{"id":208318,"date":"2023-08-31T07:30:00","date_gmt":"2023-08-31T07:30:00","guid":{"rendered":"https:\/\/datascientest.com\/?p=208318"},"modified":"2023-10-29T18:02:17","modified_gmt":"2023-10-29T18:02:17","slug":"media-scientist-tout-savoir","status":"publish","type":"post","link":"https:\/\/datascientest.com\/media-scientist-tout-savoir","title":{"rendered":"Media Scientist : Comp\u00e9tences, missions, salaire"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"208318\" class=\"elementor elementor-208318\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b39f9e4 e-flex e-con-boxed e-con\" data-id=\"b39f9e4\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9da2f5f elementor-widget elementor-widget-heading\" data-id=\"9da2f5f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">L'\u00e9volution rapide du paysage m\u00e9diatique et l'essor du marketing num\u00e9rique ont cr\u00e9\u00e9 de nouvelles opportunit\u00e9s professionnelles. L'un de ces r\u00f4les \u00e9mergents est celui de Media Scientist, un professionnel des campagnes publicitaires en ligne. Dans cet article, nous allons explorer en quoi consiste ce m\u00e9tier, ses responsabilit\u00e9s, les comp\u00e9tences requises, ainsi que les formations n\u00e9cessaires pour acc\u00e9der \u00e0 ce poste.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0fe2ff8 e-flex e-con-boxed e-con\" data-id=\"0fe2ff8\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-711dbf5 elementor-widget elementor-widget-heading\" data-id=\"711dbf5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Qu\u2019est-ce qu\u2019un Media Scientist ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4fa9e5 elementor-widget elementor-widget-text-editor\" data-id=\"d4fa9e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Un Media Scientist est un <\/span><b>professionnel<\/b><span style=\"font-weight: 400;\"> sp\u00e9cialis\u00e9 dans l&rsquo;analyse et l&rsquo;optimisation<\/span><b> des campagnes publicitaires en ligne<\/b><span style=\"font-weight: 400;\">. Ce r\u00f4le implique la compr\u00e9hension approfondie des strat\u00e9gies de marketing num\u00e9rique, ainsi que des comp\u00e9tences techniques et analytiques pour <\/span><b>maximiser les performances<\/b> <b>des campagnes <\/b><span style=\"font-weight: 400;\">sur les diff\u00e9rents canaux num\u00e9riques.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a20b668 e-flex e-con-boxed e-con\" data-id=\"a20b668\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a5f7da elementor-widget elementor-widget-heading\" data-id=\"2a5f7da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Quelles sont les missions du Media Scientist ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21d2446 elementor-widget elementor-widget-text-editor\" data-id=\"21d2446\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Les t\u00e2ches attribu\u00e9es au Media Scientist peuvent varier en fonction de la configuration organisationnelle de l&rsquo;entreprise. Cependant, voici les principales missions auxquelles un Media Scientist peut \u00eatre confront\u00e9 :<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3ab8f5 elementor-widget elementor-widget-heading\" data-id=\"b3ab8f5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><u>Acquisition m\u00e9dia<\/u><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-987d344 elementor-widget elementor-widget-text-editor\" data-id=\"987d344\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le Media Scientist est charg\u00e9 de <\/span><b>g\u00e9rer les campagnes publicitaires<\/b><span style=\"font-weight: 400;\"> en ligne sur divers canaux, tels que Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, etc. Leur objectif principal est de <\/span><b>g\u00e9n\u00e9rer du trafic qualifi\u00e9<\/b><span style=\"font-weight: 400;\"> et d&rsquo;attirer des utilisateurs pertinents vers les sites web ou les applications des clients.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33dad0d elementor-widget elementor-widget-heading\" data-id=\"33dad0d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><u>Post-click experience<\/u><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-932f50e elementor-widget elementor-widget-text-editor\" data-id=\"932f50e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Apr\u00e8s qu&rsquo;un utilisateur a cliqu\u00e9 sur une publicit\u00e9, le Media Scientist se concentre sur <\/span><b>l&rsquo;optimisation de l&rsquo;exp\u00e9rience utilisateur<\/b><span style=\"font-weight: 400;\"> afin d&rsquo;augmenter les taux de conversion. Cela implique l&rsquo;analyse des parcours des utilisateurs, l&rsquo;identification des points de friction et la mise en place de strat\u00e9gies pour am\u00e9liorer la convivialit\u00e9 et la pertinence des pages de destination.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2391a09 elementor-widget elementor-widget-heading\" data-id=\"2391a09\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><u>Data marketing<\/u><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f43c46 elementor-widget elementor-widget-text-editor\" data-id=\"4f43c46\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le Media Scientist est responsable de la collecte, de l&rsquo;analyse et de l&rsquo;activation des donn\u00e9es provenant de diff\u00e9rentes sources. Ils travaillent avec des donn\u00e9es de <\/span><b>premi\u00e8re partie<\/b><span style=\"font-weight: 400;\"> (collect\u00e9es directement aupr\u00e8s de l&rsquo;entreprise), de <\/span><b>deuxi\u00e8me partie<\/b><span style=\"font-weight: 400;\"> (donn\u00e9es fournies par des partenaires ou des affili\u00e9s) et de <\/span><b>tierce partie<\/b><span style=\"font-weight: 400;\"> (donn\u00e9es provenant de sources externes). L&rsquo;analyse de ces donn\u00e9es permet de prendre des d\u00e9cisions \u00e9clair\u00e9es pour <\/span><b>optimiser les campagnes publicitaires<\/b><span style=\"font-weight: 400;\"> et maximiser les r\u00e9sultats.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cc7794 elementor-widget elementor-widget-image\" data-id=\"9cc7794\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"500\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/07\/media_scientist1.png\" class=\"attachment-full size-full wp-image-208321\" alt=\"\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/07\/media_scientist1.png 900w, https:\/\/datascientest.com\/wp-content\/uploads\/2023\/07\/media_scientist1-300x167.png 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2023\/07\/media_scientist1-768x427.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-400796a elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"400796a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formation-data-marketing\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Devenir Media Scientist<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c8fc5e e-flex e-con-boxed e-con\" data-id=\"9c8fc5e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7a7ce5 elementor-widget elementor-widget-heading\" data-id=\"d7a7ce5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Quelles sont les comp\u00e9tences d\u2019un Media Scientist ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9434ecc elementor-widget elementor-widget-text-editor\" data-id=\"9434ecc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Les comp\u00e9tences d&rsquo;un Media Scientist peuvent \u00eatre regroup\u00e9es en deux cat\u00e9gories : <\/span><b>hard skills<\/b><span style=\"font-weight: 400;\"> (comp\u00e9tences techniques) et <\/span><b>soft skills <\/b><span style=\"font-weight: 400;\">(comp\u00e9tences relationnelles).<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c41f70 elementor-widget elementor-widget-heading\" data-id=\"8c41f70\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><u>Pour les Hard skills<\/u> :<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5aee25e elementor-widget elementor-widget-text-editor\" data-id=\"5aee25e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><b>Ma\u00eetrise du processus d&rsquo;optimisation de la conversion (CRO) et de l&rsquo;UX design : <\/b><span style=\"font-weight: 400;\">Le Media Scientist doit comprendre les principes de l&rsquo;<\/span><b>optimisation des taux de conversion<\/b><span style=\"font-weight: 400;\"> et \u00eatre capable de proposer des am\u00e9liorations bas\u00e9es sur l&rsquo;exp\u00e9rience utilisateur.<\/span><\/li><li><b>Certification et ma\u00eetrise des outils analytics <\/b><span style=\"font-weight: 400;\">: Une connaissance approfondie des outils d&rsquo;analyse tels que <\/span><b>Google Analytics<\/b><span style=\"font-weight: 400;\"> et <\/span><b>Google Marketing Platform<\/b><span style=\"font-weight: 400;\"> est essentielle pour suivre les performances des campagnes publicitaires et extraire des insights significatifs.<\/span><\/li><li><b>Certification et ma\u00eetrise des outils d&rsquo;activation media<\/b><span style=\"font-weight: 400;\"> : Les Media Scientists doivent \u00eatre comp\u00e9tents dans l&rsquo;utilisation des principales plateformes publicitaires en ligne, telles que <\/span><b>Google Ads<\/b><span style=\"font-weight: 400;\"> et <\/span><b>Facebook Ads<\/b><span style=\"font-weight: 400;\">, afin de configurer, g\u00e9rer et optimiser les campagnes publicitaires.<\/span><\/li><li><b>Connaissance des outils de gestion de flux produits <\/b><span style=\"font-weight: 400;\">: Une compr\u00e9hension des outils tels que <\/span><b>Google Merchant Center<\/b><span style=\"font-weight: 400;\"> et <\/span><b>Google Manufacturer Center<\/b><span style=\"font-weight: 400;\"> est importante pour g\u00e9rer les flux de donn\u00e9es produits et s&rsquo;assurer de la qualit\u00e9 des annonces diffus\u00e9es.<\/span><\/li><li><b>Connaissances basiques de Google Cloud Platform<\/b><span style=\"font-weight: 400;\"> : Une familiarit\u00e9 avec les outils de Google Cloud Platform, tels que BigQuery, Google Function, Dataflow, etc., peut \u00eatre utile pour la manipulation et l&rsquo;analyse de grandes quantit\u00e9s de donn\u00e9es.<\/span><\/li><li><b>Connaissances en Data Science <\/b><span style=\"font-weight: 400;\">: Bien que des comp\u00e9tences avanc\u00e9es en Data Science ne soient pas obligatoires, une compr\u00e9hension des <\/span><b>concepts de base<\/b><span style=\"font-weight: 400;\"> tels que les statistiques, l&rsquo;analyse de donn\u00e9es et les mod\u00e8les pr\u00e9dictifs est b\u00e9n\u00e9fique pour <\/span><b>interpr\u00e9ter les r\u00e9sultats des campagnes publicitaires<\/b><span style=\"font-weight: 400;\"> et prendre des d\u00e9cisions bas\u00e9es sur les donn\u00e9es.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-962f660 elementor-widget elementor-widget-heading\" data-id=\"962f660\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><u>Pour les Soft skills<\/u> :<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd3dcf4 elementor-widget elementor-widget-text-editor\" data-id=\"bd3dcf4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><b>Exp\u00e9rience professionnelle : <\/b><span style=\"font-weight: 400;\">Un Media Scientist doit avoir au moins <\/span><b>3 ans d&rsquo;exp\u00e9rience <\/b><span style=\"font-weight: 400;\">dans des domaines tels que les cabinets de conseil, les \u00e9diteurs SaaS, les agences ou les entreprises sp\u00e9cialis\u00e9es dans le <\/span><b>marketing en ligne<\/b><span style=\"font-weight: 400;\">. Cette exp\u00e9rience pratique est essentielle pour comprendre les besoins des clients et d\u00e9velopper des solutions adapt\u00e9es.<\/span><\/li><li><b>Pluri-comp\u00e9tence et relation client :<\/b><span style=\"font-weight: 400;\"> En tant que m\u00e9diateur entre les \u00e9quipes techniques, les clients et les partenaires, un Media Scientist doit \u00eatre capable de <\/span><b>communiquer efficacement<\/b><span style=\"font-weight: 400;\">, de comprendre les besoins des clients et de d\u00e9velopper des relations solides. La capacit\u00e9 \u00e0 travailler en \u00e9quipe et \u00e0 <\/span><b>collaborer avec diff\u00e9rentes parties prenantes<\/b><span style=\"font-weight: 400;\"> est \u00e9galement importante.<\/span><\/li><li><b>Passion, curiosit\u00e9 et rigueur : <\/b><span style=\"font-weight: 400;\">Un Media Scientist doit \u00eatre passionn\u00e9 par son travail, curieux d&rsquo;explorer de nouvelles id\u00e9es et rigoureux dans l&rsquo;analyse des donn\u00e9es. Ils doivent \u00eatre pr\u00eats \u00e0 s&rsquo;investir pleinement dans leur r\u00f4le et \u00e0 <\/span><b>chercher constamment<\/b><span style=\"font-weight: 400;\"> des <\/span><b>moyens d&rsquo;am\u00e9liorer les performances<\/b><span style=\"font-weight: 400;\"> des campagnes publicitaires.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d90d157 elementor-widget elementor-widget-image\" data-id=\"d90d157\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"500\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/07\/media_scientist2.png\" class=\"attachment-full size-full wp-image-208322\" alt=\"\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/07\/media_scientist2.png 900w, https:\/\/datascientest.com\/wp-content\/uploads\/2023\/07\/media_scientist2-300x167.png 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2023\/07\/media_scientist2-768x427.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eed49f9 e-flex e-con-boxed e-con\" data-id=\"eed49f9\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00d710c elementor-widget elementor-widget-heading\" data-id=\"00d710c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Le salaire du Media Scientist<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2935347 elementor-widget elementor-widget-text-editor\" data-id=\"2935347\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le salaire d&rsquo;un Media Scientist varie consid\u00e9rablement en fonction de l\u2019anciennet\u00e9 et de l&rsquo;exp\u00e9rience. En g\u00e9n\u00e9ral, les salaires annuels peuvent aller de <\/span><b>35 000 \u20ac \u00e0 75 000 \u20ac<\/b><span style=\"font-weight: 400;\">. Cependant, cela d\u00e9pend \u00e9galement des entreprises et des missions demand\u00e9es pour le poste sur l\u2019offre d\u2019emploi.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2130dd4 e-flex e-con-boxed e-con\" data-id=\"2130dd4\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55459fe elementor-widget elementor-widget-heading\" data-id=\"55459fe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Quelles formations permettent de devenir Media Scientist ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c8fe05 elementor-widget elementor-widget-text-editor\" data-id=\"3c8fe05\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Pour devenir Media Scientist, une formation de<\/span><b> niveau bac +5 <\/b><span style=\"font-weight: 400;\">est g\u00e9n\u00e9ralement requise. Les dipl\u00f4m\u00e9s <\/span><b>d&rsquo;\u00e9coles de commerce ou d&rsquo;ing\u00e9nieurs<\/b><span style=\"font-weight: 400;\"> sont souvent bien adapt\u00e9s \u00e0 ce poste. Il est \u00e9galement recommand\u00e9 d&rsquo;obtenir une <\/span><b>sp\u00e9cialisation<\/b><span style=\"font-weight: 400;\"> dans le domaine du <\/span><b>marketing digital<\/b><span style=\"font-weight: 400;\">, de l&rsquo;<\/span><b>analyse de donn\u00e9es<\/b><span style=\"font-weight: 400;\"> ou de la <\/span><b>science des donn\u00e9es<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Si vous souhaitez en apprendre plus sur l&rsquo;acquisition m\u00e9dia, la post-click experience, et plus g\u00e9n\u00e9ralement sur les outils de la data, <strong>n\u2019h\u00e9sitez pas \u00e0 d\u00e9couvrir notre formation Data Marketing sur DataScientest !<\/strong><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15d3275 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"15d3275\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formation-data-marketing\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9couvrir la formation Data Marketing<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-080233b e-flex e-con-boxed e-con\" data-id=\"080233b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d2bd26 elementor-widget elementor-widget-html\" data-id=\"3d2bd26\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@type\": \"FAQPage\",\r\n  \"mainEntity\": [{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"Qu\u2019est-ce qu\u2019un Media Scientist ?\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"Un Media Scientist est un professionnel sp\u00e9cialis\u00e9 dans l'analyse et l'optimisation des campagnes publicitaires en ligne. Ce r\u00f4le implique la compr\u00e9hension approfondie des strat\u00e9gies de marketing num\u00e9rique, ainsi que des comp\u00e9tences techniques et analytiques pour maximiser les performances des campagnes sur les diff\u00e9rents canaux num\u00e9riques.\"\r\n    }\r\n  },{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"Quelles sont les missions du Media Scientist ?\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"Le Media Scientist est charg\u00e9 de g\u00e9rer les campagnes publicitaires en ligne sur divers canaux, tels que Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, etc. Leur objectif principal est de g\u00e9n\u00e9rer du trafic qualifi\u00e9 et d'attirer des utilisateurs pertinents vers les sites web ou les applications des clients.\"\r\n    }\r\n  },{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"Quelles sont les comp\u00e9tences d\u2019un Media Scientist ?\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"Ma\u00eetrise du processus d'optimisation de la conversion (CRO) et de l'UX design : Le Media Scientist doit comprendre les principes de l'optimisation des taux de conversion et \u00eatre capable de proposer des am\u00e9liorations bas\u00e9es sur l'exp\u00e9rience utilisateur. Certification et ma\u00eetrise des outils analytics : Une connaissance approfondie des outils d'analyse tels que Google Analytics et Google Marketing Platform est essentielle pour suivre les performances des campagnes publicitaires et extraire des insights significatifs.\"\r\n    }\r\n  },{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"Le salaire du Media Scientist\u200b\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"Le salaire d'un Media Scientist varie consid\u00e9rablement en fonction de l\u2019anciennet\u00e9 et de l'exp\u00e9rience. En g\u00e9n\u00e9ral, les salaires annuels peuvent aller de 35 000 \u20ac \u00e0 75 000 \u20ac. Cependant, cela d\u00e9pend \u00e9galement des entreprises et des missions demand\u00e9es pour le poste sur l\u2019offre d\u2019emploi.\"\r\n    }\r\n  }]\r\n}\r\n<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>L&rsquo;\u00e9volution rapide du paysage m\u00e9diatique et l&rsquo;essor du marketing num\u00e9rique ont cr\u00e9\u00e9 de nouvelles opportunit\u00e9s professionnelles. L&rsquo;un de ces r\u00f4les \u00e9mergents est celui de Media Scientist, un professionnel des campagnes publicitaires en ligne. Dans cet article, nous allons explorer en quoi consiste ce m\u00e9tier, ses responsabilit\u00e9s, les comp\u00e9tences requises, ainsi que les formations n\u00e9cessaires pour [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":208320,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[1417],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Media Scientist : Comp\u00e9tences, missions, salaire<\/title>\n<meta name=\"description\" content=\"Un Media Scientist est sp\u00e9cialis\u00e9 dans l&#039;analyse et l&#039;optimisation des campagnes publicitaires en ligne. Voici tout ce qu&#039;il faut savoir sur ce m\u00e9tier\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datascientest.com\/media-scientist-tout-savoir\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Media Scientist : Comp\u00e9tences, missions, salaire\" \/>\n<meta property=\"og:url\" content=\"https:\/\/datascientest.com\/media-scientist-tout-savoir\" \/>\n<meta property=\"og:site_name\" content=\"Formation Data Science | DataScientest.com\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-31T07:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-29T18:02:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/07\/Illu_BLOG__media_scientist.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"562\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Daniel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daniel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/datascientest.com\/media-scientist-tout-savoir\",\"url\":\"https:\/\/datascientest.com\/media-scientist-tout-savoir\",\"name\":\"Media Scientist : Comp\u00e9tences, missions, salaire\",\"isPartOf\":{\"@id\":\"https:\/\/datascientest.com\/#website\"},\"datePublished\":\"2023-08-31T07:30:00+00:00\",\"dateModified\":\"2023-10-29T18:02:17+00:00\",\"author\":{\"@id\":\"https:\/\/datascientest.com\/#\/schema\/person\/5a86e30c5090234fb43dd8baa83c44b0\"},\"description\":\"Un Media Scientist est sp\u00e9cialis\u00e9 dans l'analyse et l'optimisation des campagnes publicitaires en ligne. 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