{"id":177258,"date":"2025-02-07T07:30:00","date_gmt":"2025-02-07T06:30:00","guid":{"rendered":"https:\/\/datascientest.com\/es\/?p=177258"},"modified":"2025-01-31T16:10:33","modified_gmt":"2025-01-31T15:10:33","slug":"data-mashup-que-es","status":"publish","type":"post","link":"https:\/\/datascientest.com\/es\/data-mashup-que-es","title":{"rendered":"Data Mashup: \u00bfQu\u00e9 es? \u00bfC\u00f3mo funciona?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"177258\" class=\"elementor elementor-177258\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a94d286 e-flex e-con-boxed e-con\" data-id=\"a94d286\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29db831 elementor-widget elementor-widget-text-editor\" data-id=\"29db831\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><b>El \u00ab Data Mashup \u00bb se refiere al proceso de integraci\u00f3n de datos provenientes de diversas fuentes en un solo conjunto coherente y analizable.<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1a1acf elementor-widget elementor-widget-text-editor\" data-id=\"d1a1acf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Estas fuentes pueden incluir <\/span><b>bases de datos internas, archivos Excel, flujos provenientes de redes sociales<\/b><span style=\"font-weight: 400;\"> (para rese\u00f1as o an\u00e1lisis de sentimientos, por ejemplo)<\/span><b>, plataformas como Google Analytics o incluso sistemas de terceros explotados mediante APIs<\/b><span style=\"font-weight: 400;\">. A diferencia de los m\u00e9todos tradicionales de integraci\u00f3n de datos, que a menudo requieren una estructura r\u00edgida, el Data Mashup es m\u00e1s flexible y adaptativo.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ceb0973 e-flex e-con-boxed e-con\" data-id=\"ceb0973\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cd94251 e-con-full e-flex e-con\" data-id=\"cd94251\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79d01ef elementor-widget elementor-widget-image\" data-id=\"79d01ef\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/datascientest.com\/es\/files\/2025\/01\/image1.webp\" class=\"attachment-large size-large wp-image-177265\" alt=\"\" srcset=\"https:\/\/datascientest.com\/es\/files\/2025\/01\/image1.webp 512w, https:\/\/datascientest.com\/es\/files\/2025\/01\/image1-300x300.webp 300w, https:\/\/datascientest.com\/es\/files\/2025\/01\/image1-150x150.webp 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e9ac7b e-con-full e-flex e-con\" data-id=\"6e9ac7b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4da6feb elementor-widget elementor-widget-text-editor\" data-id=\"4da6feb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El t\u00e9rmino \u00ab<\/span><b><i>mashup<\/i><\/b><span style=\"font-weight: 400;\">\u00bb apareci\u00f3 en la esfera medi\u00e1tica durante la \u00faltima d\u00e9cada, cuando las nuevas tecnolog\u00edas permitieron combinar con mayor facilidad fragmentos de canciones, videos o gr\u00e1ficos de diferentes fuentes para crear un contenido nuevo y diverso. M\u00e1s recientemente, este concepto se ha ampliado a las aplicaciones de contenido web, especialmente a los portales definidos por los usuarios que pueden combinar flujos RSS con otros contenidos para crear un producto personalizado.<\/span><\/p><p><span style=\"font-weight: 400;\">En el \u00e1mbito tecnol\u00f3gico, las empresas han comenzado a desarrollar aplicaciones destinadas a empresas para mezclar contenidos basados en la Web de la misma manera. Aunque este enfoque es \u00fatil, sigue siendo limitado. A menudo produce un simple mosaico de im\u00e1genes u objetos, ya que esta informaci\u00f3n no se trata como datos y no se somete a un procesamiento adicional.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fa959de e-flex e-con-boxed e-con\" data-id=\"fa959de\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-abf7472 elementor-align-center button-principal elementor-widget elementor-widget-button\" data-id=\"abf7472\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/datascientest.com\/es\/nuestros-cursos-de-data\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Formaci\u00f3n con DataScientest<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-adf7dcf e-flex e-con-boxed e-con\" data-id=\"adf7dcf\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4eb43c elementor-widget elementor-widget-heading\" data-id=\"d4eb43c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">\u00bfCu\u00e1les son las ventajas del Data Mashup?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-970ddf7 elementor-widget elementor-widget-text-editor\" data-id=\"970ddf7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Este enfoque ofrece ventajas significativas:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Acceso r\u00e1pido a la informaci\u00f3n<\/b><\/li><\/ul><p><span style=\"font-weight: 400;\">El proceso de recolecci\u00f3n de datos y an\u00e1lisis se simplifica, combinando r\u00e1pidamente datos provenientes de diferentes fuentes. Esta rapidez permite tomar decisiones en tiempo real.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Flexibilidad y personalizaci\u00f3n<\/b><\/li><\/ul><p><span style=\"font-weight: 400;\">A diferencia de los m\u00e9todos tradicionales que requieren pipelines pesados y r\u00edgidos, el Data Mashup se adapta f\u00e1cilmente a necesidades espec\u00edficas. Los analistas tambi\u00e9n pueden <a href=\"https:\/\/datascientest.com\/es\/tutorial-de-power-bi-utilizar-la-herramienta\">crear visualizaciones y paneles de control<\/a> a partir de <\/span><b>conjuntos de datos<\/b><span style=\"font-weight: 400;\"> diferentes y ajustarlos seg\u00fan sus necesidades.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mejora de la colaboraci\u00f3n<\/b><\/li><\/ul><p><span style=\"font-weight: 400;\">Cuando los equipos comparten acceso a los mismos datos enriquecidos, pueden colaborar de manera m\u00e1s eficaz. Por ejemplo, un equipo de marketing puede trabajar con un equipo de ventas para analizar el rendimiento de las campa\u00f1as a trav\u00e9s de las redes sociales y las conversiones registradas en el sitio web.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Un mejor ROI de las herramientas anal\u00edticas (retorno sobre la inversi\u00f3n)<\/b><\/li><\/ul><p><span style=\"font-weight: 400;\">El Data Mashup maximiza el valor de las inversiones en herramientas anal\u00edticas al centralizar los datos provenientes de varias herramientas como <strong>Google Analytics<\/strong> y <a href=\"https:\/\/datascientest.com\/es\/todo-sobre-dolibarr\">plataformas CRM<\/a>.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-912b9fd elementor-widget elementor-widget-image\" data-id=\"912b9fd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"571\" src=\"https:\/\/datascientest.com\/es\/files\/2025\/01\/data-mashup-datascientest-1.webp\" class=\"attachment-full size-full wp-image-177261\" alt=\"\" srcset=\"https:\/\/datascientest.com\/es\/files\/2025\/01\/data-mashup-datascientest-1.webp 1000w, https:\/\/datascientest.com\/es\/files\/2025\/01\/data-mashup-datascientest-1-300x171.webp 300w, https:\/\/datascientest.com\/es\/files\/2025\/01\/data-mashup-datascientest-1-768x439.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8fe3f42 e-flex e-con-boxed e-con\" data-id=\"8fe3f42\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12cae1e elementor-widget elementor-widget-heading\" data-id=\"12cae1e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Aplicaci\u00f3n concreta<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-529f734 elementor-widget elementor-widget-text-editor\" data-id=\"529f734\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Tomemos el ejemplo de una empresa de comercio electr\u00f3nico. La misma recolecta datos sobre:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Los comportamientos de sus clientes a trav\u00e9s de Google Analytics;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Los comentarios y tendencias en las redes sociales;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Los historiales de transacciones en su sistema ERP.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94d4c3f elementor-widget elementor-widget-text-editor\" data-id=\"94d4c3f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Creando un Data Mashup, esta empresa puede no solo identificar los productos m\u00e1s rendidores, sino tambi\u00e9n <\/span><b>entender c\u00f3mo las tendencias sociales influyen en las ventas<\/b> <b>y c\u00f3mo optimizar sus campa\u00f1as publicitarias<\/b><span style=\"font-weight: 400;\"> para un mejor impacto.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2fa8fd0 e-flex e-con-boxed e-con\" data-id=\"2fa8fd0\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de7ddf6 elementor-widget elementor-widget-heading\" data-id=\"de7ddf6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u00bfPor qu\u00e9 es necesario el Data Mashup?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a7bc77 elementor-widget elementor-widget-text-editor\" data-id=\"6a7bc77\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Una pregunta frecuente antes de embarcarse en un proyecto de Business Intelligence (BI) es: \u00ab<\/span><i><span style=\"font-weight: 400;\">\u00bfPor qu\u00e9 los usuarios finales no pueden simplemente confiar en las relaciones de datos preconfiguradas por el equipo inform\u00e1tico?<\/span><\/i><span style=\"font-weight: 400;\">\u00bb En realidad, este enfoque est\u00e1 lejos de ser realista. Las necesidades de datos de los usuarios evolucionan constantemente. El rol de la BI es precisamente permitir a las empresas responder a cualquier pregunta emergente: <\/span><b>una soluci\u00f3n de BI eficaz debe ser tanto espec\u00edfica como adaptativa<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Al integrar el Data Mashup como elemento central, las empresas ofrecen a los usuarios finales una mayor autonom\u00eda. Esto les permite crear an\u00e1lisis en un entorno similar a un sandbox, donde pueden explorar y experimentar sin depender de los plazos de procesamiento de los equipos t\u00e9cnicos.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b6ba37 elementor-align-center button-principal elementor-widget elementor-widget-button\" data-id=\"2b6ba37\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/datascientest.com\/es\/nuestros-cursos-de-data\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">C\u00f3mo utilizar el Data Mashup<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e759226 e-flex e-con-boxed e-con\" data-id=\"e759226\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c18c16 elementor-widget elementor-widget-heading\" data-id=\"2c18c16\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Herramientas para el Data Mashup<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-423df41 elementor-widget elementor-widget-text-editor\" data-id=\"423df41\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Varias tecnolog\u00edas permiten crear Data Mashups, desde plataformas de elaboraci\u00f3n de informes hasta <\/span><a href=\"https:\/\/datascientest.com\/es\/power-bi-vs-tableau-es\"><span style=\"font-weight: 400;\">herramientas de BI (Business Intelligence)<\/span><\/a><span style=\"font-weight: 400;\">. Estos son algunos ejemplos populares:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f598ea e-flex e-con-boxed e-con\" data-id=\"1f598ea\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0d7dde7 e-con-full e-flex e-con\" data-id=\"0d7dde7\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b57fdd4 elementor-widget elementor-widget-image\" data-id=\"b57fdd4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/datascientest.com\/es\/files\/2025\/01\/image5-768x1024.webp\" class=\"attachment-large size-large wp-image-177272\" alt=\"\" srcset=\"https:\/\/datascientest.com\/es\/files\/2025\/01\/image5-768x1023.webp 768w, https:\/\/datascientest.com\/es\/files\/2025\/01\/image5-225x300.webp 225w, https:\/\/datascientest.com\/es\/files\/2025\/01\/image5-1153x1536.webp 1153w, https:\/\/datascientest.com\/es\/files\/2025\/01\/image5.webp 1500w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><strong>Power BI<\/strong><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ace4d42 e-con-full e-flex e-con\" data-id=\"ace4d42\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7db030c elementor-widget elementor-widget-text-editor\" data-id=\"7db030c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ideal para integrar m\u00faltiples data sources y crear paneles de control interactivos. Uno de los lenguajes utilizados por Power BI es el lenguaje <\/span><b>M<\/b><span style=\"font-weight: 400;\">, o Mashup.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d87addf e-flex e-con-boxed e-con\" data-id=\"d87addf\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-41cb838 e-con-full e-flex e-con\" data-id=\"41cb838\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e4baf4 elementor-widget elementor-widget-image\" data-id=\"3e4baf4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/datascientest.com\/es\/files\/2025\/01\/image4.webp\" class=\"attachment-large size-large wp-image-177273\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><strong>Tableau<\/strong><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-240724b e-con-full e-flex e-con\" data-id=\"240724b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9549de elementor-widget elementor-widget-text-editor\" data-id=\"e9549de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Reconocido por su potencia en la visualizaci\u00f3n de datos provenientes de m\u00faltiples fuentes.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a2aa475 e-flex e-con-boxed e-con\" data-id=\"a2aa475\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5a49083 e-con-full e-flex e-con\" data-id=\"5a49083\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c039627 elementor-widget elementor-widget-image\" data-id=\"c039627\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"279\" src=\"https:\/\/datascientest.com\/es\/files\/2025\/01\/image2-1.webp\" class=\"attachment-large size-large wp-image-177274\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><strong>Google Data Studio<\/strong><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8c6c762 e-con-full e-flex e-con\" data-id=\"8c6c762\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e65298 elementor-widget elementor-widget-text-editor\" data-id=\"8e65298\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Particularmente adecuado para trabajar con datos provenientes de Google Analytics y otras fuentes.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f401e62 e-flex e-con-boxed e-con\" data-id=\"f401e62\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ffbffac e-con-full e-flex e-con\" data-id=\"ffbffac\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64e848d elementor-widget elementor-widget-image\" data-id=\"64e848d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/datascientest.com\/es\/files\/2025\/01\/image3-1.webp\" class=\"attachment-large size-large wp-image-177275\" alt=\"\" srcset=\"https:\/\/datascientest.com\/es\/files\/2025\/01\/image3-1.webp 512w, https:\/\/datascientest.com\/es\/files\/2025\/01\/image3-1-300x300.webp 300w, https:\/\/datascientest.com\/es\/files\/2025\/01\/image3-1-150x150.webp 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><strong>APIs REST<\/strong><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a4b0da e-con-full e-flex e-con\" data-id=\"4a4b0da\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7839fb elementor-widget elementor-widget-text-editor\" data-id=\"f7839fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Permiten conectar sistemas variados e integrarlos en Data Mashups.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b208492 e-flex e-con-boxed e-con\" data-id=\"b208492\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c4700b7 elementor-widget elementor-widget-heading\" data-id=\"c4700b7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u00bfCu\u00e1les son los desaf\u00edos a superar?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-272ddd8 elementor-widget elementor-widget-text-editor\" data-id=\"272ddd8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A pesar de sus numerosas ventajas, el Data Mashup presenta algunos desaf\u00edos:<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Calidad de los datos<\/b><span style=\"font-weight: 400;\">: Los datos provenientes de m\u00faltiples fuentes pueden ser inconsistentes o incompletos. Por eso es importante implementar procesos de limpieza y validaci\u00f3n (como <a href=\"https:\/\/datascientest.com\/es\/etl-o-extract-transform-load-definicion-y-uso\">procesos ETL<\/a> eficaces).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Complejidad de las integraciones <\/b><span style=\"font-weight: 400;\">: Aunque las tecnolog\u00edas han simplificado el Data Mashup, algunas integraciones, especialmente a trav\u00e9s de intelligence platforms, pueden a\u00fan requerir habilidades t\u00e9cnicas avanzadas.<\/span><\/li><li><b>Seguridad y cumplimiento<\/b><span style=\"font-weight: 400;\">: Cuando est\u00e1n involucrados datos sensibles, es crucial cumplir con las regulaciones como el <\/span><a href=\"https:\/\/datascientest.com\/es\/formacion-en-rgpd\"><span style=\"font-weight: 400;\">RGPD<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-87fbf49 e-flex e-con-boxed e-con\" data-id=\"87fbf49\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88d9437 elementor-widget elementor-widget-heading\" data-id=\"88d9437\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">En conclusi\u00f3n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82e483a elementor-widget elementor-widget-text-editor\" data-id=\"82e483a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El Data Mashup es una estrategia poderosa para reunir y explotar datos provenientes de <\/span><b>fuentes diversas<\/b><span style=\"font-weight: 400;\">. Con el auge de las plataformas y herramientas de Business Intelligence, este enfoque se vuelve cada vez m\u00e1s accesible, transformando la forma en que las empresas aprovechan sus fuentes de datos. Sin embargo, para aprovecharlo al m\u00e1ximo, es esencial <\/span><b>superar los desaf\u00edos relacionados con la calidad y la seguridad de los datos<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce7e315 elementor-align-center button-principal elementor-widget elementor-widget-button\" data-id=\"ce7e315\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/datascientest.com\/es\/nuestros-cursos-de-data\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Inscr\u00edbase en un curso de formaci\u00f3n de DataScientest<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a4e1ce e-flex e-con-boxed e-con\" data-id=\"5a4e1ce\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b9fa6e elementor-widget elementor-widget-html\" data-id=\"7b9fa6e\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@type\": \"FAQPage\",\r\n  \"mainEntity\": [\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"\u00bfQu\u00e9 es un Data Mashup?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"Un Data Mashup es una t\u00e9cnica que combina datos de m\u00faltiples fuentes para crear una vista unificada o generar nueva informaci\u00f3n. Se utiliza com\u00fanmente para an\u00e1lisis, visualizaci\u00f3n o integraci\u00f3n de datos.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"\u00bfCu\u00e1les son las ventajas del Data Mashup?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"El Data Mashup permite aprovechar datos dispares para generar insights m\u00e1s completos, mejorar la toma de decisiones y proporcionar visualizaciones enriquecidas. Tambi\u00e9n fomenta la agilidad en la gesti\u00f3n de datos.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"\u00bfEn qu\u00e9 campos se utiliza el Data Mashup?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"El Data Mashup se utiliza en diversos campos, como business intelligence, marketing, gesti\u00f3n de la cadena de suministro y en la investigaci\u00f3n cient\u00edfica, donde la integraci\u00f3n de m\u00faltiples fuentes de datos es esencial.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"\u00bfQu\u00e9 herramientas permiten realizar un Data Mashup?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"Entre las herramientas populares para realizar un Data Mashup se encuentran Microsoft Power BI, Tableau, Google Data Studio y frameworks de c\u00f3digo abierto como Apache Nifi o Talend.\"\r\n      }\r\n    }\r\n  ]\r\n}\r\n<\/script>\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>El \u00ab Data Mashup \u00bb se refiere al proceso de integraci\u00f3n de datos provenientes de diversas fuentes en un solo conjunto coherente y analizable. Estas fuentes pueden incluir bases de datos internas, archivos Excel, flujos provenientes de redes sociales (para rese\u00f1as o an\u00e1lisis de sentimientos, por ejemplo), plataformas como Google Analytics o incluso sistemas de [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":177260,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[2427],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Data Mashup: \u00bfQu\u00e9 es? \u00bfC\u00f3mo funciona?<\/title>\n<meta name=\"description\" content=\"Descubre el Data Mashup, un m\u00e9todo flexible para integrar y analizar datos de diversas fuentes. 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