{"id":142186,"date":"2022-02-02T11:29:33","date_gmt":"2022-02-02T10:29:33","guid":{"rendered":"https:\/\/datascientest.com\/?p=142186"},"modified":"2023-03-16T09:30:00","modified_gmt":"2023-03-16T09:30:00","slug":"grace-a-la-publicite-en-ligne-et-au-cloud-google-double-ses-profits-annuels","status":"publish","type":"post","link":"https:\/\/datascientest.com\/grace-a-la-publicite-en-ligne-et-au-cloud-google-double-ses-profits-annuels","title":{"rendered":"Gr\u00e2ce \u00e0 la publicit\u00e9 en ligne et au Cloud, Google double ses profits annuels"},"content":{"rendered":"<h2><strong>Les nouvelles habitudes amen\u00e9es par le t\u00e9l\u00e9travail et les confinements successifs ont profit\u00e9 au g\u00e9ant de la publicit\u00e9 en ligne qui engrange 76 millions de dollars de b\u00e9n\u00e9fice net en 2021 soit pr\u00e8s du double par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente.&nbsp;<\/strong><\/h2>\n<p>La crise a finalement profit\u00e9 \u00e0 Google et ses revenus publicitaires. Avec les nouvelles habitudes de consommation port\u00e9es par les restrictions sanitaires et le d\u00e9veloppement du t\u00e9l\u00e9travail, <strong>nos yeux se sont riv\u00e9s vers le moteur de recherche et sa plateforme de diffusion vid\u00e9o Youtube<\/strong>. Une aubaine pour les annonceurs, qui en ont profit\u00e9 pour investir largement dans des campagnes publicitaires, notamment sur Youtube qui concentre la majorit\u00e9 des recettes publicitaires de Google selon <a style=\"color: #5e36f3\" href=\"https:\/\/www.lemonde.fr\/economie\/article\/2022\/02\/02\/google-double-ses-profits-annuels-portes-par-la-publicite-en-ligne_6111914_3234.html\">Le Monde et l\u2019AFP<\/a>.&nbsp;<\/p>\n<p>\u00ab <em>Nos revenus trimestriels, en hausse de 32 % sur un an, refl\u00e8tent des d\u00e9penses publicitaires solides dans tous les formats et la forte pr\u00e9sence des consommateurs en ligne, ainsi qu\u2019une croissance substantielle des recettes pour Google Cloud<\/em> \u00bb, a d\u00e9taill\u00e9 Ruth Porat, la directrice financi\u00e8re d\u2019Alphabet, la maison m\u00e8re de Google.<\/p>\n<h3>Le chiffre d\u2019affaire de Google Cloud progresse de 45%<\/h3>\n<p>Autre cons\u00e9quence de la g\u00e9n\u00e9ralisation du t\u00e9l\u00e9travail: <strong>la progression du cloud et des services associ\u00e9s<\/strong>. Chez Google, le cloud \u00e0 rapport\u00e9 4,99 milliards de dollars de chiffre d&rsquo;affaires rien que pour le troisi\u00e8me trimestre 2021.&nbsp;<\/p>\n<p>Pour l&rsquo;ensemble de l&rsquo;ann\u00e9e 2021, Google Cloud a connu <strong>une croissance de plus de 80 % du volume total des transactions pour Google Cloud Platform<\/strong>,&nbsp; selon le PDG de la firme qui \u00e0 tenu une conf\u00e9rence t\u00e9l\u00e9phonique ce mardi. Google Cloud a vu une croissance de plus de 65 % du nombre de transactions sup\u00e9rieures \u00e0 1 milliard de dollars.<\/p>\n<h2>Accusation de monopole et de non respect de la vie priv\u00e9e<\/h2>\n<p>La vie n\u2019est cependant pas toute rose pour Google, comme Facebook, <strong>l\u2019entreprise voit ses m\u00e9thodes de ciblage publicitaires contest\u00e9es autant aux Etats-Unis qu\u2019en Europe<\/strong>. Il y a deux semaines, Google se voyait ainsi infliger <strong>une amende de 2,4 milliard de d\u2019euros<\/strong> suite \u00e0 une d\u00e9cision de la justice europ\u00e9enne datant de 2017, \u00e0 laquelle elle a fait appel,&nbsp; concernant des pratiques anticoncurrentielles sur le march\u00e9 des comparateurs de prix. La semaine pass\u00e9e, une d\u00e9cision de justice autrichienne r\u00e9v\u00e9lait que <a style=\"color: #5e36f3\" href=\"https:\/\/datascientest.com\/google-analytics-ne-respecte-par-le-rgpd-leurope-pourrait-sevir\">Google Analytics permettait de conserver des donn\u00e9es personnelles<\/a> sur ces serveurs, une pratique contraire au RGPD.&nbsp;<\/p>\n<p>Pour tout comprendre au Cloud et au m\u00e9tiers de la data, <a style=\"color: #5e36f3\" href=\"https:\/\/datascientest.com\/formations-data\">d\u00e9couvrez nos formations<\/a>&#8230;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les nouvelles habitudes amen\u00e9es par le t\u00e9l\u00e9travail et les confinements successifs ont profit\u00e9 au g\u00e9ant de la publicit\u00e9 en ligne qui engrange 76 millions de dollars de b\u00e9n\u00e9fice net en 2021 soit pr\u00e8s du double par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente.&nbsp; La crise a finalement profit\u00e9 \u00e0 Google et ses revenus publicitaires. Avec les nouvelles habitudes [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":161685,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[2431],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gr\u00e2ce \u00e0 la publicit\u00e9 en ligne et au Cloud, Google double ses profits annuels<\/title>\n<meta name=\"description\" content=\"Les nouvelles habitudes amen\u00e9es par le t\u00e9l\u00e9travail et les confinements successifs ont profit\u00e9 au g\u00e9ant de la publicit\u00e9 en ligne qui engrange 76 millions de dollars de b\u00e9n\u00e9fice net en 2021 soit pr\u00e8s du double par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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