{"id":206376,"date":"2024-12-12T14:50:35","date_gmt":"2024-12-12T14:50:35","guid":{"rendered":"https:\/\/datascientest.com\/?p=206376"},"modified":"2024-12-12T14:50:36","modified_gmt":"2024-12-12T14:50:36","slug":"formation-growth-hacking","status":"publish","type":"post","link":"https:\/\/datascientest.com\/formation-growth-hacking","title":{"rendered":"Formation Growth Hacking : par o\u00f9 commencer ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"206376\" class=\"elementor elementor-206376\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ab17f2 e-flex e-con-boxed e-con\" data-id=\"5ab17f2\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63d2900 elementor-widget elementor-widget-heading\" data-id=\"63d2900\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Obtenir une croissance rapide. Tel est l\u2019objectif de nombreuses entreprises. Pour cela, elles peuvent utiliser le growth hacking.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00f5863 elementor-widget elementor-widget-text-editor\" data-id=\"00f5863\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Autrement dit, des techniques marketing innovantes bas\u00e9es sur le test and learn. Mais pour mettre en place une telle strat\u00e9gie, encore faut-il en ma\u00eetriser tous les contours. C\u2019est justement l\u2019objectif d\u2019une formation en growth hacking. Focus. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6fe500e e-flex e-con-boxed e-con\" data-id=\"6fe500e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c38bb4 elementor-widget elementor-widget-heading\" data-id=\"5c38bb4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">C\u2019est quoi le growth hacking ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1eb19ff elementor-widget elementor-widget-text-editor\" data-id=\"1eb19ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Utiliser les comp\u00e9tences de pirates informatiques \u00e0 l\u2019univers du marketing, c\u2019est \u00e7a le <a href=\"https:\/\/datascientest.com\/growth-marketing-tout-savoir\">growth hacking<\/a>. Concr\u00e8tement, il s\u2019agit de<\/span><b> permettre \u00e0 une marque de d\u00e9velopper une croissance exponentielle<\/b><span style=\"font-weight: 400;\"> (\u00e0 la fois en termes de chiffre d\u2019affaires et de rapidit\u00e9).<\/span><\/p><p><span style=\"font-weight: 400;\">Le concept a \u00e9t\u00e9 cr\u00e9\u00e9 par Sean Ellis dans son livre Hacking Growth en 2017. Pour d\u00e9velopper cette id\u00e9e, il commence par analyser le marketing traditionnel. Manquant cruellement d\u2019indicateurs de mesure, celui-ci n\u2019est pas forc\u00e9ment pertinent pour de nombreuses organisations (en particulier les entreprises de la Silicon Valley qui ont une culture tech ultra d\u00e9velopp\u00e9e). C\u2019est \u00e0 cet instant qu\u2019intervient le growth hacking. L\u2019id\u00e9e est alors de mesurer l\u2019impact des diff\u00e9rentes actions marketing sur les <strong>objectifs business de l\u2019entreprise<\/strong> gr\u00e2ce \u00e0 une s\u00e9rie d\u2019exp\u00e9riences (que l\u2019on appelle les hacks). C\u2019est une <\/span><b>v\u00e9ritable culture de l\u2019exp\u00e9rimentation <\/b><span style=\"font-weight: 400;\">qui se d\u00e9veloppe pour stimuler la croissance d\u2019une entreprise.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Mais pour ma\u00eetriser tous ces hacks, mieux vaut suivre une <strong>formation en growth hacking<\/strong>. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e4b7b2d e-flex e-con-boxed e-con\" data-id=\"e4b7b2d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f50ae9f elementor-widget elementor-widget-heading\" data-id=\"f50ae9f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u00c0 quoi sert une formation en growth hacking ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3125fe3 elementor-widget elementor-widget-text-editor\" data-id=\"3125fe3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">L\u2019objectif d\u2019une formation en growth hacking est d\u2019aider les entrepreneurs (ou futurs consultants\/salari\u00e9s) \u00e0 <b> acc\u00e9l\u00e9rer la croissance d\u2019un business.<\/b> Cette formation vous permet alors d\u2019acqu\u00e9rir et de ma\u00eetriser un certain nombre de hard skills. \u00c0 savoir :\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>La capture data :<\/b> pour r\u00e9aliser des exp\u00e9rimentations marketing, les <a href=\"https:\/\/datascientest.com\/growth-hacker-tout-savoir\">growth hackers<\/a> doivent utiliser toutes les donn\u00e9es \u00e0 leur disposition (CRM, web tracking, <a href=\"https:\/\/datascientest.com\/web-scraping-theorie-et-application-accessible-a-tous\">web scraping<\/a>, r\u00e9seaux sociaux\u2026).\u00a0<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>L\u2019analytics :<\/b> c\u2019est la pierre angulaire du growth hacking. Apr\u00e8s avoir collect\u00e9 toutes les informations disponibles, ils doivent aussi \u00eatre capables de les analyser pour ajuster la strat\u00e9gie en place.\u00a0<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Les plateformes de publicit\u00e9s digitales :<\/b> comme Google Ads, Facebook Ads, LinkedIn, Display, etc. C\u2019est ici que l&rsquo;expert en growth hacking r\u00e9alise une grande partie de ces exp\u00e9riences.\u00a0<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Les autres canaux d\u2019acquisition client :<\/b> comme le <a href=\"https:\/\/datascientest.com\/seo-tout-savoir\">SEO (search engine optimisation)<\/a> ou le <a href=\"https:\/\/datascientest.com\/smo-tout-savoir\">SMO (social media optimisation)<\/a>.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Les tests A\/B :<\/b> il s\u2019agit de tester toutes les actions mises en place, de les mesurer et d\u2019impl\u00e9menter des ajustements si n\u00e9cessaires, jusqu\u2019\u00e0 ce que vous trouviez les leviers de d\u00e9veloppement les plus pertinents. C\u2019est le principe m\u00eame du growth hacking.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>La connaissance client et produit :<\/b> le growth hacker doit \u00eatre capable de faire le lien entre le produit et le client pour mieux le vendre. L\u00e0 encore, l\u2019exploitation des donn\u00e9es est indispensable pour acqu\u00e9rir cette connaissance.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Les capacit\u00e9s r\u00e9dactionnelles :<\/b> pour r\u00e9diger ses campagnes, ses landing pages, ses articles de blogs\u2026Cette partie peut toutefois \u00eatre d\u00e9l\u00e9gu\u00e9e \u00e0 des tiers.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Les tunnels de conversion :<\/b> pour am\u00e9liorer ses ventes, le growth hacker doit savoir cr\u00e9er et optimiser son tunnel de conversion.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cda62a1 elementor-widget elementor-widget-image\" data-id=\"cda62a1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/formation-growth-hacking1.png\" class=\"attachment-full size-full wp-image-206391\" alt=\"\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/formation-growth-hacking1.png 800w, https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/formation-growth-hacking1-300x169.png 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/formation-growth-hacking1-768x432.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b919af5 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"b919af5\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formation-data-marketing\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Suivre une formation en growth hacking<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5c5252 elementor-widget elementor-widget-text-editor\" data-id=\"f5c5252\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Au-del\u00e0 de toutes ces comp\u00e9tences techniques, le growth hacking repose \u00e9galement sur un \u00e9tat d\u2019esprit, une culture marketing. Notamment l\u2019agilit\u00e9 pour pouvoir apporter des modifications rapidement.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">L\u2019id\u00e9e de la formation de growth hacking est donc d\u2019aider les \u00e9tudiants \u00e0 ma\u00eetriser les hard et les softs skills.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-756ded6 e-flex e-con-boxed e-con\" data-id=\"756ded6\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a245c7 elementor-widget elementor-widget-heading\" data-id=\"9a245c7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Qu\u2019est-ce qu\u2019une bonne formation en growth hacking ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2beed4 elementor-widget elementor-widget-text-editor\" data-id=\"f2beed4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Exploser la croissance de son business en un temps record, telle est la promesse du growth hacking. Et s\u2019il existe une multitude de techniques qui permettent effectivement d\u2019accro\u00eetre ses performances de mani\u00e8re exponentielle, force est de constater qu\u2019une telle promesse attire aussi de<\/span><b> nombreux charlatans. <\/b><span style=\"font-weight: 400;\">Notamment des pseudo-formateurs aux comp\u00e9tences limit\u00e9es.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Alors pour \u00e9viter de tomber dans le pi\u00e8ge des formations sans r\u00e9elle valeur ajout\u00e9e, mieux vaut <\/span><b>bien choisir son organisme de formation en growth hacking. <\/b><span style=\"font-weight: 400;\">Voici quelques conseils :\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><strong><i>La formation est-elle 100 % th\u00e9orique ou allie-t-elle th\u00e9orie et pratique ?<\/i><\/strong><span style=\"font-weight: 400;\"> En cherchant bien, vous pourrez trouver toute la th\u00e9orie que vous souhaitez sur internet. Mais pour vous am\u00e9liorer vraiment, mieux vaut une formation qui vous propose des cas pratiques avec des retours des enseignants.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong><i>La formation est-elle reconnue par l\u2019\u00c9tat ?<\/i><\/strong><span style=\"font-weight: 400;\"> Pour \u00e9viter de tomber sur des pseudo-experts, privil\u00e9giez les formations reconnues.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong><i>Quels sont les avis des anciens \u00e9l\u00e8ves ? <\/i><\/strong><span style=\"font-weight: 400;\">En naviguant sur le site web de l\u2019organisme de formation, v\u00e9rifiez les t\u00e9moignages des anciens \u00e9l\u00e8ves. Notamment leur \u00e9volution depuis la fin de la formation.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong><i>Quelles sont les comp\u00e9tences enseign\u00e9es ?<\/i><\/strong><span style=\"font-weight: 400;\"> Si le growth hacking fonctionne, c\u2019est parce qu\u2019il repose sur une s\u00e9rie de m\u00e9thodes relativement techniques (voire m\u00eame scientifiques). Et oui, le growth hacking se base sur des exp\u00e9riences marketing efficaces qui ont \u00e9t\u00e9 test\u00e9es et approuv\u00e9es. Il ne s\u2019agit donc pas seulement d\u2019apprendre les <a href=\"https:\/\/datascientest.com\/business-intelligence-et-marketing-digital\">strat\u00e9gies de marketing digital<\/a>, mais tous les outils qui les entourent, comme l\u2019automatisation, l\u2019analytics, l\u2019<a href=\"https:\/\/datascientest.com\/a-b-testing-tout-savoir\">A\/B Testing<\/a>\u2026<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong><i>Quel format est propos\u00e9 ?<\/i><\/strong> Nous vous conseillons de s\u00e9lectionner une formation en growth hacking qui s\u2019adapte \u00e0 votre personnalit\u00e9 et vos contraintes. Selon vos pr\u00e9f\u00e9rences, vous pouvez choisir entre des cours en ligne ou en pr\u00e9sentiel, intensifs ou non, en groupe ou en individuel.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a453de6 e-flex e-con-boxed e-con\" data-id=\"a453de6\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80caedd elementor-widget elementor-widget-heading\" data-id=\"80caedd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Quels sont les d\u00e9bouch\u00e9s apr\u00e8s une formation en growth hacking ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70ce846 elementor-widget elementor-widget-text-editor\" data-id=\"70ce846\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Les formations de growth hacking <\/span><b>s\u2019adressent aussi bien aux entrepreneurs <\/b><span style=\"font-weight: 400;\">qui souhaitent d\u00e9velopper leur marque, <\/span><b>qu\u2019aux (futurs) salari\u00e9s <\/b><span style=\"font-weight: 400;\">qui souhaitent d\u00e9velopper leurs comp\u00e9tences.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Dans ce dernier cas, vous pouvez alors occuper diff\u00e9rents postes au sein de l\u2019organisation. Par exemple :\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Growth hacker<\/strong><span style=\"font-weight: 400;\"> : vous serez alors charg\u00e9 de mettre en place tous les hacks visant \u00e0 d\u00e9velopper la croissance. Il s\u2019agit d\u2019un poste tr\u00e8s polyvalent qui vous permet de mobiliser toutes les comp\u00e9tences acquises au cours de la formation.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Traffic manager<\/b><span style=\"font-weight: 400;\"> : ici, vous vous concentrez sur l\u2019acquisition de trafic. Mais pour cela, vous pouvez utiliser la m\u00e9thode du growth hacking. \u00c0 savoir, les tests et leur mesure.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/datascientest.com\/formation-data-analyst\">Data analyst<\/a> : pour r\u00e9ussir la croissance rapide de l\u2019entreprise, les donn\u00e9es sont une ressource pr\u00e9cieuse. On parle d\u2019ailleurs d\u2019or du 21\u00e8me si\u00e8cle. Celui qui sait exploiter et analyser toutes les informations disponibles favorise ainsi le d\u00e9veloppement de l\u2019entreprise.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9673606 elementor-widget elementor-widget-image\" data-id=\"9673606\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/formation-growth-hacking2.png\" class=\"attachment-full size-full wp-image-206395\" alt=\"\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/formation-growth-hacking2.png 800w, https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/formation-growth-hacking2-300x169.png 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2023\/06\/formation-growth-hacking2-768x432.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-baa0b70 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"baa0b70\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formation-data-marketing\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Devenir Growth Hacker<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d3fcc65 e-flex e-con-boxed e-con\" data-id=\"d3fcc65\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b74c534 elementor-widget elementor-widget-heading\" data-id=\"b74c534\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ce qu\u2019il faut retenir <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-654b5c2 elementor-widget elementor-widget-text-editor\" data-id=\"654b5c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le growth hacking repose sur plusieurs exp\u00e9rimentations marketing pour accro\u00eetre sa croissance rapidement.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Si la promesse est de taille, encore faut-il ma\u00eetriser toutes les comp\u00e9tences techniques indispensables au growth hacking, telles que les tests AB, les canaux de conversion, et bien s\u00fbr l\u2019analyse de donn\u00e9es.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La formation en growth hacking doit donc vous enseigner toutes ces hard skills, mais aussi une s\u00e9rie de soft skills impliquant l\u2019agilit\u00e9, la curiosit\u00e9 ou encore la rigueur.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Obtenir une croissance rapide. Tel est l\u2019objectif de nombreuses entreprises. Pour cela, elles peuvent utiliser le growth hacking. Autrement dit, des techniques marketing innovantes bas\u00e9es sur le test and learn. Mais pour mettre en place une telle strat\u00e9gie, encore faut-il en ma\u00eetriser tous les contours. C\u2019est justement l\u2019objectif d\u2019une formation en growth hacking. Focus. C\u2019est [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":206378,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[1417,2496],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Formation Growth Hacking : par o\u00f9 commencer ?<\/title>\n<meta name=\"description\" content=\"Aider une marque \u00e0 d\u00e9velopper une croissance hors norme, c\u2019est possible avec la formation en growth hacking. 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