{"id":195003,"date":"2025-05-13T06:22:00","date_gmt":"2025-05-13T05:22:00","guid":{"rendered":"https:\/\/datascientest.com\/en\/?p=195003"},"modified":"2025-05-09T16:22:56","modified_gmt":"2025-05-09T15:22:56","slug":"all-about-customer-satisfaction-score","status":"publish","type":"post","link":"https:\/\/datascientest.com\/en\/all-about-customer-satisfaction-score","title":{"rendered":"Customer Satisfaction Score (CSAT): What is it? How to measure it?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"195003\" class=\"elementor elementor-195003\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a408140 e-flex e-con-boxed e-con\" data-id=\"a408140\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6024f49 elementor-widget elementor-widget-text-editor\" data-id=\"6024f49\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><b>In an ultra-competitive market where 92% of consumers check online reviews before making a purchase, customer satisfaction has become an essential strategic lever. Discover how it works, its definition, strategic challenges, measurement indicators, and practical ways to enhance it.<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27a10a6 e-flex e-con-boxed e-con\" data-id=\"27a10a6\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84e6e85 elementor-widget elementor-widget-heading\" data-id=\"84e6e85\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-xl\">Definition and Usage<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3683af0 elementor-widget elementor-widget-text-editor\" data-id=\"3683af0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>The Customer Satisfaction Score (CSAT)<\/b><span style=\"font-weight: 400;\"> is a <\/span><a href=\"https:\/\/datascientest.com\/en\/kpis-key-performance-indicators\"><span style=\"font-weight: 400;\">key performance indicator<\/span><\/a><span style=\"font-weight: 400;\"> that measures customer satisfaction following <\/span><b>a specific interaction<\/b><span style=\"font-weight: 400;\">, such as a purchase or a call to customer service.<\/span><\/p><p><span style=\"font-weight: 400;\">It is expressed as a <\/span><b>percentage<\/b><span style=\"font-weight: 400;\"> derived from a <\/span><b>satisfaction scale<\/b><span style=\"font-weight: 400;\"> (e.g., 1 to 5), by dividing the number of positive responses by the total number of responses. The CSAT enables companies to promptly identify strengths and weaknesses in the customer experience, enhance retention, and make informed decisions.<\/span><\/p><p><span style=\"font-weight: 400;\">By monitoring this score, organizations strengthen customer relationships, boost <\/span><b>retention<\/b><span style=\"font-weight: 400;\">, and distinguish themselves in <\/span><b>competitive markets<\/b><span style=\"font-weight: 400;\">, all while centering their teams around a customer-focused culture.<\/span><\/p><p><span style=\"font-weight: 400;\">Implementing an <\/span><b>effective CSAT measurement system<\/b><span style=\"font-weight: 400;\"> requires a methodical and structured approach. Companies should establish <\/span><b>clear objectives<\/b><span style=\"font-weight: 400;\">, select the <\/span><b>right moments<\/b><span style=\"font-weight: 400;\"> to solicit customer feedback, and train their teams to interpret the results.<\/span><\/p><p><span style=\"font-weight: 400;\">Automating the collection and <\/span><a href=\"https:\/\/datascientest.com\/en\/data-analysis-definition-use-of-cases-and-tools\"><span style=\"font-weight: 400;\">analysis of data<\/span><\/a><span style=\"font-weight: 400;\"> provides real-time <\/span><b>insights<\/b><span style=\"font-weight: 400;\"> and allows for swift action on identified dissatisfaction. Additionally, incorporating CSAT into <\/span><a href=\"https:\/\/datascientest.com\/en\/dashboard-what-is-it\"><span style=\"font-weight: 400;\">a comprehensive dashboard<\/span><\/a><span style=\"font-weight: 400;\">, which includes other metrics like revenue or recommendation rates, offers a holistic view of the company&#8217;s performance. This approach highlights the correlation between customer satisfaction and financial outcomes, thereby justifying investments in enhancing customer experiences.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd4625f e-flex e-con-boxed e-con\" data-id=\"cd4625f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c066a08 elementor-widget elementor-widget-heading\" data-id=\"c066a08\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\">How to Measure the Customer Satisfaction Score?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b162675 elementor-widget elementor-widget-text-editor\" data-id=\"b162675\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>The CSAT<\/b><span style=\"font-weight: 400;\"> is determined through a survey with a straightforward question, such as: &#8220;To what extent are you satisfied with [your experience\/this product\/this service]?&#8221; using a scale from 1 (very dissatisfied) to 5 (very satisfied).<\/span><\/p><p><span style=\"font-weight: 400;\">The score is calculated <\/span><b>by dividing the number of positive responses (4 and 5) by the total number of responses, followed by multiplying by 100<\/b><span style=\"font-weight: 400;\">. For example, if there are 80 positive responses out of 100, the CSAT would be 80%. Questions should be clear, specific, and context-appropriate to yield reliable and actionable data, enabling trend identification through <\/span><a href=\"https:\/\/datascientest.com\/en\/data-mining-everything-you-need-to-know-about-data-mining\"><span style=\"font-weight: 400;\">data mining<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e6baed elementor-widget elementor-widget-image\" data-id=\"2e6baed\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"448\" src=\"https:\/\/datascientest.com\/en\/files\/2025\/04\/dst_acquisition_Young_digital_marketing_professional_in_a_moder_7462b347-1aa9-4101-a5a8-519705ad86e3-1024x574.webp\" class=\"attachment-large size-large wp-image-195006\" alt=\"\" srcset=\"https:\/\/datascientest.com\/en\/files\/2025\/04\/dst_acquisition_Young_digital_marketing_professional_in_a_moder_7462b347-1aa9-4101-a5a8-519705ad86e3-1024x574.webp 1024w, https:\/\/datascientest.com\/en\/files\/2025\/04\/dst_acquisition_Young_digital_marketing_professional_in_a_moder_7462b347-1aa9-4101-a5a8-519705ad86e3-300x168.webp 300w, https:\/\/datascientest.com\/en\/files\/2025\/04\/dst_acquisition_Young_digital_marketing_professional_in_a_moder_7462b347-1aa9-4101-a5a8-519705ad86e3-768x430.webp 768w, https:\/\/datascientest.com\/en\/files\/2025\/04\/dst_acquisition_Young_digital_marketing_professional_in_a_moder_7462b347-1aa9-4101-a5a8-519705ad86e3.webp 1456w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66d8c10 elementor-align-center button-principal elementor-widget elementor-widget-button\" data-id=\"66d8c10\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/datascientest.com\/en\/all-about-customer-satisfaction\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Find out more about customer satisfaction<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f0a6d54 e-flex e-con-boxed e-con\" data-id=\"f0a6d54\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a29d83b elementor-widget elementor-widget-heading\" data-id=\"a29d83b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\">How to Analyze the Customer Satisfaction Score?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5cafce elementor-widget elementor-widget-text-editor\" data-id=\"a5cafce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>CSAT analysis<\/b><span style=\"font-weight: 400;\"> begins by reviewing the overall score, expressed as a percentage, which indicates <\/span><b>the proportion of satisfied customers<\/b><span style=\"font-weight: 400;\">. A high score (e.g., 80% or more) signifies a positive customer experience, while a low score (e.g., under 60%) highlights issues that need addressing.<\/span><\/p><p><span style=\"font-weight: 400;\">It is crucial to <\/span><a href=\"https:\/\/datascientest.com\/en\/k-means-clustering-in-machine-learning-a-deep-dive\"><span style=\"font-weight: 400;\">segment the data<\/span><\/a><span style=\"font-weight: 400;\"> by categories (products, services, regions) to identify specific areas of weakness. <\/span><b>Qualitative comments<\/b><span style=\"font-weight: 400;\"> associated with scores provide valuable <\/span><b>insights<\/b><span style=\"font-weight: 400;\"> into the reasons behind the scores. By comparing results with <\/span><b>industry benchmarks<\/b><span style=\"font-weight: 400;\">, companies can assess their relative performance and prioritize actions for improvement.<\/span><\/p><p><b>This in-depth analysis<\/b><span style=\"font-weight: 400;\"> also reveals <\/span><b>emerging trends<\/b><span style=\"font-weight: 400;\"> and <\/span><b>recurring patterns<\/b><span style=\"font-weight: 400;\"> in customer satisfaction. It can accurately measure seasonal variations, the impact of new product launches, or the effects of organizational changes.<\/span><\/p><p><span style=\"font-weight: 400;\">Particular attention should be given to <\/span><b>strategic customer segments<\/b><span style=\"font-weight: 400;\"> and key moments in the <\/span><b>customer journey<\/b><span style=\"font-weight: 400;\">, as they greatly influence long-term retention. Thoroughly leveraging this data not only permits targeted enhancements in customer experience but also enables prediction of future customer expectations and proactive adjustments to the company&#8217;s offerings.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18e219d e-flex e-con-boxed e-con\" data-id=\"18e219d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-786437c elementor-widget elementor-widget-heading\" data-id=\"786437c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\">How to Improve CSAT?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a88c455 elementor-widget elementor-widget-text-editor\" data-id=\"a88c455\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To enhance <\/span><b>CSAT<\/b><span style=\"font-weight: 400;\">, begin by analyzing <\/span><b>feedback<\/b><span style=\"font-weight: 400;\"> to pinpoint the root causes of dissatisfaction.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Then, address <\/span><b>weaknesses<\/b><span style=\"font-weight: 400;\">: train your teams for more empathetic and responsive <\/span><b>customer service<\/b><span style=\"font-weight: 400;\"> and CRM, streamline processes to reduce customer effort, and personalize interactions.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Respond swiftly to negative comments with concrete solutions.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Additionally, improve the <\/span><b>quality of products or services<\/b><span style=\"font-weight: 400;\"> by taking customer <\/span><b>feedback<\/b><span style=\"font-weight: 400;\"> into account.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Finally, regularly evaluate <\/span><b>CSAT<\/b><span style=\"font-weight: 400;\"> to monitor progress and adjust actions.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Transparent communication and active listening foster trust and <\/span><b>customer satisfaction<\/b><span style=\"font-weight: 400;\">.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f909755 elementor-widget elementor-widget-text-editor\" data-id=\"f909755\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It is also vital to establish a strategy of continuous improvement that involves all stakeholders in the company. Creating cross-functional workgroups enables sharing best practices and identifying innovative solutions.<\/span><\/p><p><span style=\"font-weight: 400;\">Analyzing the successes of other companies in the sector can also inspire new approaches. Continuous team training on the latest customer experience trends and new technologies ensures the constant evolution of practices. Lastly, setting up a recognition and reward system for employees who contribute to CSAT improvement encourages a culture of excellence in customer service within the organization.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23454a2 elementor-widget elementor-widget-image\" data-id=\"23454a2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"448\" src=\"https:\/\/datascientest.com\/en\/files\/2025\/04\/dst_acquisition_AI-driven_tools_for_customer_sentiment_analysis_548cd692-dc72-4b6d-97cb-a2cd776de572-1024x574.webp\" class=\"attachment-large size-large wp-image-195007\" alt=\"\" srcset=\"https:\/\/datascientest.com\/en\/files\/2025\/04\/dst_acquisition_AI-driven_tools_for_customer_sentiment_analysis_548cd692-dc72-4b6d-97cb-a2cd776de572-1024x574.webp 1024w, https:\/\/datascientest.com\/en\/files\/2025\/04\/dst_acquisition_AI-driven_tools_for_customer_sentiment_analysis_548cd692-dc72-4b6d-97cb-a2cd776de572-300x168.webp 300w, https:\/\/datascientest.com\/en\/files\/2025\/04\/dst_acquisition_AI-driven_tools_for_customer_sentiment_analysis_548cd692-dc72-4b6d-97cb-a2cd776de572-768x430.webp 768w, https:\/\/datascientest.com\/en\/files\/2025\/04\/dst_acquisition_AI-driven_tools_for_customer_sentiment_analysis_548cd692-dc72-4b6d-97cb-a2cd776de572.webp 1456w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6e7e4a elementor-align-center button-principal elementor-widget elementor-widget-button\" data-id=\"b6e7e4a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/datascientest.com\/en\/data-courses\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Mastering business strategies<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-645f238 e-flex e-con-boxed e-con\" data-id=\"645f238\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5fa6ab7 elementor-widget elementor-widget-heading\" data-id=\"5fa6ab7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\">What are the Limitations of CSAT?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d82aab elementor-widget elementor-widget-text-editor\" data-id=\"5d82aab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>CSAT<\/b><span style=\"font-weight: 400;\"> is a useful tool, but it does have several limitations:<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">First, it measures satisfaction at a specific moment, often after a particular interaction, which may not accurately reflect long-term loyalty or the overall customer experience.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Secondly, it can be skewed by extreme responses, as only very satisfied or very dissatisfied customers often take the time to respond, thus leaving out moderate opinions.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Moreover, CSAT does not provide context on the reasons behind the scores unless qualitative comments are included. It is also susceptible to external factors, such as the customer&#8217;s mood at the time of the survey.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lastly, comparing scores across sectors or companies can be misleading, as customer expectations can vary significantly.<\/span><\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5255ea5 elementor-widget elementor-widget-text-editor\" data-id=\"5255ea5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">For a comprehensive view, it is recommended to combine CSAT with other metrics, such as NPS (Net Promoter Score) and CES (Customer Effort Score), alongside thorough qualitative analyses.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-80a8a8c e-flex e-con-boxed e-con\" data-id=\"80a8a8c\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-338c9ed elementor-widget elementor-widget-heading\" data-id=\"338c9ed\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\">Conclusion<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ccc60f elementor-widget elementor-widget-text-editor\" data-id=\"4ccc60f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Measuring CSAT remains a critical indicator for any company concerned with customer satisfaction. More than just a figure, it&#8217;s a true barometer of the health of customer relationships, enabling the quick identification of areas for improvement. Although this metric has certain limitations, especially its momentary and emotional nature, it remains a valuable tool when combined with other indicators like NPS or CES.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89d3f79 elementor-align-center button-principal elementor-widget elementor-widget-button\" data-id=\"89d3f79\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/datascientest.com\/en\/data-courses\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Become a Business Analyst<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-401e759 e-flex e-con-boxed e-con\" data-id=\"401e759\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca476a3 elementor-widget elementor-widget-html\" data-id=\"ca476a3\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@type\": \"FAQPage\",\r\n  \"mainEntity\": [\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"What is the Customer Satisfaction Score?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"The Customer Satisfaction Score (CSAT) is a key performance indicator that measures customer satisfaction after a specific interaction, such as a purchase or a customer service contact. 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Discover how it works, its definition, strategic challenges, measurement indicators, and practical ways to enhance it. Definition and Usage The Customer Satisfaction Score (CSAT) is a key performance indicator that measures customer [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":195005,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[2423],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer Satisfaction Score (CSAT): What is it? How to measure it?<\/title>\n<meta name=\"description\" content=\"Discover everything about the Customer Satisfaction Score (CSAT): how to calculate it, interpret it, and improve it to boost customer satisfaction. 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