{"id":159569,"date":"2022-01-26T11:42:56","date_gmt":"2022-01-26T10:42:56","guid":{"rendered":"https:\/\/datascientest.com\/?p=140844"},"modified":"2023-04-16T13:21:53","modified_gmt":"2023-04-16T13:21:53","slug":"google-annonce-la-fin-des-cookies-publicitaires-sur-chrome","status":"publish","type":"post","link":"https:\/\/datascientest.com\/google-annonce-la-fin-des-cookies-publicitaires-sur-chrome","title":{"rendered":"Google annonce la fin des cookies publicitaires sur Chrome"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"159569\" class=\"elementor elementor-159569\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2cc0ba7 e-flex e-con-boxed e-con\" data-id=\"2cc0ba7\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50cf07f elementor-widget elementor-widget-heading\" data-id=\"50cf07f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Selon le g\u00e9ant du web, d\u00e8s fin 2022 le navigateur Google Chrome ne sauvegarderait plus les cookies mais d\u00e8s th\u00e8mes repr\u00e9sentatifs des centres d\u2019int\u00e9r\u00eat de l\u2019internaute \u00e0 l'utilisation exclusive de Google. Une nouvelle qui inqui\u00e8te les professionnels de la publicit\u00e9 cibl\u00e9e.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94964f0 elementor-widget elementor-widget-text-editor\" data-id=\"94964f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">Branle-bas de combat dans le secteur de la publicit\u00e9 cibl\u00e9e. Google a annonc\u00e9 sa volont\u00e9 de supprimer les \u00ab\u00a0cookies tiers\u00a0\u00bb de son navigateur Chrome. La mesure devrait \u00eatre mise en place d\u2019ici la fin de l\u2019ann\u00e9e 2022. Ces traceurs accessibles aux annonceurs permettent notamment de conna\u00eetre l\u2019itin\u00e9raire de navigation des internautes pour leur adresser de la publicit\u00e9 cibl\u00e9e.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ff6e3fc e-flex e-con-boxed e-con\" data-id=\"ff6e3fc\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4bae01e elementor-widget elementor-widget-heading\" data-id=\"4bae01e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Plus de partage des cookies avec des serveurs externes<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f629f1 elementor-widget elementor-widget-text-editor\" data-id=\"4f629f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">Dans ce nouveau projet qui consiste \u00e0 \u00e9laborer le profil de l\u2019internaute gr\u00e2ce \u00e0 des th\u00e8mes relatifs \u00e0 ses habitudes de navigation, <strong>Chrome serait l\u2019unique d\u00e9tenteur des pr\u00e9cieuses informations collect\u00e9es<\/strong>.<\/span><\/p><p><span style=\"color: #000000;\">Sur une p\u00e9riode d&rsquo;une semaine,<b> Chrome identifierait des th\u00e8mes \u00ab\u00a0repr\u00e9sentatifs des principaux centres d\u2019int\u00e9r\u00eat des utilisateurs\u00a0\u00bb<\/b><span style=\"font-weight: 400;\">, tels que \u00ab\u00a0fitness\u00a0\u00bb ou \u00ab\u00a0voyages\u00a0\u00bb, en fonction de \u00ab\u00a0l\u2019historique de navigation\u00a0\u00bb, a expliqu\u00e9 Google. <\/span><\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\"><strong>Ces th\u00e8mes seraient gard\u00e9s en m\u00e9moire pendant trois semaines avant d\u2019\u00eatre supprim\u00e9s<\/strong>, dans un processus qui se passerait enti\u00e8rement sur l\u2019appareil utilis\u00e9, sans impliquer de serveurs externes, y compris les serveurs Google, confirme le g\u00e9ant du net. Une volont\u00e9 pour ce dernier de redonner \u00e0 l\u2019internaute le contr\u00f4le de ses donn\u00e9es personnelles.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c9d0d44 e-flex e-con-boxed e-con\" data-id=\"c9d0d44\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-720e0fa elementor-widget elementor-widget-heading\" data-id=\"720e0fa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Futur monopole de Google ?  Le secteur de la publicit\u00e9 cibl\u00e9e s\u2019inqui\u00e8te<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b8ba6e elementor-widget elementor-widget-text-editor\" data-id=\"9b8ba6e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">Google se garderait-il la poule aux \u0153ufs d&rsquo;or ? C\u2019est ce que craignent les acteurs du secteur de la publicit\u00e9 cibl\u00e9e. <\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">En pr\u00e9voyant <strong>de ne plus partager les informations de navigation des internautes<\/strong> avec les sites tiers, Google inqui\u00e8te notamment l\u2019Association Europ\u00e9enne des M\u00e9dias Magazine (EMMA) et l\u2019Association europ\u00e9enne des \u00e9diteurs de journaux (ENPA). <\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">Selon les deux associations, cette nouvelle mesure permettrait \u00e0 Google \u00ab\u00a0d\u2019\u00e9tendre davantage son propre monopole sur les donn\u00e9es\u00a0\u00bb<em>,<\/em><\/span><span style=\"font-weight: 400; color: #000000;\"> puisqu\u2019il ne sera \u00ab\u00a0plus possible pour des tiers de comprendre et de traiter les enregistrements de donn\u00e9es de mani\u00e8re significative\u00a0\u00bb.\u00a0<\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">En juin 2021, <strong>Google avait d\u00e9j\u00e0 \u00e9t\u00e9 condamn\u00e9<\/strong> \u00e0 une amende de 220 millions d\u2019euros par l\u2019autorit\u00e9 fran\u00e7aise de la Concurrence pour avoir favoris\u00e9 ses propres services dans le secteur de la publicit\u00e9 en ligne.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c634906 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"c634906\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/blog-data-ia-actualites\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9couvrir d'autres actualit\u00e9s sur DataScientest<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Selon le g\u00e9ant du web, d\u00e8s fin 2022 le navigateur Google Chrome ne sauvegarderait plus les cookies mais d\u00e8s th\u00e8mes repr\u00e9sentatifs des centres d\u2019int\u00e9r\u00eat de l\u2019internaute \u00e0 l&rsquo;utilisation exclusive de Google. Une nouvelle qui inqui\u00e8te les professionnels de la publicit\u00e9 cibl\u00e9e. Branle-bas de combat dans le secteur de la publicit\u00e9 cibl\u00e9e. Google a annonc\u00e9 sa [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":197168,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[2431],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google annonce la fin des cookies publicitaires sur Chrome<\/title>\n<meta name=\"description\" content=\"Selon le g\u00e9ant du web, d\u00e8s fin 2022 le navigateur Google Chrome ne sauvegarderait plus les cookies mais d\u00e8s th\u00e8mes repr\u00e9sentatifs des centres d\u2019int\u00e9r\u00eat de l\u2019internaute \u00e0 l\u2019utilisation exclusive de Google.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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