{"id":143931,"date":"2022-02-15T12:10:55","date_gmt":"2022-02-15T11:10:55","guid":{"rendered":"https:\/\/datascientest.com\/?p=143931"},"modified":"2023-10-10T17:58:34","modified_gmt":"2023-10-10T17:58:34","slug":"vie-privee-quelles-alternatives-a-google-analytics","status":"publish","type":"post","link":"https:\/\/datascientest.com\/vie-privee-quelles-alternatives-a-google-analytics","title":{"rendered":"Vie priv\u00e9e : Quelles alternatives \u00e0 Google Analytics?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"143931\" class=\"elementor elementor-143931\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f1e8f6 e-flex e-con-boxed e-con\" data-id=\"7f1e8f6\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ec9ce7 elementor-widget elementor-widget-heading\" data-id=\"5ec9ce7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">L\u2019outil d\u2019analyse d\u2019audience de Google vient de se faire \u00e9pingler par la CNIL pour non-respect du RGPD. Il existe des outils alternatifs assurant le respect des donn\u00e9es personnelles, mais ils sont payants.\u00a0<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9d604d elementor-widget elementor-widget-text-editor\" data-id=\"d9d604d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Apr\u00e8s l\u2019autorit\u00e9 de protection des donn\u00e9es autrichienne, c\u2019\u00e9tait <a href=\"https:\/\/datascientest.com\/google-analytics-sattire-les-foudres-de-la-cnil\">au tour de la CNIL<\/a> son \u00e9quivalent fran\u00e7ais d\u2019<strong>\u00e9pingler un gestionnaire de site fran\u00e7ais pour son utilisation frauduleuse de Google Analytics<\/strong>. En cause, le transfert d\u2019un identifiant unique relatif \u00e0 l\u2019internaute vers les serveurs de Google aux Etats-Unis et qui constitue une br\u00e8che dans le respect du R\u00e8glement g\u00e9n\u00e9ral sur la protection des donn\u00e9es (<a href=\"https:\/\/datascientest.com\/rgpd-definition\">RGPD<\/a>).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40fb046 e-flex e-con-boxed e-con\" data-id=\"40fb046\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f18a9a elementor-widget elementor-widget-heading\" data-id=\"7f18a9a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vous utilisez Google Analytics, prenez garde !<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa38361 elementor-widget elementor-widget-text-editor\" data-id=\"aa38361\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Suite \u00e0 plusieurs plaintes, les grands acteurs du e-commerce fran\u00e7ais (Auchan, D\u00e9cathlon, ou encore Sephora) ont \u00e9galement <strong>re\u00e7u une mise en demeure<\/strong> <a href=\"https:\/\/www.blogdumoderateur.com\/google-analytics-rgpd-que-faire\/\">rapporte le Blog du Mod\u00e9rateur<\/a>. Le site met \u00e9galement en garde l\u2019ensemble des acteurs du web utilisant Google Analytics. <em>\u00ab\u00a0Si vous utilisez Google Analytics, vous pourriez estimer que cette d\u00e9cision n\u2019a pas (encore) d\u2019impact sur votre site, puisque vous n\u2019avez pas re\u00e7u de mise en demeure. Mais cela ne veut pas dire que votre usage est l\u00e9gal\u00a0\u00bb<\/em> explique le blog. En effet, il suffirait qu\u2019un internaute <strong>porte plainte aupr\u00e8s de la CNIL<\/strong> pour mettre le gestionnaire du site dans la panade. Il est donc important de <strong>bien v\u00e9rifier les donn\u00e9es que vous envoyez \u00e0 Google<\/strong>, mais vous pouvez \u00e9galement choisir d\u2019utiliser un outil d\u2019analyse d\u2019audience alternatif.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0044b29 e-flex e-con-boxed e-con\" data-id=\"0044b29\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f37393d elementor-widget elementor-widget-heading\" data-id=\"f37393d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Les alternatives \u00e0 Google Analytics<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e89969 elementor-widget elementor-widget-text-editor\" data-id=\"1e89969\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Vous souhaitez opter pour <strong>une solution alternative \u00e0 Google Analytics<\/strong>, sachez que la CNIL publie toute <a href=\"https:\/\/www.cnil.fr\/fr\/cookies-solutions-pour-les-outils-de-mesure-daudience\">une liste de recommandations et de solutions<\/a> pour <strong>respecter au mieux le RGPD<\/strong>. Parmi elles, le Blog du Mod\u00e9rateur met en avant <a href=\"https:\/\/fr.matomo.org\/?utm_source=bdmtools&amp;utm_medium=siteweb&amp;utm_campaign=matomo\">Matomo<\/a> et <a href=\"https:\/\/www.atinternet.com\/\">AT Internet<\/a>. La premi\u00e8re assure <strong>un stockage de donn\u00e9es au sein de l\u2019Union Europ\u00e9enne<\/strong> et <strong>un outil respectueux de donn\u00e9es et de la vie priv\u00e9e<\/strong>. C\u2019est aussi un freemium plut\u00f4t \u00e9conomique, la version payante ne revient qu\u2019\u00e0 19 \u20ac par mois. Le deuxi\u00e8me est \u00e9galement assur\u00e9 conforme au RGPD, et b\u00e9n\u00e9ficie d\u2019une exemption CNIL pour \u00eatre en totale conformit\u00e9 avec les mesures relatives aux cookies, traceurs, etc. Pour utiliser cet outil, comptez <strong>355 \u20ac par mois<\/strong> pour toutes les fonctionnalit\u00e9s de base : tableaux de bord, analyse e-commerce et exploration de donn\u00e9es. <a href=\"https:\/\/usefathom.com\/\">Fantom Analytics<\/a> un troisi\u00e8me outil alternatif qui s\u2019annonce \u00ab\u00a0sans compromis\u00a0\u00bb propose lui une tarification en rapport avec le volume de page web, allant de <strong>14 $ par mois pour 100,000 pages vues<\/strong>. Comme dit Paul Jarvis son fondateur : \u00ab\u00a0Tous ces produits gratuits que nous utilisons et aimons, nous ne les payons pas avec de l\u2019argent, nous les payons avec des donn\u00e9es et de la vie priv\u00e9e\u00a0\u00bb. Une phrase \u00e0 m\u00e9diter donc\u2026<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>L\u2019outil d\u2019analyse d\u2019audience de Google vient de se faire \u00e9pingler par la CNIL pour non-respect du RGPD. Il existe des outils alternatifs assurant le respect des donn\u00e9es personnelles, mais ils sont payants.&nbsp; Apr\u00e8s l\u2019autorit\u00e9 de protection des donn\u00e9es autrichienne, c\u2019\u00e9tait au tour de la CNIL son \u00e9quivalent fran\u00e7ais d\u2019\u00e9pingler un gestionnaire de site fran\u00e7ais pour [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":161721,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[2431],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vie priv\u00e9e : Quelles alternatives \u00e0 Google Analytics?<\/title>\n<meta name=\"description\" content=\"Google Analytics vient de se faire \u00e9pingler par la CNIL pour non-respect du RGPD. 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