{"id":205260,"date":"2023-08-28T07:30:00","date_gmt":"2023-08-28T07:30:00","guid":{"rendered":"https:\/\/datascientest.com\/?p=205260"},"modified":"2023-11-09T13:43:41","modified_gmt":"2023-11-09T13:43:41","slug":"data-clean-room-tout-savoir","status":"publish","type":"post","link":"https:\/\/datascientest.com\/data-clean-room-tout-savoir","title":{"rendered":"Data Clean Room : D\u00e9finition, fonctionnement et avantages"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"205260\" class=\"elementor elementor-205260\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5fb565c e-flex e-con-boxed e-con\" data-id=\"5fb565c\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20f8597 elementor-widget elementor-widget-heading\" data-id=\"20f8597\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">D\u2019ici 2024, les cookies tiers sont amen\u00e9s \u00e0 dispara\u00eetre. Or, ces derniers favorisent un meilleur ciblage de l\u2019audience. Pour les entreprises, la fin des cookies third party appara\u00eet comme un v\u00e9ritable challenge. Elles doivent, en effet, modifier leur mode de fonctionnement en profondeur. L\u2019objectif \u00e9tant de continuer \u00e0 cibler les bons prospects\/clients, tout en garantissant une meilleure transparence et une protection des donn\u00e9es \u00e0 caract\u00e8re personnel. C\u2019est justement l\u2019un des enjeux des data clean room. Focus sur cette nouvelle technologie.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-143aec9 e-flex e-con-boxed e-con\" data-id=\"143aec9\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-128f339 elementor-widget elementor-widget-heading\" data-id=\"128f339\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Qu\u2019est-ce qu\u2019une data clean room ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f636c1e elementor-widget elementor-widget-text-editor\" data-id=\"f636c1e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Une data clean room (ou DCR) est un <\/span><b>environnement isol\u00e9, s\u00e9curis\u00e9 et partag\u00e9 entre plusieurs entreprises. <\/b><span style=\"font-weight: 400;\">Chacune d\u2019entre elles dispose d\u2019un acc\u00e8s externe \u00e0 la data clean room. Elles peuvent ainsi d\u00e9terminer le niveau de visibilit\u00e9 de leurs propres donn\u00e9es (gr\u00e2ce \u00e0 des contr\u00f4les d\u2019acc\u00e8s d\u00e9finis). Mais aussi <\/span><b>acc\u00e9der \u00e0 d\u2019autres donn\u00e9es anonymis\u00e9es.<\/b><span style=\"font-weight: 400;\"> Autrement dit, des donn\u00e9es sans <\/span>aucune information personnellement identifiable. Les entreprises pourront alors combiner les donn\u00e9es anonymis\u00e9es avec leurs propres\u00a0<a href=\"https:\/\/datascientest.com\/dataset-definition\" target=\"_blank\" rel=\"noopener\">jeux de donn\u00e9es<\/a>, les analyser, les faire correspondre, etc.<\/p><p><span style=\"font-weight: 400;\">Gr\u00e2ce aux data clean rooms, plusieurs organisations peuvent conclure des accords de partenariats pour enrichir respectivement leurs jeux de donn\u00e9es. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ca33de elementor-widget elementor-widget-text-editor\" data-id=\"4ca33de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\"><strong>Bon \u00e0 savoir <\/strong><\/span><span style=\"font-weight: 400;\">: Les data clean rooms peuvent \u00eatre g\u00e9r\u00e9es par l\u2019une des entreprises qui partagent ses donn\u00e9es, ou par un tiers de confiance. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12650c6 e-flex e-con-boxed e-con\" data-id=\"12650c6\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28ac9ab elementor-widget elementor-widget-heading\" data-id=\"28ac9ab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Comment fonctionne une DCR ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc14d1f elementor-widget elementor-widget-heading\" data-id=\"dc14d1f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">L\u2019int\u00e9gration des donn\u00e9es<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a23e7f elementor-widget elementor-widget-text-editor\" data-id=\"5a23e7f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Pour mettre en place une data clean room, chaque partie prenante doi<\/span><b>t int\u00e9grer ses propres donn\u00e9es<\/b><span style=\"font-weight: 400;\"> en provenance du CRM, du site web, des applications, de l\u2019entreprise, ou encore des r\u00e9seaux sociaux.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Ainsi, les utilisateurs d\u2019une DCR ont<\/span><b> acc\u00e8s \u00e0 des first party data et second party data. <\/b><span style=\"font-weight: 400;\">Ces derni\u00e8res peuvent appartenir \u00e0 d\u2019autres marques, des partenaires, des r\u00e9seaux publicitaires ou des \u00e9diteurs. Quelles qu\u2019elles soient, les donn\u00e9es sont achemin\u00e9es vers une \u201csalle blanche\u201d.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2010e47 elementor-widget elementor-widget-heading\" data-id=\"2010e47\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">L\u2019accessibilit\u00e9 des donn\u00e9es<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99f977d elementor-widget elementor-widget-text-editor\" data-id=\"99f977d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Si l\u2019objectif de la data clean room est de partager les donn\u00e9es entre plusieurs organisations, il convient de <\/span><b>d\u00e9finir ce qui y rentre et ce qui en sort.<\/b><span style=\"font-weight: 400;\"> Autrement dit, les niveaux d\u2019acc\u00e8s entre les diff\u00e9rents utilisateurs de la DCR. Chaque partie prenante doit d\u00e9terminer qui a acc\u00e8s \u00e0 quoi et pendant combien de temps. S\u2019il y a plusieurs organisations, il est tout \u00e0 fait possible qu\u2019une entreprise A ait acc\u00e8s \u00e0 une large partie des donn\u00e9es de l\u2019entreprise B, alors que l\u2019entreprise C n\u2019aura qu\u2019un acc\u00e8s restreint. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed8be42 elementor-widget elementor-widget-heading\" data-id=\"ed8be42\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">L\u2019enrichissement et l\u2019analyse<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a84cf37 elementor-widget elementor-widget-text-editor\" data-id=\"a84cf37\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Une fois les droits d\u2019acc\u00e8s d\u00e9finis, chaque utilisateur voit son jeu de donn\u00e9es compl\u00e9t\u00e9 par des donn\u00e9es de seconde partie. Ils peuvent ainsi enrichir leur propre data set. Toutes les donn\u00e9es \u00e9tant regroup\u00e9es, les analyses data sont plus pertinentes. Ce qui permet alors de <\/span><b>prendre des d\u00e9cisions plus \u00e9clair\u00e9es.<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e4780f elementor-widget elementor-widget-image\" data-id=\"4e4780f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/data-clean-room-datascientest1.png\" class=\"attachment-full size-full wp-image-205275\" alt=\"Data Clean Room\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/data-clean-room-datascientest1.png 800w, https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/data-clean-room-datascientest1-300x169.png 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/data-clean-room-datascientest1-768x432.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97ed9f6 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"97ed9f6\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formations-data\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Comprendre le fonctionnement d'une DCR<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-981298f e-flex e-con-boxed e-con\" data-id=\"981298f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c3b8bd elementor-widget elementor-widget-heading\" data-id=\"6c3b8bd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Quels sont les avantages d\u2019une data clean room ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46abb60 elementor-widget elementor-widget-text-editor\" data-id=\"46abb60\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Au-del\u00e0 de pallier la fin des cookies tiers, l\u2019impl\u00e9mentation d\u2019une data clean room permet aux organisations de b\u00e9n\u00e9ficier d\u2019une multitude d\u2019avantages. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28dead2 elementor-widget elementor-widget-heading\" data-id=\"28dead2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Favoriser les data alliances<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29f7569 elementor-widget elementor-widget-text-editor\" data-id=\"29f7569\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Si les <a href=\"https:\/\/datascientest.com\/la-data-le-nouvel-or-du-21eme-siecle\">donn\u00e9es sont de plus en plus importantes<\/a> au sein des organisations, elles sont aussi particuli\u00e8rement sensibles. Partager ses informations aupr\u00e8s de tiers ne va pas forc\u00e9ment de soi. \u00c0 moins d\u2019une r\u00e9gulation stricte. C\u2019est justement le cas de la data clean room. Celle-ci<\/span><b> favorise les \u00e9changes <\/b><span style=\"font-weight: 400;\">tout en garantissant un <\/span><a href=\"https:\/\/datascientest.com\/rgpd-definition\">respect de la r\u00e9glementation<\/a> (\u00e0 la fois en termes de protection des donn\u00e9es personnelles, que de s\u00e9curisation).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2fa33d elementor-widget elementor-widget-heading\" data-id=\"c2fa33d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">R\u00e9aliser des analyses plus pouss\u00e9es<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc3234f elementor-widget elementor-widget-text-editor\" data-id=\"dc3234f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span style=\"font-weight: 400;\">En regroupant les donn\u00e9es de plusieurs entreprises, les data clean room favorisent la qualit\u00e9 de la data analytics.<\/span>\n\n<span style=\"font-weight: 400;\">C\u2019est particuli\u00e8rement <\/span><b>utile dans le cadre d\u2019une strat\u00e9gie de marketing digital<\/b><span style=\"font-weight: 400;\">. Et pour cause, l\u2019enrichissement des jeux de donn\u00e9es \u00e0 travers les DCR permet de :\u00a0<\/span>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">mieux comprendre le comportement des clients\/prospects (notamment par rapport \u00e0 des entreprises tierces) ;<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">cr\u00e9er des audiences plus cibl\u00e9es pour les annonces publicitaires (sur <\/span><a href=\"https:\/\/datascientest.com\/google-chrome-fait-peau-neuve-et-integre-lia-dans-ses-capacites-de-recherches\">Google<\/a> ou <a href=\"https:\/\/datascientest.com\/meta-presente-sam-la-revolution-de-la-computer-vision\">Facebook<\/a> ads par exemple) ;<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">personnaliser l\u2019exp\u00e9rience client ;<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">optimiser l\u2019A\/B testing ;<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">am\u00e9liorer la fr\u00e9quence et la port\u00e9e des campagnes publicitaires ;<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">etc.<\/span><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e23de61 elementor-widget elementor-widget-text-editor\" data-id=\"e23de61\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ce faisant, la data clean room permet de r\u00e9duire les angles morts et d\u2019<\/span><b>am\u00e9liorer le rendement des d\u00e9penses publicitaires.<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92972b0 elementor-widget elementor-widget-heading\" data-id=\"92972b0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Am\u00e9liorer la s\u00e9curit\u00e9 des donn\u00e9es<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-498f1d0 elementor-widget elementor-widget-text-editor\" data-id=\"498f1d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Aujourd\u2019hui, la s\u00e9curit\u00e9 des donn\u00e9es est l\u2019un des enjeux majeurs des entreprises. Elles doivent \u00e9viter toutes fuites. Ce qui n\u2019est pas forc\u00e9ment ais\u00e9 en cas de partage d&rsquo;informations. Heureusement, les data clean room sont des espaces de travail parfaitement s\u00e9curis\u00e9s o\u00f9<\/span><b> seuls les utilisateurs autoris\u00e9s ont <\/b><b>acc\u00e8s aux donn\u00e9es encrypt\u00e9es. <\/b><span style=\"font-weight: 400;\">En effet, les donn\u00e9es collect\u00e9es au sein des DCR sont encod\u00e9es pour assurer leur anonymisation et leur s\u00e9curit\u00e9.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Par ailleurs, <\/span><b>chaque organisation reste ma\u00eetre de ses propres donn\u00e9es<\/b><span style=\"font-weight: 400;\">. Elles d\u00e9finissent avec pr\u00e9cision le niveau de visibilit\u00e9 de chacune de leurs informations : le contenu des donn\u00e9es partag\u00e9es, les destinataires et la dur\u00e9e de partage. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cea6886 e-flex e-con-boxed e-con\" data-id=\"cea6886\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b8c917 elementor-widget elementor-widget-heading\" data-id=\"7b8c917\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ce qu\u2019il faut retenir <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72794dd elementor-widget elementor-widget-text-editor\" data-id=\"72794dd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Une data clean room est un espace de travail s\u00e9curis\u00e9 et partag\u00e9 entre plusieurs organisations.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L\u2019id\u00e9e est alors de renforcer les jeux de donn\u00e9es de chaque entreprise utilisatrice d\u2019une DCR, favoriser la collaboration et anticiper la fin des cookies tiers en 2024.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Parmi les principaux cas d\u2019usage des data clean rooms, on retrouve la publicit\u00e9 digitale. Dans ce cas, le partage de donn\u00e9es via une DCR permet d\u2019am\u00e9liorer la pertinence des analyses et de la connaissance client. <\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c086ee2 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"c086ee2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formations-data\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9marrer une formation en gestion de donn\u00e9es<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9e7b20 e-flex e-con-boxed e-con\" data-id=\"a9e7b20\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f4832a elementor-widget elementor-widget-html\" data-id=\"2f4832a\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@type\": \"FAQPage\",\r\n  \"mainEntity\": [{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"Qu\u2019est-ce qu\u2019une data clean room ?\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"Une data clean room (ou DCR) est un environnement isol\u00e9, s\u00e9curis\u00e9 et partag\u00e9 entre plusieurs entreprises. Chacune d\u2019entre elles dispose d\u2019un acc\u00e8s externe \u00e0 la data clean room. Elles peuvent ainsi d\u00e9terminer le niveau de visibilit\u00e9 de leurs propres donn\u00e9es (gr\u00e2ce \u00e0 des contr\u00f4les d\u2019acc\u00e8s d\u00e9finis). Mais aussi acc\u00e9der \u00e0 d\u2019autres donn\u00e9es anonymis\u00e9es. Autrement dit, des donn\u00e9es sans aucune information personnellement identifiable. Les entreprises pourront alors combiner les donn\u00e9es anonymis\u00e9es avec leurs propres jeux de donn\u00e9es, les analyser, les faire correspondre, etc.\"\r\n    }\r\n  },{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"Comment fonctionne une DCR ?\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"Pour mettre en place une data clean room, chaque partie prenante doit int\u00e9grer ses propres donn\u00e9es en provenance du CRM, du site web, des applications, de l\u2019entreprise, ou encore des r\u00e9seaux sociaux. Ainsi, les utilisateurs d\u2019une DCR ont acc\u00e8s \u00e0 des first party data et second party data. Ces derni\u00e8res peuvent appartenir \u00e0 d\u2019autres marques, des partenaires, des r\u00e9seaux publicitaires ou des \u00e9diteurs. Quelles qu\u2019elles soient, les donn\u00e9es sont achemin\u00e9es vers une \u201csalle blanche\u201d.\"\r\n    }\r\n  },{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"Quels sont les avantages d\u2019une data clean room ?\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"Si les donn\u00e9es sont de plus en plus importantes au sein des organisations, elles sont aussi particuli\u00e8rement sensibles. Partager ses informations aupr\u00e8s de tiers ne va pas forc\u00e9ment de soi. \u00c0 moins d\u2019une r\u00e9gulation stricte. C\u2019est justement le cas de la data clean room. Celle-ci favorise les \u00e9changes tout en garantissant un respect de la r\u00e9glementation (\u00e0 la fois en termes de protection des donn\u00e9es personnelles, que de s\u00e9curisation).\"\r\n    }\r\n  }]\r\n}\r\n<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>D\u2019ici 2024, les cookies tiers sont amen\u00e9s \u00e0 dispara\u00eetre. Or, ces derniers favorisent un meilleur ciblage de l\u2019audience. Pour les entreprises, la fin des cookies third party appara\u00eet comme un v\u00e9ritable challenge. Elles doivent, en effet, modifier leur mode de fonctionnement en profondeur. L\u2019objectif \u00e9tant de continuer \u00e0 cibler les bons prospects\/clients, tout en garantissant [&hellip;]<\/p>\n","protected":false},"author":78,"featured_media":205268,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[2497],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Data Clean Room : D\u00e9finition, fonctionnement et avantages<\/title>\n<meta name=\"description\" content=\"Pour anticiper la fin des cookies tiers d\u2019ici 2024, les data clean rooms se d\u00e9veloppent. 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