{"id":11492,"date":"2020-10-06T15:00:04","date_gmt":"2020-10-06T14:00:04","guid":{"rendered":"https:\/\/datascientest.com\/?p=11492"},"modified":"2023-04-20T08:41:52","modified_gmt":"2023-04-20T08:41:52","slug":"firmenich-microsoft-saveur-ia","status":"publish","type":"post","link":"https:\/\/datascientest.com\/firmenich-microsoft-saveur-ia","title":{"rendered":"Firmenich et Microsoft d\u00e9voilent la premi\u00e8re saveur cr\u00e9\u00e9e par l&rsquo;IA"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11492\" class=\"elementor elementor-11492\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-911672f e-flex e-con-boxed e-con\" data-id=\"911672f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b288030 elementor-widget elementor-widget-heading\" data-id=\"b288030\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Firmenich et Microsoft l\u00e8vent le voile sur la premi\u00e8re saveur enti\u00e8rement cr\u00e9\u00e9e par l'intelligence artificielle. Cet ar\u00f4me confectionn\u00e9 par un algorithme, similaire \u00e0 celui du boeuf grill\u00e9, sera notamment utilis\u00e9 pour donner du go\u00fbt \u00e0 la viande \u00e0 base de plantes.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3482c64 e-flex e-con-boxed e-con\" data-id=\"3482c64\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2221f2 elementor-widget elementor-widget-text-editor\" data-id=\"b2221f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>C&rsquo;est une grande premi\u00e8re dans l&rsquo;industrie. En <strong>collaboration avec Microsoft<\/strong>, le cr\u00e9ateur suisse de fragrances et d&rsquo;ar\u00f4mes, Firmenich, d\u00e9voile la toute premi\u00e8re saveur cr\u00e9\u00e9e par une intelligence artificielle.<\/p><p>Pour accomplir cette prouesse, la firme helv\u00e8te a laiss\u00e9 l&rsquo;IA parcourir<strong> sa vaste base de donn\u00e9es de mat\u00e9riaux bruts<\/strong>. L&rsquo;objectif ? Identifier les meilleures combinaisons de go\u00fbts et optimiser l&rsquo;usage de ces mat\u00e9riaux.<\/p><p>Bien \u00e9videmment, l&rsquo;algorithme a d\u00fb prendre en compte certains crit\u00e8res pour choisir la combinaison gagnante. Lors de sa recherche, il ne devait parcourir que <strong>les ingr\u00e9dients \u00ab\u00a0totalement naturels\u00a0\u00bb et certifi\u00e9s \u00ab\u00a0bio\u00a0\u00bb<\/strong>, et tenir compte des r\u00e8glementations en vigueur.<\/p><p>La saveur ainsi confectionn\u00e9e par l&rsquo;IA est d\u00e9crite par Firmenich comme <em><b>\u00ab\u00a0un go\u00fbt de b\u0153uf\u00a0l\u00e9g\u00e8rement grill\u00e9 et d\u00e9licieux\u00a0\u00bb<\/b><\/em>. Les aromaticiens de la firme vont \u00e0 pr\u00e9sent pouvoir se baser sur cette saveur optimis\u00e9e pour l&rsquo;am\u00e9liorer. Elle sera notamment utilis\u00e9e pour les alternatives de viande \u00e0 base de plantes, qui connaissent un succ\u00e8s retentissant ces derniers mois.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f7567ea e-flex e-con-boxed e-con\" data-id=\"f7567ea\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a37d8e elementor-widget elementor-widget-heading\" data-id=\"5a37d8e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Firmenich veut s'imposer en leader de la \"cr\u00e9ativit\u00e9 augment\u00e9e\"<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80a0523 elementor-widget__width-initial elementor-widget elementor-widget-video\" data-id=\"80a0523\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/C8xELZDTGxM&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fad94c8 elementor-widget elementor-widget-text-editor\" data-id=\"fad94c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Firmenich, plus grand cr\u00e9ateur de saveurs mondial, cherche \u00e0 <strong>s&rsquo;imposer en leader de la \u00ab\u00a0cr\u00e9ativit\u00e9 augment\u00e9e\u00a0\u00bb<\/strong>. Plusieurs autres parfums g\u00e9n\u00e9r\u00e9s par l&rsquo;IA sont actuellement en cours de test.<\/p><p>Selon le Chief Digital and Information Officer de la firme, Eric Saracchi, <em><strong>\u00ab\u00a0<\/strong><strong>l&rsquo;intelligence artificielle permet de repousser les fronti\u00e8res<\/strong> en offrant aux cr\u00e9ateurs un point de d\u00e9part pr\u00e9cis pour de nouvelles formules, et des suggestions additionnelles pour des combinaisons d&rsquo;ingr\u00e9dients optimis\u00e9es \u00e0 partir desquelles ils peuvent cr\u00e9er de nouveaux go\u00fbts\u00a0\u00bb<\/em>.<\/p><blockquote><p><em>L&rsquo;exploitation de l&rsquo;IA pour la cr\u00e9ation de saveurs conf\u00e8re \u00e0 Firmenich plusieurs avantages. Elle permet de proposer des produits plus comp\u00e9titifs, d&rsquo;am\u00e9liorer leur go\u00fbt, et de les mettre plus rapidement sur le march\u00e9.<\/em><\/p><\/blockquote><p>En outre, l&rsquo;intelligence artificielle permet de se plier plus efficacement \u00e0 la demande et aux attentes des consommateurs. En <strong>fonction des tendances et des besoins<\/strong>, comme la r\u00e9duction du taux de sucre, il est possible de cr\u00e9er des \u00ab\u00a0produits gagnants\u00a0\u00bb correspondant \u00e0 tous les crit\u00e8res.<\/p><p>En optimisant l&rsquo;usage des mat\u00e9riaux bruts, la plateforme IA de Firmenich permet de r\u00e9duire le g\u00e2chis et est donc plus \u00e9cologique. Par exemple, <strong>les performances sont analys\u00e9es<\/strong> et les niveaux d&rsquo;inclusion optimaux de mat\u00e9riaux bruts comme les extraits naturels sont recommand\u00e9s.<\/p><p>L&rsquo;IA permet aussi aux experts de <strong>se focaliser sur l&rsquo;aspect frontal du processus<\/strong> : l&rsquo;ajout de cette saveur par le biais de leur \u00ab\u00a0savoir-faire unique\u00a0\u00bb. Le go\u00fbt du produit fini s&rsquo;en trouve donc am\u00e9lior\u00e9.<\/p><p>Enfin, l&rsquo;usage de l&rsquo;intelligence artificielle <strong>favorise l&rsquo;innovation<\/strong> en permettant de d\u00e9velopper de nouvelles saveurs \u00e0 partir de rien, et de cr\u00e9er de nouvelles combinaisons de go\u00fbts et de saveurs auxquelles personne n&rsquo;avait pens\u00e9 auparavant.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ab5c0e e-flex e-con-boxed e-con\" data-id=\"8ab5c0e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45c1d22 elementor-widget elementor-widget-text-editor\" data-id=\"45c1d22\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>En conclusion, l&rsquo;IA et le Machine Learning apportent d&rsquo;ind\u00e9niables bienfaits \u00e0 Firmenich et lui permettent de dominer l&rsquo;industrie de la cr\u00e9ation de saveur. Sur le m\u00eame sujet, d\u00e9couvrez <a href=\"https:\/\/datascientest.com\/climax-foods-fromage-plantes\">comment Climax Foods cr\u00e9e du fromage de plantes gr\u00e2ce \u00e0 la Data Science<\/a> et <a href=\"https:\/\/datascientest.com\/lart-et-lintelligence-artificielle\">comment l&rsquo;intelligence artificielle transforme le domaine de l&rsquo;art<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Firmenich et Microsoft l\u00e8vent le voile sur la premi\u00e8re saveur enti\u00e8rement cr\u00e9\u00e9e par l&rsquo;intelligence artificielle. Cet ar\u00f4me confectionn\u00e9 par un algorithme, similaire \u00e0 celui du boeuf grill\u00e9, sera notamment utilis\u00e9 pour donner du go\u00fbt \u00e0 la viande \u00e0 base de plantes. C&rsquo;est une grande premi\u00e8re dans l&rsquo;industrie. En collaboration avec Microsoft, le cr\u00e9ateur suisse de [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":11503,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[2431],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Firmenich et Microsoft d\u00e9voilent la premi\u00e8re saveur cr\u00e9\u00e9e par l&#039;IA<\/title>\n<meta name=\"description\" content=\"Le cr\u00e9ateurs de flagrances suisse Firmenich et Microsoft d\u00e9voilent la premi\u00e8re saveur cr\u00e9\u00e9e par l&#039;intelligence artificielle.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datascientest.com\/firmenich-microsoft-saveur-ia\" 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