{"id":178202,"date":"2025-03-13T07:30:00","date_gmt":"2025-03-13T06:30:00","guid":{"rendered":"https:\/\/datascientest.com\/es\/?p=178202"},"modified":"2025-03-07T15:50:53","modified_gmt":"2025-03-07T14:50:53","slug":"net-promoter-score-que-es","status":"publish","type":"post","link":"https:\/\/datascientest.com\/es\/net-promoter-score-que-es","title":{"rendered":"Net Promoter Score (NPS): \u00bfQu\u00e9 es?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"178202\" class=\"elementor elementor-178202\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3708094 e-flex e-con-boxed e-con\" data-id=\"3708094\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b75e67 elementor-widget elementor-widget-text-editor\" data-id=\"6b75e67\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><b>Descubre el Net Promoter Score (NPS): su definici\u00f3n, su c\u00e1lculo y su importancia para medir la satisfacci\u00f3n del cliente. Gracias a este indicador, mejora la experiencia del cliente y la estrategia de fidelizaci\u00f3n. Adem\u00e1s, al monitorear regularmente este puntaje, identificar\u00e1s r\u00e1pidamente las \u00e1reas de mejora para convertir a tus clientes en verdaderos embajadores de tu marca.<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65a3f6d e-flex e-con-boxed e-con\" data-id=\"65a3f6d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5cf2828 elementor-widget elementor-widget-heading\" data-id=\"5cf2828\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-xl\">\u00bfQu\u00e9 es el Net Promoter Score (NPS)?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce2dcbe elementor-widget elementor-widget-text-editor\" data-id=\"ce2dcbe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>El Net Promoter Score<\/b><span style=\"font-weight: 400;\"> es <\/span><b>un indicador de satisfacci\u00f3n del cliente<\/b><span style=\"font-weight: 400;\"> que mide <\/span><b>la probabilidad de que un cliente recomiende una empresa, un producto o un servicio a su entorno<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Creado por Frederick Reichheld y popularizado a trav\u00e9s de su art\u00edculo en la <\/span><b>Harvard Business Review<\/b><span style=\"font-weight: 400;\"> en <\/span><b>2003<\/b><span style=\"font-weight: 400;\"> \u00ab\u00a0<\/span><b>The One Number You Need to Grow<\/b><span style=\"font-weight: 400;\">\u00ab, esta herramienta simple pero poderosa permite evaluar la fidelidad, el compromiso y la satisfacci\u00f3n del cliente a largo plazo.<\/span><\/p><p><span style=\"font-weight: 400;\">La fuerza del NPS radica en su simplicidad: una \u00fanica pregunta \u00ab En una escala de 0 a 10, \u00bfcu\u00e1l es la probabilidad de que recomiendes nuestra empresa a un amigo o colega? \u00bb Este enfoque minimalista facilita <\/span><a href=\"https:\/\/datascientest.com\/es\/data-warehouse-que-es-y-como-utilizarlo\"><span style=\"font-weight: 400;\">la recolecci\u00f3n de datos<\/span><\/a><span style=\"font-weight: 400;\"> explotables y fomenta altas <\/span><b>tasas de respuesta<\/b><span style=\"font-weight: 400;\">, al tiempo que reduce los sesgos asociados con encuestas largas o complejas.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-adcc3dc e-flex e-con-boxed e-con\" data-id=\"adcc3dc\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-756bb65 elementor-widget elementor-widget-heading\" data-id=\"756bb65\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\">\u00bfC\u00f3mo calcular el Net Promoter Score?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f43680 elementor-widget elementor-widget-text-editor\" data-id=\"0f43680\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El c\u00e1lculo del <\/span><b>NPS <\/b><span style=\"font-weight: 400;\">se basa en la clasificaci\u00f3n de los encuestados en tres categor\u00edas distintas, un sistema desarrollado despu\u00e9s de a\u00f1os de investigaci\u00f3n sobre el comportamiento del cliente as\u00ed como la segmentaci\u00f3n:<\/span><\/p><ul><li><b>Promotores <\/b><span style=\"font-weight: 400;\">(notas 9-10): clientes muy satisfechos y leales, verdaderos embajadores de la marca que recomiendan activamente la empresa y contribuyen significativamente al crecimiento org\u00e1nico<\/span><\/li><li><b>Pasivos <\/b><span style=\"font-weight: 400;\">(notas 7-8): clientes satisfechos pero no entusiastas, vulnerables a las ofertas de la competencia y que no generan compromiso positivo<\/span><\/li><li><b>Detractores <\/b><span style=\"font-weight: 400;\">(notas 0-6): clientes insatisfechos que pueden da\u00f1ar la reputaci\u00f3n de la empresa mediante el boca a boca negativo y afectar negativamente las ventas<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-276ed49 elementor-widget elementor-widget-text-editor\" data-id=\"276ed49\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La f\u00f3rmula del NPS es: <\/span><b>% Promotores \u2013 % Detractores = NPS<\/b><span style=\"font-weight: 400;\"> El puntaje final var\u00eda entre -100 (todos detractores) y +100 (todos promotores). Un puntaje positivo generalmente se considera bueno, y un puntaje superior a 50 como excelente.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4223993 e-flex e-con-boxed e-con\" data-id=\"4223993\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d830b99 elementor-widget elementor-widget-heading\" data-id=\"d830b99\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\">\u00bfCu\u00e1l es la importancia del Net Promoter Score?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9b1aec elementor-widget elementor-widget-text-editor\" data-id=\"b9b1aec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>El NPS<\/b><span style=\"font-weight: 400;\"> se ha convertido en un est\u00e1ndar en la medici\u00f3n de <\/span><b>la satisfacci\u00f3n del cliente<\/b><span style=\"font-weight: 400;\"> por varias razones fundamentales:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Simplicidad de implementaci\u00f3n y comprensi\u00f3n para todas las partes interesadas<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Correlaci\u00f3n comprobada con el crecimiento de la empresa y el rendimiento financiero<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comparaci\u00f3n posible entre empresas, sectores y mercados internacionales<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identificaci\u00f3n r\u00e1pida de puntos de mejora y tendencias<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Seguimiento de la evoluci\u00f3n de la satisfacci\u00f3n con el tiempo<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facilidad de integraci\u00f3n en los dashboards de direcci\u00f3n<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Impacto en la motivaci\u00f3n de los equipos y la orientaci\u00f3n al cliente de la organizaci\u00f3n<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40c8dbb elementor-widget elementor-widget-image\" data-id=\"40c8dbb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"448\" src=\"https:\/\/datascientest.com\/es\/files\/2025\/02\/dst_acquisition_A_detailed_business_dashboard_showing_a_bar_cha_251fb75d-dd93-4ed8-a60a-9f9fbe565141-1024x574.webp\" class=\"attachment-large size-large wp-image-178205\" alt=\"\" srcset=\"https:\/\/datascientest.com\/es\/files\/2025\/02\/dst_acquisition_A_detailed_business_dashboard_showing_a_bar_cha_251fb75d-dd93-4ed8-a60a-9f9fbe565141-1024x574.webp 1024w, https:\/\/datascientest.com\/es\/files\/2025\/02\/dst_acquisition_A_detailed_business_dashboard_showing_a_bar_cha_251fb75d-dd93-4ed8-a60a-9f9fbe565141-300x168.webp 300w, https:\/\/datascientest.com\/es\/files\/2025\/02\/dst_acquisition_A_detailed_business_dashboard_showing_a_bar_cha_251fb75d-dd93-4ed8-a60a-9f9fbe565141-768x430.webp 768w, https:\/\/datascientest.com\/es\/files\/2025\/02\/dst_acquisition_A_detailed_business_dashboard_showing_a_bar_cha_251fb75d-dd93-4ed8-a60a-9f9fbe565141.webp 1456w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5419798 elementor-align-center button-principal elementor-widget elementor-widget-button\" data-id=\"5419798\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/datascientest.com\/es\/nuestros-cursos-de-data\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Aprender a medir la satisfacci\u00f3n del cliente<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c0c9e05 e-flex e-con-boxed e-con\" data-id=\"c0c9e05\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f395ba elementor-widget elementor-widget-heading\" data-id=\"3f395ba\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\">\u00bfCu\u00e1les son las limitaciones del NPS?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-885b889 elementor-widget elementor-widget-text-editor\" data-id=\"885b889\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A pesar de sus numerosas ventajas, el NPS presenta ciertas limitaciones que es importante tener en cuenta:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No proporciona contexto detallado sobre las razones de las calificaciones asignadas<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Puede variar significativamente seg\u00fan las culturas y los pa\u00edses<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sensible a los sesgos de timing y muestreo en <\/span><b>la recolecci\u00f3n de datos<\/b><span style=\"font-weight: 400;\"> que a veces requerir\u00e1 un remuestreo<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No captura la complejidad total de <\/span><b>la experiencia del cliente<\/b><span style=\"font-weight: 400;\"> e interacciones<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Necesita ser complementado por otros <\/span><b>indicadores cualitativos<\/b><span style=\"font-weight: 400;\"> y cuantitativos<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Puede verse influenciado por factores externos a la empresa<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Riesgo de focalizaci\u00f3n excesiva en el puntaje en detrimento de las acciones de mejora<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cfd8379 e-flex e-con-boxed e-con\" data-id=\"cfd8379\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b55056 elementor-widget elementor-widget-heading\" data-id=\"2b55056\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\">\u00bfC\u00f3mo mejorar el NPS?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-225fdbd elementor-widget elementor-widget-text-editor\" data-id=\"225fdbd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Para mejorar su puntaje NPS, se recomiendan varias acciones estrat\u00e9gicas:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a86948 elementor-widget elementor-widget-heading\" data-id=\"6a86948\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Paso 1: An\u00e1lisis y diagn\u00f3stico<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9100b9a elementor-widget elementor-widget-text-editor\" data-id=\"9100b9a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Comienza por analizar en profundidad los comentarios cualitativos de los clientes para identificar las causas profundas y establecer un mapeo detallado de los puntos de fricci\u00f3n para visualizar los datos. Esta fase inicial es crucial ya que permite establecer una base s\u00f3lida para las acciones futuras.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-884c67a elementor-widget elementor-widget-heading\" data-id=\"884c67a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Paso 2: Formaci\u00f3n y concienciaci\u00f3n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c30afe2 elementor-widget elementor-widget-text-editor\" data-id=\"c30afe2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Organiza talleres pr\u00e1cticos y sesiones de intercambio de experiencias para formar a todos los equipos sobre la importancia de la experiencia del cliente. Integra la satisfacci\u00f3n del cliente en los criterios de evaluaci\u00f3n del rendimiento para anclar esta cultura en la organizaci\u00f3n.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-716653f elementor-widget elementor-widget-heading\" data-id=\"716653f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Paso 3: Plan de acci\u00f3n e implementaci\u00f3n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2531b99 elementor-widget elementor-widget-text-editor\" data-id=\"2531b99\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Implementa acciones correctivas r\u00e1pidas sobre los principales irritantes identificados. Crea un equipo dedicado para gestionar los procesos de recuperaci\u00f3n de servicios para los detractores, con protocolos claros de intervenci\u00f3n.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b41647c elementor-widget elementor-widget-heading\" data-id=\"b41647c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Paso 4: Seguimiento y comunicaci\u00f3n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78a2711 elementor-widget elementor-widget-text-editor\" data-id=\"78a2711\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Establece un sistema de seguimiento riguroso con dashboards din\u00e1micos (en herramientas como <\/span><a href=\"https:\/\/datascientest.com\/es\/power-bi-es\">Power BI<\/a><span style=\"font-weight: 400;\"> o <a href=\"https:\/\/datascientest.com\/es\/power-bi-vs-tableau-es\">Tableau<\/a>) y comit\u00e9s NPS mensuales. Comunica regularmente sobre el progreso a trav\u00e9s de newsletters e informes de avance para mantener la din\u00e1mica.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47ac6ea elementor-widget elementor-widget-heading\" data-id=\"47ac6ea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Paso 5: Mejora continua<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4095383 elementor-widget elementor-widget-text-editor\" data-id=\"4095383\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Utiliza herramientas de an\u00e1lisis predictivo para anticipar riesgos y compara regularmente tus pr\u00e1cticas con las de los l\u00edderes del sector. Recompensa a los equipos que contribuyen a la mejora del puntaje para mantener su compromiso.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-813fcb0 elementor-widget elementor-widget-image\" data-id=\"813fcb0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"448\" src=\"https:\/\/datascientest.com\/es\/files\/2025\/02\/dst_acquisition_A_business_manager_reading_customer_feedback_on_1c45bef1-baf1-454b-8e00-49c84f6e4c93-1024x574.webp\" class=\"attachment-large size-large wp-image-178209\" alt=\"\" srcset=\"https:\/\/datascientest.com\/es\/files\/2025\/02\/dst_acquisition_A_business_manager_reading_customer_feedback_on_1c45bef1-baf1-454b-8e00-49c84f6e4c93-1024x574.webp 1024w, https:\/\/datascientest.com\/es\/files\/2025\/02\/dst_acquisition_A_business_manager_reading_customer_feedback_on_1c45bef1-baf1-454b-8e00-49c84f6e4c93-300x168.webp 300w, https:\/\/datascientest.com\/es\/files\/2025\/02\/dst_acquisition_A_business_manager_reading_customer_feedback_on_1c45bef1-baf1-454b-8e00-49c84f6e4c93-768x430.webp 768w, https:\/\/datascientest.com\/es\/files\/2025\/02\/dst_acquisition_A_business_manager_reading_customer_feedback_on_1c45bef1-baf1-454b-8e00-49c84f6e4c93.webp 1456w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-576fad6 elementor-align-center button-principal elementor-widget elementor-widget-button\" data-id=\"576fad6\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/datascientest.com\/es\/nuestros-cursos-de-data\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Dominar los cuadros de mando din\u00e1micos<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0f3aa96 e-flex e-con-boxed e-con\" data-id=\"0f3aa96\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d5198f0 elementor-widget elementor-widget-heading\" data-id=\"d5198f0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\">Uso sectorial del NPS<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1656859 elementor-widget elementor-widget-heading\" data-id=\"1656859\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Servicio y retail<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b4131d elementor-widget elementor-widget-text-editor\" data-id=\"8b4131d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En el comercio y los servicios, el NPS permite:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Evaluar la calidad del servicio al cliente en cada punto de contacto<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Medir la experiencia en tienda e identificar las mejores pr\u00e1cticas<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identificar los puntos de fricci\u00f3n en el recorrido del cliente<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comparar el rendimiento entre puntos de venta<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimizar la formaci\u00f3n de los equipos de venta y servicio<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0481491 elementor-widget elementor-widget-heading\" data-id=\"0481491\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tech y SaaS<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6239696 elementor-widget elementor-widget-text-editor\" data-id=\"6239696\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Para las empresas tecnol\u00f3gicas, el NPS sirve para:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Medir la satisfacci\u00f3n del usuario y la adopci\u00f3n de caracter\u00edsticas<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Evaluar la facilidad de uso y la ergonom\u00eda de las soluciones<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Detectar riesgos de churn y anticipar salidas<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identificar oportunidades de mejora de producto<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Guiar las decisiones de desarrollo de producto en colaboraci\u00f3n con <a href=\"https:\/\/datascientest.com\/es\/product-manager-vs-product-owner\">el Product Owner<\/a><\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c13ff7b elementor-widget elementor-widget-heading\" data-id=\"c13ff7b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">B2B<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27d8315 elementor-widget elementor-widget-text-editor\" data-id=\"27d8315\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En el sector B2B, el NPS permite:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Evaluar la calidad de la relaci\u00f3n comercial a largo plazo<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Medir el rendimiento del soporte t\u00e9cnico y comercial<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identificar a los clientes embajadores para desarrollar casos de uso<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimizar los procesos de cliente y la creaci\u00f3n de valor<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reforzar las alianzas estrat\u00e9gicas<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acc654b elementor-widget elementor-widget-image\" data-id=\"acc654b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"448\" src=\"https:\/\/datascientest.com\/es\/files\/2025\/02\/dst_acquisition_Employees_brainstorming_customer_feedback_insig_95b6d51c-63dd-4e40-859b-c4be90a52485-1-1024x574.webp\" class=\"attachment-large size-large wp-image-178210\" alt=\"\" srcset=\"https:\/\/datascientest.com\/es\/files\/2025\/02\/dst_acquisition_Employees_brainstorming_customer_feedback_insig_95b6d51c-63dd-4e40-859b-c4be90a52485-1-1024x574.webp 1024w, https:\/\/datascientest.com\/es\/files\/2025\/02\/dst_acquisition_Employees_brainstorming_customer_feedback_insig_95b6d51c-63dd-4e40-859b-c4be90a52485-1-300x168.webp 300w, https:\/\/datascientest.com\/es\/files\/2025\/02\/dst_acquisition_Employees_brainstorming_customer_feedback_insig_95b6d51c-63dd-4e40-859b-c4be90a52485-1-768x430.webp 768w, https:\/\/datascientest.com\/es\/files\/2025\/02\/dst_acquisition_Employees_brainstorming_customer_feedback_insig_95b6d51c-63dd-4e40-859b-c4be90a52485-1.webp 1456w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f96fe3 elementor-align-center button-principal elementor-widget elementor-widget-button\" data-id=\"2f96fe3\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/datascientest.com\/es\/nuestros-cursos-de-data\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Formaci\u00f3n en Business Intelligence<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16d7856 e-flex e-con-boxed e-con\" data-id=\"16d7856\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dace8c3 elementor-widget elementor-widget-heading\" data-id=\"dace8c3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\">Conclusi\u00f3n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-544a05f elementor-widget elementor-widget-text-editor\" data-id=\"544a05f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El Net Promoter Score se ha impuesto como un est\u00e1ndar indispensable para medir y gestionar la satisfacci\u00f3n del cliente. Su simplicidad de uso y su universalidad lo convierten en una herramienta valiosa para cualquier organizaci\u00f3n preocupada por la experiencia del cliente.<\/span><\/p><p><span style=\"font-weight: 400;\">Las empresas m\u00e1s exitosas lo integran en un enfoque global de mejora continua, combin\u00e1ndolo con otros indicadores y an\u00e1lisis cualitativos.<\/span><\/p><p><span style=\"font-weight: 400;\">En un contexto donde la experiencia del cliente se convierte en un factor diferenciador importante, el NPS sigue siendo un aliado valioso para construir un crecimiento sostenible basado en la satisfacci\u00f3n y fidelidad de los clientes.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-db48b60 e-flex e-con-boxed e-con\" data-id=\"db48b60\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f1b113c elementor-widget elementor-widget-html\" data-id=\"f1b113c\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@type\": \"FAQPage\",\r\n  \"mainEntity\": [\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"\u00bfQu\u00e9 es el Net Promoter Score (NPS)?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"El Net Promoter Score es un indicador de satisfacci\u00f3n del cliente que mide la probabilidad de que un cliente recomiende una empresa, un producto o un servicio a otras personas.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"\u00bfC\u00f3mo se calcula el Net Promoter Score?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"La f\u00f3rmula del NPS es: % Promotores - % Detractores = NPS. El puntaje final var\u00eda entre -100 (todos detractores) y +100 (todos promotores). Un puntaje positivo generalmente se considera bueno, y un puntaje superior a 50 se considera excelente.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"\u00bfCu\u00e1l es la importancia del Net Promoter Score?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"La importancia del NPS radica en su correlaci\u00f3n comprobada con el crecimiento de la empresa y su rendimiento financiero, adem\u00e1s de permitir la identificaci\u00f3n r\u00e1pida de \u00e1reas de mejora y tendencias.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"\u00bfC\u00f3mo mejorar el NPS?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"Los pasos para mejorar el NPS incluyen: an\u00e1lisis y diagn\u00f3stico, formaci\u00f3n y concienciaci\u00f3n del equipo, desarrollo de un plan de acci\u00f3n e implementaci\u00f3n, seguimiento y comunicaci\u00f3n, as\u00ed como una mejora continua para anticipar riesgos.\"\r\n      }\r\n    }\r\n  ]\r\n}\r\n<\/script>\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Descubre el Net Promoter Score (NPS): su definici\u00f3n, su c\u00e1lculo y su importancia para medir la satisfacci\u00f3n del cliente. Gracias a este indicador, mejora la experiencia del cliente y la estrategia de fidelizaci\u00f3n. Adem\u00e1s, al monitorear regularmente este puntaje, identificar\u00e1s r\u00e1pidamente las \u00e1reas de mejora para convertir a tus clientes en verdaderos embajadores de tu [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":178204,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[2422,2425],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Net Promoter Score (NPS): \u00bfQu\u00e9 es?<\/title>\n<meta name=\"description\" content=\"Descubre el Net Promoter Score (NPS): su definici\u00f3n, c\u00e1lculo e importancia para medir la satisfacci\u00f3n del cliente. Utiliza este indicador para mejorar la experiencia del cliente y la estrategia de fidelizaci\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datascientest.com\/es\/net-promoter-score-que-es\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Net Promoter Score (NPS): \u00bfQu\u00e9 es?\" \/>\n<meta property=\"og:description\" content=\"Descubre el Net Promoter Score (NPS): su definici\u00f3n, su c\u00e1lculo y su importancia para medir la satisfacci\u00f3n del cliente. Gracias a este indicador, mejora\" \/>\n<meta property=\"og:url\" content=\"https:\/\/datascientest.com\/es\/net-promoter-score-que-es\" \/>\n<meta property=\"og:site_name\" content=\"DataScientest\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DataScientestEN\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-13T06:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-07T14:50:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/datascientest.com\/es\/files\/2025\/02\/Net-Promoter-Score-NPS-DataScientest.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Daniel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DataScientest__\" \/>\n<meta name=\"twitter:site\" content=\"@DataScientest__\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daniel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/datascientest.com\/es\/net-promoter-score-que-es#article\",\"isPartOf\":{\"@id\":\"https:\/\/datascientest.com\/es\/net-promoter-score-que-es\"},\"author\":{\"name\":\"Daniel\",\"@id\":\"https:\/\/datascientest.com\/es\/#\/schema\/person\/5a86e30c5090234fb43dd8baa83c44b0\"},\"headline\":\"Net Promoter Score (NPS): \u00bfQu\u00e9 es?\",\"datePublished\":\"2025-03-13T06:30:00+00:00\",\"dateModified\":\"2025-03-07T14:50:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/datascientest.com\/es\/net-promoter-score-que-es\"},\"wordCount\":1158,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/datascientest.com\/es\/#organization\"},\"articleSection\":[\"Business Intelligence\",\"Marketing\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/datascientest.com\/es\/net-promoter-score-que-es#respond\"]}],\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/datascientest.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/datascientest.com\/es\/net-promoter-score-que-es\",\"url\":\"https:\/\/datascientest.com\/es\/net-promoter-score-que-es\",\"name\":\"Net Promoter Score (NPS): \u00bfQu\u00e9 es?\",\"isPartOf\":{\"@id\":\"https:\/\/datascientest.com\/es\/#website\"},\"datePublished\":\"2025-03-13T06:30:00+00:00\",\"dateModified\":\"2025-03-07T14:50:53+00:00\",\"description\":\"Descubre el Net Promoter Score (NPS): su definici\u00f3n, c\u00e1lculo e importancia para medir la satisfacci\u00f3n del cliente. Utiliza este indicador para mejorar la experiencia del cliente y la estrategia de fidelizaci\u00f3n.\",\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/datascientest.com\/es\/net-promoter-score-que-es\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/datascientest.com\/es\/#website\",\"url\":\"https:\/\/datascientest.com\/es\/\",\"name\":\"DataScientest\",\"description\":\"L\u00edder en formaci\u00f3n en Ciencia de Datos\",\"publisher\":{\"@id\":\"https:\/\/datascientest.com\/es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/datascientest.com\/es\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/datascientest.com\/es\/#organization\",\"name\":\"DataScientest\",\"url\":\"https:\/\/datascientest.com\/es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/datascientest.com\/es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/datascientest.com\/es\/wp-content\/blogs.dir\/7\/files\/2024\/02\/DataScientest_icon_blue-2.png\",\"contentUrl\":\"https:\/\/datascientest.com\/es\/wp-content\/blogs.dir\/7\/files\/2024\/02\/DataScientest_icon_blue-2.png\",\"width\":301,\"height\":301,\"caption\":\"DataScientest\"},\"image\":{\"@id\":\"https:\/\/datascientest.com\/es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DataScientestEN\",\"https:\/\/twitter.com\/DataScientest__\",\"https:\/\/www.linkedin.com\/company\/datascientest-spain\/\",\"https:\/\/www.tiktok.com\/@datascientest\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/datascientest.com\/es\/#\/schema\/person\/5a86e30c5090234fb43dd8baa83c44b0\",\"name\":\"Daniel\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/datascientest.com\/es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/837acad4f2dc47e85d81cce837261670?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/837acad4f2dc47e85d81cce837261670?s=96&d=mm&r=g\",\"caption\":\"Daniel\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/school\/datascientest\/\",\"user\"],\"jobTitle\":\"ing\u00e9nieur logiciel\",\"worksFor\":\"DataScientest\",\"url\":\"https:\/\/datascientest.com\/es\/author\/team-redac\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Net Promoter Score (NPS): \u00bfQu\u00e9 es?","description":"Descubre el Net Promoter Score (NPS): su definici\u00f3n, c\u00e1lculo e importancia para medir la satisfacci\u00f3n del cliente. Utiliza este indicador para mejorar la experiencia del cliente y la estrategia de fidelizaci\u00f3n.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/datascientest.com\/es\/net-promoter-score-que-es","og_locale":"es_ES","og_type":"article","og_title":"Net Promoter Score (NPS): \u00bfQu\u00e9 es?","og_description":"Descubre el Net Promoter Score (NPS): su definici\u00f3n, su c\u00e1lculo y su importancia para medir la satisfacci\u00f3n del cliente. Gracias a este indicador, mejora","og_url":"https:\/\/datascientest.com\/es\/net-promoter-score-que-es","og_site_name":"DataScientest","article_publisher":"https:\/\/www.facebook.com\/DataScientestEN","article_published_time":"2025-03-13T06:30:00+00:00","article_modified_time":"2025-03-07T14:50:53+00:00","og_image":[{"width":768,"height":430,"url":"https:\/\/datascientest.com\/es\/files\/2025\/02\/Net-Promoter-Score-NPS-DataScientest.webp","type":"image\/webp"}],"author":"Daniel","twitter_card":"summary_large_image","twitter_creator":"@DataScientest__","twitter_site":"@DataScientest__","twitter_misc":{"Escrito por":"Daniel","Tiempo de lectura":"6 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/datascientest.com\/es\/net-promoter-score-que-es#article","isPartOf":{"@id":"https:\/\/datascientest.com\/es\/net-promoter-score-que-es"},"author":{"name":"Daniel","@id":"https:\/\/datascientest.com\/es\/#\/schema\/person\/5a86e30c5090234fb43dd8baa83c44b0"},"headline":"Net Promoter Score (NPS): \u00bfQu\u00e9 es?","datePublished":"2025-03-13T06:30:00+00:00","dateModified":"2025-03-07T14:50:53+00:00","mainEntityOfPage":{"@id":"https:\/\/datascientest.com\/es\/net-promoter-score-que-es"},"wordCount":1158,"commentCount":0,"publisher":{"@id":"https:\/\/datascientest.com\/es\/#organization"},"articleSection":["Business Intelligence","Marketing"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/datascientest.com\/es\/net-promoter-score-que-es#respond"]}],"copyrightYear":"2025","copyrightHolder":{"@id":"https:\/\/datascientest.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/datascientest.com\/es\/net-promoter-score-que-es","url":"https:\/\/datascientest.com\/es\/net-promoter-score-que-es","name":"Net Promoter Score (NPS): \u00bfQu\u00e9 es?","isPartOf":{"@id":"https:\/\/datascientest.com\/es\/#website"},"datePublished":"2025-03-13T06:30:00+00:00","dateModified":"2025-03-07T14:50:53+00:00","description":"Descubre el Net Promoter Score (NPS): su definici\u00f3n, c\u00e1lculo e importancia para medir la satisfacci\u00f3n del cliente. Utiliza este indicador para mejorar la experiencia del cliente y la estrategia de fidelizaci\u00f3n.","inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/datascientest.com\/es\/net-promoter-score-que-es"]}]},{"@type":"WebSite","@id":"https:\/\/datascientest.com\/es\/#website","url":"https:\/\/datascientest.com\/es\/","name":"DataScientest","description":"L\u00edder en formaci\u00f3n en Ciencia de Datos","publisher":{"@id":"https:\/\/datascientest.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/datascientest.com\/es\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/datascientest.com\/es\/#organization","name":"DataScientest","url":"https:\/\/datascientest.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/datascientest.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/datascientest.com\/es\/wp-content\/blogs.dir\/7\/files\/2024\/02\/DataScientest_icon_blue-2.png","contentUrl":"https:\/\/datascientest.com\/es\/wp-content\/blogs.dir\/7\/files\/2024\/02\/DataScientest_icon_blue-2.png","width":301,"height":301,"caption":"DataScientest"},"image":{"@id":"https:\/\/datascientest.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DataScientestEN","https:\/\/twitter.com\/DataScientest__","https:\/\/www.linkedin.com\/company\/datascientest-spain\/","https:\/\/www.tiktok.com\/@datascientest"]},{"@type":"Person","@id":"https:\/\/datascientest.com\/es\/#\/schema\/person\/5a86e30c5090234fb43dd8baa83c44b0","name":"Daniel","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/datascientest.com\/es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/837acad4f2dc47e85d81cce837261670?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/837acad4f2dc47e85d81cce837261670?s=96&d=mm&r=g","caption":"Daniel"},"sameAs":["https:\/\/www.linkedin.com\/school\/datascientest\/","user"],"jobTitle":"ing\u00e9nieur logiciel","worksFor":"DataScientest","url":"https:\/\/datascientest.com\/es\/author\/team-redac"}]}},"_links":{"self":[{"href":"https:\/\/datascientest.com\/es\/wp-json\/wp\/v2\/posts\/178202"}],"collection":[{"href":"https:\/\/datascientest.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/datascientest.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/datascientest.com\/es\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/datascientest.com\/es\/wp-json\/wp\/v2\/comments?post=178202"}],"version-history":[{"count":15,"href":"https:\/\/datascientest.com\/es\/wp-json\/wp\/v2\/posts\/178202\/revisions"}],"predecessor-version":[{"id":178570,"href":"https:\/\/datascientest.com\/es\/wp-json\/wp\/v2\/posts\/178202\/revisions\/178570"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/datascientest.com\/es\/wp-json\/wp\/v2\/media\/178204"}],"wp:attachment":[{"href":"https:\/\/datascientest.com\/es\/wp-json\/wp\/v2\/media?parent=178202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/datascientest.com\/es\/wp-json\/wp\/v2\/categories?post=178202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/datascientest.com\/es\/wp-json\/wp\/v2\/tags?post=178202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}