{"id":206334,"date":"2022-08-09T10:04:00","date_gmt":"2022-08-09T10:04:00","guid":{"rendered":"https:\/\/datascientest.com\/?p=206334"},"modified":"2023-10-29T17:48:44","modified_gmt":"2023-10-29T17:48:44","slug":"formation-traffic-manager","status":"publish","type":"post","link":"https:\/\/datascientest.com\/formation-traffic-manager","title":{"rendered":"D\u00e9couvrez la formation de traffic manager"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"206334\" class=\"elementor elementor-206334\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2aacffa e-flex e-con-boxed e-con\" data-id=\"2aacffa\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-adb1b7f elementor-widget elementor-widget-heading\" data-id=\"adb1b7f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Que ce soit pour vendre leurs produits et services ou simplement pour se faire conna\u00eetre, la grande majorit\u00e9 des entreprises dispose aujourd\u2019hui d\u2019un site web. <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23977df elementor-widget elementor-widget-text-editor\" data-id=\"23977df\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Mais pour que celui-ci soit efficace, encore faut-il qu\u2019il pr\u00e9sente un trafic de qualit\u00e9. Or, avec la multiplication des sites internet, l\u2019acquisition d\u2019un trafic qualitatif se r\u00e9v\u00e8le souvent \u00eatre un v\u00e9ritable casse-t\u00eate.\u00a0 \u00c0 moins de b\u00e9n\u00e9ficier des comp\u00e9tences n\u00e9cessaires. C\u2019est justement<\/span><b> l\u2019int\u00e9r\u00eat de la formation traffic manager. <\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-385db47 e-flex e-con-boxed e-con\" data-id=\"385db47\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4db332a elementor-widget elementor-widget-heading\" data-id=\"4db332a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Qu\u2019est-ce qu\u2019un traffic manager ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dfb8a1 elementor-widget elementor-widget-text-editor\" data-id=\"1dfb8a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00c9galement appel\u00e9 charg\u00e9 de r\u00e9f\u00e9rencement ou responsable acquisition, le traffic manager est charg\u00e9 d\u2019<\/span><b>am\u00e9liorer la visibilit\u00e9 d\u2019une entreprise en ligne<\/b><span style=\"font-weight: 400;\">. Autrement dit, d\u00e9velopper son trafic sur le web ou les r\u00e9seaux sociaux. Pour cela, il met en place plusieurs strat\u00e9gies de <a href=\"https:\/\/datascientest.com\/business-intelligence-et-marketing-digital\">marketing digital<\/a>, comme le SEA, le <a href=\"https:\/\/datascientest.com\/seo-tout-savoir\">SEO<\/a>, le <a href=\"https:\/\/datascientest.com\/smo-tout-savoir\">SMO<\/a>, la r\u00e9gie publicitaire, les campagnes sur les r\u00e9seaux d\u2019affiliation\u2026<\/span><\/p><p><span style=\"font-weight: 400;\">En plus de gagner en notori\u00e9t\u00e9 sur le web, l\u2019acquisition d\u2019un trafic qualifi\u00e9 permet aussi \u00e0 l\u2019entreprise de <a href=\"https:\/\/datascientest.com\/cro-conversion-rate-optimisation-tout-savoir\">convertir davantage<\/a>. C\u2019est donc un v\u00e9ritable<\/span><b> levier de performance<\/b><span style=\"font-weight: 400;\"> pour ces derni\u00e8res. C\u2019est justement pour cette raison que le charg\u00e9 de r\u00e9f\u00e9rencement est de plus en plus recherch\u00e9 par les entreprises. Mais pour les aider \u00e0 g\u00e9n\u00e9rer plus de trafic, il est primordial de suivre une formation de traffic manager.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebd3e91 elementor-widget elementor-widget-text-editor\" data-id=\"ebd3e91\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\"><strong>Bon \u00e0 savoir<\/strong><\/span> : le traffic manager peut travailler au sein d\u2019une entreprise, mais aussi au sein d\u2019une startup, d\u2019une \u00e9cole du web, d\u2019une agence de communication ou encore d\u2019une agence web.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6027833 e-flex e-con-boxed e-con\" data-id=\"6027833\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46e7f99 elementor-widget elementor-widget-heading\" data-id=\"46e7f99\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Quelles sont les missions du responsable acquisition ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10d894e elementor-widget elementor-widget-text-editor\" data-id=\"10d894e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Pour aider l\u2019entreprise \u00e0 optimiser les leviers d\u2019acquisition de trafic, le charg\u00e9 de r\u00e9f\u00e9rencement doit :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Comprendre son audience<\/b><span style=\"font-weight: 400;\"> : en utilisant les donn\u00e9es \u00e0 sa disposition (nombre de visites uniques, pages vues, nombre de clics, parcours et dur\u00e9e des visites, \u2026), le traffic manager peut identifier son client cible et mettre en place les actions les plus efficaces.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Impl\u00e9menter plusieurs strat\u00e9gies de web marketing <\/b><span style=\"font-weight: 400;\">: comme le r\u00e9f\u00e9rencement payant, le r\u00e9f\u00e9rencement naturel, l\u2019e-mailing, l\u2019affiliation ou encore les campagnes publicitaires. Pour chacune d\u2019entre elles, il peut utiliser diff\u00e9rents outils \u00e0 disposition, comme les <\/span><span style=\"font-weight: 400;\">bandeaux, les skyscrapers, les pop-up, les expand banners, \u2026<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Analyser l\u2019impact des strat\u00e9gies mises en place <\/b><span style=\"font-weight: 400;\">: et ce, en temps r\u00e9el. Pour cela, il doit analyser le trafic d\u2019un point de vue qualitatif et quantitatif. En fonction des r\u00e9sultats obtenus, il doit adapter sa strat\u00e9gie d\u2019acquisition pour am\u00e9liorer sans cesse le trafic du site internet.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Veiller \u00e0 l\u2019e-reputation de l\u2019entreprise<\/b><span style=\"font-weight: 400;\"> : bien souvent, il est en contact direct avec les community managers. Mais pour les petites entreprises, c\u2019est le traffic manager qui se charge de communiquer directement avec la cible.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Effectuer une veille<\/b><span> : \u00e0 la fois concurrentielle et technologique. Cela lui permet d\u2019identifier les nouvelles tendances et les \u00e9volutions du comportement des internautes.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bcf10a elementor-widget elementor-widget-image\" data-id=\"8bcf10a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"500\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/formation-traffic-manager1.png\" class=\"attachment-full size-full wp-image-206346\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/formation-traffic-manager1.png 900w, https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/formation-traffic-manager1-300x167.png 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/formation-traffic-manager1-768x427.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18fe672 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"18fe672\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formation-data-marketing\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Ma\u00eetriser les r\u00f4les du traffic manager<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66e8a74 e-flex e-con-boxed e-con\" data-id=\"66e8a74\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56ddcd3 elementor-widget elementor-widget-heading\" data-id=\"56ddcd3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pourquoi suivre une formation de traffic manager ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea11cf7 elementor-widget elementor-widget-text-editor\" data-id=\"ea11cf7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Au vu de l\u2019omnipr\u00e9sence du digital pour la performance des entreprises, le r\u00f4le du traffic manager prend de plus en plus d\u2019importance. Mais pour devenir responsable du r\u00e9f\u00e9rencement, encore faut-il ma\u00eetriser <\/span><b>plusieurs comp\u00e9tences cl\u00e9s. <\/b><span style=\"font-weight: 400;\">\u00c0 savoir :&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le <a href=\"https:\/\/datascientest.com\/seo-tout-savoir\">SEO<\/a> (ou Search Engine Optimization) : il s\u2019agit du r\u00e9f\u00e9rencement naturel bas\u00e9 sur la qualit\u00e9 du contenu, du site web et de sa popularit\u00e9. L\u2019objectif est d\u2019am\u00e9liorer le positionnement d\u2019un site web sur les moteurs de recherche.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le&nbsp;<strong><a href=\"https:\/\/datascientest.com\/sea-tout-savoir\" target=\"_blank\">SEA<\/a>&nbsp;<\/strong>(ou Search Engine Advertising) : c\u2019est le r\u00e9f\u00e9rencement payant. Gr\u00e2ce \u00e0 des campagnes publicitaires bien men\u00e9es, les entreprises peuvent acqu\u00e9rir rapidement du trafic qualifi\u00e9.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le <strong><a href=\"https:\/\/datascientest.com\/smo-tout-savoir\">SMO<\/a><\/strong> (Social Media Optimization) : c\u2019est l&rsquo;optimisation sur les r\u00e9seaux sociaux pour impacter davantage son audience.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le <strong>langage web<\/strong> : notamment HTML et CSS.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L\u2019<strong>analytics<\/strong> : l\u2019analyse de donn\u00e9es est d\u00e9terminante dans le choix de chaque strat\u00e9gie mise en place, mais aussi les ajustements apport\u00e9s. Il doit donc ma\u00eetriser diff\u00e9rents outils d\u2019analyse (notamment Google Analytics). <\/span><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44b1ab4 elementor-widget elementor-widget-text-editor\" data-id=\"44b1ab4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Mais au vu de la technicit\u00e9 de ces comp\u00e9tences, une formation de traffic manager s\u2019av\u00e8re indispensable.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3249a13 elementor-widget elementor-widget-text-editor\" data-id=\"3249a13\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><strong><span style=\"text-decoration: underline;\">Bon \u00e0 savoir<\/span><\/strong> : en plus de ces comp\u00e9tences techniques, le responsable d\u2019acquisition doit aussi \u00eatre rigoureux, curieux, et avoir un bon relationnel.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c7c7c05 e-flex e-con-boxed e-con\" data-id=\"c7c7c05\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4bb7289 elementor-widget elementor-widget-heading\" data-id=\"4bb7289\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Quelle formation suivre pour devenir traffic manager ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93ad86d elementor-widget elementor-widget-text-editor\" data-id=\"93ad86d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le m\u00e9tier de traffic manager \u00e9tant relativement r\u00e9cent, il n\u2019existe que <\/span><b>tr\u00e8s peu de formations r\u00e9ellement sp\u00e9cialis\u00e9es<\/b><span style=\"font-weight: 400;\">. Cela dit, vous avez le choix entre plusieurs alternatives pour devenir charg\u00e9 de r\u00e9f\u00e9rencement.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">La premi\u00e8re \u00e9tant une formation dipl\u00f4mante via l\u2019enseignement sup\u00e9rieur. Ici, vous devez a minima d\u00e9crocher un bac + 2 en communication digitale, marketing ou informatique. Par exemple, un BTS ou un DUT. Un master vous permettra de gagner en polyvalence et de multiplier vos chances de trouver un emploi rapidement.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">La seconde option est de suivre une formation hors parcours scolaire. Que ce soit pour une reconversion professionnelle ou pour monter en comp\u00e9tences. Dans ce cadre, vous pouvez suivre une formation de traffic manager, de webmarketing, ou de data. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e1948c9 e-flex e-con-boxed e-con\" data-id=\"e1948c9\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-caf5862 elementor-widget elementor-widget-heading\" data-id=\"caf5862\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Rejoignez DataScientest pour devenir traffic manager<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ced0f9a elementor-widget elementor-widget-text-editor\" data-id=\"ced0f9a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span style=\"font-weight: 400;\">Chez Datascientest, nous vous aidons \u00e0 ma\u00eetriser les donn\u00e9es sur le bout des doigts. Et comme le traffic manager doit perfectionner sa connaissance client et sa capacit\u00e9 d\u2019analyse pour prendre les bonnes d\u00e9cisions, <\/span><a href=\"https:\/\/datascientest.com\/formations-data\">nos formations<\/a> s\u2019adaptent parfaitement \u00e0 ces professionnelles. <\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81e28ef elementor-widget elementor-widget-image\" data-id=\"81e28ef\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"500\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/formation-traffic-manager2.png\" class=\"attachment-full size-full wp-image-206350\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/formation-traffic-manager2.png 900w, https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/formation-traffic-manager2-300x167.png 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/formation-traffic-manager2-768x427.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc48e99 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"bc48e99\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formation-data-marketing\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Commencer une formation en Marketing Digital & Data<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-964a177 e-flex e-con-boxed e-con\" data-id=\"964a177\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1037e3 elementor-widget elementor-widget-html\" data-id=\"a1037e3\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@type\": \"FAQPage\",\r\n  \"mainEntity\": [{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"Qu\u2019est-ce qu\u2019un traffic manager ?\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"\u00c9galement appel\u00e9 charg\u00e9 de r\u00e9f\u00e9rencement ou responsable acquisition, le traffic manager est charg\u00e9 d\u2019am\u00e9liorer la visibilit\u00e9 d\u2019une entreprise en ligne. Autrement dit, d\u00e9velopper son trafic sur le web ou les r\u00e9seaux sociaux. Pour cela, il met en place plusieurs strat\u00e9gies de marketing digital, comme le SEA, le SEO, le SMO, la r\u00e9gie publicitaire, les campagnes sur les r\u00e9seaux d\u2019affiliation\u2026\"\r\n    }\r\n  },{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"Quelles sont les missions du responsable acquisition ?\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"Comprendre son audience : en utilisant les donn\u00e9es \u00e0 sa disposition (nombre de visites uniques, pages vues, nombre de clics, parcours et dur\u00e9e des visites, \u2026), le traffic manager peut identifier son client cible et mettre en place les actions les plus efficaces. Impl\u00e9menter plusieurs strat\u00e9gies de web marketing : comme le r\u00e9f\u00e9rencement payant, le r\u00e9f\u00e9rencement naturel, l\u2019e-mailing, l\u2019affiliation ou encore les campagnes publicitaires. Pour chacune d\u2019entre elles, il peut utiliser diff\u00e9rents outils \u00e0 disposition, comme les bandeaux, les skyscrapers, les pop-up, les expand banners, \u2026\"\r\n    }\r\n  }]\r\n}\r\n<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Que ce soit pour vendre leurs produits et services ou simplement pour se faire conna\u00eetre, la grande majorit\u00e9 des entreprises dispose aujourd\u2019hui d\u2019un site web. Mais pour que celui-ci soit efficace, encore faut-il qu\u2019il pr\u00e9sente un trafic de qualit\u00e9. Or, avec la multiplication des sites internet, l\u2019acquisition d\u2019un trafic qualitatif se r\u00e9v\u00e8le souvent \u00eatre un [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":206336,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[1417],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>D\u00e9couvrez la formation de traffic manager<\/title>\n<meta name=\"description\" content=\"\u00c0 l\u2019heure o\u00f9 la visibilit\u00e9 en ligne est un enjeu de premier ordre pour les entreprises, suivre une formation de traffic manager s\u2019av\u00e8re plus que pertinent.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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