{"id":192791,"date":"2023-04-21T19:08:00","date_gmt":"2023-04-21T19:08:00","guid":{"rendered":"https:\/\/datascientest.com\/?p=192791"},"modified":"2023-10-29T14:00:00","modified_gmt":"2023-10-29T14:00:00","slug":"la-data-le-nouvel-or-du-21eme-siecle","status":"publish","type":"post","link":"https:\/\/datascientest.com\/la-data-le-nouvel-or-du-21eme-siecle","title":{"rendered":"La data ou donn\u00e9e : Nouvel or du 21\u00e8me si\u00e8cle ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"192791\" class=\"elementor elementor-192791\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de8932b e-flex e-con-boxed e-con\" data-id=\"de8932b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8695a5 elementor-widget elementor-widget-heading\" data-id=\"f8695a5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\"><p>Sites internet, r\u00e9seaux sociaux, applications mobiles, objets connect\u00e9s, \u2026. La data est partout. Et dans un monde de plus en plus digitalis\u00e9, elle se d\u00e9veloppe de mani\u00e8re exponentielle.<\/p><p>\u00c0 l\u2019\u00e8re du Big Data, les donn\u00e9es repr\u00e9sentent une ressource pr\u00e9cieuse pour les entreprises. Mais pourquoi un tel engouement pour ces informations immat\u00e9rielles ? D\u00e9couvrez la r\u00e9ponse dans cet article.<\/p><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76101b0 e-flex e-con-boxed e-con\" data-id=\"76101b0\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-972904e elementor-widget elementor-widget-heading\" data-id=\"972904e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Qu\u2019est-ce que la data ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-820e472 elementor-widget elementor-widget-text-editor\" data-id=\"820e472\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Si la data est souvent per\u00e7ue comme un concept abstrait, sa valeur ne fait aucun doute pour les entreprises. Concr\u00e8tement, il s\u2019agit de<\/span><b> toutes les informations digitales qui circulent.<\/b><span style=\"font-weight: 400;\"> Par exemple : les visites mensuelles d\u2019un site web, le profil des abonn\u00e9s d\u2019un social m\u00e9dia, l\u2019\u00e9tat d\u2019une machine de production en temps r\u00e9el, les donn\u00e9es financi\u00e8res d\u2019une organisation, son organigramme, \u2026\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">De mani\u00e8re g\u00e9n\u00e9rale, les datas se divisent en 4 grandes cat\u00e9gories :\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Les donn\u00e9es socio-d\u00e9mographiques <\/b><span style=\"font-weight: 400;\">: elles permettent de qualifier le profil d\u2019un client type ou d\u2019une population globale.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Les donn\u00e9es comportementales<\/b><span style=\"font-weight: 400;\"> : ce sont les habitudes des consommateurs, leurs centres d\u2019int\u00e9r\u00eat, le nombre d\u2019interactions avec la marque, \u2026<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Les donn\u00e9es transactionnelles<\/b><span style=\"font-weight: 400;\"> : il s\u2019agit des informations li\u00e9es \u00e0 la vente, comme le panier moyen ou la date d\u2019achat.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Les donn\u00e9es contextuelles<\/b><span style=\"font-weight: 400;\"> : l\u2019objectif est de mieux comprendre l\u2019environnement dans lequel l\u2019entreprise \u00e9volue. Ces derni\u00e8res sont g\u00e9n\u00e9ralement r\u00e9colt\u00e9es \u00e0 travers des \u00e9tudes de march\u00e9 ou des enqu\u00eates.\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0d808e elementor-widget elementor-widget-text-editor\" data-id=\"a0d808e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Quelles qu\u2019elles soient, ces donn\u00e9es sont utilis\u00e9es pour <\/span><b>faciliter la prise de d\u00e9cision.<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da5a621 elementor-widget elementor-widget-image\" data-id=\"da5a621\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"357\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/03\/la-data1.jpg\" class=\"attachment-full size-full wp-image-192797\" alt=\"\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/03\/la-data1.jpg 640w, https:\/\/datascientest.com\/wp-content\/uploads\/2023\/03\/la-data1-300x167.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c9ced67 e-flex e-con-boxed e-con\" data-id=\"c9ced67\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74febc2 elementor-widget elementor-widget-heading\" data-id=\"74febc2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pourquoi la data est si importante ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe74294 elementor-widget elementor-widget-text-editor\" data-id=\"fe74294\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">\u00ab\u00a0Le savoir, c\u2019est le pouvoir\u00a0\u00bb. <\/span><\/i><span style=\"font-weight: 400;\">Ce vieil adage ne saurait \u00eatre plus vrai qu\u2019\u00e0 l\u2019\u00e8re du Big Data. Dans un monde o\u00f9 les donn\u00e9es sont partout, les entreprises valorisent plus que jamais l\u2019information disponible. C\u2019est la connaissance des clients, des concurrents, du march\u00e9, \u2026. qui permet de<\/span><b> maximiser l\u2019avantage concurrentiel. <\/b><span style=\"font-weight: 400;\">Voici quelques exemples t\u00e9moignant de l\u2019importance de la data pour les organisations.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ced68b elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"5ced68b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formations-data\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Apprendre \u00e0 exploiter la data<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07b86a8 elementor-widget elementor-widget-heading\" data-id=\"07b86a8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">La connaissance client<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7184e83 elementor-widget elementor-widget-text-editor\" data-id=\"7184e83\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00c0 l\u2019heure de la libre concurrence, il ne suffit pas de proposer un produit ou un service pour le vendre. Encore faut-il convaincre les prospects. Mais pour cela, les entreprises doivent <\/span><b>comprendre leurs attentes et leurs probl\u00e9matiques.<\/b><span style=\"font-weight: 400;\"> C\u2019est \u00e0 cet instant qu\u2019intervient la data.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">En collectant et en croisant les bons jeux de donn\u00e9es, les entreprises<\/span><b> am\u00e9liorent leur connaissance client<\/b><span style=\"font-weight: 400;\">. Elles peuvent ainsi savoir :\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Qui sont les clients potentiels ?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Qu\u2019est-ce qui les int\u00e9resse ?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quelles sont leurs habitudes ?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quels sont leurs besoins ?\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les besoins sont-ils ponctuels ou r\u00e9guliers ?\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28662b0 elementor-widget elementor-widget-text-editor\" data-id=\"28662b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Gr\u00e2ce au data marketing, les entreprises pourront ensuite <\/span><b>personnaliser leur parcours de vente <\/b><span style=\"font-weight: 400;\">et adapter leur campagne de communication. Mais surtout, elles pourront <\/span><b>am\u00e9liorer leurs offres <\/b><span style=\"font-weight: 400;\">pour r\u00e9pondre au plus pr\u00e8s des besoins clients. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cfcb47 elementor-widget elementor-widget-heading\" data-id=\"8cfcb47\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">La cr\u00e9ation de nouveaux services<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33fbd42 elementor-widget elementor-widget-text-editor\" data-id=\"33fbd42\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Au-del\u00e0 d\u2019am\u00e9liorer les offres existantes, la data permet \u00e9galement de <\/span><b>cr\u00e9er de nouveaux services. <\/b><span style=\"font-weight: 400;\">Voici quelques exemples n\u00e9s gr\u00e2ce aux donn\u00e9es :\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/datascientest.com\/meta-economise-4-milliards-grace-a-ses-nouveaux-datacenter\">Facebook<\/a> <b>ou Google<\/b><span style=\"font-weight: 400;\"> : ces deux g\u00e9ants du monde digital ont construit l\u2019int\u00e9gralit\u00e9 de leur business model \u00e0 partir de la data. Et pour cause, ce sont les donn\u00e9es des internautes qui leur permettent de vendre des campagnes publicitaires efficaces et pertinentes.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>AirBnB : <\/b><span style=\"font-weight: 400;\">cette startup a r\u00e9volutionn\u00e9 le monde de l\u2019h\u00e9bergement touristique en utilisant les donn\u00e9es de milliers de propri\u00e9taires souhaitant mettre leur bien en location. <\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Enedis<\/b><span> : \u00e0 travers sa <a href=\"https:\/\/www.enedis.fr\/open-data#:~:text=L'Open%20Data%20consiste%20%C3%A0,tout%20acteur%20qui%20le%20souhaite.\">plateforme de donn\u00e9es ouvertes<\/a><\/span><span>, le gestionnaire du r\u00e9seau \u00e9lectrique fran\u00e7ais aide les collectivit\u00e9s \u00e0 conna\u00eetre la consommation d&rsquo;\u00e9lectricit\u00e9 du territoire, et ainsi, \u00e0 mieux la g\u00e9rer.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19afb86 elementor-widget elementor-widget-image\" data-id=\"19afb86\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"394\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/03\/la-data2.jpg\" class=\"attachment-full size-full wp-image-192798\" alt=\"\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/03\/la-data2.jpg 640w, https:\/\/datascientest.com\/wp-content\/uploads\/2023\/03\/la-data2-300x185.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bafde6 elementor-widget elementor-widget-heading\" data-id=\"5bafde6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">La r\u00e9solution de probl\u00e8me<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-350d1bc elementor-widget elementor-widget-text-editor\" data-id=\"350d1bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Une baisse de productivit\u00e9 anormale, des retours de produits en masse, des pannes fr\u00e9quentes\u2026 Les entreprises peuvent faire face \u00e0 de multiples situations qui viennent nuire \u00e0 leur rentabilit\u00e9.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Or, pour <a href=\"https:\/\/datascientest.com\/data-science-problemes-entreprise\">r\u00e9soudre un probl\u00e8me<\/a><\/span><span style=\"font-weight: 400;\">, il faut d\u2019abord<\/span><b> comprendre son origine. <\/b><span style=\"font-weight: 400;\">C\u2019est justement pour cela que les datas sont si importantes.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Par exemple, si les \u00e9quipes marketing constatent un taux de retour de produit anormalement \u00e9lev\u00e9, elles pourront utiliser les donn\u00e9es disponibles afin de comprendre l\u2019origine de l\u2019insatisfaction. Ces datas peuvent provenir des clients \u00e0 travers des questionnaires, mais aussi des donn\u00e9es propres \u00e0 l\u2019entreprise (processus de fabrication d\u00e9fectueux, nouveaux fournisseurs<\/span><span style=\"font-weight: 400;\">\u2026). <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1a4561 elementor-widget elementor-widget-heading\" data-id=\"a1a4561\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">L\u2019anticipation du futur<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-245e860 elementor-widget elementor-widget-text-editor\" data-id=\"245e860\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Chaque jour, les entreprises doivent <a href=\"https:\/\/datascientest.com\/limpact-des-donnees-sur-les-decisions-commerciales-en-2023\">prendre des d\u00e9cisions<\/a><\/span><span style=\"font-weight: 400;\">. Mais comment savoir si le choix est le bon ? L\u2019id\u00e9al, c\u2019est \u00e9videmment de conna\u00eetre le futur. Alors si elles n\u2019ont pas de boule de cristal, les organisations peuvent toujours<\/span><b> utiliser la data pour r\u00e9aliser des pr\u00e9dictions. <\/b><span style=\"font-weight: 400;\">Et plus pr\u00e9cis\u00e9ment, la data science, l\u2019<a href=\"https:\/\/datascientest.com\/elementor-186768\">Intelligence Artificielle<\/a> <\/span><span style=\"font-weight: 400;\">et le Machine Learning. Les algorithmes peuvent, en effet, effectuer des estimations d\u2019une fiabilit\u00e9 d\u00e9concertante afin d\u2019aider les organisations \u00e0 prendre les meilleures d\u00e9cisions.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Et si vous n\u2019\u00eates pas convaincu par le pouvoir d\u2019anticipation de ces machines intelligentes, sachez que l\u2019<a href=\"https:\/\/datascientest.com\/cette-intelligence-artificielle-a-predit-la-nouvelle-miss-france-2023#:~:text=Cette%20ann%C3%A9e%2C%20l'intelligence%20artificielle,l'%C3%A9lection%20Miss%20France%202023.\">IA avait d\u00e9j\u00e0 pr\u00e9dit la nouvelle Miss France<\/a> <\/span><span style=\"font-weight: 400;\">avant qu\u2019elle ne soit \u00e9lue. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f80ba49 e-flex e-con-boxed e-con\" data-id=\"f80ba49\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-178ad16 elementor-widget elementor-widget-heading\" data-id=\"178ad16\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Apprenez \u00e0 exploiter la data<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e9abf2 elementor-widget elementor-widget-text-editor\" data-id=\"7e9abf2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Si la data constitue le nouvel eldorado des entreprises, encore faut-il \u00eatre capable de l\u2019exploiter correctement. Et pour cause, les donn\u00e9es brutes en tant que telles n\u2019ont pas de grande valeur. D\u2019autant plus qu\u2019\u00e0 l\u2019\u00e8re du Big data, les volumes de donn\u00e9es sont si importants qu\u2019il est impossible de toutes les exploiter sans strat\u00e9gie et expertise avanc\u00e9e. C\u2019est \u00e0 cet instant qu\u2019interviennent les <a href=\"https:\/\/datascientest.com\/devenir-data-scientist-comment-faire\">Data Scientists<\/a>, <a href=\"https:\/\/datascientest.com\/emploi-data-analyst\">Data Analysts<\/a>, <a href=\"https:\/\/datascientest.com\/data-engineer-must-have-skills\">Data Engineers<\/a>, et autres experts. Gr\u00e2ce \u00e0 leur connaissance des outils d\u2019analyse de donn\u00e9es, de visualisation ou de traitement, ils sont capables de faire parler les datas et d\u2019en tirer des conclusions pertinentes.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1826b40 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"1826b40\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formations-data\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9marrer une formation dans la Data Science <\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90ee577 elementor-widget elementor-widget-text-editor\" data-id=\"90ee577\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Vous souhaitez apprendre \u00e0 exploiter tout le potentiel des donn\u00e9es ? N\u2019h\u00e9sitez pas \u00e0 <a href=\"https:\/\/datascientest.com\/formations-data\">rejoindre l\u2019une de nos formations<\/a> <\/span><span style=\"font-weight: 400;\">pour d\u00e9couvrir le monde de la data et tous ses secrets.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae94f88 e-flex e-con-boxed e-con\" data-id=\"ae94f88\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0887fcb elementor-widget elementor-widget-html\" data-id=\"0887fcb\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@type\": \"FAQPage\",\r\n  \"mainEntity\": [{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"Qu\u2019est-ce que la data ?\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"Si la data est souvent per\u00e7ue comme un concept abstrait, sa valeur ne fait aucun doute pour les entreprises. Concr\u00e8tement, il s\u2019agit de toutes les informations digitales qui circulent. Par exemple : les visites mensuelles d\u2019un site web, le profil des abonn\u00e9s d\u2019un social m\u00e9dia, l\u2019\u00e9tat d\u2019une machine de production en temps r\u00e9el, les donn\u00e9es financi\u00e8res d\u2019une organisation, son organigramme, \u2026\"\r\n    }\r\n  },{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"Pourquoi la data est si importante ?\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"\\\"Le savoir, c\u2019est le pouvoir\\\". Ce vieil adage ne saurait \u00eatre plus vrai qu\u2019\u00e0 l\u2019\u00e8re du Big Data. Dans un monde o\u00f9 les donn\u00e9es sont partout, les entreprises valorisent plus que jamais l\u2019information disponible. C\u2019est la connaissance des clients, des concurrents, du march\u00e9, \u2026. qui permet de maximiser l\u2019avantage concurrentiel. Voici quelques exemples t\u00e9moignant de l\u2019importance de la data pour les organisations.\"\r\n    }\r\n  }]\r\n}\r\n<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Sites internet, r\u00e9seaux sociaux, applications mobiles, objets connect\u00e9s, \u2026. La data est partout. Et dans un monde de plus en plus digitalis\u00e9, elle se d\u00e9veloppe de mani\u00e8re exponentielle. \u00c0 l\u2019\u00e8re du Big Data, les donn\u00e9es repr\u00e9sentent une ressource pr\u00e9cieuse pour les entreprises. Mais pourquoi un tel engouement pour ces informations immat\u00e9rielles ? D\u00e9couvrez la r\u00e9ponse [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":192793,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[2431],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La data ou donn\u00e9e : Nouvel or du 21\u00e8me si\u00e8cle ?<\/title>\n<meta name=\"description\" content=\"Dans un monde de plus en plus digitalis\u00e9, la data repr\u00e9sente une ressource pr\u00e9cieuse pour les entreprises. Mais pourquoi ? 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