{"id":196188,"date":"2025-07-02T06:35:00","date_gmt":"2025-07-02T05:35:00","guid":{"rendered":"https:\/\/datascientest.com\/en\/?p=196188"},"modified":"2025-06-22T18:35:38","modified_gmt":"2025-06-22T17:35:38","slug":"all-about-sap-customer-experience","status":"publish","type":"post","link":"https:\/\/datascientest.com\/en\/all-about-sap-customer-experience","title":{"rendered":"SAP Customer Experience (SAP CX): What is it?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"196188\" class=\"elementor elementor-196188\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d8e364 e-flex e-con-boxed e-con\" data-id=\"2d8e364\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9624c7f elementor-widget elementor-widget-text-editor\" data-id=\"9624c7f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><b>In today&#8217;s world, where customer experience plays a pivotal role in driving growth, SAP Customer Experience (SAP CX) has established itself as a vital solution for transforming how businesses engage with their customers. This cutting-edge suite combines a range of powerful tools, from marketing to data management, to deliver a seamless and personalized customer experience across all channels.<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c31a442 e-flex e-con-boxed e-con\" data-id=\"c31a442\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bcf8ccb elementor-widget elementor-widget-heading\" data-id=\"bcf8ccb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-xl\">What is SAP CX?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f775abc elementor-widget elementor-widget-text-editor\" data-id=\"f775abc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">SAP Customer Experience (SAP CX) is a comprehensive suite created by <\/span><a href=\"https:\/\/datascientest.com\/en\/all-about-sap-company\"><span style=\"font-weight: 400;\">SAP<\/span><\/a><span style=\"font-weight: 400;\"> to facilitate the full management of the customer journey, from initial contact to retention. This platform encompasses five crucial dimensions: commerce, marketing, sales, customer service, and customer data management. The purpose of SAP CX is to ensure a centralized and consistent view of the customer, enabling smooth and personalized interactions across all channels.<\/span><\/p><p><span style=\"font-weight: 400;\">SAP CX helps businesses gain deeper insights into their customers, offer tailored experiences, and make strategic choices grounded in real-time data. In essence, it provides a robust solution to cater to the rising consumer demand for personalization and agility.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fd4edb elementor-widget elementor-widget-image\" data-id=\"1fd4edb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1835\" height=\"949\" src=\"https:\/\/datascientest.com\/en\/files\/2025\/05\/ICX-Marketecture-1.jpg\" class=\"attachment-full size-full wp-image-196191\" alt=\"\" srcset=\"https:\/\/datascientest.com\/en\/files\/2025\/05\/ICX-Marketecture-1.jpg 1835w, https:\/\/datascientest.com\/en\/files\/2025\/05\/ICX-Marketecture-1-300x155.jpg 300w, https:\/\/datascientest.com\/en\/files\/2025\/05\/ICX-Marketecture-1-1024x530.jpg 1024w, https:\/\/datascientest.com\/en\/files\/2025\/05\/ICX-Marketecture-1-768x397.jpg 768w, https:\/\/datascientest.com\/en\/files\/2025\/05\/ICX-Marketecture-1-1536x794.jpg 1536w\" sizes=\"(max-width: 1835px) 100vw, 1835px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source : SAP Community<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1155864 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"1155864\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/en\/data-courses\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more about SAP software<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fe4008f e-flex e-con-boxed e-con\" data-id=\"fe4008f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e87d7c6 elementor-widget elementor-widget-heading\" data-id=\"e87d7c6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\">The history and evolution of SAP CX<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dd8e74 elementor-widget elementor-widget-heading\" data-id=\"2dd8e74\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">From SAP C\/4HANA to SAP Customer Experience<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08794cb elementor-widget elementor-widget-text-editor\" data-id=\"08794cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">SAP Customer Experience originated from a previously branded solution known as <\/span><b>SAP C\/4HANA<\/b><span style=\"font-weight: 400;\">. This rebranding, which took place in 2020, underscores SAP&#8217;s aim to simplify its offerings and highlight the integration of <\/span><a href=\"https:\/\/datascientest.com\/en\/all-about-sap-software\"><span style=\"font-weight: 400;\">its solutions<\/span><\/a><span style=\"font-weight: 400;\"> to manage the overall customer experience.<\/span><\/p><p><span style=\"font-weight: 400;\">SAP C\/4HANA made its debut in 2018 with a mission to amalgamate multiple tools for optimizing customer engagement and <\/span><a href=\"https:\/\/datascientest.com\/en\/all-about-customer-satisfaction\"><span style=\"font-weight: 400;\">satisfaction<\/span><\/a><span style=\"font-weight: 400;\">. Subsequently, with the introduction of additional functionalities, SAP opted to rename this suite to <\/span><b>SAP Customer Experience<\/b><span style=\"font-weight: 400;\">, aligning more closely with its global customer experience vision.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eba3cae elementor-widget elementor-widget-heading\" data-id=\"eba3cae\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The integration of SAP Commerce, SAP Service Cloud, and SAP Marketing Cloud<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5eeae38 elementor-widget elementor-widget-text-editor\" data-id=\"5eeae38\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Over time, SAP has enriched this suite through the acquisition of key solutions, such as <\/span><b>SAP Commerce Cloud<\/b><span style=\"font-weight: 400;\">, facilitating seamless e-commerce experiences. Additionally, SAP has integrated <\/span><b>SAP Service Cloud<\/b><span style=\"font-weight: 400;\"> and <\/span><b>SAP Marketing Cloud<\/b><span style=\"font-weight: 400;\"> to enable comprehensive service and marketing campaign management, while ensuring personalized customer interactions across various channels.<\/span><\/p><p><span style=\"font-weight: 400;\">By integrating these solutions, users can leverage a unified platform that empowers them to analyze and act cohesively throughout the customer journey.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c1df17 elementor-widget elementor-widget-image\" data-id=\"8c1df17\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/datascientest.com\/en\/files\/2025\/05\/sap_customer_experience_timeline.png\" class=\"attachment-full size-full wp-image-196195\" alt=\"\" srcset=\"https:\/\/datascientest.com\/en\/files\/2025\/05\/sap_customer_experience_timeline.png 1536w, https:\/\/datascientest.com\/en\/files\/2025\/05\/sap_customer_experience_timeline-300x200.png 300w, https:\/\/datascientest.com\/en\/files\/2025\/05\/sap_customer_experience_timeline-1024x683.png 1024w, https:\/\/datascientest.com\/en\/files\/2025\/05\/sap_customer_experience_timeline-768x512.png 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f28435f e-flex e-con-boxed e-con\" data-id=\"f28435f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b4868b elementor-widget elementor-widget-heading\" data-id=\"7b4868b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\">The main tools of SAP CX<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cec2a1 elementor-widget elementor-widget-html\" data-id=\"7cec2a1\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!DOCTYPE html>\r\n<html lang=\"en\">\r\n<head>\r\n    <meta charset=\"UTF-8\" \/>\r\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1\" \/>\r\n    <style>\r\n        body {\r\n            font-family: Arial, sans-serif;\r\n            margin: 0;\r\n            padding: 0;\r\n            background-color: #f4f4f4;\r\n        }\r\n        .container {\r\n            width: 100%;\r\n            max-width: 1200px;\r\n            margin: 20px auto;\r\n            padding: 20px;\r\n            background-color: white;\r\n            box-shadow: 0 4px 8px rgba(0, 0, 0, 0.1);\r\n            border-radius: 8px;\r\n        }\r\n        table {\r\n            width: 100%;\r\n            border-collapse: collapse;\r\n            margin: 20px 0;\r\n        }\r\n        table th, table td {\r\n            padding: 15px;\r\n            text-align: left;\r\n            border: 1px solid #ddd;\r\n        }\r\n        table th {\r\n            background-color: #e0e0e0; \/* Light gray *\/\r\n            color: #333;\r\n        }\r\n        table td {\r\n            background-color: #fafafa; \/* Very light gray *\/\r\n        }\r\n        table tr:nth-child(even) td {\r\n            background-color: #f3f3f3; \/* Even lighter gray *\/\r\n        }\r\n        table tr:hover td {\r\n            background-color: #e7e7e7; \/* Light gray on hover *\/\r\n        }\r\n        @media (max-width: 768px) {\r\n            table, th, td {\r\n                display: block;\r\n                width: 100%;\r\n            }\r\n            table th {\r\n                background-color: #e0e0e0;\r\n                color: #333;\r\n            }\r\n            table td {\r\n                background-color: #fafafa;\r\n            }\r\n            table td::before {\r\n                content: attr(data-label);\r\n                font-weight: bold;\r\n                display: inline-block;\r\n                width: 100%;\r\n                margin-bottom: 5px;\r\n            }\r\n        }\r\n    <\/style>\r\n<\/head>\r\n<body>\r\n\r\n    <div class=\"container\">\r\n        <table>\r\n            <thead>\r\n                <tr>\r\n                    <th>Tool<\/th>\r\n                    <th>Description<\/th>\r\n                    <th>Features<\/th>\r\n                <\/tr>\r\n            <\/thead>\r\n            <tbody>\r\n                <tr>\r\n                    <td>SAP Sales Cloud<\/td>\r\n                    <td data-label=\"Description\">Optimize your sales by automating commercial processes, track opportunities, analyze performance, and improve your conversion rates.<\/td>\r\n                    <td data-label=\"Features\">Task automation, opportunity management, sales forecasting, real-time analytics.<\/td>\r\n                <\/tr>\r\n                <tr>\r\n                    <td>SAP Marketing Cloud<\/td>\r\n                    <td data-label=\"Description\">Create personalized and cross-channel marketing campaigns. Segment your customers, anticipate their needs, and tailor your messages across all channels (social media, emails, website).<\/td>\r\n                    <td data-label=\"Features\">Dynamic segmentation, advanced personalization, multi-channel management, behavioral analytics.<\/td>\r\n                <\/tr>\r\n                <tr>\r\n                    <td>SAP Service Cloud<\/td>\r\n                    <td data-label=\"Description\">Enhance your customer service in real time with a unified interface to manage requests from various channels and resolve issues quickly.<\/td>\r\n                    <td data-label=\"Features\">Omnichannel management, real-time customer service, ticket tracking, mobile and cloud support.<\/td>\r\n                <\/tr>\r\n                <tr>\r\n                    <td>SAP Commerce Cloud<\/td>\r\n                    <td data-label=\"Description\">Create a smooth e-commerce experience with a flexible platform. Manage your products, promotions, and stock while offering a personalized experience to each user.<\/td>\r\n                    <td data-label=\"Features\">Product management, user experience personalization, promotion management, stock optimization.<\/td>\r\n                <\/tr>\r\n                <tr>\r\n                    <td>SAP Customer Data Cloud<\/td>\r\n                    <td data-label=\"Description\">Centralize customer data securely. Respect privacy while providing personalized experiences and ensuring compliance with regulations.<\/td>\r\n                    <td data-label=\"Features\">Data centralization, security standards compliance, customer consent management, GDPR compliance.<\/td>\r\n                <\/tr>\r\n            <\/tbody>\r\n        <\/table>\r\n    <\/div>\r\n\r\n<\/body>\r\n<\/html>\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0a0285 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"b0a0285\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/en\/data-courses\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">SAP training<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ef34876 e-flex e-con-boxed e-con\" data-id=\"ef34876\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c38488 elementor-widget elementor-widget-heading\" data-id=\"4c38488\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\">Why choose SAP Customer Experience?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fc262c elementor-widget elementor-widget-text-editor\" data-id=\"2fc262c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">SAP Customer Experience (SAP CX) is specially crafted to help businesses deliver smooth and personalized customer experiences. In a rapidly evolving consumer landscape, SAP CX enables your company to differentiate itself by ensuring consistent interaction at every touchpoint. If you&#8217;re aiming to build enduring customer relationships and elevate loyalty, SAP CX is the perfect choice.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36383c5 elementor-widget elementor-widget-heading\" data-id=\"36383c5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Improve customer engagement<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f28b96e elementor-widget elementor-widget-text-editor\" data-id=\"f28b96e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">With SAP CX, you can <\/span><b>boost customer engagement<\/b><span style=\"font-weight: 400;\"> by offering a personalized and omnichannel experience. Using powerful tools, you can interact with customers on their preferred platforms, be it social media, your official website, or other venues. The objective is to create a seamless and customized journey, enhancing your <\/span><span style=\"font-weight: 400;\">CSAT score<\/span><span style=\"font-weight: 400;\"> and fostering customer loyalty in the long run<\/span>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e38d9b0 elementor-widget elementor-widget-heading\" data-id=\"e38d9b0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Increase sales through automation<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b5b01d elementor-widget elementor-widget-text-editor\" data-id=\"7b5b01d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">One of SAP CX&#8217;s key strengths lies in automating business processes while harnessing data. Through <\/span><a href=\"https:\/\/datascientest.com\/en\/artificial-intelligence-definition\"><span style=\"font-weight: 400;\">artificial intelligence<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/datascientest.com\/en\/data-analysis-definition-use-of-cases-and-tools\"><span style=\"font-weight: 400;\">analytics tools<\/span><\/a><span style=\"font-weight: 400;\">, you can gain insights into customer behavior and needs. This facilitates not only trend prediction but also the identification of business opportunities that might otherwise be overlooked.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1243daf elementor-widget elementor-widget-heading\" data-id=\"1243daf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Unify data management and omnichannel experience<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71ac652 elementor-widget elementor-widget-text-editor\" data-id=\"71ac652\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As customers demand uniform experiences across all channels, SAP CX enables streamlined customer data management. Centralizing this data on a single platform gives you a <\/span><b>360-degree view<\/b><span style=\"font-weight: 400;\"> of each customer, enhancing your understanding of their preferences and actions. This ensures a <\/span><b>consistent and seamless experience<\/b><span style=\"font-weight: 400;\"> at every point of contact, whether online, in-store, or through customer service.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e128427 e-flex e-con-boxed e-con\" data-id=\"e128427\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2b62a1 elementor-widget elementor-widget-heading\" data-id=\"c2b62a1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\">What are the differences between SAP CX, SAP C\/4HANA, and Hybris?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-831a989 elementor-widget elementor-widget-text-editor\" data-id=\"831a989\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The terms SAP CX, SAP C\/4HANA, and Hybris can be confusing, though they refer to solutions with distinct purposes and functionalities. Here&#8217;s an explanation to clarify these differences, helping you make informed decisions about your options.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fda93b elementor-widget elementor-widget-heading\" data-id=\"8fda93b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">SAP CX and SAP C\/4HANA<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60b34c3 elementor-widget elementor-widget-text-editor\" data-id=\"60b34c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">SAP C\/4HANA was introduced as the initial name for the SAP suite focused on customer experience, back in 2018. This label was supplanted by <\/span><b>SAP Customer Experience<\/b><span style=\"font-weight: 400;\"> in 2020 to better demonstrate the platform\u2019s growth and its comprehensive goal to encompass the whole customer journey, transcending traditional CRM. SAP CX now integrates solutions addressing marketing, sales, customer service, and commerce. Essentially, SAP CX is the modernized and amplified adaptation of SAP C\/4HANA, equipped with additional elements to better serve contemporary business demands.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70c665b elementor-widget elementor-widget-image\" data-id=\"70c665b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1022\" height=\"554\" src=\"https:\/\/datascientest.com\/en\/files\/2025\/05\/What-is-SAP-C4HANA-slide-redone-cropped.jpg\" class=\"attachment-full size-full wp-image-196205\" alt=\"\" srcset=\"https:\/\/datascientest.com\/en\/files\/2025\/05\/What-is-SAP-C4HANA-slide-redone-cropped.jpg 1022w, https:\/\/datascientest.com\/en\/files\/2025\/05\/What-is-SAP-C4HANA-slide-redone-cropped-300x163.jpg 300w, https:\/\/datascientest.com\/en\/files\/2025\/05\/What-is-SAP-C4HANA-slide-redone-cropped-768x416.jpg 768w\" sizes=\"(max-width: 1022px) 100vw, 1022px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source : SAP Community<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65d5f2c elementor-widget elementor-widget-heading\" data-id=\"65d5f2c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">SAP CX vs. Hybris: Which solution should you choose?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aacff81 elementor-widget elementor-widget-text-editor\" data-id=\"aacff81\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Hybris<\/b><span style=\"font-weight: 400;\">, integrated into SAP CX as <\/span><b>SAP Commerce Cloud<\/b><span style=\"font-weight: 400;\">, was initially devised as an e-commerce-centric platform. Acquired by SAP in 2013, Hybris has gradually become part of the SAP CX suite. If you seek a solution primarily tailored to e-commerce, SAP Commerce Cloud (formerly Hybris) is your optimal choice. Conversely, if your goal is to consistently manage the entire customer experience, from marketing to sales and service, SAP CX stands as the comprehensive and integrated solution you require.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e048492 e-flex e-con-boxed e-con\" data-id=\"e048492\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87c8a59 elementor-widget elementor-widget-heading\" data-id=\"87c8a59\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\">SAP Customer Experience in practice<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13debde elementor-widget elementor-widget-text-editor\" data-id=\"13debde\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Implementing SAP CX can significantly revolutionize your company&#8217;s interactions with its customers. Globally, many businesses have adopted SAP CX to enhance their customer experience strategies. For instance, <\/span><b>Toyota Motor Philippines<\/b><span style=\"font-weight: 400;\"> leveraged SAP CX to optimize its sales and service channels, resulting in substantial gains in customer engagement and overall business performance.<\/span><\/p><p><span style=\"font-weight: 400;\">Similarly, <\/span><b>L\u2019Or\u00e9al<\/b><span style=\"font-weight: 400;\"> utilized SAP Commerce Cloud to tailor a smoother and more bespoke online shopping experience. These instances illustrate the tangible outcomes achievable through SAP CX adoption.<\/span><\/p><p><span style=\"font-weight: 400;\">By integrating SAP CX into your operations, you can anticipate increased operational efficiency and the ability to <\/span><b>offer more immersive and consistent experiences<\/b><span style=\"font-weight: 400;\"> for your customers.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-87daa99 e-flex e-con-boxed e-con\" data-id=\"87daa99\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d3076c7 elementor-widget elementor-widget-heading\" data-id=\"d3076c7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\">Conclusion<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7066c9 elementor-widget elementor-widget-text-editor\" data-id=\"d7066c9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">SAP Customer Experience is an invaluable solution for companies committed to delivering seamless and personalized customer experiences. With its integrated approach spanning all facets of customer interaction, from marketing to data management, SAP CX not only enhances customer engagement but also optimizes sales and service processes. Embracing this suite empowers you to gain deeper insights into your customers, make informed strategic decisions based on real-time data, and thereby cultivate long-term loyalty and satisfaction.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86284c2 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"86284c2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/en\/data-courses\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\"> Discover our SAP training courses<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d9c4ed7 e-flex e-con-boxed e-con\" data-id=\"d9c4ed7\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40da8d2 elementor-widget elementor-widget-html\" data-id=\"40da8d2\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@type\": \"FAQPage\",\r\n  \"mainEntity\": [\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"What is SAP Customer Experience (SAP CX)?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"SAP Customer Experience (SAP CX) is a comprehensive suite created by SAP to facilitate the full management of the customer journey, from initial contact to retention.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"The history and evolution of SAP CX\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"SAP Customer Experience originated from SAP C\/4HANA, rebranded in 2020 to simplify offerings and highlight integrated customer experience management.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"The main tools of SAP CX\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"SAP CX includes SAP Sales Cloud, SAP Marketing Cloud, SAP Service Cloud, SAP Commerce Cloud, and SAP Customer Data Cloud, each with specific functions to optimize sales, marketing, service, commerce, and data management.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"Why choose SAP Customer Experience?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"SAP CX helps businesses deliver smooth and personalized customer experiences, boosting engagement, automating sales processes, and unifying data management across channels.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"What are the differences between SAP CX, SAP C\/4HANA, and Hybris?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"SAP CX is the modernized evolution of SAP C\/4HANA, while Hybris is now part of SAP Commerce Cloud, focused mainly on e-commerce within SAP CX.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"SAP Customer Experience in practice\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"Companies like Toyota Motor Philippines and L\u2019Or\u00e9al have implemented SAP CX to enhance customer engagement and optimize sales and service channels.\"\r\n      }\r\n    }\r\n  ]\r\n}\r\n<\/script>\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In today&#8217;s world, where customer experience plays a pivotal role in driving growth, SAP Customer Experience (SAP CX) has established itself as a vital solution for transforming how businesses engage with their customers. This cutting-edge suite combines a range of powerful tools, from marketing to data management, to deliver a seamless and personalized customer experience [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":196190,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[2429],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SAP Customer Experience (SAP CX): What is it?<\/title>\n<meta name=\"description\" content=\"Discover SAP Customer Experience (SAP CX), a comprehensive suite to effectively manage the customer journey, from marketing to loyalty.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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