{"id":203390,"date":"2023-06-21T07:30:00","date_gmt":"2023-06-21T07:30:00","guid":{"rendered":"https:\/\/datascientest.com\/?p=203390"},"modified":"2023-11-09T13:37:30","modified_gmt":"2023-11-09T13:37:30","slug":"smo-tout-savoir","status":"publish","type":"post","link":"https:\/\/datascientest.com\/smo-tout-savoir","title":{"rendered":"SMO (Social Media Optimisation) : C&rsquo;est quoi ? \u00c0 quoi \u00e7a sert ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"203390\" class=\"elementor elementor-203390\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6dae54 e-flex e-con-boxed e-con\" data-id=\"d6dae54\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad0529a elementor-widget elementor-widget-heading\" data-id=\"ad0529a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Dans un monde digitalis\u00e9, la pr\u00e9sence en ligne est indispensable pour se faire conna\u00eetre et acqu\u00e9rir des parts de march\u00e9. Or, depuis une quinzaine d\u2019ann\u00e9es, les m\u00e9dias sociaux jouent un r\u00f4le de premier ordre dans le d\u00e9veloppement de la notori\u00e9t\u00e9 en ligne. Mais pour \u00eatre visible, encore faut-il adopter la bonne strat\u00e9gie. On parle alors de SMO.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bab4673 elementor-widget elementor-widget-text-editor\" data-id=\"bab4673\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">De quoi s\u2019agit-il ? Comment cela fonctionne-t-il ? D\u00e9couvrez cette strat\u00e9gie de marketing digital incontournable.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-82a6407 e-flex e-con-boxed e-con\" data-id=\"82a6407\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fa8920 elementor-widget elementor-widget-heading\" data-id=\"3fa8920\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">C\u2019est quoi le SMO ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eee49ed elementor-widget elementor-widget-text-editor\" data-id=\"eee49ed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le SMO (Social Media Optimization) consiste \u00e0<\/span><b> faire conna\u00eetre sa marque \u00e0 travers les diff\u00e9rents r\u00e9seaux sociaux <\/b><span style=\"font-weight: 400;\">(Facebook, <a href=\"https:\/\/datascientest.com\/elon-musk-prepare-la-prochaine-ia-de-twitter-et-achete-10-000-gpu\">Twitter<\/a>,<\/span><span style=\"font-weight: 400;\">\u00a0LinkedIn, Instagram, TikTok\u2026). Pour cela, les entreprises utilisent \u00e0 la fois des m\u00e9thodes de campagnes de r\u00e9f\u00e9rencement naturel et payant.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Les avantages d\u2019une telle strat\u00e9gie sont multiples :\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Am\u00e9liorer sa visibilit\u00e9 :<\/b><span style=\"font-weight: 400;\"> les r\u00e9seaux sociaux sont aujourd\u2019hui indispensables pour \u00eatre visible aupr\u00e8s du grand public.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Augmenter le trafic d\u2019un site internet :<\/b><span style=\"font-weight: 400;\"> il est possible de rediriger le trafic issu des r\u00e9seaux sociaux vers le site web de la marque. Or, c\u2019est ici qu\u2019elle propose ses produits et ses services.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Augmenter les ventes <\/b><span style=\"font-weight: 400;\">: comme le trafic est g\u00e9n\u00e9r\u00e9 vers le site web, l\u2019entreprise peut multiplier ses ventes en appliquant la bonne strat\u00e9gie de SMO.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Am\u00e9liorer son e-r\u00e9putation<\/b><span style=\"font-weight: 400;\"> : les r\u00e9seaux sociaux facilitent les interactions directes avec les utilisateurs. Ce qui permet de g\u00e9n\u00e9rer une v\u00e9ritable communaut\u00e9 et d\u2019am\u00e9liorer l\u2019engagement de sa cible envers sa marque.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>D\u00e9velopper son image de marque<\/b><span> : \u00e0 travers la transmission de ses valeurs, de ses sp\u00e9cificit\u00e9s, etc. C\u2019est d\u2019autant plus int\u00e9ressant que de plus en plus de consommateurs ach\u00e8tent un produit pour la marque.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df55290 elementor-widget elementor-widget-text-editor\" data-id=\"df55290\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong><span style=\"text-decoration: underline;\">Bon \u00e0 savoir<\/span><\/strong><span style=\"font-weight: 400;\"> : le SMO, le SEO (Search Engine Optimization) et le SEA (Search Engine Advertising) forment ensemble le SEM (search engine marketing) <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c45ecd e-flex e-con-boxed e-con\" data-id=\"9c45ecd\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d3e147 elementor-widget elementor-widget-heading\" data-id=\"0d3e147\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Comment r\u00e9ussir sa strat\u00e9gie SMO ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0b871e elementor-widget elementor-widget-text-editor\" data-id=\"e0b871e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Pour d\u00e9velopper sa visibilit\u00e9 gr\u00e2ce aux r\u00e9seaux sociaux, il convient de suivre quelques bonnes pratiques. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99fedd1 elementor-widget elementor-widget-image\" data-id=\"99fedd1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/smo-datascientest1.png\" class=\"attachment-full size-full wp-image-203417\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/smo-datascientest1.png 800w, https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/smo-datascientest1-300x169.png 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/smo-datascientest1-768x432.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb28ce1 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"bb28ce1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formation-data-marketing\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">En apprendre davantage sur le SMO<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64d4e1a elementor-widget elementor-widget-heading\" data-id=\"64d4e1a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">La r\u00e9gularit\u00e9<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5e8934 elementor-widget elementor-widget-text-editor\" data-id=\"a5e8934\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Tout comme les moteurs de recherche, les r\u00e9seaux sociaux sont bas\u00e9s sur un algorithme. Celui-ci valorise la qualit\u00e9 du contenu par rapport \u00e0 la cible, mais aussi et surtout, la r\u00e9gularit\u00e9. Il convient donc de <\/span><b>publier du contenu de mani\u00e8re tr\u00e8s fr\u00e9quente<\/b><span style=\"font-weight: 400;\">. Voire quotidiennement pour optimiser les r\u00e9sultats.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">\u00c0 ce titre, il ne sert \u00e0 rien de publier 20 posts le m\u00eame jour, puis plus rien pendant 1 mois. \u00c0 la place, publiez 1 post tous les 2 jours (ou tous les jours).<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be70a80 elementor-widget elementor-widget-heading\" data-id=\"be70a80\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Le partage de contenu<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e583747 elementor-widget elementor-widget-text-editor\" data-id=\"e583747\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La strat\u00e9gie SMO va souvent<\/span><b> de pair avec les strat\u00e9gies SEO et SEA<\/b><span style=\"font-weight: 400;\">. Ces derni\u00e8res ont pour objectif d\u2019am\u00e9liorer la visibilit\u00e9 d\u2019un site internet sur les moteurs de recherche.<\/span><\/p><p><span style=\"font-weight: 400;\">Or, pour gagner en visibilit\u00e9, il convient d\u2019\u00eatre pr\u00e9sent partout (sur <a href=\"https:\/\/datascientest.com\/tout-savoir-sur-webgpu-la-nouvelle-api-de-google\">Google<\/a>,<\/span><span style=\"font-weight: 400;\"> sur LinkedIn, sur Instagram\u2026) d\u00e8s lors que c\u2019est pertinent. Les boutons de partage servent justement \u00e0 diffuser le contenu sur diff\u00e9rents canaux.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d80ff05 elementor-widget elementor-widget-heading\" data-id=\"d80ff05\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">La strat\u00e9gie de contenu<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13dfd23 elementor-widget elementor-widget-text-editor\" data-id=\"13dfd23\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Il est primordial de d\u00e9velopper une strat\u00e9gie de contenu en accord avec ses objectifs. \u00c0 ce titre, il convient de d\u00e9finir :\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La fr\u00e9quence de publication ;\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les canaux de communication utilis\u00e9s ;\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le calendrier \u00e9ditorial ;\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La ligne \u00e9ditoriale ;\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le budget des campagnes publicitaires ;\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les mots cl\u00e9s cibl\u00e9s ;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Etc. <\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ea27cc elementor-widget elementor-widget-text-editor\" data-id=\"4ea27cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Sans oublier de<\/span><b> suivre les indicateurs pour optimiser sa campagne.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Mais pour mener une strat\u00e9gie SMO efficace, il faut ma\u00eetriser sa connaissance client. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fa67f0 elementor-widget elementor-widget-heading\" data-id=\"6fa67f0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">La connaissance client au coeur des strat\u00e9gies SMO<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-482a030 elementor-widget elementor-widget-text-editor\" data-id=\"482a030\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Afin de gagner en visibilit\u00e9 et optimiser ses campagnes sur les r\u00e9seaux sociaux, il est primordial d\u2019am\u00e9liorer la connaissance de son client id\u00e9al. Cela permet de :\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Choisir le bon canal de communication <\/b><span style=\"font-weight: 400;\">: entre LinkedIn, <a href=\"https:\/\/datascientest.com\/meta-presente-sam-la-revolution-de-la-computer-vision\">Facebook<\/a>,<\/span><span style=\"font-weight: 400;\">Instagram, TikTok, Twitter, Snapchat, \u2026. les entreprises ont le choix des r\u00e9seaux sociaux. Mais il est souvent difficile d&rsquo;\u00eatre pr\u00e9sent partout (au risque d\u2019augmenter la charge de travail de mani\u00e8re consid\u00e9rable). Il est donc primordial de s\u00e9lectionner les canaux de communication les plus pertinents. Pour cela, il faut savoir o\u00f9 se trouve sa cible.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Adapter son contenu<\/b><span style=\"font-weight: 400;\"> : il s\u2019agit de proposer du contenu qui int\u00e9resse sa cible. Mais comment savoir ? Plusieurs solutions : les <a href=\"https:\/\/datascientest.com\/la-data-le-nouvel-or-du-21eme-siecle\">donn\u00e9es Analytics<\/a><\/span><span style=\"font-weight: 400;\">permettent d\u2019identifier les contenus recevant le plus de likes, commentaires et autres interactions. Mais il est \u00e9galement possible de poser des questions directement \u00e0 son audience ou de r\u00e9aliser des sondages.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Publier au bon moment <\/b><span style=\"font-weight: 400;\">: au-del\u00e0 du bon contenu, certains moments de la journ\u00e9e permettent de toucher une audience plus large. Les entreprises doivent donc identifier les p\u00e9riodes pendant lesquelles leur cible se connecte.\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53e6658 elementor-widget elementor-widget-text-editor\" data-id=\"53e6658\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Pour toutes ces raisons, la r\u00e9ussite d\u2019une strat\u00e9gie SMO est avant tout <\/span><b>bas\u00e9e sur la connaissance de son audience. <\/b><span style=\"font-weight: 400;\">\u00c0 cette fin, les entreprises disposent d\u2019une <a href=\"https:\/\/datascientest.com\/gartner-devoile-les-secrets-pour-ameliorer-la-qualite-de-ses-donnees\">multitude de donn\u00e9es<\/a><\/span><span style=\"font-weight: 400;\">\u00e0 leur disposition. Tels que les onglets statistiques des r\u00e9seaux sociaux, les autres outils marketing (de type CRM), les retours des commerciaux sur le terrain ou du service client.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-903b155 elementor-widget elementor-widget-image\" data-id=\"903b155\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/smo-datascientest2.png\" class=\"attachment-full size-full wp-image-203421\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/smo-datascientest2.png 800w, https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/smo-datascientest2-300x169.png 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/smo-datascientest2-768x432.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd5ba56 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"dd5ba56\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formation-data-marketing\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Commencer \u00e0 se former au SMO<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62877fd e-flex e-con-boxed e-con\" data-id=\"62877fd\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2994b4b elementor-widget elementor-widget-heading\" data-id=\"2994b4b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ce qu\u2019il faut retenir<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c562e23 elementor-widget elementor-widget-text-editor\" data-id=\"c562e23\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le SMO permet aux organisations d\u2019am\u00e9liorer leur visibilit\u00e9 sur les r\u00e9seaux sociaux.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pour mener une strat\u00e9gie efficace, il convient de publier r\u00e9guli\u00e8rement, partager du contenu, d\u00e9finir le bon canal\u2026<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mais surtout, les entreprises doivent optimiser leur connaissance client pour gagner en notori\u00e9t\u00e9 sur les m\u00e9dias sociaux. <\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a5f2019 e-flex e-con-boxed e-con\" data-id=\"a5f2019\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb2f60d elementor-widget elementor-widget-html\" data-id=\"bb2f60d\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [{\n    \"@type\": \"Question\",\n    \"name\": \"C\u2019est quoi le SMO ?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Le SMO (Social Media Optimization) consiste \u00e0 faire conna\u00eetre sa marque \u00e0 travers les diff\u00e9rents r\u00e9seaux sociaux (Facebook, Twitter, LinkedIn, Instagram, TikTok\u2026). Pour cela, les entreprises utilisent \u00e0 la fois des m\u00e9thodes de campagnes de r\u00e9f\u00e9rencement naturel et payant.\"\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"Comment r\u00e9ussir sa strat\u00e9gie SMO ?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Tout comme les moteurs de recherche, les r\u00e9seaux sociaux sont bas\u00e9s sur un algorithme. Celui-ci valorise la qualit\u00e9 du contenu par rapport \u00e0 la cible, mais aussi et surtout, la r\u00e9gularit\u00e9. Il convient donc de publier du contenu de mani\u00e8re tr\u00e8s fr\u00e9quente. Voire quotidiennement pour optimiser les r\u00e9sultats. \u00c0 ce titre, il ne sert \u00e0 rien de publier 20 posts le m\u00eame jour, puis plus rien pendant 1 mois. \u00c0 la place, publiez 1 post tous les 2 jours (ou tous les jours).\"\n    }\n  }]\n}\n<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dans un monde digitalis\u00e9, la pr\u00e9sence en ligne est indispensable pour se faire conna\u00eetre et acqu\u00e9rir des parts de march\u00e9. Or, depuis une quinzaine d\u2019ann\u00e9es, les m\u00e9dias sociaux jouent un r\u00f4le de premier ordre dans le d\u00e9veloppement de la notori\u00e9t\u00e9 en ligne. Mais pour \u00eatre visible, encore faut-il adopter la bonne strat\u00e9gie. On parle alors [&hellip;]<\/p>\n","protected":false},"author":59,"featured_media":203398,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[2496],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SMO (Social Media Optimisation) : C&#039;est quoi ? \u00c0 quoi \u00e7a sert ?<\/title>\n<meta name=\"description\" content=\"Pour \u00eatre pr\u00e9sent sur les r\u00e9seaux sociaux, les entreprises ont tout int\u00e9r\u00eat \u00e0 d\u00e9velopper leur strat\u00e9gie SMO. 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