{"id":207112,"date":"2023-08-09T07:30:00","date_gmt":"2023-08-09T07:30:00","guid":{"rendered":"https:\/\/datascientest.com\/?p=207112"},"modified":"2023-10-29T17:35:17","modified_gmt":"2023-10-29T17:35:17","slug":"digital-analyst-tout-savoir","status":"publish","type":"post","link":"https:\/\/datascientest.com\/digital-analyst-tout-savoir","title":{"rendered":"Digital Analyst : Tout savoir sur ce m\u00e9tier"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"207112\" class=\"elementor elementor-207112\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46f9133 e-flex e-con-boxed e-con\" data-id=\"46f9133\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38eb299 elementor-widget elementor-widget-heading\" data-id=\"38eb299\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Dans un paysage num\u00e9rique en constante \u00e9volution, les entreprises cherchent \u00e0 comprendre et \u00e0 maximiser l'impact de leurs strat\u00e9gies en ligne. C'est l\u00e0 qu'intervient le r\u00f4le essentiel du Digital Analyst. Dans cet article, nous explorerons son r\u00f4le, ses missions principales et les comp\u00e9tences requises pour r\u00e9ussir dans ce domaine en pleine expansion.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b35c73d e-flex e-con-boxed e-con\" data-id=\"b35c73d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3243532 elementor-widget elementor-widget-heading\" data-id=\"3243532\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Qu\u2019est-ce qu\u2019un Digital Analyst ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31fd34a elementor-widget elementor-widget-text-editor\" data-id=\"31fd34a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Un Digital Analyst est un expert qui <\/span><b>recueille, analyse et interpr\u00e8te<\/b><span style=\"font-weight: 400;\"> les donn\u00e9es num\u00e9riques pour <\/span><b>aider les entreprises<\/b><span style=\"font-weight: 400;\"> \u00e0 comprendre et \u00e0 optimiser leurs performances en ligne. Il s&rsquo;appuie sur une <\/span><b>vari\u00e9t\u00e9 de sources de donn\u00e9es<\/b><span style=\"font-weight: 400;\">, telles que les sites web, les m\u00e9dias sociaux, les campagnes publicitaires en ligne et les applications mobiles pour obtenir des informations pr\u00e9cieuses sur le comportement des utilisateurs et les tendances du march\u00e9. Gr\u00e2ce \u00e0 son expertise analytique, le Digital Analyst fournit des <\/span><b>recommandations strat\u00e9giques<\/b><span style=\"font-weight: 400;\"> visant \u00e0 am\u00e9liorer les r\u00e9sultats et \u00e0 atteindre les objectifs de l&rsquo;entreprise.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f41878d elementor-widget elementor-widget-image\" data-id=\"f41878d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"500\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/07\/digital_analyst-1-1.png\" class=\"attachment-full size-full wp-image-207115\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cf4bd7 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"9cf4bd7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formation-data-marketing\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9couvrir notre formation en Marketing Digital<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5262f40 e-flex e-con-boxed e-con\" data-id=\"5262f40\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-790608a elementor-widget elementor-widget-heading\" data-id=\"790608a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Quelles sont les missions du Digital Analyst ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2443214 elementor-widget elementor-widget-text-editor\" data-id=\"2443214\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Les missions du Digital Analyste varient en fonction de la structure de l\u2019entreprise. Voici les principales missions d\u2019un Digital Analyst :<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56b20c4 elementor-widget elementor-widget-heading\" data-id=\"56b20c4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><u>Collecte et analyse de donn\u00e9es<\/u><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90f7b43 elementor-widget elementor-widget-text-editor\" data-id=\"90f7b43\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le Digital Analyst est <strong>responsable de la collecte de donn\u00e9es \u00e0 partir de diff\u00e9rentes sources num\u00e9riques<\/strong>. Il utilise des outils et des technologies sp\u00e9cialis\u00e9s pour extraire des informations pertinentes, puis analyse ces donn\u00e9es afin de rep\u00e9rer les tendances, les sch\u00e9mas et les opportunit\u00e9s d&rsquo;am\u00e9lioration.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f816f2 elementor-widget elementor-widget-heading\" data-id=\"8f816f2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><u>\u00c9valuation des performances<\/u><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e958a1 elementor-widget elementor-widget-text-editor\" data-id=\"4e958a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le Digital Analyst \u00e9value les performances des canaux num\u00e9riques tels que les sites web, les m\u00e9dias sociaux, les campagnes publicitaires, etc. Il <strong>mesure les indicateurs cl\u00e9s de performance<\/strong> (<a href=\"https:\/\/datascientest.com\/les-kpis-key-performance-indicators\">KPI<\/a>) pour \u00e9valuer l&rsquo;efficacit\u00e9 des initiatives num\u00e9riques et identifier les domaines qui n\u00e9cessitent une optimisation.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d63039a elementor-widget elementor-widget-heading\" data-id=\"d63039a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><u>Rapports et pr\u00e9sentations<\/u><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f91943 elementor-widget elementor-widget-text-editor\" data-id=\"5f91943\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le Digital Analyst pr\u00e9pare des rapports d\u00e9taill\u00e9s sur les r\u00e9sultats de l&rsquo;<a href=\"https:\/\/datascientest.com\/data-analysis-tout-savoir\">analyse des donn\u00e9es<\/a> et les pr\u00e9sente aux parties prenantes de l&rsquo;entreprise. Ces rapports aident \u00e0 informer les d\u00e9cisions strat\u00e9giques et \u00e0 orienter les futures initiatives num\u00e9riques.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e280aa8 elementor-widget elementor-widget-heading\" data-id=\"e280aa8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><u>Optimisation des campagnes<\/u><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0a088c elementor-widget elementor-widget-text-editor\" data-id=\"b0a088c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En utilisant les informations tir\u00e9es des analyses, le Digital Analyst <strong>identifie les opportunit\u00e9s d&rsquo;am\u00e9lioration et propose des recommandations<\/strong> pour optimiser les campagnes num\u00e9riques. Il teste \u00e9galement diff\u00e9rentes approches et strat\u00e9gies afin de maximiser les r\u00e9sultats.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fffa77c elementor-widget elementor-widget-heading\" data-id=\"fffa77c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><u>Veille technologique<\/u><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2046ba6 elementor-widget elementor-widget-text-editor\" data-id=\"2046ba6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dans un domaine en constante \u00e9volution, le Digital Analyst reste constamment <strong>\u00e0 l&rsquo;aff\u00fbt des nouvelles technologies, des tendances<\/strong> du march\u00e9 et des meilleures pratiques. Il s&rsquo;assure que l&rsquo;entreprise adopte les outils et les m\u00e9thodologies les plus avanc\u00e9s pour rester comp\u00e9titive.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73b0b36 elementor-widget elementor-widget-image\" data-id=\"73b0b36\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"500\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/07\/digital_analyst-2-1.png\" class=\"attachment-full size-full wp-image-207119\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8ef3a9 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"a8ef3a9\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formation-data-marketing\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Devenir Digital Analyst avec DataScientest<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e112b46 e-flex e-con-boxed e-con\" data-id=\"e112b46\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92a9884 elementor-widget elementor-widget-heading\" data-id=\"92a9884\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Quelles sont les comp\u00e9tences d\u2019un Digital Analyst ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab0e73f elementor-widget elementor-widget-text-editor\" data-id=\"ab0e73f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Un Digital Analyst a besoin de diff\u00e9rente qualit\u00e9 pour pouvoir r\u00e9aliser ses missions, voici les comp\u00e9tences principales d\u2019un Digital Analyst :<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-377a514 elementor-widget elementor-widget-heading\" data-id=\"377a514\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><u>Comp\u00e9tences analytiques<\/u><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3c27a3 elementor-widget elementor-widget-text-editor\" data-id=\"d3c27a3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le Digital Analyst doit poss\u00e9der de <strong>solides comp\u00e9tences analytiques<\/strong> pour interpr\u00e9ter les donn\u00e9es num\u00e9riques, d\u00e9tecter les tendances et les sch\u00e9mas, et formuler des recommandations strat\u00e9giques bas\u00e9es sur des preuves tangibles.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfebfe6 elementor-widget elementor-widget-heading\" data-id=\"cfebfe6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><u>Ma\u00eetrise des outils d'analyse<\/u><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-faff213 elementor-widget elementor-widget-text-editor\" data-id=\"faff213\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Il est essentiel pour un Digital Analyst de ma\u00eetriser les outils d&rsquo;analyse de donn\u00e9es tels que <a href=\"https:\/\/datascientest.com\/apprendre-a-utiliser-google-analytics-4\">Google Analytics<\/a>, <strong>Adobe Analytics<\/strong>, <a href=\"https:\/\/datascientest.com\/formation-tableau\">Tableau<\/a>, etc. Ces outils lui permettent d&rsquo;extraire, de manipuler et de visualiser les donn\u00e9es de mani\u00e8re efficace.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef63238 elementor-widget elementor-widget-heading\" data-id=\"ef63238\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><u>Connaissance du marketing num\u00e9rique<\/u><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eda49f8 elementor-widget elementor-widget-text-editor\" data-id=\"eda49f8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Une compr\u00e9hension approfondie des <strong>principes du marketing num\u00e9rique<\/strong> est indispensable pour un Digital Analyst. Il doit conna\u00eetre les diff\u00e9rentes strat\u00e9gies de marketing en ligne, les concepts de conversion, les mod\u00e8les d&rsquo;attribution, etc.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c448111 elementor-widget elementor-widget-heading\" data-id=\"c448111\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><u>Comp\u00e9tences en communication<\/u><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-121ef19 elementor-widget elementor-widget-text-editor\" data-id=\"121ef19\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le Digital Analyst doit \u00eatre <strong>capable de communiquer de mani\u00e8re claire et concise<\/strong> les r\u00e9sultats de ses analyses aux diff\u00e9rentes parties prenantes.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28a43e7 elementor-widget elementor-widget-image\" data-id=\"28a43e7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"500\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/07\/digital_analyst-3-1.png\" class=\"attachment-full size-full wp-image-207126\" alt=\"\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/07\/digital_analyst-3-1.png 900w, https:\/\/datascientest.com\/wp-content\/uploads\/2023\/07\/digital_analyst-3-1-300x167.png 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2023\/07\/digital_analyst-3-1-768x427.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0e98a19 e-flex e-con-boxed e-con\" data-id=\"0e98a19\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f55a206 elementor-widget elementor-widget-heading\" data-id=\"f55a206\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Quel est le salaire d\u2019un Digital Analyst ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52b5490 elementor-widget elementor-widget-text-editor\" data-id=\"52b5490\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Pour ce qui est du salaire d\u2019un digital analyst, il oscille g\u00e9n\u00e9ralement <\/span><b>pour un Junior entre\u00a0 38 et 50 K\u20ac<\/b><span style=\"font-weight: 400;\"> par an, <\/span><b>pour un senior de 50 \u00e0 65 K\u20ac<\/b><span style=\"font-weight: 400;\"> par an et <\/span><b>pour un expert de 70 \u00e0 80 K\u20ac<\/b><span style=\"font-weight: 400;\"> par an. Cependant, cela d\u00e9pend \u00e9galement des entreprises et des missions demand\u00e9es pour le poste sur l\u2019offre d\u2019emploi.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89c3dbf e-flex e-con-boxed e-con\" data-id=\"89c3dbf\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c0ca91 elementor-widget elementor-widget-heading\" data-id=\"7c0ca91\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Quelles formations permettent de devenir Digital Analyst ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d7a31f elementor-widget elementor-widget-text-editor\" data-id=\"9d7a31f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Pour devenir Digital Analyst, il faut \u00eatre titulaire d&rsquo;un <\/span><b>dipl\u00f4me de niveau bac +3 ou bac+5<\/b><span style=\"font-weight: 400;\">. Les cursus s\u2019orienteront vers une expertise en<\/span><b> math\u00e9matiques statistiques<\/b><span style=\"font-weight: 400;\">, en <\/span><a href=\"https:\/\/datascientest.com\/marketing-digital-tout-savoir\">marketing digital<\/a><b>, <\/b><span style=\"font-weight: 400;\">ainsi qu&rsquo;en <\/span><b>communication et multim\u00e9dias<\/b><span style=\"font-weight: 400;\">. Les formations menant \u00e0 ce poste sont diverses et peuvent \u00eatre suivies dans le cadre d&rsquo;un <\/span><b>cursus universitaire<\/b><span style=\"font-weight: 400;\">, en <\/span><b>\u00e9cole de commerce<\/b><span style=\"font-weight: 400;\"> ou <\/span><b>d&rsquo;ing\u00e9nieur<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f00f5b elementor-widget elementor-widget-text-editor\" data-id=\"4f00f5b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Si vous souhaitez en apprendre plus sur l&rsquo;interpr\u00e9tation des donn\u00e9es, l\u2019optimisation des campagnes, et plus g\u00e9n\u00e9ralement sur les outils de la data, n\u2019h\u00e9sitez pas \u00e0 d\u00e9couvrir <strong>notre formation Data Marketing<\/strong> sur DataScientest !<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-660556f elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"660556f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formation-data-marketing\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9couvrir notre formation Data Marketing<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2345d7b e-flex e-con-boxed e-con\" data-id=\"2345d7b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11e0596 elementor-widget elementor-widget-html\" data-id=\"11e0596\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@type\": \"FAQPage\",\r\n  \"mainEntity\": [{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"Qu\u2019est-ce qu\u2019un Digital Analyst ?\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"Un Digital Analyst est un expert qui recueille, analyse et interpr\u00e8te les donn\u00e9es num\u00e9riques pour aider les entreprises \u00e0 comprendre et \u00e0 optimiser leurs performances en ligne. Il s'appuie sur une vari\u00e9t\u00e9 de sources de donn\u00e9es, telles que les sites web, les m\u00e9dias sociaux, les campagnes publicitaires en ligne et les applications mobiles pour obtenir des informations pr\u00e9cieuses sur le comportement des utilisateurs et les tendances du march\u00e9. Gr\u00e2ce \u00e0 son expertise analytique, le Digital Analyst fournit des recommandations strat\u00e9giques visant \u00e0 am\u00e9liorer les r\u00e9sultats et \u00e0 atteindre les objectifs de l'entreprise.\"\r\n    }\r\n  },{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"Collecte et analyse de donn\u00e9es\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"Le Digital Analyst est responsable de la collecte de donn\u00e9es \u00e0 partir de diff\u00e9rentes sources num\u00e9riques. Il utilise des outils et des technologies sp\u00e9cialis\u00e9s pour extraire des informations pertinentes, puis analyse ces donn\u00e9es afin de rep\u00e9rer les tendances, les sch\u00e9mas et les opportunit\u00e9s d'am\u00e9lioration.\"\r\n    }\r\n  },{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"\u00c9valuation des performances\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"Le Digital Analyst \u00e9value les performances des canaux num\u00e9riques tels que les sites web, les m\u00e9dias sociaux, les campagnes publicitaires, etc. Il mesure les indicateurs cl\u00e9s de performance (KPI) pour \u00e9valuer l'efficacit\u00e9 des initiatives num\u00e9riques et identifier les domaines qui n\u00e9cessitent une optimisation.\"\r\n    }\r\n  },{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"Quel est le salaire d\u2019un Digital Analyst ?\u200b\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"Pour ce qui est du salaire d\u2019un digital analyst, il oscille g\u00e9n\u00e9ralement pour un Junior entre  38 et 50 K\u20ac par an, pour un senior de 50 \u00e0 65 K\u20ac par an et pour un expert de 70 \u00e0 80 K\u20ac par an. Cependant, cela d\u00e9pend \u00e9galement des entreprises et des missions demand\u00e9es pour le poste sur l\u2019offre d\u2019emploi.\"\r\n    }\r\n  }]\r\n}\r\n<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dans un paysage num\u00e9rique en constante \u00e9volution, les entreprises cherchent \u00e0 comprendre et \u00e0 maximiser l&rsquo;impact de leurs strat\u00e9gies en ligne. C&rsquo;est l\u00e0 qu&rsquo;intervient le r\u00f4le essentiel du Digital Analyst. Dans cet article, nous explorerons son r\u00f4le, ses missions principales et les comp\u00e9tences requises pour r\u00e9ussir dans ce domaine en pleine expansion. Qu\u2019est-ce qu\u2019un Digital [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":207114,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[1417],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Analyst : Tout savoir sur ce m\u00e9tier<\/title>\n<meta name=\"description\" content=\"Un Digital Analyst est un expert qui recueille, analyse et interpr\u00e8te les donn\u00e9es num\u00e9riques pour aider les entreprises \u00e0 comprendre et \u00e0 optimiser leurs performances en ligne.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datascientest.com\/digital-analyst-tout-savoir\" \/>\n<meta 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name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daniel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/datascientest.com\/digital-analyst-tout-savoir\",\"url\":\"https:\/\/datascientest.com\/digital-analyst-tout-savoir\",\"name\":\"Digital Analyst : Tout savoir sur ce m\u00e9tier\",\"isPartOf\":{\"@id\":\"https:\/\/datascientest.com\/#website\"},\"datePublished\":\"2023-08-09T07:30:00+00:00\",\"dateModified\":\"2023-10-29T17:35:17+00:00\",\"author\":{\"@id\":\"https:\/\/datascientest.com\/#\/schema\/person\/5a86e30c5090234fb43dd8baa83c44b0\"},\"description\":\"Un Digital Analyst est un expert qui recueille, analyse et interpr\u00e8te les donn\u00e9es num\u00e9riques pour aider les 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