{"id":189334,"date":"2023-02-21T06:26:00","date_gmt":"2023-02-21T06:26:00","guid":{"rendered":"https:\/\/datascientest.com\/?p=189334"},"modified":"2023-11-09T13:53:59","modified_gmt":"2023-11-09T13:53:59","slug":"data-driven-tout-savoir","status":"publish","type":"post","link":"https:\/\/datascientest.com\/data-driven-tout-savoir","title":{"rendered":"Data driven : D\u00e9finition, avantages, m\u00e9thodes"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"189334\" class=\"elementor elementor-189334\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fb054f e-flex e-con-boxed e-con\" data-id=\"8fb054f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5bab786 elementor-widget elementor-widget-heading\" data-id=\"5bab786\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">\u00c0 l\u2019\u00e8re du Big data, les entreprises collectent des masses de donn\u00e9es toujours plus importantes. Mais toutes ne les exploitent pas forc\u00e9ment de mani\u00e8re optimale. Et pourtant, les organisations qui placent les donn\u00e9es au c\u0153ur de leur strat\u00e9gie voient g\u00e9n\u00e9ralement leurs performances s\u2019am\u00e9liorer. Alors quels sont les avantages de l\u2019approche data driven ? Et comment la mettre en place ? C\u2019est ce que nous allons voir dans cet article.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3bf6dd0 e-flex e-con-boxed e-con\" data-id=\"3bf6dd0\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-264deb7 elementor-widget elementor-widget-heading\" data-id=\"264deb7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Qu\u2019est-ce qu\u2019une organisation data driven ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d5c8e9 elementor-widget elementor-widget-text-editor\" data-id=\"6d5c8e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">En fran\u00e7ais, data driven peut \u00eatre traduit par \u00ab\u00a0ax\u00e9 sur les donn\u00e9es\u00a0\u00bb. Cela signifie que les <\/span><b>d\u00e9cisions strat\u00e9giques sont fond\u00e9es sur l&rsquo;analyse et l&rsquo;interpr\u00e9tation des donn\u00e9es. <\/b><span style=\"font-weight: 400;\">Autrement dit, les entreprises tirent pleinement parti de la business intelligence pour am\u00e9liorer leur connaissance client et leur connaissance du march\u00e9. In fine, cela permet d\u2019apporter plus de valeur et d\u2019am\u00e9liorer l\u2019avantage comp\u00e9titif des organisations. Par exemple, \u00e0 travers une communication plus cibl\u00e9e, des produits plus personnalis\u00e9s ou des offres r\u00e9pondant davantage aux besoins de la cible.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Mais attention, il ne suffit pas simplement de collecter des donn\u00e9es. Encore faut-il <strong>interpr\u00e9ter les informations \u00e0 disposition et prendre des d\u00e9cisions<\/strong> en cons\u00e9quence.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-054474d e-flex e-con-boxed e-con\" data-id=\"054474d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a06aec6 elementor-widget elementor-widget-heading\" data-id=\"a06aec6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pourquoi d\u00e9velopper une strat\u00e9gie data driven ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dea3588 elementor-widget elementor-widget-text-editor\" data-id=\"dea3588\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le concept m\u00eame de management data driven consiste \u00e0 fonder sa prise de d\u00e9cision sur des informations concr\u00e8tes et analys\u00e9es. Et les avantages sont multiples pour toutes les organisations, quel que soit leur secteur d\u2019activit\u00e9 (e-commerce, supply chain, industries\u2026).<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46a5790 elementor-widget elementor-widget-heading\" data-id=\"46a5790\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">De meilleures d\u00e9cisions<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1b276a elementor-widget elementor-widget-text-editor\" data-id=\"a1b276a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">L\u2019utilisation des donn\u00e9es et d&rsquo;une analyse ad\u00e9quate dans le processus d\u00e9cisionnel contribue \u00e0 de meilleurs r\u00e9sultats. Et ce, pour plusieurs raisons :\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>La compr\u00e9hension des donn\u00e9es :<\/b><span style=\"font-weight: 400;\"> les entreprises data driven am\u00e9liorent leur connaissance du march\u00e9 et de leurs cibles.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Les analyses pr\u00e9dictives <\/b><span style=\"font-weight: 400;\">: au-del\u00e0 d\u2019une compr\u00e9hension fine des donn\u00e9es, le management data driven permet d\u2019anticiper diff\u00e9rentes hypoth\u00e8ses. En fonction des sc\u00e9narios possibles, l\u2019entreprise peut prendre la meilleure d\u00e9cision pour atteindre le r\u00e9sultat souhait\u00e9.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>La r\u00e9duction des risques<\/b><span style=\"font-weight: 400;\"> : notamment gr\u00e2ce \u00e0 l\u2019analyse pr\u00e9dictive qui se base sur des donn\u00e9es fiables.\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af1dc85 elementor-widget elementor-widget-image\" data-id=\"af1dc85\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1100\" height=\"640\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/01\/decision.png\" class=\"attachment-full size-full wp-image-189343\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/01\/decision.png 1100w, https:\/\/datascientest.com\/wp-content\/uploads\/2023\/01\/decision-300x175.png 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2023\/01\/decision-1024x596.png 1024w, https:\/\/datascientest.com\/wp-content\/uploads\/2023\/01\/decision-768x447.png 768w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad3b327 elementor-widget elementor-widget-heading\" data-id=\"ad3b327\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Une am\u00e9lioration de la relation client<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c44600 elementor-widget elementor-widget-text-editor\" data-id=\"8c44600\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00c0 travers une <a href=\"https:\/\/datascientest.com\/limpact-des-donnees-sur-les-decisions-commerciales-en-2023\">strat\u00e9gie commerciale<\/a> et marketing bas\u00e9e sur l\u2019analytics, les entreprises acqui\u00e8rent <strong>une meilleure connaissance de leur cible<\/strong>. Ce faisant, elles peuvent s\u2019adresser \u00e0 leurs clients et prospects de mani\u00e8re plus personnalis\u00e9e.<\/p><p>Par exemple, \u00e0 travers la segmentation pour les campagnes emailing, les responsables marketing peuvent envoyer un message diff\u00e9rent aux prospects d\u00e9couvrant la marque, \u00e0 ceux ayant r\u00e9alis\u00e9 un abandon de panier, ayant d\u00e9j\u00e0 achet\u00e9 des produits, etc. Cela permet ainsi d\u2019am\u00e9liorer l\u2019exp\u00e9rience client et de multiplier le potentiel de conversion.<\/p><p>Si la strat\u00e9gie data driven s\u2019applique parfaitement lors de la prospection, c\u2019est aussi le cas pour la <strong>fid\u00e9lisation client<\/strong>. En effet, les donn\u00e9es r\u00e9colt\u00e9es permettent de mieux <strong>comprendre les clients<\/strong> et d\u2019<strong>anticiper leurs besoins<\/strong>. Par exemple, il est possible de segmenter les clients existants selon leur fr\u00e9quence d\u2019achat. D\u00e8s lors qu\u2019une baisse de la fr\u00e9quence d\u2019achat est constat\u00e9e, les \u00e9quipes commerciales peuvent discuter avec les clients pour en comprendre la cause.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9db417f elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"9db417f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formation-data-scientist\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Suivre une formation pour ma\u00eetriser le data driven<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b17deb8 elementor-widget elementor-widget-heading\" data-id=\"b17deb8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Une plus grande valeur ajout\u00e9e<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5ea27c elementor-widget elementor-widget-text-editor\" data-id=\"b5ea27c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Il est possible d\u2019exploiter les donn\u00e9es afin d\u2019am\u00e9liorer l\u2019offre propos\u00e9e aux clients. L\u2019id\u00e9e est de d\u00e9velopper un produit qui r\u00e9ponde parfaitement \u00e0 leurs besoins. Au-del\u00e0 des donn\u00e9es client, les entreprises peuvent \u00e9galement r\u00e9cup\u00e9rer des informations de la part de la concurrence. Cela permettra alors de proposer un produit am\u00e9lior\u00e9 et\/ou diff\u00e9renciant.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42ec8f2 elementor-widget elementor-widget-heading\" data-id=\"42ec8f2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Une r\u00e9duction des co\u00fbts<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0638b0b elementor-widget elementor-widget-text-editor\" data-id=\"0638b0b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Si le management data driven est g\u00e9n\u00e9ralement appliqu\u00e9 au marketing et \u00e0 la vente, cela concerne en r\u00e9alit\u00e9 tous les pans de l\u2019organisation. Et notamment les finances de l&rsquo;entreprise. En effet, gr\u00e2ce aux donn\u00e9es r\u00e9colt\u00e9es, il est possible de :\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Am\u00e9liorer la productivit\u00e9 des collaborateurs et\/ou des machines ;\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identifier les co\u00fbts non indispensables et tirer le meilleur parti des ressources disponibles ;\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trouver des partenaires proposant un meilleur rapport qualit\u00e9\/prix, etc.\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd5d634 elementor-widget elementor-widget-text-editor\" data-id=\"fd5d634\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>D\u2019ailleurs, selon une \u00e9tude r\u00e9alis\u00e9e par la <a href=\"https:\/\/hbr.org\/2017\/04\/how-companies-say-theyre-using-big-data\">Harvard business study<\/a>, 48,4% des entreprises ayant entam\u00e9 une d\u00e9marche data driven ont constat\u00e9 une r\u00e9duction des co\u00fbts significative.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-531041e e-flex e-con-boxed e-con\" data-id=\"531041e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4aa2ecb elementor-widget elementor-widget-heading\" data-id=\"4aa2ecb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Comment axer sa strat\u00e9gie sur les donn\u00e9es ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9f5e4a elementor-widget elementor-widget-text-editor\" data-id=\"c9f5e4a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La mise en place d\u2019une strat\u00e9gie data driven repose avant tout sur une bonne <a href=\"https:\/\/datascientest.com\/comment-mettre-en-place-la-gouvernance-des-donnees-en-entreprise\">gouvernance de donn\u00e9es<\/a>. Voici les \u00e9tapes \u00e0 suivre. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-902d5a0 elementor-widget elementor-widget-heading\" data-id=\"902d5a0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">La collecte de donn\u00e9es<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a97650c elementor-widget elementor-widget-text-editor\" data-id=\"a97650c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">C\u2019est la base d&rsquo;une bonne strat\u00e9gie data driven. Pour cela, il est possible de collecter des donn\u00e9es depuis le site internet de l\u2019organisation, les r\u00e9seaux sociaux, les informations diffus\u00e9es en interne ou par d\u2019autres acteurs de votre secteur d\u2019activit\u00e9.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Mais attention, si les sources de donn\u00e9es sont multiples, il ne sert \u00e0 rien de collecter toutes les datas existantes. Vous devez vous <\/span><b>focaliser sur les donn\u00e9es pertinentes<\/b><span style=\"font-weight: 400;\"> pour l\u2019atteinte de vos objectifs, mais aussi et surtout, les donn\u00e9es fiables et impartiales.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4818a1 elementor-widget elementor-widget-image\" data-id=\"e4818a1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"500\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/01\/collecte-donnees.png\" class=\"attachment-full size-full wp-image-189347\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/01\/collecte-donnees.png 900w, https:\/\/datascientest.com\/wp-content\/uploads\/2023\/01\/collecte-donnees-300x167.png 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2023\/01\/collecte-donnees-768x427.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3de6512 elementor-widget elementor-widget-heading\" data-id=\"3de6512\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Le traitement des donn\u00e9es<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28793e8 elementor-widget elementor-widget-text-editor\" data-id=\"28793e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Il s\u2019agit de garantir la qualit\u00e9 des donn\u00e9es afin d\u2019en simplifier la compr\u00e9hension et l\u2019acc\u00e8s par tous. C\u2019est-\u00e0-dire, les <a href=\"https:\/\/datascientest.com\/formation-data-analyst\">data analysts<\/a> ou <a href=\"https:\/\/datascientest.com\/formation-data-scientist\">data scientists<\/a>, mais \u00e9galement les experts m\u00e9tiers. En effet, la culture data driven doit \u00eatre appliqu\u00e9e par un maximum de collaborateurs pour \u00eatre efficace. Et ce, aussi bien au moment d\u2019enrichir la base de donn\u00e9es, que de l\u2019exploiter.<\/p><p>Pour rendre les donn\u00e9es plus accessibles, il convient de les nettoyer (supprimer les informations inutiles ou les doublons) et de les uniformiser (notamment \u00e0 travers un format standard pour toutes les donn\u00e9es de l\u2019entreprise). Ce travail \u00e9tant particuli\u00e8rement chronophage, il est pr\u00e9f\u00e9rable d\u2019utiliser des outils d\u2019automation (Hadoop, CRM, Power BI, \u2026) et de d\u00e9finir des processus.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4303ab4 elementor-widget elementor-widget-heading\" data-id=\"4303ab4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">L\u2019analyse de donn\u00e9es<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35b1ffc elementor-widget elementor-widget-text-editor\" data-id=\"35b1ffc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>C\u2019est le c\u0153ur de la strat\u00e9gie data driven. \u00c0 savoir <strong>donner une signification aux informations collect\u00e9es<\/strong>. Il s\u2019agit de transformer les donn\u00e9es en v\u00e9ritables outils d\u2019aide \u00e0 la d\u00e9cision. C\u2019est justement le travail des data analysts et data scientists qui permet de donner de la valeur aux donn\u00e9es.<\/p><p>Apr\u00e8s l\u2019analyse des donn\u00e9es, il convient de <strong>pr\u00e9senter des reporting<\/strong> aux d\u00e9cisionnaires. Ces <a href=\"https:\/\/datascientest.com\/dashboard-tout-savoir\">tableaux de bord<\/a> doivent alors fournir du contexte aux donn\u00e9es pour qu\u2019elles trouvent une application dans le business. Ainsi inform\u00e9s, les experts m\u00e9tiers pourront s\u00e9lectionner les meilleurs choix strat\u00e9giques.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14b0eee e-flex e-con-boxed e-con\" data-id=\"14b0eee\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c20d4a elementor-widget elementor-widget-heading\" data-id=\"4c20d4a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Une strat\u00e9gie data driven pour de meilleures d\u00e9cisions<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed948a7 elementor-widget elementor-widget-text-editor\" data-id=\"ed948a7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dans un contexte d\u2019augmentation massive de l&rsquo;utilisation des technologies et des volumes de donn\u00e9es, les entreprises n\u2019ont d\u2019autres choix que de d\u00e9velopper une culture data driven. Cela passe par une optimisation de la collecte, du traitement et de l\u2019analyse de donn\u00e9es. Ce faisant, les entreprises auront toutes les cl\u00e9s en main pour prendre de meilleures d\u00e9cisions, que ce soit au niveau de la relation client, des produits propos\u00e9s, de la r\u00e9duction des co\u00fbts, etc.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28fadf6 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"28fadf6\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formation-data-scientist\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Apprendre l'approche data driven<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0832473 e-flex e-con-boxed e-con\" data-id=\"0832473\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d530398 elementor-widget elementor-widget-html\" data-id=\"d530398\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@type\": \"FAQPage\",\r\n  \"mainEntity\": [{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"Qu\u2019est-ce qu\u2019une organisation data driven ?\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"En fran\u00e7ais, data driven peut \u00eatre traduit par \u00ab ax\u00e9 sur les donn\u00e9es \u00bb. Cela signifie que les d\u00e9cisions strat\u00e9giques sont fond\u00e9es sur l\u2019analyse et l\u2019interpr\u00e9tation des donn\u00e9es. Autrement dit, les entreprises tirent pleinement parti de la business intelligence pour am\u00e9liorer leur connaissance client et leur connaissance du march\u00e9. In fine, cela permet d\u2019apporter plus de valeur et d\u2019am\u00e9liorer l\u2019avantage comp\u00e9titif des organisations. Par exemple, \u00e0 travers une communication plus cibl\u00e9e, des produits plus personnalis\u00e9s ou des offres r\u00e9pondant davantage aux besoins de la cible.\"\r\n    }\r\n  },{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"Pourquoi d\u00e9velopper une strat\u00e9gie data driven ?\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"Le concept m\u00eame de management data driven consiste \u00e0 fonder sa prise de d\u00e9cision sur des informations concr\u00e8tes et analys\u00e9es. Et les avantages sont multiples pour toutes les organisations, quel que soit leur secteur d\u2019activit\u00e9 (e-commerce, supply chain, industries\u2026).\"\r\n    }\r\n  },{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"Comment axer sa strat\u00e9gie sur les donn\u00e9es ?\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"La mise en place d\u2019une strat\u00e9gie data driven repose avant tout sur une bonne gouvernance de donn\u00e9es. Voici les \u00e9tapes \u00e0 suivre.\"\r\n    }\r\n  }]\r\n}\r\n<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00c0 l\u2019\u00e8re du Big data, les entreprises collectent des masses de donn\u00e9es toujours plus importantes. Mais toutes ne les exploitent pas forc\u00e9ment de mani\u00e8re optimale. Et pourtant, les organisations qui placent les donn\u00e9es au c\u0153ur de leur strat\u00e9gie voient g\u00e9n\u00e9ralement leurs performances s\u2019am\u00e9liorer. Alors quels sont les avantages de l\u2019approche data driven ? Et comment [&hellip;]<\/p>\n","protected":false},"author":78,"featured_media":189342,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[2497],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Data driven : D\u00e9finition, avantages, m\u00e9thodes | DataScientest.com<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez dans cet article tout ce qu&#039;il y a \u00e0 savoir sur le &quot;data driven&quot;, sa d\u00e9finition, ses avantages et sa mise en place.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datascientest.com\/data-driven-tout-savoir\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data driven : D\u00e9finition, avantages, m\u00e9thodes\" \/>\n<meta property=\"og:url\" content=\"https:\/\/datascientest.com\/data-driven-tout-savoir\" \/>\n<meta property=\"og:site_name\" content=\"Formation Data Science | DataScientest.com\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-21T06:26:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-09T13:53:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/01\/data-driven.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"J\u00e9r\u00e9my Robert\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"J\u00e9r\u00e9my Robert\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/datascientest.com\/data-driven-tout-savoir\",\"url\":\"https:\/\/datascientest.com\/data-driven-tout-savoir\",\"name\":\"Data driven : D\u00e9finition, avantages, m\u00e9thodes | DataScientest.com\",\"isPartOf\":{\"@id\":\"https:\/\/datascientest.com\/#website\"},\"datePublished\":\"2023-02-21T06:26:00+00:00\",\"dateModified\":\"2023-11-09T13:53:59+00:00\",\"author\":{\"@id\":\"https:\/\/datascientest.com\/#\/schema\/person\/7af2361c48e24e79a8aa2360e6e74925\"},\"description\":\"D\u00e9couvrez dans cet article tout ce qu'il y a \u00e0 savoir sur le \\\"data driven\\\", sa d\u00e9finition, ses avantages et sa mise en place.\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/datascientest.com\/data-driven-tout-savoir\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/datascientest.com\/#website\",\"url\":\"https:\/\/datascientest.com\/\",\"name\":\"Formation Data Science | DataScientest.com\",\"description\":\"Leader de la formation en Data Science\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/datascientest.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/datascientest.com\/#\/schema\/person\/7af2361c48e24e79a8aa2360e6e74925\",\"name\":\"J\u00e9r\u00e9my Robert\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/datascientest.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/11\/jeremyrobert.jpeg\",\"contentUrl\":\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/11\/jeremyrobert.jpeg\",\"caption\":\"J\u00e9r\u00e9my Robert\"},\"description\":\"J\u00e9r\u00e9my Robert est actuellement Directeur p\u00e9dagogique B2B chez DataScientest.com. 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