{"id":142612,"date":"2022-02-04T11:38:58","date_gmt":"2022-02-04T10:38:58","guid":{"rendered":"https:\/\/datascientest.com\/?p=142612"},"modified":"2022-10-31T23:41:14","modified_gmt":"2022-10-31T23:41:14","slug":"google-et-tiktok-donnent-une-lecon-dintelligence-artificielle-a-meta-facebook","status":"publish","type":"post","link":"https:\/\/datascientest.com\/google-et-tiktok-donnent-une-lecon-dintelligence-artificielle-a-meta-facebook","title":{"rendered":"Google et Tiktok donnent une le\u00e7on d\u2019intelligence artificielle \u00e0 Meta (Facebook)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"142612\" class=\"elementor elementor-142612\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e92af5 e-flex e-con-boxed e-con\" data-id=\"4e92af5\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13ab207 elementor-widget elementor-widget-heading\" data-id=\"13ab207\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Meta voudrait se positionner en champion de l\u2019intelligence artificielle et de la Metaverse. Mais l\u2019entreprise de Mark Zuckerberg doit faire face \u00e0 ses concurrents TikTok et Google qui b\u00e9n\u00e9ficient tous les deux d\u2019IA super performantes pouvant se baser sur une multitude de donn\u00e9es.\u00a0<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df909cf elementor-widget elementor-widget-text-editor\" data-id=\"df909cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Mark Zuckerberg avait de vastes projets pour 2022. Le rebranding de Facebook en Meta pouvait d\u00e9j\u00e0 nous mettre sur la voie. En effet, comme le raconte <a href=\"https:\/\/www.ft.com\/content\/acfcf78f-fdfc-4c50-9ea1-14a8cf2e636e\">Richard Waters du Financial Times<\/a>, Meta souhaite d\u00e9velopper cette ann\u00e9e <strong>le superordinateur le plus puissant du monde<\/strong>, notamment dans le but de cr\u00e9er des habitations 3D qui formeront un jour le Metaverse si cher au r\u00e9seau social. Mais la semaine que vient de vivre Zuckerberg \u00e0 de quoi rebattre les cartes ! Non content de perdre <strong>31 millions de dollars<\/strong> et sa place parmi les 10 personnes les plus riches de la plan\u00e8te, <strong>le patron de Meta vient de se faire humilier par TikTok et Google et leurs IA<\/strong> d\u2019une efficacit\u00e9 remarquable .\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cf02894 e-flex e-con-boxed e-con\" data-id=\"cf02894\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d5b3123 elementor-widget elementor-widget-heading\" data-id=\"d5b3123\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">L\u2019intelligence artificielle de TikTok r\u00e9pond aux besoins actuels des r\u00e9seaux sociaux<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7907b61 elementor-widget elementor-widget-text-editor\" data-id=\"7907b61\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00c0 d\u00e9faut de r\u00e9soudre les probl\u00e8mes d\u2019un metaverse encore inexistant, <strong>l\u2019IA de TikTok se r\u00e9v\u00e8le particuli\u00e8rement efficace dans la compr\u00e9hension des consommateurs actuels<\/strong>. L\u2019algorithme de la plateforme chinoise <strong>recherche des signaux indiquant la popularit\u00e9 de chaque vid\u00e9o<\/strong>. Au fur et \u00e0 mesure, l\u2019algorithme va proposer des vid\u00e9os de plus en plus pr\u00e9cises au consommateur qui reviendra de plus en plus souvent. Une IA qui a donc <strong>un impact important en r\u00e9tention du consommateur<\/strong>, et un int\u00e9r\u00eat tout particulier pour les annonceurs.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f3bfce e-flex e-con-boxed e-con\" data-id=\"9f3bfce\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba50760 elementor-widget elementor-widget-heading\" data-id=\"ba50760\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">L\u2019IA, une manne financi\u00e8re et publicitaire \u00e9galement pour Google<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad48933 elementor-widget elementor-widget-text-editor\" data-id=\"ad48933\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Un jour avant l&rsquo;annonce des mauvais r\u00e9sultats de Facebook, Google publiait des <strong>r\u00e9sultats records pour 2021<\/strong>, notamment port\u00e9s par ses recettes publicitaires sur le dernier trimestre.\u00a0<\/p><p>Tout cela c\u2019est aussi gr\u00e2ce \u00e0 l\u2019IA, affirme le moteur de recherche. <strong>L&rsquo;IA de Google analyse le fonctionnement des campagnes publicitaires et conseille les annonceurs dans la mise en place de leurs strat\u00e9gies SEA<\/strong>. L&rsquo;<a href=\"https:\/\/datascientest.com\/algorithme\">algorithme<\/a> examine \u00e9galement tous les textes, images et vid\u00e9os sur lesquels se base les annonceurs pour leurs campagnes et les assiste dans la conception d\u2019un message publicitaire en fonction de leur public cible.\u00a0<\/p><p>De plus, ces derniers mois Google a annonc\u00e9 <strong>une pluie de nouveaux projets d\u2019intelligence artificielle<\/strong>,\u00a0port\u00e9s par la firme elle-m\u00eame ou ses filiales. On note, <strong>Pathways<\/strong> une nouvelle architecture d&rsquo;IA qui rendra les mod\u00e8les multi-t\u00e2ches, et capable de g\u00e9rer des milliers voire millions de probl\u00e8mes en m\u00eame temps. Cette semaine, <strong>DeepMind<\/strong>, une filiale de Google sp\u00e9cialis\u00e9e dans l\u2019IA, <a href=\"https:\/\/datascientest.com\/avec-alphacode-deepmind-invente-un-outil-dia-pour-ecrire-du-code-informatique\">a prouv\u00e9 qu\u2019un mod\u00e8le d\u2019intelligence artificielle<\/a> \u00e9tait capable d\u2019entrer en comp\u00e9tition avec un humain dans l\u2019\u00e9criture d\u2019un code. Enfin, en janvier, Google a annonc\u00e9 un d\u00e9veloppement important de son <strong>LaMDA<\/strong>, un mod\u00e8le de langage pour les applications de dialogues.\u00a0<\/p><p>2022 sera donc encore riche en rebondissements concernant l\u2019intelligence artificielle et les m\u00e9tiers de la data. N\u2019h\u00e9sitez pas \u00e0 <strong>d\u00e9couvrir nos formations data<\/strong> et vous ouvrir aux innovations du futur.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b64f2e6 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"b64f2e6\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formations-data\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Les formations data<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Meta voudrait se positionner en champion de l\u2019intelligence artificielle et de la Metaverse. Mais l\u2019entreprise de Mark Zuckerberg doit faire face \u00e0 ses concurrents TikTok et Google qui b\u00e9n\u00e9ficient tous les deux d\u2019IA super performantes pouvant se baser sur une multitude de donn\u00e9es.&nbsp; Mark Zuckerberg avait de vastes projets pour 2022. Le rebranding de Facebook [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":142645,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[2431],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google et Tiktok donnent une le\u00e7on d\u2019intelligence artificielle \u00e0 Meta (Facebook)<\/title>\n<meta name=\"description\" content=\"Meta voudrait se positionner en champion de l\u2019intelligence artificielle et de la Metaverse. Mais l\u2019entreprise de Mark Zuckerberg doit faire face \u00e0 ses concurrents TikTok et Google qui b\u00e9n\u00e9ficient tous les deux d\u2019IA super performantes pouvant se baser sur une multitude de donn\u00e9es.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datascientest.com\/google-et-tiktok-donnent-une-lecon-dintelligence-artificielle-a-meta-facebook\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google et Tiktok donnent une le\u00e7on d\u2019intelligence artificielle \u00e0 Meta (Facebook)\" \/>\n<meta property=\"og:url\" content=\"https:\/\/datascientest.com\/google-et-tiktok-donnent-une-lecon-dintelligence-artificielle-a-meta-facebook\" \/>\n<meta property=\"og:site_name\" content=\"Formation Data Science | DataScientest.com\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-04T10:38:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-31T23:41:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/datascientest.com\/wp-content\/uploads\/2022\/02\/intelligence-artificielle.jpg?fit=1280%2C720&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Daniel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daniel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/datascientest.com\/google-et-tiktok-donnent-une-lecon-dintelligence-artificielle-a-meta-facebook\",\"url\":\"https:\/\/datascientest.com\/google-et-tiktok-donnent-une-lecon-dintelligence-artificielle-a-meta-facebook\",\"name\":\"Google et Tiktok donnent une le\u00e7on d\u2019intelligence artificielle \u00e0 Meta (Facebook)\",\"isPartOf\":{\"@id\":\"https:\/\/datascientest.com\/#website\"},\"datePublished\":\"2022-02-04T10:38:58+00:00\",\"dateModified\":\"2022-10-31T23:41:14+00:00\",\"author\":{\"@id\":\"https:\/\/datascientest.com\/#\/schema\/person\/5a86e30c5090234fb43dd8baa83c44b0\"},\"description\":\"Meta voudrait se positionner en champion de l\u2019intelligence artificielle et de la Metaverse. 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