{"id":201172,"date":"2023-06-15T07:30:00","date_gmt":"2023-06-15T07:30:00","guid":{"rendered":"https:\/\/datascientest.com\/?p=201172"},"modified":"2023-11-09T13:37:36","modified_gmt":"2023-11-09T13:37:36","slug":"cro-conversion-rate-optimisation-tout-savoir","status":"publish","type":"post","link":"https:\/\/datascientest.com\/cro-conversion-rate-optimisation-tout-savoir","title":{"rendered":"CRO (conversion rate optimisation) : Qu&rsquo;est-ce que c&rsquo;est ? \u00c0 quoi \u00e7a sert ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"201172\" class=\"elementor elementor-201172\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e34aeec e-flex e-con-boxed e-con\" data-id=\"e34aeec\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6aad8a8 elementor-widget elementor-widget-heading\" data-id=\"6aad8a8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Que ce soit pour les sites internet, les pages vente ou autres landing, les entreprises ont tout int\u00e9r\u00eat \u00e0 optimiser leur taux de conversion. Pour cela, elles disposent d\u2019une s\u00e9rie d\u2019outils et de m\u00e9thodes. C\u2019est ce qu\u2019on appelle le CRO (Conversion rate optimisation). Dans cet article, on vous explique \u00e0 quoi \u00e7a sert et comment le mettre en place.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b02c3f e-flex e-con-boxed e-con\" data-id=\"4b02c3f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3de558b elementor-widget elementor-widget-heading\" data-id=\"3de558b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CRO, c\u2019est quoi ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0f8c96 elementor-widget elementor-widget-text-editor\" data-id=\"c0f8c96\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">CRO est l\u2019acronyme pour conversion rate optimisation (ou optimisation du taux de conversion en fran\u00e7ais). Il s\u2019agit d\u2019un <\/span><b>ensemble de m\u00e9thodes, d\u2019outils et de techniques qui permet d\u2019optimiser le taux de conversion<\/b><span style=\"font-weight: 400;\"> \u00e0 toutes les \u00e9tapes du parcours client.<\/span><span style=\"font-weight: 400;\"> G\u00e9n\u00e9ralement, le CRO est utilis\u00e9 afin d\u2019am\u00e9liorer l\u2019efficacit\u00e9 des sites internet, des pages d\u2019accueil, des pages de ventes ou des applications mobiles des organisations.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La mise en place d\u2019un CRO implique d\u2019auditer les performances des actions marketing d\u2019une entreprise, d\u2019un site web ou d\u2019une landing page. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a31fd3a e-flex e-con-boxed e-con\" data-id=\"a31fd3a\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f255e8 elementor-widget elementor-widget-heading\" data-id=\"7f255e8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Comment optimiser le taux de conversion ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08e823a elementor-widget elementor-widget-text-editor\" data-id=\"08e823a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Pour optimiser le taux de conversion, les entreprises doivent imp\u00e9rativement <\/span><b>am\u00e9liorer l\u2019exp\u00e9rience utilisateur et personnaliser le parcours client<\/b><span style=\"font-weight: 400;\">. Mais avant cela, il convient de mettre en place la strat\u00e9gie CRO en suivant ces 3 \u00e9tapes.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b7da7c elementor-widget elementor-widget-heading\" data-id=\"8b7da7c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1. L\u2019analyse des donn\u00e9es<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-171160c elementor-widget elementor-widget-text-editor\" data-id=\"171160c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La base d\u2019une strat\u00e9gie CRO, c\u2019est la <a href=\"https:\/\/datascientest.com\/data-analysis-tout-savoir\">data analytics<\/a>.<\/span><span style=\"font-weight: 400;\">\u00a0Il s\u2019agit alors d<\/span><b>\u2019analyser les diff\u00e9rentes actions marketing mises en place et le comportement des utilisateurs.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Pour cela, vous devez prendre en compte des <a href=\"https:\/\/datascientest.com\/la-data-le-nouvel-or-du-21eme-siecle\">donn\u00e9es quantitatives et qualitatives<\/a> :<\/span><\/p><ul><li><b>Donn\u00e9es quantitatives <\/b>: elles permettent de r\u00e9pondre \u00e0 diff\u00e9rentes questions, telles que ; Quel est le <b>panier moyen<\/b> des clients ? Quelle est l\u2019efficacit\u00e9 des actions marketing ? Quel est le retour sur investissement ? Quelles sont les pages qui vous font perdre des clients ? Quel est le <b>taux de clic<\/b> ? Par quel tunnel de conversion les prospects entrent et sortent ? Pour y r\u00e9pondre, utilisez <b>Google Analytics<\/b> qui vous permet d\u2019analyser les donn\u00e9es quantitatives d\u2019un site web.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Donn\u00e9es qualitatives :<\/b> elles apportent un autre type de r\u00e9ponse, tels que ; Comment les internautes d\u00e9couvrent-ils la marque ? Comment l\u2019utilisent-ils ? Quelles sont leurs probl\u00e9matiques ? Comment prennent-ils des d\u00e9cisions ? Ici, vous utiliserez d\u2019autres outils, comme les enqu\u00eates de satisfaction, les sondages ou encore les tests AB.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a5ae26 elementor-widget elementor-widget-text-editor\" data-id=\"1a5ae26\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En r\u00e9pondant \u00e0 ces diff\u00e9rentes questions, le CRO permet d\u2019am\u00e9liorer la connaissance client.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2881dd elementor-widget elementor-widget-image\" data-id=\"a2881dd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"782\" height=\"425\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/05\/coop-theme-lecture-2022-01-25.jpg\" class=\"attachment-full size-full wp-image-201184\" alt=\"\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/05\/coop-theme-lecture-2022-01-25.jpg 782w, https:\/\/datascientest.com\/wp-content\/uploads\/2023\/05\/coop-theme-lecture-2022-01-25-300x163.jpg 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2023\/05\/coop-theme-lecture-2022-01-25-768x417.jpg 768w\" sizes=\"(max-width: 782px) 100vw, 782px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-939c3c9 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"939c3c9\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formation-data-marketing\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Ma\u00eetriser l'optimisation du taux de conversion<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5759c1a elementor-widget elementor-widget-heading\" data-id=\"5759c1a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2. L\u2019AB testing<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74b2a83 elementor-widget elementor-widget-text-editor\" data-id=\"74b2a83\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">L\u2019AB testing est l\u2019une des m\u00e9thodes incontournables du marketing et du CRO. Par ailleurs, elle est \u00e9galement utilis\u00e9e par les <a href=\"https:\/\/datascientest.com\/quels-sont-les-avantages-du-devops\">DevOps<\/a><\/span><span style=\"font-weight: 400;\">pour am\u00e9liorer leur solution en continu.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Le principe est simple : il s\u2019agit de<\/span><b> tester diff\u00e9rents sc\u00e9narios pour s\u00e9lectionner le plus pertinent.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Pour cela, vous devez d\u2019abord formuler diff\u00e9rentes hypoth\u00e8ses : ce sont les sc\u00e9narios. Par exemple : mettre en avant les top ventes, changer le <\/span><b>bouton call to action<\/b><span style=\"font-weight: 400;\">, ajouter de nouvelles images plus dynamiques, changer l\u2019<\/span><b>accroche de l\u2019argumentaire de vente<\/b><span style=\"font-weight: 400;\">, etc. Tous les aspects de votre site web<\/span><span style=\"font-weight: 400;\">ou <\/span><b>landing page<\/b><span style=\"font-weight: 400;\"> (design, ergonomie, contenu, \u2026) doivent \u00eatre test\u00e9s. Pour chacun d\u2019entre eux, l\u2019objectif est de trouver l\u2019option la plus efficace pour optimiser les taux de conversion.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Au-del\u00e0 du site internet ou de la page de destination, n\u2019h\u00e9sitez pas \u00e0 r\u00e9aliser des tests en <\/span><b>segmentant votre cible<\/b><span style=\"font-weight: 400;\"> (secteur g\u00e9ographique, sexe, \u00e2ge\u2026).\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Concr\u00e8tement, vous testez une variante A aupr\u00e8s d\u2019un \u00e9chantillon d\u2019internautes. En parall\u00e8le, vous testez une variante B aupr\u00e8s d\u2019un autre \u00e9chantillon. Ensuite, vous comparez les deux et vous s\u00e9lectionnez celle qui a obtenu le plus de retours positifs. Et ce, pour tous les \u00e9l\u00e9ments de la page \u00e0 optimiser.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9aa4ab elementor-widget elementor-widget-text-editor\" data-id=\"f9aa4ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\"><strong>Bon \u00e0 savoir<\/strong><\/span> : le <a href=\"https:\/\/datascientest.com\/a-b-testing-tout-savoir\">test A\/B<\/a> ne fonctionne pas toujours. Il se peut que deux variantes obtiennent les m\u00eames r\u00e9sultats aupr\u00e8s de votre cible. Dans ce cas, continuez \u00e0 proposer des variantes jusqu&rsquo;\u00e0 ce que vous en identifiez une qui se d\u00e9marque des autres.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8878f74 elementor-widget elementor-widget-heading\" data-id=\"8878f74\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">3. L\u2019optimisation<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4b688b elementor-widget elementor-widget-text-editor\" data-id=\"e4b688b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Derni\u00e8re \u00e9tape du CRO : l\u2019int\u00e9gration des meilleures variantes au sein de votre site internet, landing page&#8230;<\/span><\/p><p><span style=\"font-weight: 400;\">L\u2019id\u00e9e est alors de<\/span><b> personnaliser au maximum l\u2019exp\u00e9rience utilisateur<\/b><span style=\"font-weight: 400;\"> afin de vous adresser \u00e0 vos prospects et clients de la mani\u00e8re la plus pertinente possible. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d4e670 elementor-widget elementor-widget-text-editor\" data-id=\"5d4e670\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\"><strong>Bon \u00e0 savoir<\/strong><\/span> : n&rsquo;h\u00e9sitez pas \u00e0 aller plus loin dans l\u2019analyse et cherchez \u00e0 comprendre pourquoi telle ou telle version fonctionne plus (ou moins bien) qu\u2019une autre. Cela vous permettra ainsi de mieux comprendre votre cible.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-590b17f elementor-widget elementor-widget-image\" data-id=\"590b17f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"500\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/05\/connaissance-client.png\" class=\"attachment-full size-full wp-image-201188\" alt=\"\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/05\/connaissance-client.png 900w, https:\/\/datascientest.com\/wp-content\/uploads\/2023\/05\/connaissance-client-300x167.png 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2023\/05\/connaissance-client-768x427.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a88bb1 e-flex e-con-boxed e-con\" data-id=\"9a88bb1\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a1a143 elementor-widget elementor-widget-heading\" data-id=\"7a1a143\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ce qu\u2019il faut retenir<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-644d2b2 elementor-widget elementor-widget-text-editor\" data-id=\"644d2b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le CRO (ou conversion rate optimisation) renvoie \u00e0 tous les outils et m\u00e9thodes permettant d\u2019optimiser le taux de conversion.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La mise en place d\u2019un CRO se d\u00e9roule en 3 phases : l\u2019analyse, les tests, l\u2019optimisation.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L\u2019objectif final est d\u2019am\u00e9liorer la connaissance client pour personnaliser au maximum le tunnel de conversion.\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-885abed elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"885abed\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formation-data-marketing\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Commencer une formation en Marketing Digital & Data<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a6cc50 e-flex e-con-boxed e-con\" data-id=\"6a6cc50\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-059373e elementor-widget elementor-widget-html\" data-id=\"059373e\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@type\": \"FAQPage\",\r\n  \"mainEntity\": [{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"CRO, c\u2019est quoi ?\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"CRO est l\u2019acronyme pour conversion rate optimisation (ou optimisation du taux de conversion en fran\u00e7ais). 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Mais avant cela, il convient de mettre en place la strat\u00e9gie CRO en suivant ces 3 \u00e9tapes.\"\r\n    }\r\n  }]\r\n}\r\n<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Que ce soit pour les sites internet, les pages vente ou autres landing, les entreprises ont tout int\u00e9r\u00eat \u00e0 optimiser leur taux de conversion. Pour cela, elles disposent d\u2019une s\u00e9rie d\u2019outils et de m\u00e9thodes. C\u2019est ce qu\u2019on appelle le CRO (Conversion rate optimisation). Dans cet article, on vous explique \u00e0 quoi \u00e7a sert et comment [&hellip;]<\/p>\n","protected":false},"author":59,"featured_media":201174,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[2496],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CRO (conversion rate optimisation) : Qu&#039;est-ce que c&#039;est ? \u00c0 quoi \u00e7a sert ?<\/title>\n<meta name=\"description\" content=\"Pour optimiser le taux de conversion de leur site internet ou landing page, les entreprises disposent d\u2019une s\u00e9rie d\u2019outils et de m\u00e9thodes. C\u2019est le CRO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datascientest.com\/cro-conversion-rate-optimisation-tout-savoir\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CRO (conversion rate optimisation) : Qu&#039;est-ce que c&#039;est ? \u00c0 quoi \u00e7a sert ?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/datascientest.com\/cro-conversion-rate-optimisation-tout-savoir\" \/>\n<meta property=\"og:site_name\" content=\"Formation Data Science | DataScientest.com\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-15T07:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-09T13:37:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/05\/cro-datascientest.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Aur\u00e9lia Fellous\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aur\u00e9lia Fellous\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/datascientest.com\/cro-conversion-rate-optimisation-tout-savoir\",\"url\":\"https:\/\/datascientest.com\/cro-conversion-rate-optimisation-tout-savoir\",\"name\":\"CRO (conversion rate optimisation) : Qu'est-ce que c'est ? \u00c0 quoi \u00e7a sert ?\",\"isPartOf\":{\"@id\":\"https:\/\/datascientest.com\/#website\"},\"datePublished\":\"2023-06-15T07:30:00+00:00\",\"dateModified\":\"2023-11-09T13:37:36+00:00\",\"author\":{\"@id\":\"https:\/\/datascientest.com\/#\/schema\/person\/bd44b23f798347113ae5f0bbff3c25bd\"},\"description\":\"Pour optimiser le taux de conversion de leur site internet ou landing page, les entreprises disposent d\u2019une s\u00e9rie d\u2019outils et de m\u00e9thodes. 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