new swimwear collection as soon as it launches.<\/span><\/p><p><span style=\"font-weight: 400;\">As a bonus, Einstein Copilot enhances these <\/span><b>recommendations<\/b><span style=\"font-weight: 400;\"> by incorporating contextual data. Local weather, upcoming events, or current trends refine the relevance of the suggestions.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-733edd5 elementor-widget elementor-widget-image\" data-id=\"733edd5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"571\" src=\"https:\/\/datascientest.com\/en\/files\/2025\/03\/data-cloud-marketing-datascientest-3.webp\" class=\"attachment-full size-full wp-image-194473\" alt=\"\" srcset=\"https:\/\/datascientest.com\/en\/files\/2025\/03\/data-cloud-marketing-datascientest-3.webp 1000w, https:\/\/datascientest.com\/en\/files\/2025\/03\/data-cloud-marketing-datascientest-3-300x171.webp 300w, https:\/\/datascientest.com\/en\/files\/2025\/03\/data-cloud-marketing-datascientest-3-768x439.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-064efbc elementor-widget elementor-widget-heading\" data-id=\"064efbc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3 - Optimization of cross-channel advertising campaigns<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3397df3 elementor-widget elementor-widget-text-editor\" data-id=\"3397df3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Final example with a launch campaign for a new <\/span><a href=\"https:\/\/datascientest.com\/en\/all-about-5g\"><span style=\"font-weight: 400;\">5G<\/span><\/a><span style=\"font-weight: 400;\"> plan.<\/span><\/p><p><b>Cross-channel analysis<\/b><span style=\"font-weight: 400;\"> reveals effective customer journeys. Data Cloud tracks interactions between social ads, display, and paid search. The system identifies that users convert more after seeing an Instagram ad followed by a <\/span><b>search<\/b><span style=\"font-weight: 400;\"> ad, instead of a sequence of <\/span><b>display<\/b><span style=\"font-weight: 400;\">, then <\/span><b>social<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Dynamic segmentation continuously adjusts <\/span><b>audiences<\/b><span style=\"font-weight: 400;\">. When a prospect interacts with a Facebook ad, Data Cloud instantly removes them from similar audiences on other networks. This coordination avoids over-solicitation and optimizes the <\/span><b>advertising budget<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Machine learning predicts the best engagement times. By analyzing peak conversion by channel, Data Cloud adjusts the ad distribution. A LinkedIn campaign activates during office hours, while Instagram ads focus on evenings.<\/span><\/p><p><span style=\"font-weight: 400;\">Einstein Copilot offers budget optimization suggestions. By detecting high performance of <\/span><b>search ads<\/b><span style=\"font-weight: 400;\"> on certain keywords, the system recommends reallocating budget from less performing channels. This continuous adaptation maximizes <\/span><b>advertising ROI<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Through these 3 examples, you can already see the full <\/span><b>potential of Data Cloud<\/b><span style=\"font-weight: 400;\"> for marketing. But there are many more, such as automating loyalty programs, managing marketing events, personalizing the website\u2026<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c569a8 elementor-align-center button-principal elementor-widget elementor-widget-button\" data-id=\"7c569a8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/datascientest.com\/en\/data-courses\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover our courses<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18833eb elementor-widget elementor-widget-text-editor\" data-id=\"18833eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Do you want to <\/span><b>leverage Salesforce<\/b><span style=\"font-weight: 400;\"> to increase your <\/span><b>visibility<\/b><span style=\"font-weight: 400;\"> and <\/span><b>sales<\/b><span style=\"font-weight: 400;\">? <\/span><a href=\"https:\/\/datascientest.com\/en\/data-courses\"><span style=\"font-weight: 400;\">Train<\/span><\/a><span style=\"font-weight: 400;\"> with DataScientest.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-345244b e-flex e-con-boxed e-con\" data-id=\"345244b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a204d9 elementor-widget elementor-widget-html\" data-id=\"9a204d9\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@type\": \"FAQPage\",\r\n  \"mainEntity\": [\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"What is Data Cloud for Marketing?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"Data Cloud for Marketing is a solution that enables businesses to centralize and analyze customer data in real-time to optimize their marketing strategies. It provides a unified view of customers by combining multiple data sources.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"What are the benefits of Data Cloud for Marketing?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"The benefits include advanced audience segmentation, personalized recommendations, marketing campaign automation, and improved customer engagement through more relevant and real-time interactions.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"How does Data Cloud for Marketing enhance campaign personalization?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"By leveraging artificial intelligence and real-time analytics, Data Cloud for Marketing helps identify customer behaviors and preferences. This allows brands to send targeted messages to the right segments at the right time.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"What types of data can be integrated into Data Cloud for Marketing?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"The platform can integrate CRM data, digital interactions, online and in-store transactions, as well as third-party data, enabling a deeper understanding of customers and optimizing marketing strategies.\"\r\n      }\r\n    }\r\n  ]\r\n}\r\n<\/script>\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Between social media, websites, mobile applications, and CRM tools, the proliferation of digital touchpoints poses significant challenges for marketing teams. Customer data becomes scattered. Fortunately, there is Data Cloud for Marketing. Learn how this solution unifies your customer vision. The benefits of Data Cloud for your marketing A 360\u00b0 view of your customers Data Cloud [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":194461,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[2412,2429,2423],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Salesforce Data Cloud for Marketing: Why should you use it?<\/title>\n<meta name=\"description\" content=\"From advertising targeting to web personalization, through automation, Data Cloud for marketing transforms your data into growth drivers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datascientest.com\/en\/all-about-salesforce-data-cloud-for-marketing\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce Data Cloud for Marketing: Why should you use it?\" \/>\n<meta property=\"og:description\" content=\"Between social media, websites, mobile applications, and CRM tools, the proliferation of digital touchpoints poses significant challenges for marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/datascientest.com\/en\/all-about-salesforce-data-cloud-for-marketing\" \/>\n<meta property=\"og:site_name\" content=\"DataScientest\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DataScientestEN\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-22T05:57:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-09T10:58:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/datascientest.com\/en\/files\/2025\/03\/data-cloud-marketing-datascientest.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"528\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Daniel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DataScientest__\" \/>\n<meta name=\"twitter:site\" content=\"@DataScientest__\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daniel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/datascientest.com\/en\/all-about-salesforce-data-cloud-for-marketing#article\",\"isPartOf\":{\"@id\":\"https:\/\/datascientest.com\/en\/all-about-salesforce-data-cloud-for-marketing\"},\"author\":{\"name\":\"Daniel\",\"@id\":\"https:\/\/datascientest.com\/en\/#\/schema\/person\/5a86e30c5090234fb43dd8baa83c44b0\"},\"headline\":\"Salesforce Data Cloud for Marketing: Why should you use it?\",\"datePublished\":\"2025-04-22T05:57:00+00:00\",\"dateModified\":\"2025-05-09T10:58:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/datascientest.com\/en\/all-about-salesforce-data-cloud-for-marketing\"},\"wordCount\":1020,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/datascientest.com\/en\/#organization\"},\"articleSection\":[\"Cloud &amp; Data Engineering\",\"Digital Transformation\",\"Marketing\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/datascientest.com\/en\/all-about-salesforce-data-cloud-for-marketing#respond\"]}],\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/datascientest.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/datascientest.com\/en\/all-about-salesforce-data-cloud-for-marketing\",\"url\":\"https:\/\/datascientest.com\/en\/all-about-salesforce-data-cloud-for-marketing\",\"name\":\"Salesforce Data Cloud for Marketing: Why should you use it?\",\"isPartOf\":{\"@id\":\"https:\/\/datascientest.com\/en\/#website\"},\"datePublished\":\"2025-04-22T05:57:00+00:00\",\"dateModified\":\"2025-05-09T10:58:03+00:00\",\"description\":\"From advertising targeting to web personalization, through automation, Data Cloud for marketing transforms your data into growth drivers.\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/datascientest.com\/en\/all-about-salesforce-data-cloud-for-marketing\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/datascientest.com\/en\/#website\",\"url\":\"https:\/\/datascientest.com\/en\/\",\"name\":\"DataScientest\",\"description\":\"Leader in Data Science Courses\",\"publisher\":{\"@id\":\"https:\/\/datascientest.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/datascientest.com\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/datascientest.com\/en\/#organization\",\"name\":\"DataScientest\",\"url\":\"https:\/\/datascientest.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/datascientest.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/datascientest.com\/en\/wp-content\/blogs.dir\/9\/files\/2024\/02\/DataScientest_icon_blue-2.png\",\"contentUrl\":\"https:\/\/datascientest.com\/en\/wp-content\/blogs.dir\/9\/files\/2024\/02\/DataScientest_icon_blue-2.png\",\"width\":301,\"height\":301,\"caption\":\"DataScientest\"},\"image\":{\"@id\":\"https:\/\/datascientest.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DataScientestEN\",\"https:\/\/twitter.com\/DataScientest__\",\"https:\/\/www.linkedin.com\/school\/datascientest\/mycompany\/\",\"https:\/\/www.tiktok.com\/@datascientest\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/datascientest.com\/en\/#\/schema\/person\/5a86e30c5090234fb43dd8baa83c44b0\",\"name\":\"Daniel\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/datascientest.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/837acad4f2dc47e85d81cce837261670?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/837acad4f2dc47e85d81cce837261670?s=96&d=mm&r=g\",\"caption\":\"Daniel\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/school\/datascientest\/\",\"user\"],\"jobTitle\":\"ing\u00e9nieur logiciel\",\"worksFor\":\"DataScientest\",\"url\":\"https:\/\/datascientest.com\/en\/author\/team-redac\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Salesforce Data Cloud for Marketing: Why should you use it?","description":"From advertising targeting to web personalization, through automation, Data Cloud for marketing transforms your data into growth drivers.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/datascientest.com\/en\/all-about-salesforce-data-cloud-for-marketing","og_locale":"en_GB","og_type":"article","og_title":"Salesforce Data Cloud for Marketing: Why should you use it?","og_description":"Between social media, websites, mobile applications, and CRM tools, the proliferation of digital touchpoints poses significant challenges for marketing","og_url":"https:\/\/datascientest.com\/en\/all-about-salesforce-data-cloud-for-marketing","og_site_name":"DataScientest","article_publisher":"https:\/\/www.facebook.com\/DataScientestEN","article_published_time":"2025-04-22T05:57:00+00:00","article_modified_time":"2025-05-09T10:58:03+00:00","og_image":[{"width":1200,"height":528,"url":"https:\/\/datascientest.com\/en\/files\/2025\/03\/data-cloud-marketing-datascientest.webp","type":"image\/webp"}],"author":"Daniel","twitter_card":"summary_large_image","twitter_creator":"@DataScientest__","twitter_site":"@DataScientest__","twitter_misc":{"Written by":"Daniel","Estimated reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/datascientest.com\/en\/all-about-salesforce-data-cloud-for-marketing#article","isPartOf":{"@id":"https:\/\/datascientest.com\/en\/all-about-salesforce-data-cloud-for-marketing"},"author":{"name":"Daniel","@id":"https:\/\/datascientest.com\/en\/#\/schema\/person\/5a86e30c5090234fb43dd8baa83c44b0"},"headline":"Salesforce Data Cloud for Marketing: Why should you use it?","datePublished":"2025-04-22T05:57:00+00:00","dateModified":"2025-05-09T10:58:03+00:00","mainEntityOfPage":{"@id":"https:\/\/datascientest.com\/en\/all-about-salesforce-data-cloud-for-marketing"},"wordCount":1020,"commentCount":0,"publisher":{"@id":"https:\/\/datascientest.com\/en\/#organization"},"articleSection":["Cloud &amp; Data Engineering","Digital Transformation","Marketing"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/datascientest.com\/en\/all-about-salesforce-data-cloud-for-marketing#respond"]}],"copyrightYear":"2025","copyrightHolder":{"@id":"https:\/\/datascientest.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/datascientest.com\/en\/all-about-salesforce-data-cloud-for-marketing","url":"https:\/\/datascientest.com\/en\/all-about-salesforce-data-cloud-for-marketing","name":"Salesforce Data Cloud for Marketing: Why should you use it?","isPartOf":{"@id":"https:\/\/datascientest.com\/en\/#website"},"datePublished":"2025-04-22T05:57:00+00:00","dateModified":"2025-05-09T10:58:03+00:00","description":"From advertising targeting to web personalization, through automation, Data Cloud for marketing transforms your data into growth drivers.","inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/datascientest.com\/en\/all-about-salesforce-data-cloud-for-marketing"]}]},{"@type":"WebSite","@id":"https:\/\/datascientest.com\/en\/#website","url":"https:\/\/datascientest.com\/en\/","name":"DataScientest","description":"Leader in Data Science Courses","publisher":{"@id":"https:\/\/datascientest.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/datascientest.com\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/datascientest.com\/en\/#organization","name":"DataScientest","url":"https:\/\/datascientest.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/datascientest.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/datascientest.com\/en\/wp-content\/blogs.dir\/9\/files\/2024\/02\/DataScientest_icon_blue-2.png","contentUrl":"https:\/\/datascientest.com\/en\/wp-content\/blogs.dir\/9\/files\/2024\/02\/DataScientest_icon_blue-2.png","width":301,"height":301,"caption":"DataScientest"},"image":{"@id":"https:\/\/datascientest.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DataScientestEN","https:\/\/twitter.com\/DataScientest__","https:\/\/www.linkedin.com\/school\/datascientest\/mycompany\/","https:\/\/www.tiktok.com\/@datascientest"]},{"@type":"Person","@id":"https:\/\/datascientest.com\/en\/#\/schema\/person\/5a86e30c5090234fb43dd8baa83c44b0","name":"Daniel","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/datascientest.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/837acad4f2dc47e85d81cce837261670?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/837acad4f2dc47e85d81cce837261670?s=96&d=mm&r=g","caption":"Daniel"},"sameAs":["https:\/\/www.linkedin.com\/school\/datascientest\/","user"],"jobTitle":"ing\u00e9nieur logiciel","worksFor":"DataScientest","url":"https:\/\/datascientest.com\/en\/author\/team-redac"}]}},"_links":{"self":[{"href":"https:\/\/datascientest.com\/en\/wp-json\/wp\/v2\/posts\/194459"}],"collection":[{"href":"https:\/\/datascientest.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/datascientest.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/datascientest.com\/en\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/datascientest.com\/en\/wp-json\/wp\/v2\/comments?post=194459"}],"version-history":[{"count":19,"href":"https:\/\/datascientest.com\/en\/wp-json\/wp\/v2\/posts\/194459\/revisions"}],"predecessor-version":[{"id":195807,"href":"https:\/\/datascientest.com\/en\/wp-json\/wp\/v2\/posts\/194459\/revisions\/195807"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/datascientest.com\/en\/wp-json\/wp\/v2\/media\/194461"}],"wp:attachment":[{"href":"https:\/\/datascientest.com\/en\/wp-json\/wp\/v2\/media?parent=194459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/datascientest.com\/en\/wp-json\/wp\/v2\/categories?post=194459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/datascientest.com\/en\/wp-json\/wp\/v2\/tags?post=194459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}