{"id":201045,"date":"2023-06-13T07:30:00","date_gmt":"2023-06-13T07:30:00","guid":{"rendered":"https:\/\/datascientest.com\/?p=201045"},"modified":"2023-11-09T13:37:41","modified_gmt":"2023-11-09T13:37:41","slug":"cpc-cost-per-clic-tout-savoir","status":"publish","type":"post","link":"https:\/\/datascientest.com\/cpc-cost-per-clic-tout-savoir","title":{"rendered":"CPC (cost per click) : Qu&rsquo;est-ce que c&rsquo;est ? \u00c0 quoi \u00e7a sert ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"201045\" class=\"elementor elementor-201045\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e25c2a2 e-flex e-con-boxed e-con\" data-id=\"e25c2a2\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f2391c9 elementor-widget elementor-widget-heading\" data-id=\"f2391c9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Que ce soit pour les publicit\u00e9s sur les moteurs de recherche ou les r\u00e9seaux sociaux, le CPC (ou co\u00fbt par clic) est l\u2019un des indicateurs de r\u00e9f\u00e9rence. Alors de quoi s\u2019agit-il exactement ? \u00c0 quoi \u00e7a sert ? Comment l\u2019optimiser ? D\u00e9couvrez les r\u00e9ponses. <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-92ba3c1 e-flex e-con-boxed e-con\" data-id=\"92ba3c1\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-298c477 elementor-widget elementor-widget-heading\" data-id=\"298c477\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Qu'est ce que le CPC ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07f3278 elementor-widget elementor-widget-text-editor\" data-id=\"07f3278\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Le CPC correspond au <\/span><b>co\u00fbt par clic<\/b><span style=\"font-weight: 400;\">. Autrement dit, le <\/span><b>co\u00fbt factur\u00e9<\/b> aux entreprises pour chaque clic r\u00e9alis\u00e9 sur une annonce.\u00a0<\/p><p><span style=\"font-weight: 400;\">Ce mode de tarification est utilis\u00e9 pour les campagnes publicitaires sur les <\/span><b>moteurs de recherche<\/b> <span style=\"font-weight: 400;\">(comme Google Ads) ou sur les <\/span><b>r\u00e9seaux sociaux<\/b><span style=\"font-weight: 400;\">(comme Facebook Ads, Linkedin Ads, etc). <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a02920a e-flex e-con-boxed e-con\" data-id=\"a02920a\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7803331 elementor-widget elementor-widget-heading\" data-id=\"7803331\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Quelle est la diff\u00e9rence entre le CPC moyen et CPC maximal ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e18e57c elementor-widget elementor-widget-text-editor\" data-id=\"e18e57c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Comme son nom l\u2019indique, le CPC moyen correspond \u00e0 la moyenne des co\u00fbts par clic r\u00e9ellement factur\u00e9 \u00e0 une entreprise. Il est calcul\u00e9 de la mani\u00e8re suivante :\u00a0<\/span><\/p><p style=\"padding-left: 40px;\"><b>CPC = co\u00fbt total des clics \/ nombre total de clics.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">\u00c0 l\u2019inverse, le CPC maximal correspond au montant le plus \u00e9lev\u00e9 qu\u2019une entreprise est pr\u00eate \u00e0 payer pour un clic. Le <\/span><b>CPC moyen ne peut donc pas d\u00e9passer le CPC max <\/b><span style=\"font-weight: 400;\">qui correspond \u00e0 l\u2019ench\u00e8re la plus haute. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-006e331 e-flex e-con-boxed e-con\" data-id=\"006e331\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72f7197 elementor-widget elementor-widget-heading\" data-id=\"72f7197\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u00c0 quoi sert le co\u00fbt par clic ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02ddf43 elementor-widget elementor-widget-image\" data-id=\"02ddf43\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/05\/cpc-max.png\" class=\"attachment-full size-full wp-image-201057\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/05\/cpc-max.png 800w, https:\/\/datascientest.com\/wp-content\/uploads\/2023\/05\/cpc-max-300x169.png 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2023\/05\/cpc-max-768x432.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d3e3d8 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"5d3e3d8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formation-data-marketing\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Se lancer dans une formation en Marketing Digital & Data<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f48b3b3 elementor-widget elementor-widget-text-editor\" data-id=\"f48b3b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le co\u00fbt par clic permet aux entreprises d\u2019<\/span><b>estimer le budget d\u00e9pens\u00e9 sur des campagnes de r\u00e9f\u00e9rencement payant<\/b><span style=\"font-weight: 400;\">. Ce faisant, elles peuvent :\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personnaliser les campagnes publicitaires en fonction de leurs objectifs ;\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">G\u00e9n\u00e9rer du trafic en accord avec leur budget ;\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tester la pertinence des landing page et optimiser leur efficacit\u00e9. <\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5866c47 elementor-widget elementor-widget-text-editor\" data-id=\"5866c47\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In fine, le CPC est un excellent indicateur pour d\u00e9finir les meilleures strat\u00e9gies d&rsquo;ench\u00e8res de conversion.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-894ead3 e-flex e-con-boxed e-con\" data-id=\"894ead3\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b8d634 elementor-widget elementor-widget-heading\" data-id=\"8b8d634\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Comment optimiser son budget publicitaire ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d092138 elementor-widget elementor-widget-text-editor\" data-id=\"d092138\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">L\u2019objectif final de tout annonceur est de maximiser le nombre de clics, tout en optimisant son budget, le nombre de mots cl\u00e9s cibl\u00e9s et la qualit\u00e9 du trafic.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Or, cela d\u00e9pend du co\u00fbt par clic, mais aussi de :\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Le taux de clic (CTR) <\/b><span style=\"font-weight: 400;\">: cela renvoie au nombre de clics effectivement r\u00e9alis\u00e9s sur votre annonce au moment de sa diffusion.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>La pertinence de l\u2019annonce<\/b> : par rapport \u00e0 l\u2019intention de recherche d\u2019un utilisateur. Pour la conna\u00eetre, il est primordial de disposer d\u2019uneconnaissance optimale de votre cible.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b45dd4 e-flex e-con-boxed e-con\" data-id=\"1b45dd4\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-132a14c elementor-widget elementor-widget-heading\" data-id=\"132a14c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ce qu\u2019il faut retenir :<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b57b6b9 elementor-widget elementor-widget-text-editor\" data-id=\"b57b6b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li aria-level=\"1\"><span style=\"font-weight: 400;\">Le CPC est une <\/span><b>m\u00e9thode de facturation<\/b><span style=\"font-weight: 400;\"> pour les campagnes d\u2019annonces publicitaires.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Plus pr\u00e9cis\u00e9ment, cela renvoie au co\u00fbt factur\u00e9 aux annonceurs pour chaque clic r\u00e9alis\u00e9 vers leurs liens.\u00a0<\/span><\/li><li aria-level=\"1\"><span style=\"font-weight: 400;\">Cet indicateur permet ainsi d\u2019<\/span><b>estimer le budget allou\u00e9<\/b><span style=\"font-weight: 400;\"> \u00e0 une strat\u00e9gie marketing bas\u00e9e sur la publicit\u00e9 en ligne.\u00a0<\/span><\/li><li aria-level=\"1\"><span style=\"font-weight: 400;\">Pour optimiser leurs d\u00e9penses publicitaires, les entreprises doivent prendre garde au co\u00fbt par clics, mais aussi au <\/span><b>taux de clics attendu<\/b><span style=\"font-weight: 400;\"> et \u00e0 la pertinence de leurs annonces. Elles doivent donc disposer de nombreuses donn\u00e9es pour mener des campagnes efficaces qui rentrent dans leur budget. <\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4612564 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"4612564\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formation-data-marketing\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9marrer une formation en Marketing Digital & Data<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-075f463 e-flex e-con-boxed e-con\" data-id=\"075f463\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-552719a elementor-widget elementor-widget-html\" data-id=\"552719a\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@type\": \"FAQPage\",\r\n  \"mainEntity\": [{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"Qu'est ce que le CPC ?\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"Le CPC correspond au co\u00fbt par clic. Autrement dit, le co\u00fbt factur\u00e9 aux entreprises pour chaque clic r\u00e9alis\u00e9 sur une annonce. Ce mode de tarification est utilis\u00e9 pour les campagnes publicitaires sur les moteurs de recherche (comme Google Ads) ou sur les r\u00e9seaux sociaux(comme Facebook Ads, Linkedin Ads, etc).\"\r\n    }\r\n  },{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"Quelle est la diff\u00e9rence entre le CPC moyen et CPC maximal ?\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"Comme son nom l\u2019indique, le CPC moyen correspond \u00e0 la moyenne des co\u00fbts par clic r\u00e9ellement factur\u00e9 \u00e0 une entreprise. Il est calcul\u00e9 de la mani\u00e8re suivante : CPC = co\u00fbt total des clics \/ nombre total de clics. \u00c0 l\u2019inverse, le CPC maximal correspond au montant le plus \u00e9lev\u00e9 qu\u2019une entreprise est pr\u00eate \u00e0 payer pour un clic. Le CPC moyen ne peut donc pas d\u00e9passer le CPC max qui correspond \u00e0 l\u2019ench\u00e8re la plus haute.\"\r\n    }\r\n  },{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"Comment optimiser son budget publicitaire ?\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"L\u2019objectif final de tout annonceur est de maximiser le nombre de clics, tout en optimisant son budget, le nombre de mots cl\u00e9s cibl\u00e9s et la qualit\u00e9 du trafic.\"\r\n    }\r\n  }]\r\n}\r\n<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Que ce soit pour les publicit\u00e9s sur les moteurs de recherche ou les r\u00e9seaux sociaux, le CPC (ou co\u00fbt par clic) est l\u2019un des indicateurs de r\u00e9f\u00e9rence. Alors de quoi s\u2019agit-il exactement ? \u00c0 quoi \u00e7a sert ? Comment l\u2019optimiser ? D\u00e9couvrez les r\u00e9ponses. Qu&rsquo;est ce que le CPC ? Le CPC correspond au co\u00fbt [&hellip;]<\/p>\n","protected":false},"author":59,"featured_media":201047,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[2496],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CPC (cost per click) : Qu&#039;est-ce que c&#039;est ? \u00c0 quoi \u00e7a sert ?<\/title>\n<meta name=\"description\" content=\"Pour calculer le co\u00fbt des annonces publicitaires, le CPC (ou co\u00fbt par clic) est l\u2019un des indicateurs de r\u00e9f\u00e9rence. 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