{"id":204819,"date":"2023-06-23T10:21:00","date_gmt":"2023-06-23T10:21:00","guid":{"rendered":"https:\/\/datascientest.com\/?p=204819"},"modified":"2023-11-13T11:28:58","modified_gmt":"2023-11-13T11:28:58","slug":"business-intelligence-et-marketing-digital","status":"publish","type":"post","link":"https:\/\/datascientest.com\/business-intelligence-et-marketing-digital","title":{"rendered":"La Business Intelligence au service du Marketing Digital"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"204819\" class=\"elementor elementor-204819\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-721413c e-flex e-con-boxed e-con\" data-id=\"721413c\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c89214 elementor-widget elementor-widget-heading\" data-id=\"9c89214\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">D\u00e9couvrez comment transformer votre marketing num\u00e9rique en utilisant la Business Intelligence et exploiter le pouvoir des donn\u00e9es pour relever les d\u00e9fis de 2023.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c041106 e-flex e-con-boxed e-con\" data-id=\"c041106\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b67a34c e-flex e-con-boxed e-con\" data-id=\"b67a34c\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8496fc4 e-con-full e-flex e-con\" data-id=\"8496fc4\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48f2eef e-con-full e-flex e-con\" data-id=\"48f2eef\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ade132c elementor-widget elementor-widget-video\" data-id=\"ade132c\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/L83Nnii4y28?si=hPU9KS4zKKBITnf5&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d9514d e-con-full e-flex e-con\" data-id=\"8d9514d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e21a467 e-flex e-con-boxed e-con\" data-id=\"e21a467\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6885e90 elementor-widget elementor-widget-heading\" data-id=\"6885e90\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Comment a \u00e9volu\u00e9 le marketing ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fc53ee elementor-widget elementor-widget-text-editor\" data-id=\"1fc53ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Le<\/span><b> marketing se digitalise<\/b><span style=\"font-weight: 400;\"> de plus en plus et est <\/span><b>ax\u00e9 sur les donn\u00e9es<\/b><span style=\"font-weight: 400;\"> et leurs analyses. On attend des organisations marketing qu&rsquo;elles fassent davantage avec moins de ressources &#8211; la t\u00e2che qui s\u2019av\u00e8re \u00eatre difficile car les sp\u00e9cialistes du marketing souvent ne sont pas form\u00e9s \u00e0 utiliser les outils \u00e0 leur disposition de mani\u00e8re r\u00e9ellement impactante.<\/span><\/p><p><span style=\"font-weight: 400;\">Parmi les probl\u00e8mes mis en \u00e9vidence dans un r\u00e9cent <a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/modern-marketing-six-capabilities-for-multidisciplinary-teams\">rapport de McKinsey<\/a><\/span>\u00a0: <b>81 %<\/b> des entreprises ne disposent <b>pas d&rsquo;une pile technologique<\/b><span style=\"font-weight: 400;\"> marketing int\u00e9gr\u00e9e capable de fournir des exp\u00e9riences personnalis\u00e9es sur l&rsquo;ensemble des canaux; <\/span><b>76 %<\/b><span style=\"font-weight: 400;\"> des entreprises n&rsquo;op\u00e8rent pas avec succ\u00e8s selon des it\u00e9rations rapides ou <\/span><b>ne suivent pas un processus agile<\/b><span style=\"font-weight: 400;\"> formel; <\/span><b>67 %<\/b><span style=\"font-weight: 400;\"> des directeurs marketing affirment \u00eatre <\/span><b>submerg\u00e9s par la quantit\u00e9 de donn\u00e9es<\/b><span style=\"font-weight: 400;\"> disponibles.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2feedf2 e-flex e-con-boxed e-con\" data-id=\"2feedf2\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30e733c elementor-widget elementor-widget-heading\" data-id=\"30e733c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Quels sont les outils BI pour le marketing ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d642169 elementor-widget elementor-widget-text-editor\" data-id=\"d642169\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Une des solutions les plus impactantes pour r\u00e9soudre les probl\u00e8mes ci-dessus est d\u2019utiliser les <\/span><b>nombreux outils BI<\/b><span style=\"font-weight: 400;\"> disponibles actuellement. Le marketing, quelle que soit sa forme, consiste essentiellement \u00e0 <\/span><b>produire des r\u00e9sultats<\/b><span style=\"font-weight: 400;\"> et \u00e0 en rendre compte. Plus votre compte rendu est efficace, plus il est facile de maintenir le bon fonctionnement de votre strat\u00e9gie marketing. Lorsque les parties prenantes ont acc\u00e8s \u00e0 des donn\u00e9es et des analyses <\/span><b>en temps r\u00e9el<\/b><span style=\"font-weight: 400;\"> concernant les campagnes et les indicateurs, cela cr\u00e9e une transparence qui att\u00e9nue les tensions li\u00e9es aux discussions sur le budget et les performances.<\/span><\/p><p><span style=\"font-weight: 400;\">Voici quelques-uns des outils les plus utilis\u00e9s :<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41bb88a e-flex e-con-boxed e-con\" data-id=\"41bb88a\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-80f9f42 e-con-full e-flex e-con\" data-id=\"80f9f42\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ce80fb elementor-widget elementor-widget-image\" data-id=\"7ce80fb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/datascientest.com\/power-bi\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/image6-2.png\" class=\"attachment-full size-full wp-image-204822\" alt=\"\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/image6-2.png 1600w, https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/image6-2-300x169.png 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/image6-2-1024x576.png 1024w, https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/image6-2-768x432.png 768w, https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/image6-2-1536x864.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dc396a3 e-con-full e-flex e-con\" data-id=\"dc396a3\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fbb41d elementor-widget elementor-widget-text-editor\" data-id=\"6fbb41d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/datascientest.com\/power-bi\"><b>Power BI<\/b><\/a><span style=\"font-weight: 400;\"> : d\u00e9velopp\u00e9 par Microsoft, est un outil polyvalent de visualisation de donn\u00e9es et de cr\u00e9ation de rapports. Il permet d&rsquo;<\/span><b>agr\u00e9ger<\/b><span style=\"font-weight: 400;\">, <\/span><b>analyser<\/b><span style=\"font-weight: 400;\"> et <\/span><b>visualiser<\/b><span style=\"font-weight: 400;\"> les donn\u00e9es marketing provenant de diff\u00e9rentes sources. Power BI offre une interface intuitive et des fonctionnalit\u00e9s avanc\u00e9es pour cr\u00e9er des tableaux de bord interactifs et des rapports personnalis\u00e9s.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94848d0 e-flex e-con-boxed e-con\" data-id=\"94848d0\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d4d4de1 e-con-full e-flex e-con\" data-id=\"d4d4de1\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ecafbb elementor-widget elementor-widget-image\" data-id=\"9ecafbb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"413\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/image2-8.png\" class=\"attachment-full size-full wp-image-204831\" alt=\"\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/image2-8.png 1200w, https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/image2-8-300x103.png 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/image2-8-1024x352.png 1024w, https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/image2-8-768x264.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e448db5 e-con-full e-flex e-con\" data-id=\"e448db5\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-816ab3f elementor-widget elementor-widget-text-editor\" data-id=\"816ab3f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Google Analytics<\/b><span style=\"font-weight: 400;\"> : un outil gratuit propos\u00e9 par Google qui permet de collecter et d&rsquo;analyser les donn\u00e9es sur le trafic et les performances de votre site web. Il offre des <\/span><b>informations d\u00e9taill\u00e9es sur les sources de trafic<\/b><span style=\"font-weight: 400;\">, les conversions, les comportements des utilisateurs et bien plus encore. Google Analytics fournit des rapports pr\u00e9d\u00e9finis ainsi que des fonctionnalit\u00e9s de personnalisation et de suivi des objectifs.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c381cc e-flex e-con-boxed e-con\" data-id=\"2c381cc\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-263e9a1 e-con-full e-flex e-con\" data-id=\"263e9a1\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94906d3 elementor-widget elementor-widget-image\" data-id=\"94906d3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1280\" height=\"340\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/image1-9.png\" class=\"attachment-full size-full wp-image-204833\" alt=\"\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/image1-9.png 1280w, https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/image1-9-300x80.png 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/image1-9-1024x272.png 1024w, https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/image1-9-768x204.png 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b386de0 e-con-full e-flex e-con\" data-id=\"b386de0\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c98483d elementor-widget elementor-widget-text-editor\" data-id=\"c98483d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Looker <\/b><span style=\"font-weight: 400;\">: une plateforme de BI bas\u00e9e sur le Google cloud qui offre des <\/span><b>fonctionnalit\u00e9s avanc\u00e9es<\/b><span style=\"font-weight: 400;\"> pour l&rsquo;analyse et la visualisation des donn\u00e9es. Looker offre \u00e9galement des options d&rsquo;exploration des donn\u00e9es en libre-service et de collaboration.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48ed60c e-flex e-con-boxed e-con\" data-id=\"48ed60c\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0445be0 e-con-full e-flex e-con\" data-id=\"0445be0\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0328509 elementor-widget elementor-widget-image\" data-id=\"0328509\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1448\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/looker-studio-22-1-1.png\" class=\"attachment-full size-full wp-image-205358\" alt=\"\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/looker-studio-22-1-1.png 2560w, https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/looker-studio-22-1-1-300x170.png 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/looker-studio-22-1-1-1024x579.png 1024w, https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/looker-studio-22-1-1-768x435.png 768w, https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/looker-studio-22-1-1-1536x869.png 1536w, https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/looker-studio-22-1-1-2048x1159.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-46c9988 e-con-full e-flex e-con\" data-id=\"46c9988\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6d63b0 elementor-widget elementor-widget-text-editor\" data-id=\"c6d63b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Looker Studio (ex Google Data Studio)<\/b><span style=\"font-weight: 400;\"> : un outil de cr\u00e9ation de rapports et de visualisation de donn\u00e9es \u00e9galement propos\u00e9 par Google. Il permet d&rsquo;<\/span><b>importer des donn\u00e9es<\/b><span style=\"font-weight: 400;\"> provenant de diff\u00e9rentes sources, y compris Google Analytics, Google Ads, les r\u00e9seaux sociaux, etc., pour cr\u00e9er des rapports interactifs et personnalis\u00e9s.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9461f82 e-flex e-con-boxed e-con\" data-id=\"9461f82\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cfd5725 e-con-full e-flex e-con\" data-id=\"cfd5725\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-405fbe3 elementor-widget elementor-widget-image\" data-id=\"405fbe3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"331\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/image5-5.png\" class=\"attachment-full size-full wp-image-204837\" alt=\"\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/image5-5.png 1600w, https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/image5-5-300x62.png 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/image5-5-1024x212.png 1024w, https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/image5-5-768x159.png 768w, https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/image5-5-1536x318.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fa9ab0e e-con-full e-flex e-con\" data-id=\"fa9ab0e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32d0071 elementor-widget elementor-widget-text-editor\" data-id=\"32d0071\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Tableau<\/b><span style=\"font-weight: 400;\"> : un\u00a0 autre outil populaire de BI qui propose une interface conviviale et des fonctionnalit\u00e9s de partage des rapports, par contre il est g\u00e9n\u00e9ralement consid\u00e9r\u00e9 comme un outil plus co\u00fbteux en termes de licence, en particulier pour les d\u00e9ploiements \u00e0 grande \u00e9chelle.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ecf8387 e-flex e-con-boxed e-con\" data-id=\"ecf8387\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12edd39 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"12edd39\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formation-power-bi\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Am\u00e9liorez vos comp\u00e9tences en BI<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c9e55db e-flex e-con-boxed e-con\" data-id=\"c9e55db\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa3adc9 elementor-widget elementor-widget-heading\" data-id=\"fa3adc9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Comment utiliser Power BI pour le marketing ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4033bd7 elementor-widget elementor-widget-text-editor\" data-id=\"4033bd7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Gartner<\/b><span style=\"font-weight: 400;\"> d\u00e9finit les plateformes de Business Intelligence comme celles qui \u00ab\u00a0permettent aux organisations de construire des applications BI en fournissant des capacit\u00e9s dans trois cat\u00e9gories : <\/span><b>l&rsquo;analyse<\/b><span style=\"font-weight: 400;\">, telle que le traitement analytique en ligne (OLAP) ; <\/span><b>la diffusion<\/b><span style=\"font-weight: 400;\"> d&rsquo;informations, telle que les rapports et les tableaux de bord ; et <\/span><b>l&rsquo;int\u00e9gration de la plateforme<\/b><span style=\"font-weight: 400;\">, telle que la gestion des m\u00e9tadonn\u00e9es BI et un environnement de d\u00e9veloppement.\u00a0\u00bb<\/span><\/p><p><b>Power BI<\/b><span style=\"font-weight: 400;\"> est un des leaders sur le march\u00e9 des outils analytiques puissants et un des plus complets pour apporter des solutions \u00e0 un grand nombre de probl\u00e8mes rencontr\u00e9s par les entreprises dans le domaine digital.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Voici quelques exemples comment Power BI peux simplifier les t\u00e2ches quotidiennes d\u2019un sp\u00e9cialiste en marketing:<\/span><\/p><ol><li><b>Agr\u00e9gation de donn\u00e9es<\/b><span style=\"font-weight: 400;\"> : L&rsquo;un des principaux avantages de Power BI est la possibilit\u00e9 de combiner les donn\u00e9es marketing provenant de diff\u00e9rentes sources en un seul endroit. Au lieu de combiner manuellement, par exemple, les <\/span><b>d\u00e9penses publicitaires<\/b><span style=\"font-weight: 400;\"> et les\u00a0<a href=\"https:\/\/datascientest.com\/cro-conversion-rate-optimisation-tout-savoir\" target=\"_blank\" rel=\"noopener\">taux de conversion<\/a>\u00a0de tous vos canaux de marketing sur les r\u00e9seaux sociaux, Power BI vous permet d&rsquo;agr\u00e9ger toutes les m\u00e9triques provenant de LinkedIn, Facebook, Instagram, etc. Vous pouvez m\u00eame ajouter d&rsquo;autres canaux tels que <\/span><b>Google AdWords<\/b><span style=\"font-weight: 400;\">, les m\u00e9triques organiques ou les donn\u00e9es de votre CRM.<\/span><\/li><li><b>Visualisations interactives<\/b><span style=\"font-weight: 400;\">: Power BI offre des outils de visualisation avanc\u00e9s qui permettent de cr\u00e9er des tableaux de bord interactifs et attrayants. Vous pouvez ainsi pr\u00e9senter vos donn\u00e9es marketing de <\/span><b>mani\u00e8re claire<\/b><span style=\"font-weight: 400;\"> et compr\u00e9hensible, ce qui facilite la communication des r\u00e9sultats et des insights aux \u00e9quipes et parties prenantes.<\/span><\/li><li><b>Analyses approfondies<\/b><span style=\"font-weight: 400;\"> : vous pouvez effectuer des analyses approfondies de vos donn\u00e9es marketing, ainsi qu\u2019explorer les tendances, identifier les <\/span><b>facteurs de succ\u00e8s <\/b><span style=\"font-weight: 400;\">ou d&rsquo;\u00e9chec des campagnes. Cela permet de prendre des d\u00e9cisions \u00e9clair\u00e9es et \u201c<a href=\"https:\/\/datascientest.com\/data-driven-tout-savoir\" target=\"_blank\" rel=\"noopener\">data driven<\/a>\u201d (bas\u00e9es sur l\u2019informatique d\u00e9cisionnelle) pour optimiser les strat\u00e9gies marketing.<\/span><\/li><li><b>Automatisation des rapports<\/b><span style=\"font-weight: 400;\"> : Power BI permet d&rsquo;automatiser la cr\u00e9ation de rapports, ce qui vous fait gagner du temps pr\u00e9cieux. Vous pouvez planifier des mises \u00e0 jour r\u00e9guli\u00e8res des rapports et les partager avec les membres de votre \u00e9quipe ou vos clients, assurant ainsi une diffusion coh\u00e9rente et en temps voulu des informations cl\u00e9s.<\/span><\/li><li><b>Partage des rapports<\/b><span style=\"font-weight: 400;\">: cet outil offre diff\u00e9rentes options pour diffuser vos rapports marketing. Il est possible de les <\/span><span style=\"font-weight: 400;\">partager avec d&rsquo;autres utilisateurs<\/span><span style=\"font-weight: 400;\"> tout en gardant le niveau de la s\u00e9curit\u00e9: l\u2019acc\u00e8s peut \u00eatre accord\u00e9\u00a0 selon leur statut et en fonction de leur besoin.\u00a0<\/span><\/li><\/ol><p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">Une autre option est de <\/span><span style=\"font-weight: 400;\">publier les rapports sur le <\/span><b>service cloud de Power BI<\/b><span style=\"font-weight: 400;\">. Vous pouvez ainsi cr\u00e9er un espace d\u00e9di\u00e9 o\u00f9 vos collaborateurs ou clients peuvent acc\u00e9der aux rapports \u00e0 tout moment, depuis n&rsquo;importe quel appareil connect\u00e9 \u00e0 Internet.<br \/><\/span><span style=\"font-weight: 400;\">Vous pouvez \u00e9galement <\/span><span style=\"font-weight: 400;\">int\u00e9grer vos rapports Power BI dans d&rsquo;autres applications<\/span><span style=\"font-weight: 400;\"> ou plateformes, telles que <\/span><b>SharePoint<\/b><span style=\"font-weight: 400;\">, <\/span><b>Teams <\/b><span style=\"font-weight: 400;\">ou votre propre site web.<br \/><\/span><span style=\"font-weight: 400;\">Finalement, il est m\u00eame possible de planifier <\/span><span style=\"font-weight: 400;\">l\u2019envoie des rapports via email<\/span><span style=\"font-weight: 400;\"> \u00e0 vos \u00e9quipes ou \u00e0 vos clients sans qu&rsquo;ils aient \u00e0 se connecter \u00e0 Power BI.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-158d647 elementor-widget elementor-widget-text-editor\" data-id=\"158d647\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Voici un exemple d\u2019un tableau de bord marketing bas\u00e9 sur les donn\u00e9es open source :<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-662cc04 elementor-widget elementor-widget-image\" data-id=\"662cc04\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1291\" height=\"707\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/image4-5.png\" class=\"attachment-full size-full wp-image-204841\" alt=\"\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/image4-5.png 1291w, https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/image4-5-300x164.png 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/image4-5-1024x561.png 1024w, https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/image4-5-768x421.png 768w\" sizes=\"(max-width: 1291px) 100vw, 1291px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Market Sales (Source :community.fabric.microsoft.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1fe7c18 e-flex e-con-boxed e-con\" data-id=\"1fe7c18\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0fec1cd elementor-widget elementor-widget-heading\" data-id=\"0fec1cd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8e30a8 elementor-widget elementor-widget-text-editor\" data-id=\"f8e30a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le marketing num\u00e9rique en 2023 se concentre de plus en plus sur la<\/span><b> transformation digitale et l&rsquo;analyse des donn\u00e9es<\/b><span style=\"font-weight: 400;\">. Les entreprises sont confront\u00e9es au d\u00e9fi de faire plus avec moins de ressources, mais souvent les sp\u00e9cialistes du marketing ne sont pas suffisamment form\u00e9s pour tirer pleinement parti des outils \u00e0 leur disposition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L&rsquo;utilisation de la BI pourrait <\/span><b>am\u00e9liorer le niveau d&rsquo;analyse et d&rsquo;efficacit\u00e9<\/b><span style=\"font-weight: 400;\"> dans le domaine du marketing. Cependant, <\/span><b>une formation ad\u00e9quate est n\u00e9cessaire<\/b><span style=\"font-weight: 400;\"> afin d&rsquo;\u00e9viter que les&nbsp; nouveaux outils et technologies soient sous-utilis\u00e9s car les comp\u00e9tences n\u00e9cessaires pour les utiliser sont limit\u00e9es \u00e0 un groupe restreint de membres de l&rsquo;\u00e9quipe.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">DataScientest propose plusieurs formations qui vous permettent d&rsquo;<\/span><a href=\"https:\/\/datascientest.com\/formation-data-marketing\" target=\"_blank\">acqu\u00e9rir des comp\u00e9tences indispensables pour le marketing digital<\/a><span style=\"font-weight: 400;\">&nbsp;ou de <\/span><b>perfectionner votre niveau d\u2019expertise<\/b><span style=\"font-weight: 400;\"> dans l\u2019analyse et la BI. Suivez notre formation <a href=\"https:\/\/datascientest.com\/formation-data-analyst\">Data Analyst<\/a> pour en apprendre plus sur les outils d\u2019analyse marketing ou nos formations cibl\u00e9es sur <a href=\"https:\/\/datascientest.com\/formation-power-bi\">Power BI<\/a>&nbsp;pour relever votre marketing au niveau 2023!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85fcede elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"85fcede\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formation-power-bi\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Commencer une formation en Business Intelligence<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-114a0db e-flex e-con-boxed e-con\" data-id=\"114a0db\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fed0bcd elementor-widget elementor-widget-html\" data-id=\"fed0bcd\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@type\": \"FAQPage\",\r\n  \"mainEntity\": [{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"Comment a \u00e9volu\u00e9 le marketing ?\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"Le marketing se digitalise de plus en plus et est ax\u00e9 sur les donn\u00e9es et leurs analyses. On attend des organisations marketing qu'elles fassent davantage avec moins de ressources - la t\u00e2che qui s\u2019av\u00e8re \u00eatre difficile car les sp\u00e9cialistes du marketing souvent ne sont pas form\u00e9s \u00e0 utiliser les outils \u00e0 leur disposition de mani\u00e8re r\u00e9ellement impactante.\"\r\n    }\r\n  },{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"Quels sont les outils BI pour le marketing ?\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"Une des solutions les plus impactantes pour r\u00e9soudre les probl\u00e8mes ci-dessus est d\u2019utiliser les nombreux outils BI disponibles actuellement. Le marketing, quelle que soit sa forme, consiste essentiellement \u00e0 produire des r\u00e9sultats et \u00e0 en rendre compte. Plus votre compte rendu est efficace, plus il est facile de maintenir le bon fonctionnement de votre strat\u00e9gie marketing. Lorsque les parties prenantes ont acc\u00e8s \u00e0 des donn\u00e9es et des analyses en temps r\u00e9el concernant les campagnes et les indicateurs, cela cr\u00e9e une transparence qui att\u00e9nue les tensions li\u00e9es aux discussions sur le budget et les performances.\"\r\n    }\r\n  },{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"Comment utiliser Power BI pour le marketing ?\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"Agr\u00e9gation de donn\u00e9es : L'un des principaux avantages de Power BI est la possibilit\u00e9 de combiner les donn\u00e9es marketing provenant de diff\u00e9rentes sources en un seul endroit. Au lieu de combiner manuellement, par exemple, les d\u00e9penses publicitaires et les taux de conversion de tous vos canaux de marketing sur les r\u00e9seaux sociaux, Power BI vous permet d'agr\u00e9ger toutes les m\u00e9triques provenant de LinkedIn, Facebook, Instagram, etc. Vous pouvez m\u00eame ajouter d'autres canaux tels que Google AdWords, les m\u00e9triques organiques ou les donn\u00e9es de votre CRM.\"\r\n    }\r\n  }]\r\n}\r\n<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment transformer votre marketing num\u00e9rique en utilisant la Business Intelligence et exploiter le pouvoir des donn\u00e9es pour relever les d\u00e9fis de 2023. Comment a \u00e9volu\u00e9 le marketing ? Le marketing se digitalise de plus en plus et est ax\u00e9 sur les donn\u00e9es et leurs analyses. On attend des organisations marketing qu&rsquo;elles fassent davantage avec [&hellip;]<\/p>\n","protected":false},"author":74,"featured_media":204821,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[2493],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La Business Intelligence au service du Marketing Digital<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment transformer votre marketing num\u00e9rique en utilisant la Business Intelligence et exploiter le pouvoir des donn\u00e9es pour relever les d\u00e9fis de 2023.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datascientest.com\/business-intelligence-et-marketing-digital\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Business Intelligence au service du Marketing Digital\" \/>\n<meta property=\"og:url\" content=\"https:\/\/datascientest.com\/business-intelligence-et-marketing-digital\" \/>\n<meta property=\"og:site_name\" content=\"Formation Data Science | DataScientest.com\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-23T10:21:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-13T11:28:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/Illu_BLOG__dashboard-copie.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1025\" \/>\n\t<meta property=\"og:image:height\" content=\"563\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Antoine Tardivon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Antoine Tardivon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/datascientest.com\/business-intelligence-et-marketing-digital\",\"url\":\"https:\/\/datascientest.com\/business-intelligence-et-marketing-digital\",\"name\":\"La Business Intelligence au service du Marketing Digital\",\"isPartOf\":{\"@id\":\"https:\/\/datascientest.com\/#website\"},\"datePublished\":\"2023-06-23T10:21:00+00:00\",\"dateModified\":\"2023-11-13T11:28:58+00:00\",\"author\":{\"@id\":\"https:\/\/datascientest.com\/#\/schema\/person\/40cb5b6317e138be77b9dd23007cab57\"},\"description\":\"D\u00e9couvrez comment transformer votre marketing num\u00e9rique en utilisant la Business Intelligence et exploiter le pouvoir des donn\u00e9es pour relever les d\u00e9fis de 2023.\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/datascientest.com\/business-intelligence-et-marketing-digital\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/datascientest.com\/#website\",\"url\":\"https:\/\/datascientest.com\/\",\"name\":\"Formation Data Science | DataScientest.com\",\"description\":\"Leader de la formation en Data Science\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/datascientest.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/datascientest.com\/#\/schema\/person\/40cb5b6317e138be77b9dd23007cab57\",\"name\":\"Antoine Tardivon\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/datascientest.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/11\/antoine-tardivon.jpeg\",\"contentUrl\":\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/11\/antoine-tardivon.jpeg\",\"caption\":\"Antoine Tardivon\"},\"description\":\"Antoine Tardivon est Data Scientist chez DataScientest. 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